gLobAL best of
meAns keePIng to
we Are 2010 best of sustAInAbLe
suPPLy PAge 08
for tHAt you need commItted
emPLoyees! PAge 07
news from HAVI LogIstIcs
we cuLtIVAte cooPerAtIVe reLAtIonsHIPs
wItH customers And suPPLIers coVer story
The Global Lead Logistics Provider
PartNershiP MeaNs haviNg
PPArtnersHIP as one of our core values
and its conceptual meaning runs
through this edition of alphabet like a
silver thread. We relate as partners to our
customers, with our employees and our
suppliers – and we maintain close and, of
course, maintain open bilateral relations
with each and all of them. We are proud of
the relationships we have built up and the
confidence and trust we have earned by
meeting the needs and expectations of our
onLy togetHer with our employees, for
example, can we master the challenges we
face as “The Global Lead Logistics Provider”.
This calls for solidarity and trust. Together
with our suppliers, we are engaged in intensive
cooperation. The honesty and openness
of this relationship between equal partners
are the foundation of our joint success.
table of coNteNts
And, last but certainly not least, we work
together with our customers to promote
their success. We look after all of these partnerships
so that we can reach our long-term
business objectives together: a classic “winwin”
At HAVI Logistics we talk a lot about
partnership and the trust growing on both
sides. In this edition of alphabet, we want
to give you – our customers, valued employees,
suppliers, and other stakeholders – an
idea of what partnership means to us at
HAVI Logistics. At the same time, we want
to thank you for the confidence you have
placed in us over the years. As the Global
Lead Logistics Provider, we will work with
commitment to reach our shared goals in
the future, too.
coVer story: PArtnersHIP 03 Just like a good marriage
04 I 05 Partnership means keeping to the rules 06 Interview with
Haluk Ilkdemirci 07 Customer retention?
enVIronment 08 A source of pride 09 I 10 HAVI Logistics’ “Global
Best of Green” Proposals 10 HAVI Logistics achieves EMAS III
Validation 11 Green light for our green fleet I “WWF Green office”
certificate for HAVI Logistics
worLdwIde 12 I 13 Swifter, Higher, Stronger
comPAny news 14 I 15 New Customers 16 A name, a logo,
a re-founded company I CarLo – greater efficiency for even greater
customer satisfaction … 17 Agile ROP I Invisible elves pay a visit
news About customers 18 World premiere at Munich airport
19 Twenty years of success – anniversary of McDonald’s Russia
news In brIef 20 Welcome to the Rostov DC! I A working dinner with
Jude and Sienna I HAVI Logistics joins the Twitter generation
alphabet is printed on Aleo Silk 130 g/sqm. Aleo is produced using 50% recovered fiber with
50% virgin fiber, and is an FSC certified product. Furthermore Aleo is climate neutral.
Chairman and CEO of HAVI Global Logistics
Proprietor: HAVI Global Logistics GmbH
Publisher: Christoph Thünemann
content and style editor: Jasmin Schürgers
HAVI Global Logistics GmbH, Geitlingstr. 20,
47228 Duisburg, Germany
Phone: +49 (0) 20 65 695 258
Fax: +49 (0) 20 65 695 252
Publisher council: Luca Gnecco, Haluk Ilkdemirci,
Hans-Werner Krohn, Sven-Carsten Sachse
layout: Simone Lenth, denkmalfrei, Philosophen-
weg 12, 47051 Duisburg, Germany
Printer: Druck-Service Weirich GmbH, Industrie-
str. 17, 41564 Kaarst, Germany
This and the following editions would not be realized
without the great help of our HAVI Logistics
members and all the other System Players.
Thanks in advance for sending interesting topics
to be published in future.
Just like a good
Cultivating relationships with customers and suppliers that are based
on partnership is crucial for any company. And these relationships have to
be tended: Experience has shown that good business relationships boost profits while bad ones cost the
company a lot of money and in some cases even jeopardize its existence.
Let's Assume tHAt A comPAny Is "sIngLe"
and looking for a partner; how does it go
about it? First, it has a look around. Once
it has found a promising candidate, it makes a
big effort to attract its attention. It then musters
the courage to start a conversation. If this first
contact is successful, the next step will be the
"first date." For anyone looking for a partner,
the short-range goal is to make a good impression,
the medium-range goal to land a second
and even third date, and the long-range goal
to establish a committed long-term relationship
based on mutual trust.
This is exactly how things work in business,
too. On the "first date," companies -
suppliers and customers - size each other up,
ask questions and put their best faces forward.
By the second meeting, they have achieved a
new degree of commitment allowing them to
probe deeper and reveal more. As the relationship
grows, each party learns more about the
other's concerns, worries and hopes, its likes
and dislikes, and even what makes it proud.
When things reach this stage, both companies
know they have been successful in their search
for a relationship founded on partnership.
tHe PrerequIsIte for A weLL functIonIng
PArtnersHIP however, is the longterm
mutual economic advantage to be gained
from close collaboration. How do we view a
business partnership – as a vehicle for taking
unfair advantage or as a framework for pro-
moting each other's interests while making
realistic demands? Genuine partnerships with
customers and suppliers create added value
over the medium and long term; this is better
than trying to make a fast buck! They maintain
and secure companies and jobs. The image
brochures and websites of modern companies
are full of slogans such as "We write Customer
Care with a capital C!" and "We maintain direct
lines of communication to our customers."
What is meant here is closeness to the customer,
so-called Customer Intimacy. This strategy
of putting the customer first and thinking
things through all the way to the customer is
pursued by corporate giants like McDonald’s
and BP. These companies are successful precisely
because they listen to their customers
and take their wishes seriously. By not only
listening to their customers but satisfying their
wishes as well, they have become the invisible
backbone of these customers.
But how can companies find out
what their customers want?
Back in the "good old days" the shopkeeper
on the corner knew that the elderly
lady at No. 14 came into the shop every
morning at 8 a.m. to buy two fresh rolls. After
asking "the same as always?" the shopkeeper
handed over the prepacked bag of
rolls and a happy customer left the shop.
The obvious moral of this story – serve the
customer and you will succeed – is all too
often forgotten by people in business. Frequently,
companies hardly know their customers.
However, the advantages of "knowing
the customer" are obvious: A company
that knows its customers also knows what
the market wants, which gives it a big advantage
over its competitors.
onLy A reLAtIonsHIP bAsed on PArtnersHIP
can serve as the foundation for longterm
collaboration of benefit to both parties.
However, companies should keep both
customers and suppliers in mind! Suppliers
should be partners and not just providers!
The relationship between a company and
its suppliers is also governed by the rules of
fair play. These include making deliveries and
payments on time, and engaging in mutual
In a good business relationship, both
parties profit and there is a good balance of
give and take – just like in a good marriage.
04 Cover Story
"HAVI Logistics has played an
outstanding role in the history
of Kissels Software and con-
tinues to do so.
Very early on, the require-
ments of HAVI Logistics and
McDonald's were already
moving the design of our ap-
plications in an international
Without this driving force we
would hardly have been able
to build up our remarkable
circle of exclusive customers."
keePiNg to the rules
Anyone can make eyes at you. But HAVI Logistics prefers to con-
centrate on real partnerships that exist when companies work effectively
together so that both are successful. And this clearly applies to
the relations between us and our customers and suppliers.
