Global Mobile and M-Commerce Report 2012 - yStats.com

ystats.com
  • No tags were found...

Global Mobile and M-Commerce Report 2012 - yStats.com

Global Mobile and M-Commerce Report 2012Key FindingsCovering 46 Countries Worldwide• By growing more than +20% annually, the number of mobile shoppers worldwide is projected toapproach 600 million in 2014.• In the USA, regular online sales increased much slower than M-Commerce sales in 2012, especiallyregarding tickets and travel.• In 2012, the UK is expected to be the European country with the highest share of mobile sales on totalonline sales, followed by Sweden.• The share of mobile shoppers on total consumers in Germany increased to more than 10% in 2011,with the age group “14-28 Years” accounting for most mobile shoppers.• Taobao and Tmall were the leading mobile shopping companies in China in Q2 2012, accounting formore than three-quarters of total market share.Company and Product InformationAbout our ReportsMarket reports by yStats.com inform top managers about recent market trends and assist withstrategic company decisionsA list of advantages• yStats.com provides secondary market research: By using various sources of information we ensuremaximum objectivity for all obtained data. As a result companies get a precise and unbiased impression ofthe market situation.• The analyses, statistical reports and forecasts are only based on reliable sources including national andinternational statistical offices, industry and trade associations, business reports, business and companydatabases, journals, company registries and news portals.• Our international employees research and filter all sources and translate relevant information into English.This ensures that the content of the original studies is correctly interpreted.• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for boardpresentations or be individually adapted.• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.About yStats.comyStats.com has been committed to research up-to-date, objective and demand-based data on markets andcompetitors from various industries since 2005.• Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized insecondary market research.• In addition to reports on markets and competitors, yStats.com also carries out client-specific research.• Clients include leading global enterprises from various industries including B2C E-Commerce, electronicpayment systems, mail order and direct marketing, logistics as well as banking and consulting.Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 2 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012Table of Contents (1 of 6)1. MANAGEMENT SUMMARY2. GLOBAL• M-Commerce Trends, April 2012; incl. Mobile Visitsto Top 500 Internet Retailers, in billions andin % of total Visitors, 2010-2015f• Number of Mobile Shoppers, in millions,2012f & 2014f• Cross-Channel Activities of Retailers,including M-Commerce, in %, 2011 & 2012f• Mobile Payment Transaction Volume, in USD billion,2011 & 2012f• Mobile Payment Users, in millions,2009, 2011, 2013f & 2016f• Breakdown of Global Mobile Gambling Gross Win,by Mobile Gambling Category, in %, 2011 & 2015f3. NORTH AMERICA3.1. USA (Top Country)• M-Commerce Trends, 2012• M-Commerce Research Trends, 2012 and PurchasedM-Commerce Product Category following MobileResearch, by Product Category,• in % of Mobile Searchers, H1 2012• Comparison of Purchase Preferences,by In-Store, Online and Mobile, in %, 2012Mobile Shopping Activities by Smartphone Owners,in % of Smartphone Owners, Q3 2011• Smartphone Usage for a Store-related ShoppingTrip, in % of Smartphone Owners, March 2012• Expected Luxury Brand Mobile App Features,in % of Consumers, Q1 2012Mobile Shopping Activities, by Gender,in % of Mobile Device Users, September 2012Mobile Online Coupon Redemption, by Gender,in % of Smartphone Users, November 2011• Mobile Payment Market Trends, April 2012• Breakdown of Mobile Payment Business Models,by Feasibility, in %, 2011• Reasons for stagnant or declining Mobile PaymentUsage, in % of Mobile Payment Users, March 2012Mobile Leisure/ Unmanaged Business Travel GrossBookings, in USD billion, 2011 & 2013f• M-Commerce Sales, in USD billion, 2010-2015f• M-Commerce Sales, in USD billion, 2011 & 2012f3. NORTH AMERICA (cont.)3.1. USA (Top Country) (cont.)