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259-272 hpc 9/26/06 8:18 AM Page 271SILICON VALLEYSPORTS & ENTERTAINMENTSilicon Valley Sports & Entertainment (SVS&E) was created to provide a single resource forbusiness partners to utilize when planning their sports and event relationships by taking full advantageof the expertise and capabilities involving all or part of the San Jose Sharks business operations.This includes marketing, corporate partnership sales management, broadcast, ticket sales,event presentation, community programs, media relations, advertising, facilities, promotions, publishing,merchandising and additional areas of the organization.This division of the company, created in the summer of 2000, oversees all business operationsaspects of the San Jose Sharks, HP Pavilion at San Jose and select HP Pavilion events. In addition,SVS&E manages all or parts of Logitech Ice at San Jose (the Sharks training and public skatingfacility), Sharks Ice at Fremont, the SAP Open tennis tournament (ATP Tour Tennis), the AmericanHockey League’s Worcester Sharks (the Sharks top development affiliate) as well as select HPPavilion events such as Fight Night at the Tank (professional boxing), Strike Force Mixed MartialArts and the National Lacrosse League’s San Jose Stealth.Current existing entities utilizing the experience and services of SVS&E include the GoldenBaseball League and the Canary Foundation Grand Prix of San Jose presented by Taylor Woodrow,which hosted its second event in downtown San Jose in July 2006 and will continue the event in2007, the San Jose SaberCats of the Arena Football League and the San Francisco Dragons of theMajor Lacrosse League.SVS&E previously operated Major League Soccer’s San Jose Earthquakes, which moved toHouston in 2005, from 2000-02, including their first MLS Championship season in 2001, and the SiebelClassic, a senior PGA tour event.Benefits of a business arrangement with SVS&E allow the San Jose Sharks and HP PavilionManagement to combine existing marketing programs, sales resources and contacts to createmore efficient and meaningful business partnerships. SVS&E allows the organization to providefully integrated advertising/corporate partnership packages that reach the multiple demographicsegments represented in Silicon Valley.Another option for business partners, SVS&E Publishing, was created in 2001. SVS&EPublishing, a full-service publishing division, handles a majority of the design, editorial and printingneeds for most of the SVS&E properties. In addition, SVS&E Publishing produces publications fornumerous outside clients including the San Francisco 49ers, Oakland Raiders, Arizona Sun Dogs ofthe Central Hockey League and the Canary Foundation Grand Prix of San Jose Presented by TaylorWoodrow.In 2003, SVS&E Merchandise was added to the SVS&E family. SVS&E Merchandise is an industryleader and innovator in all things associated with building a brand. Their client list includesBrocade, 49ers Foundation, SAVVIS, The Works London, Golden Baseball League, the CanaryFoundation, Challenge Day, Lockheed Martin, Oakland Raiders and After School All-Stars. Servicesprovided include event merchandise marketing and management, online stores and fulfillment, VIPgifts, motivational/recognition programs and branded merchandise.SVS&E was a key element in the 2002 purchase of the organization and its assets from previousOwner George Gund III by a local ownership group, San Jose Sports & Entertainment Enterprises(SJSEE), led by current President and Chief Executive Officer Greg Jamison.In 2001, the organization entered into a naming rights rebranding with Compaq ComputerCorporation and the City of San Jose, ensuring that the Sharks will remain in San Jose for the foreseeablefuture and that the facility will receive the necessary amenities, upgrades and improvementsits patrons have come to expect and enjoy. The agreement, which was amended in 2002 toreflect the subsequent merger between Compaq and HP, runs through 2015 and provided a newname to Northern California’s premier sports and entertainment venue.Business arrangements similar to SVS&E are not uncommon in the sports and arena managementindustry. Other examples of this type of business arrangement include Orca Bay Sports &Entertainment in Vancouver which oversees the management of the Vancouver Canucks of the NHLand GM Place; Kroenke Sports Enterprises in Colorado which manages the NBA’s Denver Nuggets,the Colorado Avalanche of the NHL and the Pepsi Center; and Palace Sports & Entertainment inDetroit which operates the NBA’s Detroit Pistons, the Palace of Auburn Hills as well as the TampaBay Lightning of the NHL which plays its games in Tampa, Fla.GENERAL2006-07 SAN JOSE SHARKS ORGANIZATION GUIDE 271
259-272 hpc 9/26/06 8:18 AM Page 272GENERALMEDIA INFORMATIONACCESS: The San Jose Sharks organization and media relations department strive to make its players, coaches,management and other personnel available in a timely and responsible fashion to all accredited members of themedia.CREDENTIALS: Press seating for Sharks home games at HP Pavilion at San Jose is available to accredited mediain the press box located on the north side of the building’s upper level. Single-game credentials must be requestedno later than 5 p.m. the day before a game played Tuesday through Saturday, and by 5 p.m. Friday for a Sunday orMonday game. Requests should be made in writing to Scott Emmert, Director of Media Relations, San Jose Sharks,525 W. Santa Clara St., San Jose, Calif. 