"How Are you todAy?". "Are you happy
the way things are?", or simply "Is everything
ok?" People who live in a partnership
ask questions like these from time to
time. If this is important in personal relationships,
why should it not also apply to business
relations? Right from the beginning HAVI
Logistics considered it important to look after
its partners. All members of staff have demonstrated
the same passion for their work
and the customers, right from the start. We
have always felt responsible for continuing to
expand our business partnerships by always
delivering more service than we promise. And
even today, nothing has changed about our
maxim of serving the customers and providing
“all in one” service. We use regular customer
surveys to find out whether our partners
are happy with what we do, whether they
maybe want something else in addition, and
whether everything is o.k. We are always interested
in making our cooperation even better,
maintaining the partnerships, and thus increasing
the well-being of our partners.
HAVI LogIstIcs' dAILy breAd consists
of doing an excellent job, and guaranteeing
that work flows smoothly and is of the
highest quality. For us this is nothing special
– we take it for granted. And all this is certainly
appreciated by our customers. HAVI
Logistics has been awarded numerous prizes
both for the top quality of our work day in,
day out, and for special successes, such as
the "Franchise Partners of the Year" award,
presented to HAVI Logistics in Germany by
McDonald’s as early as 1999. In the course
of our company's history, hardly any of our
HAVI Logistics companies have come away
from the competitions empty-handed. The
spectrum of awards has spanned the whole
world of HAVI Logistics, ranging from "Operational
Excellence to McDonald's Restaurants"
for our colleagues in Portugal, and the
"Special Prize for High Contribution to the
System" presented to our Bulgarian team, to
the recently presented "Supplier of the Year
Award" for HAVI Logistics Finland.
Cooperation instead of
HAVI Logistics’ suppliers are also part
of our network of partnerships. We always
make an effort to ensure cooperative partnership
relations with suppliers. That we
have been successful here over the last 28
years is shown by the long-lived sustainable
partnerships we maintain with our suppliers.
"Never change a winning team" is a
maxim at HAVI Logistics that proves its value
even today, because we know that companies
cannot be competent and innovative
without the right partners. Frank partnerships
with our suppliers are therefore a requirement
for joint success. The fact that our
suppliers also gain huge benefits from their
partnerships with HAVI Logistics is confirmed
by the inventor of Kissels Software, Heinrich
Kissels, for example (read excerpt left hand).
Of course we only buy products and
services from suppliers if we are not in a
position to provide them ourselves. This
principle of providing all the services we
can deliver either more cheaply or at least
at the same price, and in better quality,
has also become a corporate maxim.
We source most services for our customers
in-house. For example, we have set up
and our own IT Department
most important EDP applications
– such as ordering,
standard cost accounting
– in the German
town of Duisburg.
Together with our forwarders
STI Freight Management
we have established a strong international
but we Are good PArtners not onLy
for our dIrect suPPLIers. We have also developed
an especially close relationship with
the suppliers of our customers. In fact the first
German Food Town in Duisburg, which HAVI
Logistics opened with two McDonald's suppliers
as partners in 1988, almost caused a
sensation. This meant that we not only "lived"
together under one roof, but we also shared
good times and bad times. In the meantime
HAVI Logistics companies have adopted this
idea at ten European sites. This solution allows
close cooperation based on mutual understanding
to be developed everywhere between
companies acting as equal partners.
Many people iMagine that they only
have to find the right partner, and then they
will be able to sit back and relax for the rest of
their lives in happiness and harmony. This romantic
view of partnership exists only in fairy
tales. In real life, a happy
keeping to certain
rules. HAVI Logistics
sees openness and
honesty as forming an important
foundation. We have to be able
to trust one another. Being trusted, and trusting
others, makes us reliable and honest
partners for our customers and suppliers.
For HAVI Logistics trust is a kind
of credit that we advance to others
– in the expectation that it will
come back to us with interest in
the future. And it really does, because
in return for our commitment
we receive the recognition
of our partners.
Appreciation and praise are
the fuel that drives us human beings
or, as Voltaire once said,
"Appreciation is a wonderful
thing: It makes what is excellent
in others belong to us as well."
HAVI Logistics has a unique partnership with its
customers, employees and suppliers. This results in
a common culture ensuring that our company will continue to operate successfully in the long term. alphabet
put some questions about this subject to Haluk Ilkdemirci.
alphabet: What is unique about the
partnership between HAVI Logistics
and its customers, employees and
Haluk: We at HAVI Logistics maintain
a very special corporate culture.
One aspect of this is that we are totally
transparent to our partners. This
means that our communication with
everyone is completely frank and open and
we keep our partners informed about our developments,
both good and bad. This kind
of transparency forms the foundation for our
partnerships and it bears fruit, for example
the exceptionally important trust that customers,
employees and suppliers place in
HAVI Logistics. Trust is founded in credibility,
reliability and authenticity. We fulfill all of
these criteria in our work with our partners.
Apart from that, it is very important that trust
is not a one-way street – you can only expect
your partners to trust you if you trust them.
The trust we give and receive, and the openness
and honesty in our dealings with customers
and suppliers, have proved to be a
stable foundation for our partnerships.
alphabet: Can the huge relationship of trust
between us and McDonald's, which we
have built up over more than 28 years, be
achieved with new customers as well?
Haluk: It is extremely difficult to establish similar
confidence with other customers. Yet this
is precisely what we regard as the basis for a
long-term partnership and as the basis for our
success and that of our customers. We are
proud of our relationship with our customers.
And we demonstrate this by understanding
their business, their culture, meeting their
needs and living up to their expectations.
With each customer we engage in a close
relationship of business intimacy. Of course
McDonald's is a very good reference for us.
But, to be honest, this reference does not
have a huge influence on the formation of
new customer relationships. Trust grows and
flourishes over a period of many years and
it becomes extremely important not only to
nurture it but also to continually monitor it.
alphabet: But for HAVI Logistics it is important
to have a partnership not only with customers
and suppliers. What is the role played by
Haluk: It is essential to create a relationship of
trust with all the employees if the company
is to be successful. Here, too, the constant
flow of information
is a major
source of trust.
The point is not
really whether we
or failures to report,
of our corporate
culture is that our employees know what is
going on. But we also listen attentively to
HAVI Logistics President Europe
our employees. We show genuine interest in
each other’s experiences, opinions and feel-
ings. We are an open-door business. Make it
easy for people to communicate, tear down
barriers and promote partnership. Therewith
trust is again an important quality. It makes
us reliable, honest and sincere in our interactions
with our employees.
alphabet: Thank you very much, Haluk!
Cover Story 07
for that you Need coMMitted
“Satisfied employees generate satisfied customers,”
say professional journals for Human Resource Managers.
But does this nice theory work in practice? HAVI Logistics
recently proved that it does.
we notIced A Long tIme Ago that the commitment of our
employees results in satisfied customers who stay with our
company, but we had no concrete proof. In order to get
that proof, we have now combined and examined the data from our
Europe-wide customer- and employee-satisfaction-survey. The results
give us valuable indications of how we can address the needs
of our customers and those of our employees in equal measure.
How did we do it?
