E-Business Watch - Chamber of Commerce of the Palm Beaches
E-Business Watch - Chamber of Commerce of the Palm Beaches
E-Business Watch - Chamber of Commerce of the Palm Beaches
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e-<strong>Business</strong> <strong>Watch</strong><br />
<strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> <strong>of</strong> <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong><br />
QR Codes, What<br />
They Are and<br />
How They Work<br />
E-Mail Communications: Hints,<br />
Tips and Best Practices<br />
March 2011
THESE PENGUINS DON’T BELONG HERE<br />
2 <strong>Business</strong> <strong>Watch</strong><br />
BUT YOUR AD DOES.<br />
Contact Alexandra Guth at aguth@palmbeaches.org
<strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> <strong>of</strong> <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong><br />
401 N. Flagler Drive<br />
West <strong>Palm</strong> Beach, FL 33401<br />
Phone: (561) 833-3711<br />
Fax: (561) 833-5582<br />
Visit us online at: www.palmbeaches.org<br />
Staff<br />
Dennis Grady<br />
Chief Executive Officer<br />
Sandy Pullens<br />
Director <strong>of</strong> Administrative Services<br />
Kelley Burke<br />
Director <strong>of</strong> Sponsorships and Special<br />
Events<br />
Donald Burgess<br />
Operations Coordinator<br />
Alexandra Guth<br />
Communications Coordinator/Webmaster<br />
Kelly Fanelli<br />
Membership Director<br />
Bryan Baker<br />
Membership Development<br />
Sharon McIntosh<br />
Information Coordinator<br />
e-BUSINESS<br />
WATCH<br />
ON THE COVER<br />
16 QR Codes - What Are<br />
They?<br />
E-Communictions - Best<br />
Practices, Hints and Tips<br />
Email Marketing<br />
Effective, AND Cost-Effective<br />
• Open Rate: 30%<br />
• Click-Through Rate: 12%<br />
• Conversion Rate: 4%<br />
Do YOUR e-communications stack up?<br />
Analytics averages courtesy <strong>of</strong> Jupiter Research<br />
CLICK HERE TO FIND OuT MORE:<br />
RealSolutions.<strong>Palm</strong>BeachPost.com<br />
March 2011 3
Officers<br />
Chair<br />
Carey O’Donnell<br />
O’Donnell Agency<br />
Chair-Elect<br />
Michelle Diffenderfer<br />
Lewis, Longman & Walker,<br />
P.A.<br />
Treasurer<br />
David D. Brooks, CPA<br />
Secretary<br />
Charles Gerardi<br />
The <strong>Palm</strong> Beach Post<br />
General Counsel<br />
Paul Krasker<br />
Trident Title LLC<br />
At-Large Member<br />
Wesley Lauer<br />
Akerman Senterfitt<br />
At-Large Member<br />
Harvey E. Oyer III<br />
Shutts & Bowen, LLP<br />
Past-Chair<br />
Don DeWoody<br />
WGCompass Realty<br />
Companies<br />
4 <strong>Business</strong> <strong>Watch</strong><br />
Board <strong>of</strong> Directors<br />
Larry B. Alexander<br />
Jones, Foster, Johnston & Stubbs,<br />
P.A.<br />
Scott Butler<br />
Butler Construction Co.<br />
John Cassidy<br />
John C. Cassidy Air Conditioning,<br />
Inc.<br />
Dr. David Dorfman<br />
Mobile Chiropractic <strong>of</strong> <strong>the</strong> <strong>Palm</strong><br />
<strong>Beaches</strong><br />
Tom Dye<br />
Carlton Fields, P.A.<br />
Bill Fleming<br />
<strong>Palm</strong> Beach Atlantic University<br />
Clint Glass<br />
Balfour Beatty Construction<br />
Russell Greene<br />
Grand Bank & Trust <strong>of</strong> Florida<br />
Christine Hanley<br />
Christine D. Hanley & Associates,<br />
P.A.<br />
Patti Hamilton<br />
Sou<strong>the</strong>rn Waste Systems LLC/<br />
Sun Recycling<br />
Rick Herman<br />
PNC Bank<br />
Beth Kigel<br />
KBS Strategies Group, LLC<br />
Don Kiselewski<br />
Florida Power & Light Co.<br />
Patrick Koenig<br />
Flagler Realty & Development,<br />
Inc.<br />
Trish Lowry<br />
Florida’s Blood Centers<br />
