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RiggingDistances: Beams run north to south and are spaced 24’4” center to center on the ends and 30’0”spacing in the center over the main ice.In House ServicesMarketingThe in-house marketing manager at the Scheels Arena is able to advise and assist you in the placementof all marketing and advertising for your event. In addition, the Scheels Arena allows the use of thefollowing in-house marketing channels, pending availability, to aid in the successful promotion of yourevent at no additional charge to you:• Fascia Video Ribbon: One static ribbon to be played at available arena events• Commercial/Jumbotron Spot: One commercial or jumbotron static ad to be played inconjunction with fascia ad at available arena events.Current as of: 9/6/2011
• PA Announcement: One 15-second public address announcement to be read in place ofcommercial during fascia/jumbotron advertisements.• E-blasts: Current database of approximately 6,000 subscribers, plus the arena’s seasonreserved, club and suite holders.• Lobby LCD Televisions: One static spot to be included in the arena’s sponsor rotator. Theseare located near the ticket office and are playing during all events in the building.• Posters around arena, provided by promoter.• Listing and link on the Scheels Arena Facebook page.• Listing with link on the Scheels Arena website.Graphic DesignFor a negotiated fee, the Scheels Arena will work with your to provide artwork for all in-house marketingchannels as well as those being placed for external advertising.Advertising – Mandatory Use of LogoAny advertising or marketing of events taking place at the Scheels Arena is required to include theScheels Arena logo. The Scheels Arena will provide the necessary artwork for all such use.Box Office/TicketingThe Scheels Arena utilizes the Ticketmaster Host system for all ticketed events at Scheels Arena.Therefore, tickets to all ticketed events at Scheels Arena can be purchased online at Ticketmaster.com,charge-by-phone at 800.745.300, all Ticketmaster ticket centers and the Scheels Arena box office. Allticket information questions can also be directed to the box office at 701.364.3672. The Scheels Arenabox office is open Monday through Friday from 11 am - 5:30 pm as well as noon through event onweekend event days. Summer hours, which run from May 15-September 15, are Monday through Fridayfrom 11 am - 1 p.m. Extended hours will be utilized on event weeks for summer events. There is a $2facility fee added on to all ticket prices and promoter will be charged a 3% credit card fee for allpurchases through the arena box office.MerchandiseScheels Arena owns any all rights to merchandise sales. In most cases, Scheels Arena is willing to waivethat right in return for a 20% commission on gross revenues from merchandise sales.ConcessionsAll concessions and liquor services are owned and operated by Concessions Management,Concessions Management and the building will have sole decision making power over how many standsCurrent as of: 9/6/2011
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Page 3 and 4: Event AccommodationsSeating Capacit
Page 5 and 6: Concert reserved seatingEnd Stage 2
Page 7 and 8: Event LevelCurrent as of: 9/6/2011
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Page 13 and 14: Security and SafetyPermitsScheels A

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