In the spring of 2009 all employees at HAVI Logistics were
asked to take part in a survey on their level of satisfaction. Then a
similar survey was carried out in the fall at all McDonald's restaurants
in Europe. The international market research and consulting firm
YouGovPsychonomics evaluated 6,500 responses from employees
and customers, and compared the two studies.
tHe resuLt Is remArkAbLe, but dId not come As A surPrIse:
here is a direct correlation between employee commitment and the
satisfaction our customers express. The views of our customers and
employees converge quite well. In areas where our employees are
especially motivated, our customers are much more satisfied than
those in areas where there is a lower level of employee commitment.
This clearly demonstrates the value of employee orientation and employee
We will use this result and the Logo "Insight/Outsight certificate"
to promote our employer branding, by documenting our
keen interest in being oriented on both our customers and our employees.
For HAVI Logistics this is a huge competitive advantage –
not only on the market for customers but also on the labor market.
HAVI Logistics has been chosen as one of the “Global Best of Sustainable
Supply” by McDonald’s worldwide! We thus have the distinction of being the
green spearhead of McDonald’s worldwide Supply Chain.
mcdonALd’s’ APProAcH to enVIronmentAL
resPonsIbILIty is a multi-faceted effort that
stretches through its Supply Chain to its restaurants.
It requires collaboration and information
sharing between all three legs of the “threelegged
stool” – the franchisees, the suppliers and
McDonald’s. A few years ago McDonald’s continued
to evaluate and measure emerging environmental
best practices within the McDonald’s
System. For this reason our customer created
the “Best of Sustainable Supply” – a special
initiative to promote the core strengths of the
McDonald’s System regarding the protection of
We must leave nature and the
environment to future generations
just as we found them –
or even better
tHe 2010 gLobAL best of sustAInAbLe
suPPLy highlighting the "best of the best"across
the McDonald’s System was launched at the
World Wide Convention in Orlando, Florida on
April 19, 2010. HAVI Logistics is delighted to be
one of McDonald's "2010 Best of Sustainable
Supply/Best of Green.” “Congratulations! Your
best practice was chosen from hundreds of submissions
from around the world across our entire
Supply Chain,” Douglas M. Goare, McDonald’s
Senior Vice President for the Worldwide Supply
Chain, wrote in his congratulatory letter to
Christoph Thünemann, GM Corporate Communications
& Environment HAVI Global Logistics.
“Your story will serve as an example to other suppliers.
It is a source of pride for the entire McDonald’s
System and public evidence of our progress on
the long road to sustainability,” he added.
“The confidence displayed in our activities
will help us and motivate us to stay on the
green path. We will do our utmost to reach our
environmental goals: we must leave nature and
the environment to future generations just as we
found them – or even better,” says Christoph
Thünemann. Out of the wide variety of initiatives
mounted by our company to protect the environment,
we submitted a total of five new proposals
to the Best of Sustainable Supply Committee.
With our solar energy project "Freeze with
the Sun," finally, we catapulted ourselves to the
head of the pack and are now the spearhead
of the environmental campaign for the entire
McDonald’s community. Information on
McDonald’s "Global Best of Sustainable
Supply"campaign is available on the web at:
www.crmcdonalds.com. Updated regularly,
this website highlights the leading environmental
innovations tested and successfully
applied in McDonald’s markets around the
world. Furthermore, a brochure with the best
of the best – HAVI Logistics won the Front Line –
has been published by McDonald’s.
We want to create an awareness that all
HAVI Logistics employees can easily contribute
to protecting the environment and that small activities
can add up to a large overall result. We
assume that every employee drinks an average
of three hot beverages like coffee or tea each
day. Usually a fresh paper or plastic cup is used
for every single hot beverage drunk in-house at
our locations. At HAVI Logistics we now give
each new employee an "environmental mug" as
a present on his or her first day of work. With a
“simple” porcelain cup, we show that we take
environmental protection seriously. All in all, at
HAVI Logistics in Europe we avoid the calculated
annual amount of:
■ 3,300,000 paper or plastic cups
■ 46,000 kg of paper* (66 to of paper**)
■ the felling of 668 trees* (954 trees**)
■ the use of 924 thousand liters of water*
(1.3 million liters of water**)
* Production of small 0.2-liter paper cups
** Production of 0.3-liter paper cups
havi logistics' "global best of
sustaiNable suPPly" ProPosals
tHAt use co2 HAVI Logistics Norway has introduced new
trucks operating on AME. With the successive
conversion of our truck fleet from mineral-oil-derived
diesel to AME, we are benefiting the environment
by getting a firm grip on our CO 2 emissions.
To reduce CO 2 emissions as far as possible,
the new trucks, which make deliveries in
the Oslo area, are also equipped with another
environmental innovation: cooling aggregates
that use CO 2 . Using CO 2 to reduce CO 2 emissions
might sound at first like a contradiction in
terms, but the logic is fundamentally sound. The
CO 2 used in Norway is derived from the exhaust
of factories making artificial fertilizer. Instead of
simply releasing the gas formed during fertilizer
production into the atmosphere to the detriment
of the environment, the new system "captures"
it and re-uses it for things like our truck cooling
systems. As a result, the cooling aggregates in
our HAVI Logistics trucks in Norway stay completely
CO 2 -neutral.
trees As gIfts
In keeping with our Corporate Culture, we
live and act in harmony with our customers and
our employees. Thus we usually send small
presents on the occasion of all McDonald’s
restaurant openings and our employees receive
a small company birthday gift. Our target
was to find an affordable and at the same time
meaningful present to please all gift-givers. In
addition, it was our aim to create an awareness
that HAVI Logistics takes care of the environment
even in countries which are obviously not
so “green.” First of all, we searched in Turkey
for alternative gifts to replace the "flower presents"
which are usually given to restaurants
HAVI Logistics found a partner with a high
profile in the TEMA Foundation (Turkish Foundation
for Combating Soil Erosion, for Reforestation
and the Protection of Natural Habitats).
TEMA is one of the biggest environmental
NGOs in Turkey. Its primary goal is to raise
public awareness of the dangers of desertification
resulting from the widespread soil erosion
in Turkey. TEMA considers soil to be one
of Turkey’s most precious resources and therefore
pursues the implementation of a state environmental
protection policy, which is necessary
for the adequate protection of forests,
grazing land, agricultural land, water and
>> continued on page 10
>> continued from page 09
plant gene sources and for the prevention
of soil erosion. Since the beginning of 2009,
HAVI Logistics has been giving five saplings
to each employee as a birthday gift and 21
saplings to each customer as a restaurantopening
gift. Finally, the TEMA Foundation has
planted almost 1,300 small trees in the name of
HAVI Logistics Turkey. Altogether, these 1,300
trees together have a CO 2 output of 16,250
Volunteers of TEMA Foundation have planted
trees in the name of HAVI Logistics Turkey.
We see the strong need to obtain regular
external validation of our environmental management
systems. The certifications awarded
the HAVI Logistics Distribution Centers are
usually in line with ISO 14001 and the additional
EMAS validations, and both are important
elements of our environmental management
system. The objective was to certify additional
companies according to an international environmental
management system. We focused
on HAVI Logistics companies which previously
could not manage the necessary workload
for ISO or EMAS or which operate in countries
where environmental protection is obviously not
a top priority. In Italy and Turkey our management
and the green teams have created all the
necessary conditions to lay a real green foundation
for our HAVI Logistics companies as the
AcHIeVes emAs III
Since April 27 it's official: HAVI
Logistics is one of the first companies
worldwide to be validated according
to the new stricter standard EMAS III.