Monica Manolas<br />
CEMEX<br />
Danny Martell<br />
Florida Crystals Corporation<br />
Daniel Miller<br />
Broad and Cassel<br />
Frank Newman<br />
WACHOVIA, A Wells Fargo<br />
Company<br />
Mark Nosacka<br />
Good Samaritan Medical Center<br />
Kevin Probel<br />
Related Companies<br />
Keith Spina<br />
Glidden Spina & Partners<br />
Jonathan Teaford<br />
Digital Domain Media Group<br />
John Templeton<br />
Templeton & Company, LLP<br />
Ricky Wade<br />
McDonald’s/”B”ing <strong>the</strong> Best, Inc.<br />
Steve Wasserman<br />
WPTV NewsChannel 5<br />
Willam S. Williams<br />
Lytal, Reiter, Smith, Ivey &<br />
Fronrath<br />
Kathy Willoughby<br />
Bank <strong>of</strong> America Merrill Lynch
Upcoming <strong>Chamber</strong> Events<br />
17<br />
One-on-One 101<br />
The <strong>Chamber</strong> is always looking for ways to add<br />
value to membership and engage members<br />
in a productive and pr<strong>of</strong>itable way. The<br />
<strong>Business</strong> Builders <strong>of</strong>fer a complete overview<br />
<strong>of</strong> <strong>the</strong> <strong>Chamber</strong>’s programs and services and<br />
are recommended for new members and those<br />
interested in learning about what <strong>the</strong> <strong>Chamber</strong><br />
<strong>of</strong>fers. To Sell is NOT to Sell is a workshop in<br />
sales skills, preparing members to participate<br />
in <strong>the</strong> many events <strong>the</strong> <strong>Chamber</strong> provides.<br />
What’s <strong>the</strong> next step?<br />
The One-on-One 101 was created in response<br />
to members requesting more direction in<br />
developing relationships within <strong>the</strong> <strong>Chamber</strong>,<br />
forming strategic alliances for referrals and<br />
making <strong>the</strong> most <strong>of</strong> <strong>the</strong>ir <strong>Chamber</strong> investment.<br />
It’s a step by step approach to establishing a<br />
plan for setting meetings, following an agenda<br />
and tracking success. It takes networking<br />
contacts generated from events and directs<br />
<strong>the</strong>m into productive one-on-one meetings.<br />
Whe<strong>the</strong>r you’re new to <strong>the</strong> <strong>Chamber</strong>, not yet<br />
a member or a member <strong>of</strong> long standing, this<br />
event will get you on <strong>the</strong> track to starting 2011<br />
with a plan <strong>of</strong> action<br />
and a tracking system<br />
to ensure your success.<br />
For more information<br />
on this event and<br />
<strong>Chamber</strong> benefits,<br />
contact Kelly Fanelli<br />
at (561) 833-3711<br />
ext. 235 or kfanelli@<br />
palmbeaches.org.<br />
1<br />
Digital Download Series<br />
Join <strong>the</strong> <strong>Chamber</strong> and The <strong>Palm</strong> Beach Post<br />
for its Digital Download Series, on three<br />
consecutive Friday mornings in April in <strong>the</strong><br />
<strong>Chamber</strong> Board Room. In this changing world<br />
<strong>of</strong> technology, learn what local businesses need<br />
to know about what’s available online starting<br />
with terminologies and/or demographics;<br />
what is available for a fee or free, and how to<br />
leverage your website to better represent your<br />
business online.<br />
Friday, April 1: Digital Terms,<br />
Trends and Consumer Behavior<br />
This session will introduce you to <strong>the</strong> basic<br />
terminology in <strong>the</strong> digital space, <strong>the</strong> evolution<br />
<strong>of</strong> media consumption and show you how locals<br />
are using technology everyday. Click here to<br />