95113; facsimile requests at 408-999-5822 or E-mail requests at “semmert@svse.net”will also be accepted. Credentials are good for admittance to the press room (building’s first level)and to both teams’ postgame locker rooms. The elevator to the press room and press box is located on the north sideof the building’s concourse near Media Entrance “A.” All international credentials must go through NHL PublicRelations before the game.Due to limited press box seating, those requesting single-game credentials will be seated on an as-availablebasis, with preference given to the following: local daily newspapers and wire services, television stations withsportscasts, radio stations which use actualities, visiting media, national media. Next preference goes to other BayArea media including weekly newspapers, general topic magazines and television shows and any other media,including Internet sites, which have a specific assignment to cover a Sharks game. Single-game credentials must bepicked up at Media Entrance “A,” located on the northwest side of the building off parking lot A. Those persons holdingfull-season Sharks or NHL Team Management credentials MUST enter through Media Entrance “A.”MEDIA MEMBERS HOLDING SEASON PASSES SHOULD NOTIFY THE MEDIA RELATIONS DEPARTMENT IF PLAN-NING TO COVER A GAME IN ORDER TO RESERVE SEATING. A MEDIA CREDENTIAL CANNOT BE USED TO SIT IN SPEC-TATOR SEATING AREAS.DAY-OF-GAME INTERVIEWS: After the completion of the morning skate, typically beginning at 10:15 a.m. (for a 7:30p.m. start), is the best time to interview players and coaches on a game day. “Pre-tape” television or radio requeststo interview a player upon his arrival to the building for the game must be made no later than the conclusion of theteam’s morning praice and cannot be guaranteed. If the team is not practicing, the request must be made to theSharks, or visiting team public relations department, no later than 10 a.m. on the day of the game. The Sharks MediaRelations Department cannot guarantee access to players or coaches if practice is not scheduled.DAY-OF-GAME PRACTICES: On home game days when the Sharks choose to practice, they will typically take theice at approximately 10:15 a.m. at HP Pavilion at San Jose. Media members should plan on arriving by 10:15 a.m. forgame-day practices to ensure the availability of the requested players. The visiting team’s practice usually followsthe Sharks, beginning normally at 11:30 a.m. TIMES AND LOCATIONS FOR BOTH THE HOME AND VISITING TEAMSARE SUBJECT TO CHANGE. Contact the Sharks Media Relations Department if there is a question regarding eitherteam’s practice schedule.PRE-GAME MEDIA ACCESS: Sharks players and coaches are available to credentialed members of the media fora 30-minute window, which begins two hours before game time. For example, pre-game media access for a 7:30 p.m.home game lasts from 5:30-6 p.m. Media members who wish to utilize this media access window are stronglyencouraged to contact the Sharks Media Relations Department in advance with their interview requests.LOCKER ROOMS: The home and visiting team locker rooms will re-open within 10 minutes after the game. Theofficials’ locker room is off-limits to the media. Should a comment or interpretation from the game’s referee or NHLsupervisor be needed, contact a member of the Sharks Media Relations Department and a pool reporter may beassigned.PHOTOGRAPHERS: Only those photographers on assignment will be allowed access to designated photographylocations at rink level and in overhead positions. Photo holes are accessible to local dailies, wire service photographersand local TV crews (for non-televised games). Two ice-level photography positions are reserved for Sharksteam photographers. Additional photography positions are determined on a first-come, first-served basis; however,in cases of increased photographer (i.e. playoffs) attendance, positions will be assigned by the Sharks MediaRelations Department. In all cases, photographers should check in with a media relations representative in the pressroom before game time. Because of very limited photography locations and NHL Images regulations, it is not possibleto accommodate freelance photographers.PRESS ROOM: Media possessing full-season credentials or those granted single-game credentials are invited tohave a meal, for a nominal fee, before each game in the press room, located on the lower level (building’s north side).The room opens two-and-one-half (2:30) hours before game time. Dining room usage is limited to those presentingvalid Sharks or NHL Team Management passes. It is impossible to accommodate family members, friends, guests orothers. Any abuse of dining room privileges may cause forfeiture of a media pass. Limited refreshments are alsoavailable during intermissions as well as in the press box during games.SERVICES: Pregame game notes, lineups, press releases, complete statistics and other pertinent information willbe furnished by the Sharks Media Relations Department. There are sufficient electrical outlets and telephones availablein the press box and media work room (adjacent to the Press Room). Preference for phone use will be given towriters and broadcasters filing stories on deadline. The Sharks also provide complimentary facsimile services for workingmedia, if necessary. The press room and press box are equipped with Wi-Fi wireless Internet service as well ashigh-speed DSL hardlines.TELEVISION COVERAGE: All television stations are prohibited by the National Hockey League from shooting anddistributing game footage of any contest that is being broadcast from HP Pavilion at San Jose by either the San JoseSharks, the visiting team or network television. Requests for special features and the like should be directed to theSharks media relations department.272 sjsharks.com | hppavilion.com
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