By means of this validation, Eurocerta
Food certifies that HAVI Logistics has
not only upheld the high performance of
its environmental management system
but has in addition actually improved it.
Prof. Helmut Wirner, the external auditor
from Eurocerta Food, had this to say
about 2010 HAVI Logistics' audit results
H IgH-LeVeL oPerAtIonAL rAte In
A ccumuLAtIng enVIronmentAL
cost-benefIt rAtIos by
V ItALIzIng PeoPLe, Procedures And
tecHnIques wItHIn An
I ntegrAted mAnAgement system
PromotIng InnoVAtIon, streAmLI-
nIng And effIcIency meAsures
basis for the first ISO 14001 certifications. In
Finland we gained the WWF Green Office as a
practical environmental program based on international
ISO 14001/EMAS standards (See
article on page 11).
freeze wItH tHe sun
Wherever possible we want to ensure
that we do not leave the sun unutilized as a gigantic
and virtually inexhaustible power plant.
We were fascinated by the obvious contradiction
between using the enormous heat of
the sun to produce cold air that is used to
store our customers’ products “deep frozen
and chilled” in our warehouses. Not only the
“smart use” of existing energy from the sun,
but also the very important creation of awareness
for the effective use of energy was another
“driver” to bring our objective to life.
At our Distribution Centers in southern
Europe we found perfect conditions for installing
the most efficient photovoltaic plants.
The annual insolation here is between 1,350
and 1,750 kWh/m 2 . Today the first two solar
energy plants are successfully producing energy
for our freezers and chillers. In Osuna,
Spain more than 60% of total energy consumption
for “cooling” will be provided by the
sun. In Monterotondo, Italy 65% of energy
consumption for the freezer and 52% of the
energy used for the chiller & cooldock sector
will already be covered by our solar energy
plant. In Portugal we are almost independent
of natural resources to provide hot water for
the personnel hygiene of our employees. With
these solar projects we reduce CO 2 emissions
by 422 tonnes per year.
green LIgHt for our
Since April our HAVI Logistics fleet in Rome
has been filling up with AME (acid methyl ester).
This means that our Italian company is the sixth one to run its trucks on biodiesel made
from used cooking oil.
our HaVi logistics DC in Monterotondo
has eight trucks. They supply 137 McDonald's
restaurants located either in or near the Italian
capital, Rome. Just like all of our almost
700 trucks, those of our Italian fleet are among
the most environmentally friendly anywhere in
Europe. Since the company was founded, its
trucks have used only biodiesel fuel. Recently
wHy use Ame?
AME (acid methyl ester) is an
ecologically sound, high-quality
alternative to fossil fuels. It is
manufactured primarily from used
cooking oils and fats. AME is
produced by a chemical process
(transesterification) in which oil
molecules and methanol are mixed
in the presence of a catalyst.
• renewable raw material
• high oxygen content: approx. 11%
• low sulfur content: 0.001%
• reduces soot emissions by up to 50%
• reduces emissions of carcinogenic
• biologically degradable and non-toxic
• used cooking oil is recycled
• CO 2 reduction by 83 %
• aggressive and corrodes plastic parts
• oil-change frequency is doubled
• diesel filters have to be changed
• flocculates at lower temperatures
• lower energy density, i.e. slightly higher
our Italian company also started using AME
made from used cooking oil. The oil that was
originally used to cook McDonald's fries ends
up in the tanks of our trucks and also makes
a very important contribution to climate protection.
Just LIke ALL tHe otHer HAVI LogIstIcs
comPAnIes, in Italy we too supply hundreds of
liters of cooking oil to McDonald's every day.
The used oil is collected by a disposal company
and taken to a recycling plant, where it is ultimately
used to produce AME. Under the bottom
line this means that we do not only supply
oil for deep-frying to our customers – we also
fill our trucks with the used cooking oil, once it
has been converted by transesterification into a
usable fuel. This is a cycle that is environmentally
friendly in every respect.
The use of AME had already been tested
extensively by our Italian team. Tests of this
type are absolutely essential and to date they
have been carried out over a certain period of
time before the final introduction of the new
fuel in all HAVI Logistics companies. Biodiesel
fuels have different properties than fossil fuels
and could possibly damage the engines if
the latter were not adapted for biodiesel. The
test results helped our Italian fleet to reach the
decision more quickly to use a biodiesel mixture
containing up to 25%* of AME. So then
we could give the "green light" to the successive
switch of all 30 trucks in our Italian
fleet, which belong the altogether
three Italian DCs in Bomporto,
Lodi and Monterotondo.
Marco Ronco, Business & Supply Chain Development
Director HAVI Logistics Italy and Carla
D’Andrea, Environmental Manager McDonald’s
Italy in front of the Oil Plant that is converting used
cooking oil from McDonald’s restaurants into usable
biodiesel, which runs our HAVI Logistics trucks.
* Maximum as per Italian legislation.
• W e d r i v e W i t h B i o d i e s e l
”wwf green offIce“
HAVI Logistics Finland successfully
gained the “Green Office‟ Certificate
from WWF on November 11, 2009.
‟green offIce” Is A PrActIcAL
enVIronmentAL ProgrAm based on
international ISO 14001/EMAS standards.
Its aim is to reduce carbon dioxide
emissions and offices' ecological
footprint. Green Office is suited
to offices – both large and small – in
private companies, the public sector
and other organizations.
Office premises hold a key position
in energy consumption and in
sustainable solutions. Green Office
motivates office staff to act in an environmentally
friendly way with regard
to everyday tasks; it also improves
and results in cost savings. The
scheme will benefit both the organization
and the environment.
tHe ‟green offIce” network in
Finland comprises around 140 organizations.
“The certification of HAVI
Logistics Finland is another important
step in our efforts to positively commit
to climate change by doing less harm
– but more good,” says Mikael Tuompo,
Managing Director of our Finnish
HAVI Logistics company.
PrePArAtIon for tHe
2006 oLymPIc wInter gAmes In turIn started
one year in advance at HAVI Logistics
Italy. The extremely high security requirements
set by the Turin Organizing Committee
for the Olympic Games (TOROC) were
especially stiff challenges. Nerio Zurli, Managing
Director Trade at our DC in Bomporto,
was responsible for goods distribution
to the two McDonald’s restaurants in
the Olympic Village. He commented: "During
these exciting days the key to our success
was a fixed Customer Service Team
that was totally integrated into the day-today
business of each restaurant – and operated
on site." Nerio Zurli gave four employees
intensive training for their tour of duty
in the Olympic Village. He also coordinated
the technical details ensuring they had access
to our ERP System. So the Customer
Service Team was able to provide the entire
spectrum of logistics services required on
site – from the daily inventories and making
the forecast for the next day, to ordering
and accepting merchandise and shelving
it at the McDonald's restaurants. The entire
planning, including the organization of all
work sequences, proved to be impeccable.
Sid Guiname, Manager for Special Sport
Events at McDonald’s, wrote a thank-you letter
addressed to the entire team at HAVI
Logistics in Bomporto to express his gratitude
for this feat.