• M-Commerce Sales, in USD billion, 2011 & 2012f• Growth in M-Commerce Sales compared toB2C E-Commerce Sales, by Product Category, in %,2012f vs 2011• Share of Mobile Shopping on total Online RetailSales, in %, Q1 2012 & Q2 2012• Purchased Mobile Product Categories, by Gender,in % of Mobile Device Users, September 2012• Top 10 Mobile Categories, in unique Visitors and% Change in Growth, Dec 2010 vs. Dec 2011• Mobile Buyers, in millions and in % of Mobile PhoneUsers, 2010-2015f• Mobile Payment News about CorFire, January 2012Mobile Payment News about Isis, May 2012Mobile Payment News about Parkmobile USA, March& May 2012Mobile Payment News about Groupon, 20123.2. CANADA• Mobile Content Usage of Smartphone Users, in %,September 2011• Mobile Retail App Types that Students are interestedin or have downloaded, in %, September 20114. LATIN AMERICA4.1. LATIN AMERICA: REGIONAL• M-Commerce Trends, 2012 and Share ofM-Commerce on total B2C E-Commerce Sales,in %, July 2012Mobile Internet Penetration, in % of Consumers,2010-2012f4.2. ARGENTINA• M-Commerce Trends, Q1 2012 and SmartphoneUsage when shopping, in % of Smartphone Users,Q1 2012• Place of Smartphone Usage, in % of SmartphoneUsers, Q1 2012• Smartphone Activities following Business or ServiceResearch, in % of Smartphone Users, Q1 2012• Place of Smartphone Research for Products orServices, in % of Smartphone Users, Q1 2012• Barriers to M-Commerce, in % of Smartphone Usersnot making Online Purchases, Q1 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 3 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012Table of Contents (2 of 6)4. LATIN AMERICA (cont.)4.3. BRAZIL• M-Commerce Trends, 2011/2012 and Share ofConsumers using Mobile Phones in PurchasingProcess, in %, 2011• Mobile Internet Users, in millions andin % of Population, 2010-2016f• Mobile Payment News about MasterCard andTelefónica, November 20114.4. CHILE• M-Commerce Trends, 2011• Mobile Internet Connections by Bandwidth, in %,and Distribution of Prepaid vs. Contracted MobileServices, in millions, December 20104.5. COLOMBIA• Mobile Payment News about Redeban Multicolor,February 2012 and total Transactions made usingRedeban Multicolor’s mobile Banking, in millions,2010 & 20114.6. MEXICO• Mobile Payment News about Redeban Multicolor,February 2012 and total Transactions made usingRedeban Multicolor’s mobile Banking, in millions,2010 & 20115. WESTERN EUROPE5.1. EUROPE: REGIONAL• B2C E-Commerce and M-Commerce Trends,2011/2012• M-Commerce Trends, 2012• Average M-Commerce Spending, in EUR,2011 & 2017f• M-Commerce Sales, in EUR billion, 2012f-2017f• Mobile Sales in % of Online Sales, Annual MobileSpending in EUR billion and Change in Mobile Sales,by Country, in %, 2010-2012f• Purchased Mobile Product Categories, in % ofMobile Shoppers, Q3 20125. WESTERN EUROPE (cont.)5.1. EUROPE: REGIONAL (cont.)• Share of Mobile Shoppers, by Country,in % of Internet Users, Q3 2012• Share of Smartphone Shoppers, by Country,in % of Consumers, 2010 & 2011• Growth in Mobile Shoppers, by EU5 Countries andAverage, in % of Smartphone Users,May 2011 vs. May 2012• Share of Smartphone Users shopping Online viatheir Device, by EU5 Countries and Average,in %, May 2011 vs. May 2012• Used Mobile Payment Methods,in % of Mobile Shoppers, Q3 2012• Used Online Payment Methods, by Country,in % of Online Shoppers, 20105.2. UK (Top Country)• M-Commerce Trends, 2012 and Share ofM-Commerce Sales on total B2C E-Commerce Sales,in %, Q1 2010, Q1 2012 & Q2 2012Mobile Online Shopping Trends, 2011/2012Mobile Retail Traffic Trends, September 2011 andBreakdown of Visits to UK B2C E-Commerce Sites,by Mobile and Other, in %, Sept. 2011• M-Commerce Trends, 2011 and How Consumersuse their Mobile Phones to shop, in %, 2011• Direct Carrier Billing Market Trends, April 2012 andBreakdown of Preferred Mobile Payment Methods,in % of Smartphone Users, April 2012Mobile Retail Website Conversion Rate,in % of total Website Users, Q1 2011 & Q1 2012• M-Commerce Activities, in % of Smartphone Users,three Month Average to July 2012• In-Store Mobile Shopping Activities,in % of Mobile Internet Users, January 2012• Travel-related Activities of Mobile Internet Users,in %, 2011• M-Commerce Turnover, in GBP billion, 2011 & 2012f• Share of Mobile Online Sales on total Online Sales,in %, Q4 2009 & Q4 2011• Products purchased via Mobile Phone,in % of Users, Q2 2011• Breakdown of Mobile Shoppers,by Age Group and by Income, in %, July 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 4 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012Table of Contents (3 of 6)5. WESTERN EUROPE (cont.)5.3. FRANCE (Top Country)• M-Commerce Trends, 2012• B2C E-Commerce and M-Commerce Trends, 2012and Online Product Research Methods, in % ofInternet Users, H1 2012• Type of Purchase made via Mobile Devices,by Goods and Services, in % of Mobile Shoppers,March 2012• Breakdown of M-Commerce Readiness ofOnline Retailers, in %, Q1 2012• Leading Mobile Shopping Product Categories,by Product, in % of Total Mobile Users, May 