The application of check-all-that-apply consumer profiling to ...
The application of check-all-that-apply consumer profiling to ...
The application of check-all-that-apply consumer profiling to ...
- No tags were found...
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
THE APPLICATION OF CHECK-ALL-THAT-APPLY (CATA) CONSUMER PROFILING TOPREFERENCE MAPPING OF VANILLA ICECREAM AND ITS COMPARISON TOCLASSICAL EXTERNAL PREFERENCEMAPPINGYoungseung Lee, Lauren Dooley &Jean-François Meullenet
Introduction
Introduction
Introduction
Previous CATA researchProduct Attributes Concept Deliverables Occasion/UseSweetSaltyCreamyS<strong>of</strong>tToughIndulgentEnergizingComfortingArtificialBlandAs a mealAs a snackWhile drivingWatching TVAfter exercising
Objectives
Methods
Consumer and Sensory Testing
Vanilla Ice Creams
CATA QuestionCheck <strong>all</strong> attributes <strong>that</strong> describe this sample: Buttery Sweet Milk/dairy flavor Custard/eggy flavor Corn Syrup Artificial vanilla Natural vanilla Creamy Flavor S<strong>of</strong>t Hard Gummy Icy Creamy/Smooth
Preference Mapping
Multiple Fac<strong>to</strong>r AnalysisCorrelation circle-1.0 -0.5 0.0 0.5 1.0DescriptiveConsumerHardness.OralArtificial.Vanilla Corn.SyrupSweetScoopability CaramelizedWoody.Stick SmoothnessCooked.MilkButterfatAstringentVanilla.VanillinScoopability2SourDensenessSweet Custard.Eggy.Oxidized Salt Mouthcoat Creamy.SmoothNFDM Rate.<strong>of</strong>.MeltS<strong>of</strong>tHardButtery Creamy.flavorMet<strong>all</strong>icMilk.dairy.flavorBitterIcyElasticityDegree.<strong>of</strong>.IceGummyMilkyNatural.Vanilla-1.0 -0.5 0.0 0.5 1.0Dim 1 (31.96 %)Individual fac<strong>to</strong>r mapDDDCEDC-4 -2 0 2ECD FOptAIHGBJ-4 -2 0 2Dim 1 (46.32 %)
CATA Counts
MFA <strong>of</strong> CATA and DescriptiveCorrelation circle-1.0 -0.5 0.0 0.5 1.0DescriptiveCATAHardness.OralArtificial.Vanilla Corn.SyrupSweetScoopabilityCaramelizedWoody.StickCooked.MilkAstringent Scoopability2Vanilla.VanillinSourSweet Custard.Eggy.OxidizedSaltHardMet<strong>all</strong>icBitterIcyDegree.<strong>of</strong>.IceNatural.VanillaMilkyNFDMSmoothnessButterfatDensenessCreamy.SmoothMouthcoatS<strong>of</strong>tRate.<strong>of</strong>.MeltButtery Creamy.flavorMilk.dairy.flavorGummyElasticity-1.0 -0.5 0.0 0.5 1.0Dim 1 (31.96 %)
CATA based external map
Descriptive based external map
MFA on product & ideal configurationsCorrelation circle-1.0 -0.5 0.0 0.5 1.0DescriptiveCATAInternalEDCPC.2DCPC.2DDPC.2DDPC.1DCPC.1EDCPC.1-1.0 -0.5 0.0 0.5 1.0Dim 1 (46.32 %)
MFA on product & ideal configurationsIndividual fac<strong>to</strong>r mapDescriptiveCATAInternalG-4 -2 0 2ECD FIdealAIHBJ-4 -2 0 2Dim 1 (46.32 %)
MFA on product & ideal configurationsGroups representation0.0 0.2 0.4 0.6 0.8 1.0ProductCATAInternalDescriptive0.0 0.2 0.4 0.6 0.8 1.0Dim 1 (46.32 %)
Ideal CATA Pr<strong>of</strong>iles
CATA attributes fits in spaces
Conclusions
Future Research
Change language