Gold for HAVI Logistics
After tHe tour de force
In turIn HAVI Logistics
in China started to prepare for making deliveries
to the customers McDonald's and
Aramark during the 2008 Olympic Games
in Beijing. In this endeavor, our colleagues
in China were able to profit from the experienced
gained by our team in Turin. The DC in
Beijing was expanded to accommodate sev-
Swifter, HigHer, Stronger
HaVi logistics and the olympics – this combination is by now almost traditional. The 2010
Olympic Winter Games in Vancouver were the third Olympics at which HAVI Logistics took part
directly on site. And the credit for the vote of confidence given to our services by satisfied customers
at the Olympics goes to our employees.
eral hundred additional pallets.
A sophisticated surveillance
system was installed in all
parts of the DC. In addition
to the video surveillance
equipment and laser
alarms, the security precautions
the DC grounds patrolled
by military police 24/7.
Five x-ray machines that
were already in service in
Bomporto two years before
scanned every pallet before
it left the DC. GPS systems
were installed in all our trucks
and security escorts were engaged
for the whole fleet. For the entire duration
of the Olympic Games our HAVI
Logistics Quality Assurance Program was
monitored by in-house experts and external
quality inspectors. During the Olympic
Games the staff of the four McDonald’s restaurants
in the Olympic Village served over
560,000 customers. A total of 28 different
athletic disciplines were represented. In the
29th discipline – logistics – HAVI Logistics
was actually awarded a gold medal by
McDonald's for excellence in food distribution.
stronger!" – This Olympic
Credo also was HAVI Logistics' motto again
in February of 2010. McDonald's set up two
restaurants, located in the Olympic Villages in
Vancouver and Whistler, which served more than
10,000 participants. McDonald's offered its popular
coffee products at the Olympics for the first
time in an extra mobile McCafé. We delivered via
ocean freight for the occasion. It was not only
the merchandise from our German DC that was
"made in Germany:" HAVI Logistics Germany
and STI Freight Management were jointly responsible
for the international transport and punctual
delivery of goods for the mobile McCafé. HAVI
General Manager of
the DC in Vancouver,
and his team facilitated
site delivery for structural
set up, coordinated all goods
deliveries from Germany, picked orders
for these goods and coordinated night-time
deliveries to the restaurants.
tHe coffeeHouse cHAIn stArbucks and
the meat supplier Tyson Foods belong to the
customer base of our DC in Vancouver. During
the Olympic Winter Games, HAVI Logistics
North America made deliveries to the 303 Starbucks
locations outside the Olympic Village.
A total of 59 restaurants were located directly
in the "catchment area" of the Games.
Business as usual in an
This slogan applied
to the customer
Tyson Foods as well. The kitchens
preparing food for athletes from
the United States had ordered food products
with especially high protein content. HAVI
Logistics North America shouldered the entire
task of distributing pork, beef and chicken, plus
sausages and bacon for the U.S. athletes.
ProVIdIng LogIstIcs serVIces under
such exciting and challenging conditions puts
our know-how and flexibility to the test 100%.
In Europe we have already built up a strong
brand that is universally praised by the food
service industry; now we have also become
the reliable logistics partner of choice for our
For 28 years now HAVI Logistics has been making deliveries
to European McDonald’s restaurants. Today we already have
6,111 delivery points and we have approached additional strategic customers in Europe and ultimately started
doing business with them.
beLfrIt brIngs beLgIAn
"frIts" to HungAry
Belfrit – tHe naMe CoMeS froM Bel for BelgiuM
anD frit for poMMeS friteS – is a typically Belgian food
chain. Run by a franchise company, it now has 166 restaurants
in the country where pommes frites are a staple of the national
diet. As part of its worldwide
expansion, Belfrit entered the
Hungarian market in 2003. By
pure coincidence HAVI Logistics'
Hungarian Finance Manager
spent his lunch break at
the Belgian food restaurant
one day; he came away impressed
equally by Belfrit's
tasty fries and its successful
business concept. While accepting
his change, he prudently pocketed a copy of the company's
advertising flyer. HAVI Logistics Hungary lost no time in
contacting the Belfrit management and our call came at precisely
the right moment. The rapidly expanding franchise company was
facing new challenges and was actually looking for a reliable logistics
partner. About ten months have passed since then. Our
cooperation with Belfrit is very promising; we are already making
deliveries to twelve restaurants – four more than we supplied
originally. And plans call for a total of 20 delivery points by the
end of the year.
conVIncIng dress reHeArsAL
susHI wItH A
HaVi logiStiCS DenMark StarteD
to Make DeliVerieS to StiCkS'n'SuSHi
– one of the most successful restaurant
chains in Northern Europe. Sticks'n'Sushi
serves sushi and yakitori-grilled food on
skewers and has made a name for itself as
a trendy sushi restaurant with traditional
Japanese flair. For a logistics service provider,
the procurement of products imported
especially from Japan, Thailand, China and
the United States is a real challenge. For
HAVI Logistics, it's a walk in the park. Typical
ingredients such as Japanese rice, special
varieties of soy sauce, seaweed and sake are purchased
by our Danish team, which also makes the arrangements for
container shipment by sea. HAVI Logistics Denmark handles
a total of 225 different articles from the dry, chilled and frozen
goods sectors for eight Sticks'n'Sushi restaurants located in or
near the Danish capital of Copenhagen. In addition to its ambitious
plans for expansion in Denmark, Sticks'n'Sushi is looking
to open additional restaurants all over Europe.
HaVi logiStiCS reCeiVeD worD that it had been selected by the Danish restaurant chain
Sunset Boulevard as its logistics service provider less than two weeks after the operative business
had gotten underway for Sticks'n'Sushi. Sunset Boulevard offers its customers a wide range of
healthy and tasty sandwiches, salads and snacks inspired by the way of life "down under" in Australia.
Founded in 1996, the sandwich chain now has 37 outlets all over Denmark and in 2004 took
over the only branch of Subway in Denmark. Our new customer is not content with expanding inside
Denmark but plans to open restaurants in adjacent countries as well. Incidentally, the starting
shot for this expansion was fired in Sweden. HAVI Logistics is now responsible for distributing the
entire product assortment offered by Sunset Boulevard apart from beverages. We keep 250 different
articles in stock at our Danish warehouses for our new partner.
SHell runS regular proMotionS at itS gaS StationS "Dalla tua estate ottieni il Massimo" – "Get the most
from your summer" – was the slogan for one of their campaigns, for which HAVI Logistics in Italy supplied balloons and
backpacks to over 800 Shell Shops throughout Italy. "V3" was another promotion in which HAVI Logistics was involved. It
marked the fiftieth anniversary of the partnership between Shell and Ferrari. Our HAVI Logistics colleagues had sole responsibility
for purchasing miniature Ferraris and distributing them to around 1,200 Shell Shops. With these two projects
we seized a great opportunity to prove how good our HAVI Logistics know-how is. Thus we were able to take on a new
activity related to the distribution of promotional items for the Lubricant Division of Shell. This two-year agreement will allow
our Italian team to distribute these items via dealers and major customers of Shell Italy, such as Fiat.
fIVe At one go!