2012Mobile Internet Users, in million, June 2011 &June 2012; Breakdown of Mobile Internet Users,by Gender, in %, June 2012• Top 5 M-Commerce Websites, by Unique Visitors,in millions, Q3 2011• Mobile Payment News about Visa, January 20125. WESTERN EUROPE (cont.)5.6. NETHERLANDS• B2C E-Commerce and M-Commerce Trends,2011/2012• Reasons against M-Commerce, in % of SmartphoneUsers not buying using their Device, Q1 2012• Breakdown of preferred Mobile Payment Methods,in % of Mobile Shoppers, 20115.7. SPAIN• M-Commerce Trends, 2011/2012 and M-CommerceRevenue Growth Rates, in %, 2011• Mobile Activities, in % of Mobile Phone Users withInternet Access, February 2011• Types of Transactions made via Mobile Phone,in % of Mobile Phone Users, February 2012• Share of M-Commerce Revenues on totalB2C E-Commerce Revenues, in %, 20115.4. BELGIUM• Breakdown of Willingness to conduct MobilePurchases, in % of Online Shoppers, April 2012• Breakdown of M-Commerce Engagement and Periodto start with M-Commerce, in % of Online Retailers,2011• Reasons to start with M-Commerce,in % of Online Retailers, March 2012• Reasons not to start with M-Commerce,in % of Online Retailers, March 2012• Leading M-Commerce Product Categories,in % of Mobile Shoppers, 20115.5. ITALY• M-Commerce Trends, 2012• Breakdown of M-Commerce, by Services and Products,in %, 2010 & 2011f• M-Commerce Sales, in EUR million, 2010 & 2011f• Share of M-Commerce on total B2C E-CommerceSales, in %, 2010 & 2011f6. CENTRAL EUROPE6.1. CENTRAL EUROPE: REGIONAL• Mobile Internet Users by Country,in % of the Population, January 20116.2. GERMANY (Top Country)• Mobile Internet and M-Commerce Trends,April/May 2012 and Breakdown of Purchase Placeafter Mobile Research, in % of Mobile Researchers,April/May 2012• Direct Carrier Billing Market Trends, April 2012 andBreakdown of preferred Mobile Payment Methods,in % of Smartphone Users, April 2012• Share of Mobile Shoppers on total Consumers,in %, 2010 & 2011• Share of Mobile Shoppers, by Age Group,in % of Consumers, 2011• Share of Consumers comparing Prices in-store andreading Product Reviews in-store using aSmartphone, by Age Group, in %, 2011• Share of Consumers wanting to use a Smartphonefor Mobile Payment, by Age Group, in %, 2011Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 5 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012Table of Contents (4 of 6)6. CENTRAL EUROPE (cont.)6.2. GERMANY (Top Country) (cont.)• Share of Mobile Shoppers on total SmartphoneUsers, in %, 2011 & 2012f• Leading Mobile Content Categories among MobileUsers, in % Growth vs prior Year, three MonthAverage to July 2012• M-Commerce Sales, in EUR billion, 2011 & 2015f• Share of Online Gamers playing on Mobile Phones,in % of Mobile Phone Users and in % ofSmartphone Users, Q2 2011• M-Commerce News about Otto Group,Spring/Summer 2012Mobile Payment News about MasterCard andDeutsche Telekom, July 20126.3. AUSTRIA• M-Commerce Trends, May 2011-April 2012 andRetail Goods Research and Online Shopping viaSmartphones, in % of Smartphone Users,May 2011-April 2012Mobile Broadband Trends, and Share of Householdswith Mobile Broadband Internet Access, in %,Q2 20126.4. SWITZERLAND• Mobile and M-Commerce Trends, 2012• Reasons for not using Mobile Internet, in %,January 20117. EASTERN EUROPE7.1. POLAND• M-Commerce Growth, compared to Europe Average,in %, 2011 vs. 20107.2. RUSSIA• Mobile B2C E-Commerce Trends, 2012 and Growthin Number of Mobile Visitors to Russian InternetSites, in %, by Mobile Platform, May 2011-May 2012Mobile Payment and Commerce News about MTS,Vimpelcom and Megafon, 2012Mobile Payment News about VimpelCom andNet Element International, October 20127. EASTERN EUROPE (cont.)7.3. TURKEY• M-Commerce Trends, 2012 and Internet Access byDevice, including Mobile, in % Internet Users,Q1 2012• Online Product Research, by Device, includingMobile, in % of Online Shoppers, 2010/2011• Online Shopping by Device, including Mobile,in % of Online Shoppers, in 2010/2011• Mobile Banking and Payment Market Trends,December 20118. SCANDINAVIA8.1. SCANDINAVIA: REGIONAL• Share of Mobile Shoppers, by Country (excludingFinland), in % of Consumers, Q3 20128.2. DENMARK• Breakdown of Online Shopping by Device, in %,Q1 2012• Use of Mobile Phones in B2C E-Commerce,in % Online Shoppers, Q1 2011 & Q1 2012• Breakdown of Place of Mobile Shopping, in %,Q1 2012Mobile Shopping Product Categories,in % Mobile Shoppers, Q3 2012• Share of Mobile Shoppers, by Age and FamilyStatus, in %, Q1 2012Mobile Payment Methods, in % Mobile Shoppers,Q1 20128.3. NORWAY• M-Commerce Trends, 2012 and Breakdown of MobileShopping by Mobile Apps and Browser, in % ofMobile Shoppers, 6 