register for this or all 3 seminars.<br />
Friday, April 8: Maximize, Measure<br />
& Make Digital Work for You<br />
This session will show you how to leverage key<br />
metrics and your brand message to generate<br />
leads and grow your online audience. Click<br />
here to register for only this seminar.<br />
Friday, April 15: Think Outside <strong>the</strong><br />
Banner – What’s New & What’s Next<br />
This session shows you how to combine display,<br />
search, social media and mobile into your<br />
marketing strategy. Click here to register for<br />
this seminar.<br />
Attend all three sessions for $20 (members)<br />
and save, or pick and choose for $10 each.<br />
March 2011 5
6 <strong>Business</strong> <strong>Watch</strong><br />
<strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> <strong>of</strong> <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong><br />
CALENDAR OF EVENTS<br />
MARCH<br />
Monday Tuesday Wednesday Thursday Friday<br />
1<br />
To Sell is NOT to Sell<br />
Workshop 8:30 a.m.<br />
2 3<br />
New Member Jump Start<br />
5:30 p.m.<br />
4 5<br />
6 7 8<br />
Power Networking at<br />
Lunch 11:30 a.m.<br />
Crowne Plaza<br />
<strong>Business</strong> Builder 9<br />
Seminar 8:30 a.m.<br />
Ambassador Committee<br />
11:45 a.m.<br />
YPOP HotSpot STORE<br />
Self Storage 5:30 p.m.<br />
10<br />
Author Series - Escape<br />
from Dubai 8:30 a.m.<br />
Women in <strong>Business</strong><br />
11:45 a.m.<br />
11 12<br />
13 14 15<br />
<strong>Chamber</strong> Mixer<br />
Hyatt Place - New lobby<br />
bar 5:30 p.m.<br />
16 17<br />
One-on-One 101<br />
8:30 a.m.<br />
18<br />
Donuts with Dennis<br />
8:30 a.m.<br />
19<br />
Health Care Committee<br />
Location TBA 12:00 p.m.<br />
20 21 22 23 24 25 26<br />
27 28 29 30 31<br />
APRIL<br />
Monday Tuesday Wednesday Thursday Friday<br />
1 2<br />
Digital Download - PBPost<br />
Seminar Part 1<br />
8:30 a.m.<br />
3 4 5 6 7 8 9<br />
To Sell is NOT to Sell<br />
Workshop 8:30 a.m.<br />
<strong>Business</strong> Builder<br />
Seminar 8:30 a.m.<br />
<strong>Chamber</strong> Breakfast<br />
PBC Convention Center<br />
7:45 a.m.<br />
Digital Download - PBPost<br />
Seminar Part 2<br />
8:30 a.m.<br />
10 11 Power Networking 12<br />
@ Lunch 11:30 a.m.<br />
Crowne Plaza<br />
<strong>Business</strong> Builder<br />
13<br />
Seminar 8:30 a.m.<br />
<strong>Chamber</strong> Breakfast 14 15<br />
PBC Convention Center Digital Download - PBPost<br />
7:45 a.m.<br />
Seminar Part 3<br />
16<br />
SunFest Kick-<strong>of</strong>f Mixer<br />
5:30 - 7:30 p.m.<br />
Crowne Plaza<br />
Ambassador Committee<br />
11:45 a.m.<br />
Women in <strong>Business</strong><br />
11:45 a.m.<br />
8:30 a.m.<br />
17 18 19 20 21 22 23<br />
Health Care Committee<br />
Location TBA 12:00 p.m.<br />
<strong>Chamber</strong> Closed<br />
24 25 26 27 28 29 30<br />
<strong>Business</strong> Builder<br />
Seminar 8:30 a.m.<br />
*All meetings are held at <strong>the</strong> <strong>Chamber</strong> unless o<strong>the</strong>rwise noted. Events are subject to change<br />
401 N Flagler Drive, West <strong>Palm</strong> Beach, FL 33401 | Phone: 561.833.3711 Fax: 561.833.5582 | www.palmbeaches.org
Recent <strong>Chamber</strong> Events<br />
February Mixer Held at Grease<br />
Burger Bar<br />
The February Mixer was hosted by Grease<br />
Burger Bar on Clematis Street in West <strong>Palm</strong><br />
Beach. <strong>Chamber</strong> members and guests enjoyed<br />
networking and sampling burgers at this<br />
evening event.<br />
Special thanks to Todd Herbst and Dean Perna<br />
for <strong>the</strong>ir hospitality. About <strong>the</strong> location: Grease<br />
