How To Pitch (BID 2011).pptx

paulos.net
  • No tags were found...

How To Pitch (BID 2011).pptx

making the Pitchdesigning for the presentation


my goalincrease the resonance of your presentations,especially presentations to non-designerspromote the idea that you should always bedesigning for the next presentationdiscuss… planning structure content drama questionsmaking the PitchBasic Interaction Design | Spring 2011


planning–a reviewcommunicationconsiderations


who am I and what do I desire?who am I in relationship to this pitch? what is my role?what immediate action do I want from the person I ampitching to?why do I want this reaction? what is my larger intention?how do I want to be seen in the long term? (my brand)am I a team?making the PitchBasic Interaction Design | Spring 2011


who is the audience and why are theyhere?what do the different groups want in the short-termand the long-term?what do they think about me (team, department) priorto this pitch?what will their initial reaction to my request be?are we going in the same direction or do I need to re-direct them?making the PitchBasic Interaction Design | Spring 2011


what’s the framing?what is the problem or opportunity and how real/big is it?what might we do about this? do I have a plan?how can I make them believe I have insights that are validand novel? how can we measure progress/effect?how much detail do I need to make my case?what is the “gist” the audience must walk away with?what are my immediate next steps?making the PitchBasic Interaction Design | Spring 2011


it’s obvious…but be preparedyou are seen as technology experts…do notstruggle with your own techturn off screensavers/energy-saverstest speakers and projector…practicehave a backup planrehearse: too many people present as if seeing theslides for the first timemaking the PitchBasic Interaction Design | Spring 2011


structure


introductionintroduce yourselfintroduce your teamintroduce your audience to each othergive people “handles” for communicatingmaking the PitchBasic Interaction Design | Spring 2011


motivationwhy should anyone care about what you "are doing?make audience care by building on theiridentification, personal experiences"set the hook, then “real” them inmaking the PitchBasic Interaction Design | Spring 2011


evidenceshow what you did to build belief that thefindings are realshow what you did not expect to be true,the new insight, the new perspective, andshow how you got theremaking the PitchBasic Interaction Design | Spring 2011


dramatic arcsdivide pitch into sections, dramatic arcsslowly build and then release tension asyou move from one chapter to the nextthis is not a chronological story…this is notan accurate history of your actionsmaking the PitchBasic Interaction Design | Spring 2011


content


stories | scenarios | use casesreveal design through stories…people cannot rememberlists of features…impact is in the recognitionpeople process information and connect via narrativedesigners make artifacts to discover…transform theseartifacts to tell…show me…don’t tell metell a story of use that ends with a positive outcomemaking the PitchBasic Interaction Design | Spring 2011


slides as signpostssupport slides are “support”, not novels tobe readslides help audience re-connect when theygo off on a mental tangentslides as support help you listen……adjust the level of detail to meet theaudience’s reactionmaking the PitchBasic Interaction Design | Spring 2011


use images…this is your domainmaking the PitchBasic Interaction Design | Spring 2011


avoid video or self running demokeeps focus on the screenand not on you…it is uncomfortable to standnext to…why are you there, Vana?making the PitchBasic Interaction Design | Spring 2011


drama


silencestart with silenceuse silence to build tensionwait until you have attention to beginuse silence between chapters to let peopleprocess…build anticipation"anticipation is pleasurable!!!making the PitchBasic Interaction Design | Spring 2011


humorgreat for defusing tension…at beginningmake fun of yourself but not yourinstitution…unless you are at homekeep humor in speech, not on screen…"maintaining controlhumor does not work across culturesif you’re good…drop in humor as you gomaking the PitchBasic Interaction Design | Spring 2011


stay in control…build credibilitydo not PANIC!!!!do not derail…acknowledge what is happening aroundyou"…no elephantscontrol is related to intent…are you a host "or a guest?possession of microphone gives controlmaking the PitchBasic Interaction Design | Spring 2011


direct the audience’s focusplan and rehearse your blocking"…who goes where whenthrow focus on speakermotivate speaker changesdo not look at your slides"…back to audienceuse body tension to demand focusmaking the PitchBasic Interaction Design | Spring 2011


avoid the lure of melodramamaking the PitchBasic Interaction Design | Spring 2011


ack to dramatic arcs…and the bigfinishend on a high note…build to a peak…do not endwith “Questions?”build to the long-term outcome of repeated usethe audience should feel when you are donemaking the PitchBasic Interaction Design | Spring 2011


questions


don’t let questions derail youacknowledge asker…thank themdo not answer questions you cannot answerdecide how important a question is…deflect “offline”do not say “NO”, do not fightif someone says something rude, acknowledge it…remain in control…shut them downpredict hostility and defuse through associationmaking the PitchBasic Interaction Design | Spring 2011


eviewplanning…know what you want and whataudience wantstell a story that shows how product benefitspeople…that audience can identify withtake and give controldesign your presentation/performance as youdesign your productmaking the PitchBasic Interaction Design | Spring 2011


making the Pitchdesigning for the presentation

More magazines by this user
Similar magazines