Company News 15
HaVi logiStiCS in turkey expanded its business almost explosively. Our colleagues concluded con-
tracts for logistic services with a total of five new strategic customers. At the beginning of 2009 HAVI Logistics
began making deliveries to the Texan restaurant chain Chili's. "You can still enjoy the mouth-watering burgers,
ice-cold beer and margaritas that made us famous," says the trendy Tex-Mex chain with the flair of the American
southwest. The chain owns 1,500 restaurants around the world where customers can enjoy the "Lone Star
State feeling." It has also broken onto the Turkish market since 2009. We are accompanying our new customer,
starting on a small scale with deliveries to its only restaurant in Istanbul so far. Chili's has plans for adding five
more branches by the end of the year.
scHLotzsky’s Is An AmerIcAn
SinCe 1971 tHiS typiCal aMeriCan Deli HaS Been offering itS DinerS fresh wraps, pizzas, burgers,
salads and sandwiches. In the early decades after the first restaurant opened in Austin, Texas, Schlotzsky’s
operated only in the US. A few years ago the culture of good, fast American food began to arrive in Europe.
Since 13 years, for example, the franchise chain has had a total of 11 restaurants in Turkey, which our
Turkish team started supplying in 2009. HAVI Logistics delivers Schlotzsky’s whole assortment of goods in all
three temperature ranges. Schlotzsky’s wants to reach 32 restaurants in Turkey by the end of 2014.
coffee And dougHnuts sInce
more tHAn 70 yeArs
tHe typiCal aMeriCan DougHnut CHain HaS a long anD intereSting HiStory. On July 13,
1937, its founder Vernon Rudolph opened the doors of his doughnut shop in North Carolina for the first time.
The hot doughnuts with a sugar glaze and a hole in the middle were a real hit in the late 1930s. And that has
not changed, even today. KrispyKreme has far-reaching plans for expansion. This franchise chain opened its
first doughnut shop outside America in 2001. So far KrispyKreme has two shops in Turkey selling fresh doughnuts
and hot specialty coffees. Our team in Turkey supplies the new customer with dry goods. KrispyKreme
plans to open 23 more branches in Turkey before 2014.
"A fresHer fIsH, onLy
found At seA"
norDSee HaS now alSo BeCoMe one of HaVi logiStiCS' new CuStoMerS, and so our colleagues
at the DC in Sekerpinar now ensure that Nordsee can continue to keep this promise to its customers
in the future. Since November 2009 our Turkish team has been making deliveries of fresh and frozen goods to
the first, newly opened Nordsee restaurant in Istanbul. Nordsee has over 100 years of expertise with fish and
seafood. Now that the company has teamed up with a reliable logistics partner like HAVI Logistics, there is
nothing stopping its further expansion on the Turkish market. By the end of 2014 Nordsee is planning to open
a total of 100 restaurants in Turkey.
worLd fAmous cInnAmon roLLs
in 1985 CinnaBon StarteD selling fresh coffee and fragrant, oven-fresh cinnamon rolls, and since
then it has developed into an international franchise chain. A lot has happened since 1985 – for example,
Cinnabon now has over 600 shops worldwide, making it a market leader. The company's obvious success in
this sector validates the concept: every cinnamon roll is made with top quality Indonesian cinnamon, prepared
before the customer's very eyes and coated with a sweet glaze. The business that began with the simple sale
of cinnamon rolls in a shopping arcade in Seattle, Washington, has developed into a global phenomenon in
which HAVI Logistics is also involved by delivering supplies to three shops in Turkey since November 2009.
a NaMe, a logo,
STI (Deutschland) GmbH has a corporate
history stretching back 27 years
and yet this, the second oldest HAVI
Logistics company, was created only a
few months ago. Does that make sense?
– Well, yes, it does, because renaming
the company STI Freight Management
GmbH meant that we had to re-found
STI (Deutschland) GmbH.
STI was founded in 1983. The rapid
growth of our joint customer McDonald's meant
that the STI business also developed into a success
story. The range of services offered by our
freight managing company increased steadily
and in addition to freight transport by truck,
we later added customs clearance, sea freight
and air freight to the daily business of our employees
STI was and still is characterized by
continual changes and huge growth
At the end of 2009 the former STI
(Deutschland) GmbH Internationale Spedition
& Transport embarked on a new chapter in the
company's history by altering its name to STI
Freight Management GmbH. At the same time
the Duisburg firm became the holding for the
entire STI network.
The German STI business was carved
out from the newly founded company and
it became necessary to set up a new STI
(Deutschland) GmbH that is responsible for
daily operations in the field of road transport,
sea freight and air freight activities, and manages
tHe HoLdIng comPAny stI freIgHt mAn-
Agement unites eleven STI companies. Since
the introduction of the new name, they also all
bear the same name and use the same logo.
The new name and the establishment of a joint
holding company will further consolidate the
ties between the individual European companies,
and strengthen the position of the corporate
group on the European transport market.
carlo ® – greater efficieNcy for eveN
greater custoMer satisfactioN
STI Freight Management is optimizing its transport management system
using the CarLo ® software solution. Implementing it was one of the most difficult
projects that STI has ever had to tackle. However, thanks to the CSSN (Common
Software Solution for STI Network) team, STI customers now benefit from highly
advanced, secure and effective software for managing transports.
eIgHt dIfferent stI comPAnIes and six
different transport management systems
without a common interface... That was
the situation before we introduced CarLo ® and
it was not very efficient at all. It was virtually impossible
to send data reliably from one company
in the STI network to another. We had no transparency
concerning vehicles already deployed
and loads waiting to leave. This meant we had
no effective coordination of transports involving
different sites. In view of the steadily increasing
complexity in the freight forwarding business, we
had to find a new, modern, standard software
solution for the whole STI network.
The CSSN team – comprised of experts
from STI and HAVI Logistics IS – decided to
introduce the CarLo ® transport management
system. In November STI (Deutschland) GmbH
became the first company to receive the new
logistics software. STI Poland and STI Hungary
followed shortly after. CarLo ® will be introduced
at the other five STI companies in the
coming months. The new software is able to
manage all the master data, draw up offers for
customers, calculate the freight in each case,
record orders and also invoice them later on.
Now freight orders can be scheduled with one
mouse-click. Integrated controls and restriction
checks ensure that no vehicle is overloaded,
and the legal regulations regarding driving
and rest periods are adhered to. CarLo ® even
does our tour planning. While the drivers and
out making deliveries they remain in constant
contact with the logistics schedulers back in
the office. Data on the positions of the vehicles
are sent directly to the schedulers' computers,
where they are clearly displayed on a
Raising efficiency with continuous
IT workflows and innovative software
While HAVI Logistics IS was already doing
the fine tuning for introducing CarLo ® , the existing,
out-dated Cargobase application still had
to be maintained and serviced. "The enthusiasm
and hard work put in by all those involved
made it possible to implement one of the most
important projects in the history of STI," said
Cavit Kaplan, head of the CSSN team.
carLo ® HugeLy ImProVes tHe work Processes
At stI. For example, the schedulers
can now react much faster and more specifically
to any unplanned events that occur
during the deliveries. The transparency of the
freight forwarding processes has increased
enormously, and this results in more trust on
the part of the customers and ultimately, of
course, also enhances customer retention.
