THE BENEFITS OF NEWSPAPER ADVERTISING18 Business Focus <strong>Westside</strong> <strong>News</strong> <strong>Inc</strong>. October 16, 2011Publisher..................................................Keith A. RyanEditor..................................................................Evelyn DowOffice manager.................................................Marilyn BrownAdvertising representativesMary Lou Rockow, Jan Miller, Debbie Day,Lori Antonelli, JoAnn Chinappi, Ellen StevensBusiness Focus 2011A Special Section of <strong>Westside</strong> <strong>News</strong> <strong>Inc</strong>. - October 16, 2011Ad production manager, Assistant managerKaren Fien, Joanne MichielsenWriters & contributorsMark Ball, Walter Horylev, Kristina Gabalski,Warren Kozireski, Rick NicholsonProductionEmily Antinore, Vicki Caspersson, Suzette Coleman,Joanne Michielsen, Linda Michielsen, Donna StultzCirculation & distributionDon Griffin, Sherry BaumanPublished by <strong>Westside</strong> <strong>News</strong> <strong>Inc</strong>. as a second sectionof Suburban <strong>News</strong> and Hamlin-Clarkson Heraldnewspapers which circulate by private carrier and theU.S. Postal Service to free distribution recipients and paidsubscribers in Bergen, Brockport-Sweden, Chili, Churchville-Riga,Clarendon, Clarkson, Hamlin, Hilton-Parma,Holley-Murray, North Greece, and Spencerport-Ogden.Business offices are located at 1776 Hilton-ParmaCorners Road (Route 259), Spencerport, NY 14559.(585) 352-3411. Entered for mailing at Spencerport,NY 14559. Subscription rates are $40 per year; $25 forsix months or less.SMALL BUSINESSThe Backbone of AmericaA publication of <strong>Westside</strong> <strong>News</strong> <strong>Inc</strong>.P. O. Box 106Spencerport, NY 14559585-352-3411www.westsidenewsny.comemail to editor@westsidenewsny.comAt Suburban <strong>News</strong> & The Herald, “we always, all ways give you more.”WESTSIDE NEWS INC.• Suburban <strong>News</strong> • Hamlin-Clarkson Herald• Hometown Community Directory352-3411Every Ad InFull ColorNEW!Ask About OurContract Savings!Sign a contract to run3 times in a year andSAVE 5%Sign a contract to run in all5 editions during the yearand YOU CHOOSE!1) Save 10% on the adsplaced in The Super Saver2) You can choose to have oneof the exact same ads that ranin The Super Saver to also runin The Suburban <strong>News</strong> andHamlin Clarkson Herald onsome otherweek for......FREE!For complete details ask <strong>your</strong>account representativeWESTSIDE NEWSSuperSaverSIZES AND RATES1/8 PAGE$ (3 1/2” X 2 1/4”)....................................... 1681/4 PAGE$ (3 1/2” X 4 2/3” OR 7 1/4” X 2 1/4”).... 2681/2 PAGE$ (3 1/2” X 9 5/8” OR 7 1/4” X 4 2/3”).... 3283/4 PAGE$ (7 1/4” X 7 1/4”)....................................... 438FULL PAGE$ (7 1/4” X 9 5/8”)....................................... 548* FRONT$ (1/2 PAGE SIZE)......................................... 438* BACK $ (1/2 PAGE).. 378 $ (FULL PAGE).. 658Delivered with the Suburban <strong>News</strong> & Hamlin-Clarkson HeraldOVER 33,000 CIRCULATIONEditionsDeadlineHoliday Edition - November 13, 2011 Friday, Oct. 28thWinter Edition - January 29, 2012 Friday, Jan. 13thSpring Edition - April 29, 2012 Friday, Apr. 13thSummer Edition - June 17, 2012 Friday, June 1stFall Edition - September 16, 2011 Friday, Aug. 31stFor Complete InformationContact A Sales Representative At352-3411WESTSIDE NEWS INC.Our newspapers have been serving the area since the 1800sTHE BENEFITS OF NEWSPAPER ADVERTISINGIDEASTO THINK ABOUTIN THE TIMES AHEADOften one of the first areas to experience the budget ax inslow markets, cutbacks in advertising can dig a hole that isvery expensive to climb out of when conditions improve.When considering what to do with <strong>your</strong> budget in themonths ahead, consider the following thought:Advertising is not overhead. It is a sales tool, proven over•decades and an integral part of how consumers make decisions.Why consider cutting back on one of <strong>your</strong> best business-buildingassets?•In times when you are not advertising, others are. That preciouslevel of awareness and top-of-mind consideration youpaid so dearly for will diminish rapidly when <strong>your</strong> advertisingfrequency diminishes. In slow times, capitalize upon the equityyou have earned by maintaining a strong program. Comingback later and trying to establish a presence will be much moreexpensive than riding <strong>your</strong> current momentum.For the help you need through the tough times callWESTSIDE NEWS INC.Publishers of the Suburban <strong>News</strong> & Hamlin Clarkson Herald...The best-read weekly newspapers in the area(585) 352-3411Watch coming editions for more ideas for youto consider in the times ahead.
