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Vhi inside p1-24 pdf

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1+2 Photographs from <strong>Vhi</strong>sponsored exhibition,Waterford InternationalFestival for Children.3 Cassidy Quintupletslaunch new childdomain at www.vhi.ieBRAND DEVELOPMENT:Brand awareness activities focused on wellnessand lifestyle themes. The aim is to reflect ourstrong customer focus and support theproposition ‘Its All About Living’. The activitiesincluded:• ‘Zest For Life’: A national campaign promotinghealthy eating, stress management, exerciseand lifestyle. The central event was held inthe RDS Dublin and was attended by over1,400 people. It received widespread mediacoverage.• ‘Viva – Water For Life’: A campaign to promotethe benefits of drinking water involveddistributing over 60,000 refillable brandedbottles to many of our corporate groupschemes.• ‘Its All About Living’ Web Campaign: This waslaunched in January 2003 to encourage youngpeople to focus on changing to healthierlifestyle habits.• ‘Its All About Living’ Magazine: This ispublished quarterly and circulated to membersat renewal date.• Sponsorships: These included children’s artsactivities at Kilkenny Arts Festival and BaboroChildren’s Arts Festival in Galway; aphotographic exhibition by children atWaterford International Children’s Festival.Sports sponsorships include the Irish 49ersailing team seeking to qualify for theOlympics in Athens in 2004 and internationalcanoeist and staff member, Sarah Lang.Our health portal www.vhi.ie continues to attractlarge volumes of online traffic with 55,000unique visitors to the site each month. It isgreatly appreciated by members and wasenhanced during the year to provide up-to-datemedical advice and help. This included thelaunch in November 2002 of a new ChildDevelopment and Parenting domain.15

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