Months to Sept. 2012Mobile Shoppers, by Gender and Place of Living,in % of Consumers, H1 20128.4. SWEDEN• M-Commerce Trends 2012 and M-Commerce byMobile App and Browser, in % of Mobile Shoppers,Q3 2012• Products bought using Mobile Devices,in % of Mobile Shoppers, Q3 2012• M-Commerce by Location and by Gender,in % of Internet Users, Q3 2012Mobile Payment Trends, 2011/2012• Used M-Commerce Payment Methods,in % of Mobile Shoppers, Q3 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 6 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012Table of Contents (5 of 6)9. ASIA-PACIFIC9.1. ASIA: REGIONAL• Mobile Shopping Inclination, by Country, in % ofConsumers, December 2011-February 2012• Purchased Mobile Shopping Product Categories,in % of Mobile Phone Users, Dec 2011-Feb 20129.2. CHINA (Top Country)• M-Commerce Sales, in CNY billion,Q1 2011-Q2 2012e• Share of M-Commerce on total B2C E-CommerceSales, in %, Q2011 & Q2012e• Breakdown of Mobile Shopping Companies,by Market Share, in %, Q2 2012Mobile Payment Trade Volume, in CNY billionand in % annual Growth, 2010-2014f• Number of Mobile Payment Users, in millionsand in % annual Growth, 2010-2014f• Mobile Payment News about China UnionPay,February, May & June 20129.3. HONG KONG• M-Commerce Trends and M-Commerce Salesby Product Category, in HKD billion,July 2011-July 2012• M-Commerce Sales, in HKD billion,2011, 2012f & 2015f• M-Commerce Spending per Person,in HKD thousand, July 2011 & July 2012• Share of M-Commerce Sales on total B2CE-Commerce Sales, in %, July 2011 & July 20129.4. INDIA• M-Commerce Trends 2012, and Online Purchasesmade via Smartphone, in %, May 20129.5. JAPAN• Breakdown of Smartphone Owners by Age Groupand Region, in %, October 2011• Leading Mobile Activities, in % of MobileSubscribers, Q2 2012• Share of M-Commerce on total B2C E-Commerce,in %, 2012• M-Commerce News about American Apparel, May2012Mobile Payment News about PayPal, May 20129. ASIA-PACIFIC (cont.)9.6. MALAYSIA• M-Commerce Turnover, in MYR billion, 2010 & 2011,2015f• Mobile Payment News about PayPal and MalaysiaAirlines, July 20129.7. PHILIPPINES• M-Commerce Trends, 2012, and Breakdown ofInternet Access, by Mobile and Regular,in % of Consumers, June 20129.8. SINGAPORE• M-Commerce Trends, 2012 and Share ofSmartphone Sales on total M-Commerce Sales,in %, 2011• M-Commerce Turnover, in SGD billion,2010 & 2011, 2015f• Average per Capita Spending of Mobile Shoppers,in SGD, 2010 & 2011, and Number ofMobile Shoppers, in thousands, 2010 & 2011• Share of M-Commerce Sales on total B2CE-Commerce Sales, in %, 2010 & 20119.9. SOUTH KOREA• Mobile Gaming Market, in KRW billion, 2011f & 2015f9.10. TAIWAN• Mobile Internet Activities, in % of mobileInternet Users, 2012f9.11. THAILAND• Mobile Internet Trends, 2012 and Share ofConsumers accessing the Internet via MobileDevices, in %, 2012f9.12. AUSTRALIA• M-Commerce Trends, Q1 2012 and SmartphoneUsage when shopping, in % of Smartphone Users,Q1 2012• M-Commerce Trends of Online Retailers, 2012 andOnline Retailers on eBay Australia investing inM-Commerce for the first Time, in %, 2012f• Place of Smartphone Usage, in % of SmartphoneUsers, Q1 2012• Smartphone Activities following Business or ServiceResearch, in % of Smartphone Users, Q1 2012• Place of Smartphone Research for Products orServices, in % of Smartphone Users, Q1 2012• Barriers to M-Commerce, in % of Smartphone Usersnot making Online Purchases, Q1 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 7 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012Table of Contents (6 of 6)10. MIDDLE EAST10.1. MIDDLE EAST: REGIONAL• Internet Access by Device, by Country,in % of Internet Users, August 2011• Place of Internet Access, by Country,in % of Internet Users, August 2011• Consumers with Mobile Phone Internet Access,by selected Countries, in %, Dec 2011-Feb 2012• Most popular Mobile Shopping Categories, in %,December 2011-February 201210. AFRICA (cont.)11.2. SOUTH AFRICA• Mobile Retail Trends, 2012• Share of Mobile Phone Owners accessing theInternet using their Phone, in %, 2011• Breakdown of M-Commerce via Mobile Phones,in % of Mobile Internet Users, 2011• Mobile Banking Development, 2011/2012Mobile Payment News about MasterCard Mobile,April 2012Mobile Payment News about PayU, July 201210.2. SAUDI ARABIA• Mobile Shopping Product Categories, in % ofMobile Shoppers, December 2011/January 201210.3. IRAQ• Breakdown of Mobile Phone Capability,including Browsing the Internet,in % of Mobile Phone Owners, May 201110.4. ISRAEL• Breakdown of male and female Mobile PhoneInternet Users, in % of male and femaleInternet Users, 201110.5. QATAR• Mobile Shopping Product Categories, in % of MobileShoppers, December 2011/January 201210.6. UAE• M-Commerce Trends, 2012 and Share of MobilePhone Users that are comfortable with transactingPurchases on their Mobile Phone, in %, April 2012Mobile Shopping Product Categories, in % of MobileShoppers, December 2011/January 201211. AFRICA11.1. AFRICA: REGIONAL• Mobile Payment Trends, 2012• Active Mobile Broadband Subscriptions, in millionsand in % of Inhabitants, 2007-2011f11.3. BURKINA FASO• Mobile Payment News about Airtel, July 201211.4. IVORY COAST• Market Penetration of Internet, Mobile and FixedTelecommunications, in %, 201111.5. KENYA• Place of Internet Use, in % of Population withInternet Access, 12 Months to May/June 2010• M-Commerce Trends, 201111.6. MOROCCO• Mobile Broadband Subscriptions, in % of Population,2008 & 2010• Number of Mobile Phone Subscribers, Internet Usersand Internet Subscribers, in millions, 201111.7. NAMIBIA• Mobile Phone Internet Users and Social NetworkUsers, in % of Internet Users, 2011• Breakdown of Devices used during first Use ofInternet, in % Internet Users, 201111.8. TANZANIA• Breakdown of Devices used to Access the Internet,in % Internet Users, 201211.9. UGANDA• Mobile Money Trends, 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 8 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012SamplesRESEARCH ON INTERNATIONAL MARKETSWe deliver the facts – you make the decisionsIn 2011, 85% of online retailers in Belgium were not engaged inM- Commerce and 48% had “No Plans to start with Mobile Selling”.Belgium: Breakdown of M-Commerce Engagement and Period to start with M-Commerce,in % of Online Retailers, 2011Breakdown of M-Commerce EngagementPeriod to start with M-CommerceYes15%No Plans to start with MobileSelling48%> 1 Year28%< 1 Year< 6 Months10%8%< 9 Months< 3 Months3%5%No85%0% 20% 40% 60%Note: Based on a survey of 550 online retailers; conducted March 9-19, 2012Source: BeCommerce, May 2012103RESEARCH ON INTERNATIONAL MARKETSWe deliver the facts – you make the decisionsThe number of visits to the Otto Group online shops in Germany usingmobile devices tripled in the Spring/Summer 2012, compared to 2011.Germany: M-Commerce News about Otto Group, Spring/Summer 2012‣ In spring and summer 2012, the Otto Group saw the number of visits to its online shops using mobile devices grow by thefactor of three compared to the same period in 2011, while the gross turnover almost quadrupled. The rapid growth is explainedby the increase in use of mobile devices and the low base in 2011.‣ Tablet computers were the most popular mobile device to browse an online shop, five times more in Spring and Summer2012 than in the same period in 2011. Smartphones, on the other hand, were used more to search information about theproducts, rather than to buy them.‣ Despite the substantial growth in the number of visits to online shops via mobile devices, the M-Commerce turnover of the OttoGroup remained low, at around 3% of total online demand in Spring and Summer 2012.‣ An increase of the mobile channel share on overall revenue is one of the key aims in the Otto Group’s E-Commercestrategy. Many of its online shops are already optimized to be browsed on mobile devices. By the end of 2012, 80% of GermanOtto Group web shops will be available to visit via smartphones, and more than 50% will offer a special version of online shopsfor tablet PCs.‣ Bonprix and Sheego are the two online shops leading the way in M-Commerce for the Otto Group in Germany. Bonprix isthe first large German online retailer to offer an online shop for tablets exclusively, while Sheego launched an application for iPad,which allows customers to try on the offered items of clothing on a virtual model.‣ However, the benchmark for M-Commerce activities of Otto Group companies is the US market. For example, one in everyfour customers of Crate and Barrel, an Otto Group US subsidiary selling furniture and house accessories, visited its online shopusing a mobile device. The Group expects the German M-Commerce market to demonstrate similar success in the nearest future.Source: Otto Group, August 2012129Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 9 -LinkedIn XING Twitter Facebook