Excellent Services facilitate Ordering
for McDonald's Restaurants.
recognIzIng tHe suPPLy needs of a restaurant
in advance simplifies the ordering by the restaurant
and this knowledge also informs the entire
supply chain of the customer. To determine the
quantities of items that will be sold in the future as
accurately as possible and to make suggestions
to the McDonald’s restaurants accordingly, HAVI
Logistics and McDonald's have developed – in a
close partnership in Germany – an integrated solution
based on JDA (formerly Manugistics). We
use it to draw up forecasts of the future quantities
needed, so we can make accurate and appropriate
suggestions for ordering for all McDonald's
restaurants. McDonald's has now decided that all
its 32,000 restaurants around the world should
enjoy the benefits of this service.
Along with two other supply chain integrators,
HAVI Logistics has been commissioned to
continue developing this service on the basis of the
"agile ROP" (agile Restaurant Order Proposal) platform,
and to make it available to more restaurants.
PAy A VIsIt
The perfect logistics service provider
does not just think for the
customer; it plans ahead as well
What is a perfect logistics service provider?
Obviously, someone who is meticulous, is 100 %
reliable, works fast without creating a mess, and
makes no mistakes. For HAVI Logistics, however,
this is far from being enough We believe the perfect
logistics service provider is someone who thinks for
the customer – and even plans ahead. The perfect
logistics service provider considers how it can save
the customer work and money and then presents
the results of its thinking in an efficient manner that
benefits the customer. The development of Invisible
Delivery at HAVI Logistics is a perfect example
of how this works.
sInce 2006 more And more mcdonALd's
restAurAnts in Europe are being served by invisible
helpers. When the first employees arrive in the
morning, the shelves have been stocked as if by
magic. Everything needed for the normal operation
of the restaurant – whether it be food products or
packing materials – is neatly arranged and within
easy reach. This successful service is being offered
by more and more HAVI Logistics' companies.
"We are very proud of the trust
placed in us by our customer and
will utilize this opportunity to continue
improving major sections of
the entire ordering proposal system
for the restaurants."
Torsten Knaudt, Vice President of IS HAVI Logistics
"Invisible Delivery" is a prime example of the perfect
services offered by HAVI Logistics. Since 2006 we have been
working without letup to optimize our Customer Service and establish a uniformly high standard
on all of McDonald's European markets. While Invisible Delivery has not yet been implemented
at all of McDonald's restaurants in Europe, there has been a 100 % rollout in Hungary.
HAVI Logistics in Hungary started Invisible
Delivery with one team making deliveries to
five restaurants. The feedback coming from both
the restaurants and the Invisible Delivery team was
very helpful for establishing standards and pinpointing
areas and procedures which need to be optimized.
After a six-month test period all participating
restaurants gave positive feedback. In Hungary our
new service has had a positive effect on distribution
as well since no McDonald's personnel have to be
made available for incoming goods reception. The
effect of the economical crisis, slowed down the
rollout process, but even in tough periods McDonald's
has been giving its full support to this project.
As a result, there were no longer any obstacles to
the rollout of Invisible Delivery on the entire Hungarian
market. The full rollout process is planned to be
finished by end of June.
InVIsIbLe deLIVery wILL soon be extended
to otHer euroPeAn countrIes served
by HAVI Logistics. Hungary is the first McDonald's
market in which we have realized our service philosophy
and our one-stop-shopping concept 100
%. Now that we have taken over all the logistics
tasks for our customer, it is free to concentrate on
its core competencies.
The objective of this expansion is to relieve the
restaurants totally of the job of ordering. In the
future HAVI Logistics will have to ensure that the
supplies are available in the restaurants and calculate
the ideal delivery quantities and the best
delivery date individually for each restaurant, and
will organize the supply chain. This service includes
almost all the supplies required in the
restaurants, no matter whether they are items in
the permanent assortment or those needed for a
limited period for a promotional campaign.
AgILe roP enAbLes us to deVeLoP serVIces
that take a very significant amount of work off
the shoulders of the restaurant managers. With
additional advantages such as holistic optimization
of the supply chain – from the supplier to
the restaurant – we can even exceed our customer's
expectations and create a possibility for
tailored efficiency-raising and cost reductions
while simultaneously improving the services for
All goods are delivered directly to the
restaurant storage areas.
While the driver of HAVI Logistics Hungary
offloads the truck, workers of a Hungarian
merchandiser carry all goods into the
restaurant storage areas ...
... and place them directly on the shelves.
The Flagship Restaurant offers
six Self Order Terminals, incl.
One hour use of WLAN for free.
Laptop-tables and online flight
schedules are also available.
"Now that we have completed
the conversion work and modernization
of the restaurant interiors,
we are redoing the exterior
design as well with generous
use of green instead of
red," says Holger Beeck, Vice
President of McDonald's Germany.
The color switch is a declaration
of respect for the environment,
he said. The new
flagship restaurant at the Munich
Airport Center is one of the
first McDonald's to embody the
company's new greener image.
The new color design will be
successively implemented all
News about Customers
world PreMiere at
At the end of last year, McDonald's opened one of the largest, most modern, and most impressive
restaurants in the world at the Munich Airport Center (MAC). Where only a few months before, air travelers
had been eating at McDonald's competitor Burger King, McDonald's now proudly presented a high-tech
restaurant with a brand-new concept. The new restaurant was hard to miss thanks to the huge advertising
poster spread over 3,000 sqm.
tHe conVersIon of A conVentIonAL burger kIng
into an ultra-modern McDonald’s took less than one
month. The flagship restaurant with the new yellowand-green
decor was designed by the French star architect
Philippe Avanzi and cost about EUR 1.4 million. Strategically
located in the MAC Forum between the two terminals at
Munich Airport, the flagship restaurant rapidly established
itself as a new attraction at the Forum, the largest atrium in
Europe. "This restaurant offers visitors to Munich Airport an
unforgettable dining experience," says Alexander Schramm,
Vice President for Development at McDonald’s Germany.
Lounge comfort for AIr trAVeLers And AIrPort VIsItors.
One point is clear: the new flagship restaurant marks
a step into a new era for McDonald's. "Our restaurant at
Munich Airport expresses all our current ideas about comfort,
design and modernity," commented Holger Beeck, Vice
President of McDonald’s Germany. The 850-sqm restaurant
boasts a flight information display, a Lufthansa Quick
Check-In Terminal, free WLAN Internet access for one hour,
laptop tables, and a total of six self-order terminals with
their own separately staffed express checkout. In addition
to the Business Lounge, visitors to the new McDonald's
restaurant can enjoy the Family World, the McCafé Lounge,
the Quality Zone and the only McDrive at a German
airport (the latter integrated into the airport parking garage)
– all with customized furnishing and facilities. The crew
of the flagship restaurant – sporting trendy new outfits in
black, brown and white – makes sure that the entire operation
A subJectIVe VIew of tHe new restAurAnt exPerIence
by young photographers and students is presented
on the western façade of Terminal 2. This wall in the central
area of the MAC is the largest advertising area in Germany
and the location chosen for the gigantic poster, which is
the largest advertisement placed by McDonald's anywhere
in the world. The poster is a real eye-catcher for the more
than 34 million passengers and millions of visitors who pass
through the airport each year.
tHe AIrPort restAurAnt Is suPPLIed by our Distribution
Center in Günzburg, Bavaria. After our HAVI Logistics
colleagues in Bavaria helped the new McDonald's restaurant
to “take off” by doing extensive planning and supplying the
original furnishings, HAVI Logistics now helps keep it running
by making deliveries – totaling about 11 tonnes – four
times a week.
red switches to greeN – for the
McDonald's is changing the exterior livery of its restaurants
from red to green. The new restaurants that recently opened
in Germany, France, Great Britain and Switzerland already
display the new look. The famous Golden Arches are now
set against a green – instead of a red – background.