Burger Bar was designed for those seeking<br />
both big, juicy burgers and a menu <strong>of</strong> delicious<br />
healthier fare in a lively atmosphere.<br />
Next month’s mixer will be held on March 15 at<br />
<strong>the</strong> Hyatt in downtown West <strong>Palm</strong> Beach.<br />
What’s New in Social Media<br />
Seminar<br />
On Thursday, February 10, Jennifer Hampton<br />
<strong>of</strong> Superior Virtual Services gave a seminar<br />
in <strong>the</strong> <strong>Chamber</strong> boardroom on <strong>the</strong> new and<br />
exciting features available in social media.<br />
Have you seen what’s new on Facebook?<br />
Facebook has a brand new business page<br />
format which includes new Navigation, Photo<br />
features, Wall Filters, Admin View and<br />
Settings.<br />
What’s new with Places pages? You can now<br />
register your business on Google Places,<br />
Facebook Places, Foursquare, Yelp, Yahoo!<br />
Local, City Search, Merchant Circle and<br />
Insider Pages for free.<br />
Connect with Us!<br />
March 2011 7
Upcoming <strong>Chamber</strong> Events<br />
March Breakfast - Law & Order<br />
<strong>Palm</strong> Beach County’s own version <strong>of</strong> “Law<br />
and Order” is coming to <strong>the</strong> <strong>Palm</strong> Beach<br />
County Convention Center for <strong>the</strong> March 25<br />
<strong>Chamber</strong> Breakfast, sponsored by Solantic<br />
walk-in urgent care. Crime-fighting partners<br />
<strong>Palm</strong> Beach County Sheriff Ric Bradshaw and<br />
State Attorney Michael McAuliffe will discuss<br />
how <strong>the</strong>y work toge<strong>the</strong>r to make <strong>Palm</strong> Beach<br />
County a safer place to live and work.<br />
Register now at www.palmbeaches.org for<br />
<strong>the</strong> March 25 breakfast, 7:45 a.m. at <strong>the</strong> <strong>Palm</strong><br />
Beach County Convention Center. For tabletop<br />
displays or additional information, contact<br />
Kelley Burke at kburke@palmbeaches.org or<br />
(561) 833-3711 (ext 231).<br />
Ric Bradshaw Michael McAuliffe<br />
8 <strong>Business</strong> <strong>Watch</strong><br />
March Mixer<br />
NEW Lobby Bar at <strong>the</strong> Hyatt Place<br />
295 Lakeview Ave.<br />
West <strong>Palm</strong> Beach, FL 33401<br />
5:30PM-7:30PM<br />
Register online at www.palmbeaches.org<br />
• Complimentary self parking in hotel garage<br />
- Enter from Olive Ave.<br />
• Celebrate <strong>the</strong> all new Lobby Bar which<br />
features an extensive selection <strong>of</strong> signature<br />
Mojitos, cocktails, beers, wines & spirits<br />
• Registration includes 2 beverages and hors<br />
d’oeuvres
<strong>Chamber</strong> Extends Welcome to<br />
Oxbridge Academy<br />
The <strong>Chamber</strong> welcomed Oxbridge Academy <strong>of</strong><br />
<strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong>’ President and CEO Robert<br />
Parsons and Dr. Neen Hunt, Academic Head<br />
<strong>of</strong> School, to <strong>the</strong> February 17th breakfast.<br />
Oxbridge is a new top-tier college preparatory<br />
school located on Military Trail in West <strong>Palm</strong><br />
Beach.<br />
An announcement was made at <strong>the</strong> breakfast<br />
that, in response to <strong>the</strong> enthusiastic demand<br />
from area families, Oxbridge has added a<br />
10th grade class to <strong>the</strong> inaugural 2011/2012<br />
school year. The co-educational, nonsectarian<br />
school will now welcome ninth and tenth<br />
grade students – <strong>the</strong> founding class – on<br />
September 7, 2011. Founded by William<br />
“Bill” Koch, president <strong>of</strong> West <strong>Palm</strong> Beachbased<br />