Global Mobile and M-Commerce Report 2012REPORT Report ORDER Order Form FORMPlacE YOuR ORDER as FOllOwsCall us at + 49 40 39 90 68 50Fax us at + 49 40 39 90 68 51 using the form belowScan and Email us at order@ystats.com using the form belowcHOOsE YOuR lIcENsE TYPE aND REPORTsPlease confirm the license type you require: Single User License Site License 1 Global Site License 2Report Title Publication Date Price (€)aN INvOIcE wIll bE sENT TO YOuR cOMPaNY. PlEasE cOMPlETE YOuR cONTacT DETaIls.Title: Mr/Mrs/MsFirst NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCityCountryState/ProvincePost Code/ZIPYour Order is subject to our Terms & Conditions as attached hereto.All Forms must have a signature to confirm your order:SignatureWhere did you find us? Google/Search Engine Google Adwords/Online Advertising Article in Trade Journal Press Release Social Media Recommendation Others: ________________________EU Companiesmust supply VAT NoPurchase Order No(if required)Order DateNote: Reports are provided in electronic PDF form. yStats.comwill contact you in the future to provide our free newsletter orother mailings. If you do not wish to receive our newsletter orother mailings, you may advise us of this. Your contact informationwill not be sold to other organizations.Phone: yStats.com +49 GmbH (0) 40 & Co. - 39 KG 90 68 50Fax: Behringstr. +49 28a, (0) 22765 40 - 39 Hamburg 90 68 51Telefon: +49 info@ystats.com(0) 40 - 39 90 68 50Fax: +49 www.ystats.com(0) 40 - 39 90 68 511) Site Licenses, allowing all users within a given geographicallocation of an organization to access the report, are availablefor double the price.2) Global Site Licenses, allowing all worldwide users of an organizationto access the report, are available for triple the price.- 10 -LinkedIn XING Twitter Facebookinfo@ystats.com www.twitter.com/ystatswww.ystats.com www.facebook.com/ystats


Global Mobile and M-Commerce Report 2012Terms and Conditions1. SCOPE1.1 The following terms and conditions apply to our entire contract (the “Contract”) betweenyStats.com GmbH & Co. KG (hereinafter also referred to as “we” or “us”) with our customersregarding (i) research services, (ii) the purchase of reports, and (iii) any other contractsbetween us and our customers executed by reference to these terms and conditions (anyreports and other services and products which we may make available to the customer undera Contract hereinafter the “Products”).1.2 Any terms and conditions of our customers are hereby expressly rejected. Agreements contraryto these terms and conditions require our written confirmation. In case of deviationsbetween these terms and conditions and the contents of the Order Forms, the contents ofthe Order Form shall prevail.2. OFFERS, ORDERS2.1 With respect to research services, we usually submit an offer to the customer in the form ofa “Research Order Form” accompanied with a proposal stating the nature of the issue to beresearched, the services to be rendered, the time required for the study and the fee due.2.2 With respect to the purchase of reports, we usually submit an offer to the customer in theform of a “Report Order Form” accompanied with product brochure stating the contents ofthe report and the fee due. In this respect, our customers may chose between two types ofProducts, namely (i) our Product “Market Reports” and (ii) our Product “Full Access GlobalE-Commerce Reports”.2.3 If a customer orders our Product “Market Reports”, the customer gets access to the orderedreport as identified in the Report Order Form and the customer may use that report in accordancewith Section 4.3 below and the other provisions of the Contract.2.4 If a customer orders our Product “Full Access Global E-Commerce Reports”, the customergets access to any standard reports (for the avoidance of doubt excluding reports publishedin connection with any research services) focussed on the “Internet & E-Commerce” industryas generally published by us during the twelve (12) months prior to the execution of theContract and during the subscription term as identified in the “Report Order Form” as of thedate of the execution of the Contract (i.e. one, two or three years), and the customer mayuse those reports as a “Global Site License” in accordance with Section 4.3 below and theother provisions of the Contract.2.5 Unless expressly agreed otherwise in writing, the contents of our offers may not be madeavailable in whole or in part to any third party outside the organization of the customerwithout our prior written consent.2.6 Our offers are not binding and subject to change without notice until acceptance by thecustomer. Our orders will become legally binding upon acceptance by the customer. A validacceptance requires the execution of our “Research Order Form” or our “Report Order Form”respectively (each such document hereinafter the “Order Form”) by a duly authorized representativeof the customer and the submission of the Order Form to us via facsimile or emailwith pdf-attachment. We will provide the customer with the access data required to accessthe ordered Product(s) with two (2) days as of the execution of the