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4 POLISH EXHIBITION MARKET IN 2007 TABLE OF CONTENTS Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 (Bogusław Zalewski, President of the Board of Polish Chamber of Exhibition Industry) I. Report Exhibition Market in Poland in 1993-2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 (Alojzy Kuca) Polish Exhibition Market in 2007 – STATISTICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Basic Statistical Defi nitions Used by Polish Chamber of Exhibition Industry . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Fourth Year on the Path of Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 (Alojzy Kuca) Exhibition and Conference Venues in Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 (Sławomir Erkiert) Inbound Business Tourism in Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 (Krzysztof Łopaciński PhD, President of the Board of the Institute of Tourism in Warsaw) II. Exhibition Stand Design Polish School of Exhibition Stand Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 (Aloizy Kuca) New Trends in Exhibition Stand Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 (Aloizy Kuca) III. Trade Fair Marketing. Research Criteria of SelectingAppropriate Trade Fair Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 (Marcin Gębarowski PhD, Rzeszow University of Technology) Trade Fair Education at Tertiary Institutions in Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Congresses and Conferences as a New Trade Fair Trend. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 (Marek Zieliński PhD, Grzegorz Leszczyński PhD, Poznan University of Economics) Visitors at B2B Fairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 (Marek Zieliński PhD, Grzegorz Leszczyński PhD, Poznan University of Economics) IV. Polish Chamber of Exhibition Industry Polish Chamber of Exhibition Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Members of Polish Chamber of Exhibition Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Key Partners of Polish Chamber of Exhibition Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Dear Friends! Although the exhibition self-government organization is almost 15 years old, Polish Chamber of Exhibition Industry is proud to present its annual report for the fi rst time. It is this Report that we have decided to treat in a special way. We wanted this Report to be different from the reports of the Polish Trade Fair Corporation - the predecessor of our new Chamber. We also wanted it to cover, and at least briefl y describe, the whole period of the organized exhibition movement in Poland. For the sake of accuracy, it must be added that Polish Chamber of Exhibition Industry was formed as a result of our independent decision triggered by both changes in the economic self-government legislation and political circumstances, which threatened the exhibition industry in our country. Yet another motive for our decision was the still valid question of the position of our exhibition movement in the European Union. In the Articles of Association of our Chamber we defi ned the main goals of our organization, but they will be expanded should the need arise. We also want our organization to actively react to the needs of our members. We want their numbers to grow just as we want the number of trade fair sympathizers to increase. Our exhibition industry has entered the period of stable growth, which does not necessarily mean proportional increase for each individual member. It is suffi cient to compare the increase in sales of the largest domestic organizers to realize that those differences are enormous. It is impossible not to mention Gdansk International Fair, with 90% increase in sales, or to wave aside the 4% increase of Poznan International Fair. The assessment of the economic situation is generally quite optimistic, however, special care must be taken of the issues of acquiring EU funds for economic promotion, especially abroad. The contemporary trade fairs in Poland have become more mature; they have clear mottos and defi ned marketing targets; they are professionally organized in venues which offer better and better standards of services. They are audited with regard to the values of basic statistics, and thus comparable with the data of other exhibition and non-exhibition markets. Our environment, however, still requires active lobbying, both in Poland and in the EU, promotion abroad and cooperation with industries, for which it vigorously works. These subjects will probably dominate the discussions during the General Meeting of PCEI in June, on the occasion of which this Report is published. It the Report, the majority of attention is devoted to the issues of our exhibition environment affi liated with the Chamber, however, we also take note of the exhibition industry which exists outside our organization. We discuss trade fair statistics, which we treat not only as the source of internal rankings of the Chamber, but also as a base for comparing the communication effi ciency of trade fairs and exhibitions with other marketing tools, with which we compete for the marketing budgets of our clients. Through this Report, we also promote trade fairs and exhibitions as the most effective instrument of direct personal marketing ever developed. To our partners – exhibitors and clients – we wish success in business; to our members – satisfaction from providing services for the exhibition market and continuous expansion of portfolios; and to all of us at PCEI and the Offi ce - maintaining the leading position in our part of Europe. On behalf of the Board of PCEI Bogusław Zalewski, the President of the Board FOREWORD 5
Page 1 and 2: Report of Polish Chamber of Exhibit
Page 3: Report of Polish Chamber of Exhibit
Page 7 and 8: economic situation, trade fairs con
Page 9 and 10: Name of trade fair Trade fair organ
Page 17 and 18: FOURTH YEAR ON THE PATH OF DEVELOPM
Page 19 and 20: Ranking of trade fair organizers ac
Page 21 and 22: Ranking of trade fairs according to
Page 23 and 24: limits, with the exclusion of local
Page 25 and 26: EXHIBITION AND CONFERENCE VENUES IN
Page 27 and 28: anniversary of its founding. Furthe
Page 29 and 30: Table 1. Arrivals on business as co
Page 31 and 32: mous names. It is hard to mention t
Page 33 and 34: CRITERIA OF SELECTING APPROPRIATE T
Page 35 and 36: TRADE FAIR EDUCATION AT TERTIARY IN
Page 37 and 38: CONGRESSES AND CONFERENCES AS A NEW
Page 39 and 40: Table 1. Trade fair conferences in
Page 41 and 42: VISITORS AT B2B FAIRS Trade fair or
Page 43 and 44: Table 1. Sample structure according
Page 45 and 46: Draw. 11. Level of preparation for
Page 47 and 48: MEMBERS OF POLISH CHAMBER OF EXHIBI
Page 49 and 50: Co-operation abroad with renowned f
Page 51 and 52: stands (with furniture and a wide r
Page 53 and 54: of banquets. The company operates t
Page 55 and 56:
gle and double rooms with the acces
Page 57 and 58:
Yacht-Expo sp. z o. o. ul. Senators
Page 59:
HONORARY MEMBERS OF POLISH CHAMBER
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