Oxbow Carbon, <strong>the</strong> school is designed<br />
to <strong>of</strong>fer a life-defining education that prepares<br />
students for comprehensive success in <strong>the</strong> 21st<br />
century global economy. To ensure a broad<br />
global spectrum <strong>of</strong> students from diverse<br />
socioeconomic and cultural backgrounds, <strong>the</strong><br />
founding freshman and sophomore classes<br />
will receive generous financial benefits. For<br />
<strong>the</strong> 2011-2012 school year, every new family<br />
will receive a substantial tuition reduction,<br />
regardless <strong>of</strong> financial need. In addition, <strong>the</strong><br />
school will <strong>of</strong>fer several Koch Scholarships<br />
– full, four-year, merit-based scholarships to<br />
outstanding, well-rounded students. It will<br />
also <strong>of</strong>fer Master Scholarships- four-year, 50<br />
percent tuition reduction scholarships based on<br />
merit and financial need.<br />
2011 Baseball Bash<br />
The 2011 Baseball Bash was held at Roger<br />
Dean Stadium on Thursday, February 24. Attendees<br />
received autographs from St. Louis<br />
Cardinals and Florida Marlins players, heard<br />
season forecasts from <strong>the</strong> managers, and enjoyed<br />
dinner catered by Carrabba’s Italian<br />
Grill in <strong>Palm</strong> Beach Gardens. This event is<br />
a fundraiser for <strong>the</strong> Cardinals-Marlins Fund.<br />
Special thanks to our sponsors FPL, The <strong>Palm</strong><br />
Beach Post, ESPN 760, Pepsi Americas, Brown<br />
Distributing Co. and Christine D. Hanley and<br />
Associates, P.A.<br />
March 2011 9
New Members<br />
Ackerman CPA, PA<br />
Venita Ackerman - President<br />
13539 Northumberland Cir.<br />
Wellington, FL<br />
(561) 358-9350<br />
ACCOUNTANTS - CERTIFIED<br />
PUBLIC<br />
All-Ways Advertising Company<br />
Mark Bennett - V. P. Florida<br />
Operations<br />
8927 Hypoluxo Rd., Suite A-4<br />
Lake Worth, FL<br />
(561) 304-2626<br />
www.awadv.com<br />
ADVERTISING - PROMOTIONAL<br />
PRODUCTS & SERVICES<br />
American Consumer Advocates<br />
Colin Talmage - Vice President<br />
931 Village Blvd., Suite 905-318<br />
West <strong>Palm</strong> Beach, FL<br />
(866) 444-4330<br />
www.<br />
americanconsumersadvocates.<br />
com<br />
CONSUMER PROTECTION<br />
ASAP Graphix & Signs, Inc.<br />
Angie Koch - President<br />
15895 93rd St. N.<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 383-5512<br />
www.signssupercheap.com<br />
SIGNS<br />
AutoCricket.com<br />
Ashley Emery - Marketing & Public<br />
Relations Coordinator<br />
155 E. Blue Heron Blvd., Suite<br />
407<br />
Riviera Beach, FL<br />
(561) 845-2463<br />
www.autocricket.com<br />
INSURANCE<br />
BlackBox GPS<br />
Austin Kocielko - Account Manager<br />
351 S. Cypress Rd., Suite 300<br />
Pompano Beach, FL<br />
(561) 807-6661<br />
www.blackboxgps.com<br />
GPS TRACKING<br />
10 <strong>Business</strong> <strong>Watch</strong><br />
Boss Certified Realtime<br />
Reporting<br />
Donna Kadosh - Owner<br />
515 E. Las Olas Blvd., Suite 100<br />
Ft. Lauderdale, FL<br />
(954) 467-6867<br />
www.bossreporting.com<br />
COURT REPORTING<br />
E*TRADE Capital Management,<br />
LLC<br />
Mike Whylie - Financial Consultant<br />
100 N. Federal Highway, Suite<br />
100<br />
Ft. Lauderdale, FL<br />
(866) 789-0732 Ext:0451<br />
INVESTMENT SECURITIES<br />
E7 Investment Group<br />
Otha Richardson, III - President &<br />
CEO<br />
8033 Emerald Winds Circle<br />
Boynton Beach, FL<br />
(954) 663-8860<br />
www.e7investmentgroup.com<br />
INVESTMENTS<br />
EnergyIQ<br />