Contract.3. TERMS OF PAYMENT3.1 The contractually negotiated prices are to be derived exclusively from the Order Form and/orthe documents referenced therein.3.2 All prices are net and without transportation costs, if applicable. Value Added Tax, if applicable,at the statutory rate shall be added to all fees payable hereunder.3.3 We may demand an additional fee for services that go beyond the scope as agreed under theOrder Form in case such additional Products are requested by the customer.3.4 We will send our invoice to the customer upon execution of the Contract, unless agreedotherwise in the Order Form. In the event that the customer orders our Product “Full AccessGlobal E-Commerce Reports”, we will send our invoice for the first contract year upon executionof the Contract and the invoice(s) for any subsequent contract year(s), if any, uponcommencement of any subsequent contract year.3.5 All payments shall be due and payable within thirty (30) days following the date of ourinvoice without any deductions. The customer will be in default one day after the expiry datewithout any further warning notice being required.3.6 All customers‘ rights of retention or set-off are hereby excluded to the extent that they arenot based on the same contractual relationship. Retentions or set-offs are allowed only if thecustomer‘s claim is nondisputed or has become unappeasable.3.7 In the event of a customer‘s default in payment or other apparent credit unworthiness, allremaining claims against that customer shall become immediately due and payable in full.We shall then be entitled to rescind payment terms previously agreed upon and to demandpayment in advance or other appropriate security with respect to pending deliveries. Acustomer shall be deemed unworthy of credit in particular when he files a petition in bankruptcyor composition proceedings.4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES4.1 All copyrights and other intellectual property rights in connection with our Products remainwith us. All data carriers remain our property. The customer may not modify, publish, transmit,transfer or sell, reproduce, create derivative works from, distribute, perform, display, orin any way exploit any of the Products made available by us, in whole or in part, except asexpressly permitted under the Contract.4.2 Upon delivery of the Products to the customer and payment of the agreed fee, the customerobtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Productsprovided to the customer for its internal purposes or any additional purposes set out in theOrder Form. A right to resell our Products requires our prior written approval.4.3 In the event that the parties agree on a “Single User License” under the Order Form, thismeans that only one individually named user of an organization shall be entitled to accessthe report. In the event that the parties agree on a “Site License” under the Order Form, thismeans that all users within a given geographical location (as specified in the Order Form)of an organization shall be entitled to access the report. In the event that the parties agreeon a “Global Site License”, this means that all worldwide users of an organization shall beentitled to access the report. In both cases, the term “organization” refers to the company ofthe specific customer only and excludes any third parties including affiliates.4.4 We must expressly be named as the author of any data the customer processes further ascontractually negotiated.5. TECHNICAL INFORMATION5.1 We shall provide our Products in standardized data formats.5.2 The customer must ensure that he has the corresponding technical resources to make use ofthese data. The customer may not derive any claims in this connection on grounds of breachof obligation.6. DEFECTS AS TO QUALITY6.1 No claims for defects as to quality are triggered by insignificant discrepancies between ourproducts and services and the warranted quality or fitness for use.6.2 Likewise, no claims for defects as to quality may be derived from entrepreneurial risks –e.g., with regard to questions of entrepreneurial discretion, an erroneous assessment of themarket situation or the failure to recognize a business action’s merit.6.3 Defect-based claims are further excluded in cases of excessive or improper use or in connectionwith damages caused by extraordinary conditions not reflected in the Order Form. Thisis also true in cases of subsequent changes made by the customers or third parties unlesssuch changes do not affect the analysis and removal of a given defect.6.4 Claims for defects as to quality expire within one year from the commencement of the legalstatute