20 years of
The preparations for opening this restaurant
started way back in 1976. During the Olympic
Games in Montreal, George A. Cohon, the founder
of McDonald’s Canada, established contacts to the
Soviet Union. In April 1988 a contract was finally
signed for the establishment of a joint venture by
McDonald’s Canada and the Moscow City Government.
On the opening day 30,000 diners visited the
restaurant, some of them waiting up to five hours
to be served.
The pilot restaurant in Pushkin Square was
a real sensation for the Russians – a slice of American
lifestyle in the crumbling Soviet Union. Customers
could pay in the local currency, the rouble,
instead of the hard currency they needed for most
AnotHer tHIng tHAt wAs reVoLutIon-
Ary In tHe soVIet unIon was that McDonald’s
offered good food, and even meat, every day.
McDonald’s invested in its own Russian Food Town
– the McComplex - in order to keep business going
in the collapsing Soviet Union, where the supermarket
shelves were not always full. Since the opening
of the first Russian restaurant, McDonald's has continually
expanded its local supplier base. Today, private
businesses in Russia supply 80 percent of the
ingredients, remaining products are produced by
McComplex Now McComplex is right next door
to our tailormade HAVI Logistics Distribution Center
mcdonALd's HAs been A HIstorIc success
story In russIA. One reason is that the
prices are so decent – or "democratic," as the Russians
say. According to a study, 70 percent of Muscovites
(who number well over ten million) eat at
fast-food restaurants on a regular basis. Before the
crisis year of 2009, the market was growing by 25
to 30 percent every year. So far none of its competitors
has ever been this successful in Russia.
News about Customers
There was great euphoria 20 years ago when the
first pair of McDonald's golden arches lit up opposite
the memorial to Russia's national poet, Alexander Pushkin. On January 31, 1990,
McDonald’s opened its first restaurant in the former Soviet Union. At that time their
largest restaurant worldwide.
The branch on Pushkin Square with 27 cash desks
and 700 seats indoors therefore rapidly also became
the McDonald’s restaurant with the largest
turnover in Europe. Sometimes the onslaught of
diners is so great that our HAVI Logistics trucks
have to make several deliveries a day. Currently
McDonald's has 245 restaurants in more than
50 Russian towns and cities. In 2010, 40 to 45
new ones will be opened, and one third of those
will have a McCafé.
In front of the Golden Arches, made from ice (f.l.t.r.):
Khamzat Khasbulatov, CEO McDonald’s Russia &
President Eastern Division; George Cohon, founder
and Senior Chairman of McDonald's Canada and
McDonald's Russia as well as Muhtar Kent, President
of Coca Cola Russia.
welcoMe to the
our russIAn-bAsed comPAny was founded
in August 2003. At that time we were already
making plans to build Distribution Centers in
Kazan, Moscow and St. Petersburg, but to keep
pace with the rapid growth of our customer
McDonald's all over Russia, HAVI Logistics has
started the construction of an additional Distribution
Center in Rostov.
Rostov is one of the biggest cities in the
European part of Russia. Located in the south
of the country, the metropolis with over a million
inhabitants is also the capital of the Rostov Re-
You can tell by the way the
members of our HAVI Logistics
Management Team are smiling
into the camera that they are
thoroughly enjoying their "working
dinner." After all, it's not every
day that you have a chance to
dine with celebrities such as
Jude Law and Sienna Miller.
While young people effortlessly
adopt every advance in modern communications,
their parents are consistently
flummoxed. Frequently, they ponder
the wisdom of joining social networks like Facebook,
Xing and Twitter. To twitter or not to twitter,
that is the question. Now HAVI Logistics has
made its decision with a resounding Tweet.
twItterIng Is fAst, eAsy And entertAInIng.
The news flashes sent by Twitter are
ideal for people who want to obtain instant
News in Brief
gion and known as the "gateway to the Caucasus."
Rostov also is a transport node for southern
Russia. It has a large railroad station forming
the most important railroad junction in the area,
plus an international airport and one of the most
important domestic ports. The location of our
fourth Russian DC is ideal for realizing our efforts
to focus on further improving operational stability
to the high levels that McDonald’s is accustomed
to receiving from HAVI Logistics.
The new DC, covering about 2,250 square
meters, will serve 16 McDonald’s restaurants in
the south of Russia. By the end of 2018 further
30 McDonald’s restaurants will open in that
region. Nearly 40 newly recruited HAVI Logistics
employees will start working in the Rostov DC
a workiNg diNNer with Jude aNd sieNNa
As the two celebrities
continued their public display
of affection, the top managers
from HAVI Logistics took ad-
vantage of this incredible photo
opportunity to have their picture
taken with the VIP couple.
news and links to interesting websites. During
the presidential election campaign,
Barack Obama regularly mobilized his followers
by Tweet. No matter whether
the subject was the emergency landing
of a passenger plane in the Hudson,
the terrorist attack on a luxury hotel in
Mumbai, the student protests and civil unrest in
Iran or most recently the volcanic eruption in Iceland
– eyewitness accounts sent by Twitter were
a valuable source of on-the-ground information.
tHere's no reAson for HAVI LogIstIcs
to PLAy second fIddLe to companies like
Microsoft, DHL or Toyota: now we are twitte-
The DC in Rostov will have a large stock of
2,250 square meters on hand.
when it opens in October of this year. With its
four DCs in Kazan, Moscow, Rostov and St.
Petersburg, HAVI Logistics Russia will be the
backbone for our customer’s expansion in the
fast-growing Russian market.
The HAVI Logistics team – consisting of John Repke,
Global CFO; Asako Takahashi, Assistant to the President
HL Japan; Stefan Tittel, Senior Director Business
Solutions IS; Torsten Knaudt, Vize President IS and
Frank Fischer, Business Development Project Manager
HL Japan – shared a table with the well-known
actor and ladies' heartthrob Jude Law and the popular
actress Sienna Miller. It was obvious to everyone in the
room that the two film stars were back together again.
+++ http://twitter.com/HAVI_Logistics +++ http://twitter.com/HAVI_Logistics +++ http://twitter.com/HAVI_Logistics +++ http://twitter.com/HAVI_Logistics +++
havi logistics JoiNs the
ring, too. The HAVI Logistics' Twitter Feed provides
the latest press reports, news and job offers
from our European companies. It also calls
attention to new customers, environmental topics
and job openings. Thanks to the enormous
growth of the user community, Twitter is no
longer just a platform for communicating with
friends but has become an important marketing
instrument as well. Why not try out Twitter
yourself and become a “Follower” of HAVI Logistics?
In the Internet age, one thing is certain:
boring people – and boring companies – slip off
everyone's radar screens faster than you can