Richard Abedon, CCIM - Vice<br />
President<br />
1200 Clint Moore Rd., Suite 8<br />
Boca Raton, FL<br />
(561) 241-3232<br />
www.energyiq.com<br />
ENERGY CONSERVATION<br />
CONSULTANTS<br />
Fred Astaire Dance Studio<br />
Doreen Scheinpflug - Owner<br />
4603 Okeechobee Blvd.<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 478-1400<br />
www.fredastairewpb.com<br />
DANCE INSTRUCTION<br />
Gasoil Traders, Inc.<br />
Eugene Richter - President<br />
1201 US Highway 1, Suite 245<br />
North <strong>Palm</strong> Beach, FL<br />
(561) 342-1567<br />
IMPORTER<br />
GB West <strong>Palm</strong> 1, LLC<br />
Frank Howard - Managing Partner<br />
550 Okeechobee Blvd., Suite<br />
1023<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 202-1760<br />
www.cityplacesouthtower.com<br />
REAL ESTATE<br />
Haile, Shaw & Pfaffenberger, P.A.<br />
Antoinette Theodossakos -<br />
Shareholder<br />
660 US Hwy One, 3rd Floor<br />
North <strong>Palm</strong> Beach, FL<br />
(561) 627-8100<br />
www.haileshaw.com<br />
ATTORNEYS<br />
Health Excel Medical Center<br />
Robert Briller - Community<br />
Relations Representative<br />
5405 Okeechobee Blvd., #303<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 689-8686P<br />
HYSICIANS & SURGEONS-MD -<br />
INTERNAL MEDICINE<br />
Madison Security Group<br />
Bill Denio - General Manager<br />
3111 S. Dixie Hwy., Suite 121<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 366-7505<br />
www.madisonsecurityflorida.com<br />
SECURITY GUARD & PATROL<br />
SERVICE<br />
Meals on Wheels <strong>of</strong> <strong>the</strong> <strong>Palm</strong><br />
<strong>Beaches</strong>, Inc.<br />
Jane Hesser Lill - Director,<br />
Volunteer Services<br />
P.O. Box 247<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 386-4624<br />
www.<br />
mealsonwheelspalmbeaches.<br />
org<br />
NON-PROFIT ORGANIZATION<br />
<strong>Palm</strong> Beach Dramaworks<br />
Sue Ellen Beryl - Managing<br />
Director<br />
322 Banyan Blvd.<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 514-4042<br />
www.palmbeachdramaworks.org<br />
THEATRES<br />
Rainbow Marketing, Inc.<br />
Annette Gray - CEO<br />
14545-K Military Trail, Suite 306<br />
Delray Beach, FL<br />
(866) 342-5777
www.rainbowmarketinginc.net<br />
MARKETING PROGRAMS &<br />
SERVICES<br />
Steel Stud Supply, LLC<br />
Dwayne Demarie - President<br />
3380 Fairlane Farms Rd., Suite 6<br />
Wellington, FL<br />
(561) 202-4117<br />
www.steelstudsupply.com<br />
MANUFACTURERS<br />
The Law Offices <strong>of</strong> Morris &<br />
O’Malley, P.A.<br />
Nicole C. Morris - Managing<br />
Partner<br />
525 S. Flagler Dr., Suite 200<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 659-7790<br />
www.nmorrislaw.com<br />
ATTORNEYS - WILLS, TRUSTS &<br />
ESTATES<br />
The Links at Madison Green Golf<br />
Club<br />
Bob Still - Sales & Marketing<br />
Director<br />
2001 Crestwood Blvd. North<br />
Royal <strong>Palm</strong> Beach, FL<br />
(561) 784-5225<br />
www.madisongreengolf.com<br />
GOLF COURSES - PUBLIC<br />
Travel Lynx, Inc. <strong>of</strong> Brevard<br />
County dba V.I.P.<br />
Charters<br />
Mike Castro - Sales & Marketing<br />
Manager<br />
901 W. 15th Street<br />
Riviera Beach, FL<br />
(561) 439-2223<br />
www.chartersbyvip.com<br />
BUSES - CHARTER & RENTAL<br />
Visual Evidence, Inc.<br />
Chris Shelby - Marketing Manager<br />
601-A N. Dixie Highway<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 655-2855www.<br />
visualevidence.com<br />
LITIGATION SUPPORT<br />
West <strong>Palm</strong> Beach Library<br />
Foundation<br />
James Sugarman - Executive<br />
Director<br />
411 Clematis St., 3rd Floor<br />