of limitation. This limitation does not apply to the extent that applicable law stipulatesa longer period in cases of intentional or grossly negligent breaches of duty on the partof us, fraudulent concealment of a defect and injuries to life, body and health.6.5 Claims for damages and the reimbursement of expenditures are further subject to Section 8.7. LEGAL DEFECTS7.1 We are liable for products and services infringing on third-party rights only if and to theextent that our products and services are used in accordance with the agreed contractualrequirements.7.2 Unless agreed otherwise, our liability for the infringement on third-party rights is limited tothe territory of the European Union and the European Economic Area as well as the place ofits services’ proper use as agreed under the applicable Order.7.3 In the event that a third party asserts claims against the customer, alleging that a serviceperformed by us violates its rights, the customer shall promptly notify us. If a servicerendered by us violates thirdparty rights, we shall choose one of the below actions, dulytaking into consideration the customer’s interests:a) procuring for the customer the right to use the service;b) revising the service to render it free of legal violations; orc) withdrawing the service and refunding to the customer any related compensation paid,as adjusted by an adequate user fee, if we cannot effect another remedy at a reasonableexpense.7.4 Upon our request, the Customer shall assist us with the defense against claims according tothis section 7, with us reimbursing the Customer for any expenditures and costs incurred asa result, although each of the Parties bears the costs of the use of its own personnel.7.5 Claims the Customer may hold for legal defects expire in accordance with Section 6.4.7.6 Claims for damages and the reimbursement of expenditures are further subject to Section 8.8. LIABILITY8.1 In cases of intentional misconduct and gross negligence, we are fully liable pursuant toapplicable law.8.2 Our liability in cases of simple negligence is limited as follows: we are liable only if and tothe extent that we violated a material contractual obligation (cardinal obligation) – i.e., anobligation that (i) the Customer reasonably relied upon at execution of the applicable OrderForm and (ii) was of critical significance to the outcome of performance. As regards propertydamage and financial loss, such liability is limited to typical and foreseeable damages; in noevent will we be liable for any incidental, special, punitive or consequential damages, loss ofprofits or loss of data in such case.8.3 Our liability for damages under warranties (Beschaffenheitsgarantien) is limited to instancesin which the warranty expressly includes such liability.8.4 Claims for the reimbursement of expenditures and other liability claims asserted by theCustomer against us are subject to sections 8.1 through 8.3.9. CONFIDENTIALITY9.1 The Parties shall hold in strict confidence for an indefinite period of time all data andinformation materials of which they gain knowledge as part of a Contract, be it orally, inwriting or otherwise, directly or indirectly, provided that such data or information materialsare designated confidential or must be considered confidential based on their nature, andshall use them exclusively as part of the services covered by the relevant Order. This duty ofconfidentiality excludes data and information materials that:a) were already known or accessible to any third party at the time of disclosure;b) one of the parties legitimately receives from a third party following disclosure, and suchthird party is not bound by a duty of confidentiality in relations with the other Party;c) must be disclosed by order of and to a government agency or another competent thirdparty; andd) must be disclosed to legal or tax advisors of the contractual customer in question forconsulting purposes.In the cases of Sections c) and d), the parties shall (i) promptly inform each other about agiven request and prior to disclosing confidential information, and (ii) limit the disclosure ofconfidential information to the minimum required.9.2 We may use the Customer as a reference so long as no contractual details are divulged.10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS10.1 Place of payment is Hamburg, Germany.10.2 All disputes arising from or in connection with any Contract between the parties shall beresolved through the courts of Hamburg. Governing law is German law.Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.com- 11 -LinkedIn XING Twitter Facebook

More magazines by this user
Similar magazines