October 16, 2011 <strong>Westside</strong> <strong>News</strong> <strong>Inc</strong>. Business Focus 19Kelly M. LewisAgentAt The Kelly M. Lewis AgencyWe Live Where You Live.You will find at the Kelly Lewis State Farm Agency a team of people that are always knowledgeableand courteous; continually doing everything possible to give their customers exactly what they need.Kelly prides herself in that calls will never go unanswered and her customers always come first.Kelly has been with State Farm for 19 years and opened her own agency in 2003. Kelly resides inBrockport with her two sons, Steven and Jacob. She is a SUNY Brockport graduate. Kelly is an activemember of Sweden Community Foundation, Brockport Kiwanis Club, BISCO Duck Derby Committeeand Brockport Merchants Association. She also supports local athletic teams and several communityevents. Her team members are all fully licensed and also active community members - supporting sports,Toy Shelf & local businesses. For example you may have seen Ruthann Tryka working with theDeConinck Farm every week at the Downtown Brockport Farm Market.The Kelly Lewis State Farm Agency is located at 59 S. Main Street, Brockport between Lift Bridge BookStore and the Strand T<strong>heat</strong>er. Kelly invites you to stop by Monday through Friday between the hours of9:00am and 5:00pm or feel free to call for a private appointment in <strong>your</strong> home or even on Saturdays.Meeting Our CustomersNeeds Is Our Top PriorityLIKE A GOOD NEIGHBOR STATE FARM IS THERE. LeighIf you want a fun work environment where youProviding Insurance and Financial Services.Beaboutwill be rewarded for <strong>your</strong> efforts, then pleaseAPPLY TODAY.There is definitely advancement potential forthe right person. Insurance experience andNYS Insurance licenses required.PLeASe eMAIL YOUr reSUMe TOkelly@kellymlewis.com(Sorry, no phone calls please)This could beYOU!Kelly M. Lewis Agency59 South Main St., Brockport, NY 14420KellyMLewis.com637-5358If you are a quick learner, enthusiastic,highly motivated, and have excellentcomputer and communication skills, thenwe wAnT YOuOn Our TeAm!MicheleLewisRuthannTrykaThomas E. BurgerFuneral Home, <strong>Inc</strong>.Thomas E. BurgerPresidentWe are thankful to have served the Hilton and surroundingcommunities for the past 35 years. Over 5,000 familieshave placed their trust in us to take care of them at theirmost difficult time.As a full service funeral home we offer pre-arrangementplanning, personalized funeral and cremation services toaccommodate everyone’s wishes and budget. Our caringThomas E. BurgerFuneral Home, <strong>Inc</strong>.735 East AvenueHilton, NY 14468585-392-7100www.burgerfuneralhome.com585-392-7100doesn’t end at graveside. We continue to help our familieswith our aftercare program which offers helpful materialsto assist individuals, families and children to cope witha recent bereavement. We also hold a Holiday MemorialCandlelight Service for the families we have served duringthe previous years and a Valentine’s Day Luncheon to ourrecently bereaved widows.“We Serve Every Family As If Our Own.”