West <strong>Palm</strong> Beach, FL<br />
(561) 822-9972<br />
www.wpblibraryfoundation.org<br />
FOUNDATIONS<br />
World <strong>of</strong> Beer<br />
Lisa Wea<strong>the</strong>rston - Director <strong>of</strong><br />
Marketing<br />
101 N. Clematis St., Suite 100<br />
West <strong>Palm</strong> Beach, FL<br />
(312) 953-0315<br />
www.wobusa.com/clematis<br />
RESTAURANTS<br />
Renewals<br />
AMLI at Ibis Apartments<br />
Bank <strong>of</strong> America Merrill Lynch<br />
BH Management<br />
Boynton Landscape Co., Inc.<br />
Boys & Girls Clubs <strong>of</strong> <strong>Palm</strong> Beach<br />
County, Inc.<br />
Carlton Fields P.A.<br />
Cheetah Gentlemen’s Club - <strong>Palm</strong><br />
Beach<br />
CMIT Solutions <strong>of</strong> South <strong>Palm</strong><br />
Beach<br />
Critical Care Management, LLC<br />
Custom Signs Today<br />
Datura Auto Sales & Rentals<br />
Edwards Electric Corp.<br />
Esperante Corporate Center<br />
ESPN Radio 760<br />
First Bank <strong>of</strong> <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong><br />
Fox Rothschild LLP<br />
Frenchman’s Creek Beach &<br />
Country Club<br />
Good Samaritan Medical Center<br />
Renewals Continued<br />
Goodwill Industries Inc.-<br />
Gulfstream<br />
Grand Bank & Trust <strong>of</strong> Florida<br />
Hanson Pr<strong>of</strong>essional Services<br />
Inc.<br />
Hillcrest Memorial Park / Mizell<br />
Faville Zern Funeral Home &<br />
Cremation Services<br />
Homewood Suites by Hilton West<br />
<strong>Palm</strong> Beach<br />
Humana MarketPOINT<br />
KBS Strategies Group, LLC<br />
La Quinta Inn & Suites<br />
Lakeside Health Center - Life<br />
Care Centers <strong>of</strong> America<br />
Larmoyeux & Bone PL<br />
Lewis Longman & Walker P.A.<br />
Lexicon International Corporation<br />
Manero’s Restaurant<br />
Merrill Lynch / LLH Group<br />
Metro Self Storage<br />
Nozzle Nolen Pest Solutions<br />
Office Depot Store #102<br />
<strong>Palm</strong> Beach Marriott Singer<br />
Island Beach Resort & Spa<br />
Payment Alliance International<br />
PBS&J<br />
Poinciana Day School<br />
Police Athletic League <strong>of</strong> West<br />
<strong>Palm</strong> Beach, Inc.<br />
Port<strong>of</strong>ino at Lakes <strong>of</strong> Laguna<br />
ResCare Homecare<br />
Ruth’s Chris Steak House<br />
Sewell Hardware Co.<br />
Song + Associates, Inc.<br />
Springhill Suites West <strong>Palm</strong><br />
Beach<br />
Superior Sprinkler Systems<br />
Sushi Jo PGA, LLC<br />
The Medical Store<br />
Urban Design Kilday Studios<br />
Ward Damon<br />
Woodbine Apartments<br />
WPTV Newschannel 5 / E.W.<br />
Scripps, Inc.<br />
March 2011 11
United States Senator Bill Nelson spoke<br />
to <strong>the</strong> <strong>Chamber</strong> Trustees this month.<br />
Nelson, who serves on <strong>the</strong> Senate<br />
Intelligence Committee, summarized recent<br />
developments in <strong>the</strong> Middle East and <strong>of</strong>f <strong>the</strong><br />
coast <strong>of</strong> Somalia. The Senator also spoke at<br />
length regarding <strong>the</strong> funding <strong>of</strong> High Speed<br />
Rail in Florida.<br />
12 <strong>Business</strong> <strong>Watch</strong><br />
Trustee Happenings<br />
<strong>Chamber</strong> Trustees hosted an evening reception on February 9th to welcome <strong>the</strong> new incoming<br />
Chair <strong>of</strong> <strong>the</strong> Board, Carey O’Donnell at PGA National Resort and Spa.<br />
For more information on <strong>the</strong> Trustee Program, its events and speakers, contact Kelly Fanelli,<br />
Membership Director, at (561) 833-3711 ext 235 or kfanelli@palmbeaches.org.
Young Pr<strong>of</strong>essionals <strong>of</strong> <strong>the</strong><br />
<strong>Palm</strong> <strong>Beaches</strong><br />
The Young Pr<strong>of</strong>essionals held <strong>the</strong>ir February<br />
HotSpot on <strong>the</strong> campus <strong>of</strong> Northwood<br />
University in West <strong>Palm</strong> Beach. Stephanie<br />
Lanza, Community Relations Director at<br />
Northwood, put toge<strong>the</strong>r a great event that<br />
included meeting <strong>the</strong> Northwood Seahawks<br />
men’s basketball coach Rollie Massimino as<br />
well as watching <strong>the</strong>m beat Ave Maria after<br />
<strong>the</strong> event. Visit www.ypopconnect.org for<br />
information and upcoming events.<br />
Women in <strong>Business</strong><br />
The Art <strong>of</strong> Consignment<br />
Dina Capehart, owner <strong>of</strong> Dine C’s Fab and<br />
Funky Consignment Boutique, was <strong>the</strong> Women<br />
in <strong>Business</strong> Committee speaker for February.<br />
The shop is located at 1609 South Dixie Hwy,<br />
West <strong>Palm</strong> Beach, in <strong>the</strong> Gatsby Building.<br />
Dina brought some treasures as cool examples<br />
<strong>of</strong> purses, shoes and jewelry that you find at a<br />
consignment shop. She also explained what you<br />
need to know about consignment agreements,<br />
<strong>the</strong> condition <strong>of</strong> <strong>the</strong> clothing and to be mindful<br />
<strong>of</strong> <strong>the</strong> season. When shopping consignment, her<br />
tips included asking if <strong>the</strong> price is negotiable,<br />
trying on items <strong>of</strong> interest because many items<br />
have been altered, European and vintage<br />
sizing varies, and prices are about 75% below<br />
retail. The next Women in <strong>Business</strong> Committee<br />
meeting will be Thursday, March 10.<br />
March 2011 13
Members In Motion ATTORNEY W. HAMPTON KEEN<br />
TAX COLLECTOR GANNON RECEIVES<br />
PRESTIGIOUS NATIONAL AWARD FOR<br />
EXCELLENCE<br />
Anne M. Gannon, Constitutional Tax Collector,<br />
has been selected for <strong>the</strong> prestigious “2011<br />
Excellence in Government Leadership Award”<br />
by <strong>the</strong> Association <strong>of</strong> Government Accountants<br />
(AGA). The award was presented to Gannon<br />
on February 17, 2011 at <strong>the</strong> AGA’s 9th Annual<br />
National Leadership Conference.<br />
ATTORNEY DAVID PRATHER ADDED<br />
TO WPBT2 BOARD, NEW DIRECTORS,<br />
FUTURE CHAIR ALSO NAMED<br />
David Pra<strong>the</strong>r, a partner at <strong>the</strong> law firm <strong>of</strong><br />
Clark, Fountain, La Vista, Pra<strong>the</strong>r, Keen &<br />
Littky-Rubin in West <strong>Palm</strong> Beach, has been<br />
named to <strong>the</strong> Board <strong>of</strong> Directors <strong>of</strong> Community<br />
Television Foundation <strong>of</strong> South Florida, <strong>the</strong><br />
non-pr<strong>of</strong>it organization that operates PBS<br />
station WPBT2.<br />
MAX PLANCK FLORIDA INSTITUTE<br />
ATTRACTS HIGH-PROFILE SCIENTIST<br />
FROM MIT<br />
James Schummers, Ph.D., has joined <strong>the</strong><br />
Max Planck Florida Institute as a Research<br />
Group Leader in <strong>the</strong> Cortical Circuits Group.<br />
He will study <strong>the</strong> functional organization <strong>of</strong> <strong>the</strong><br />
circuits, or pathways, in <strong>the</strong> cerebral cortex –<br />
<strong>the</strong> brain structure that is responsible for many<br />
complex human behaviors, including language<br />
and cognition. He is particularly interested in<br />
determining <strong>the</strong> involvement <strong>of</strong> astrocytes, <strong>the</strong><br />
major non-neuronal cell in <strong>the</strong> brain, in <strong>the</strong><br />
operation and structure <strong>of</strong> <strong>the</strong> cortex.<br />
GOLDSTEIN ELECTED NEW BOARD<br />
OFFICER OF FAMILIES FIRST<br />
Bari L. Goldstein, Esq., an Associate <strong>of</strong><br />
Christine D. Hanley & Associates, P.A., was<br />
elected Secretary <strong>of</strong> <strong>the</strong> Board <strong>of</strong> Directors <strong>of</strong><br />
Families First <strong>of</strong> <strong>Palm</strong> Beach County at its<br />
January 27th meeting. Families First <strong>of</strong> <strong>Palm</strong><br />
Beach County is a nonpr<strong>of</strong>it 501(c)3 charitable<br />
organization which has been in existence since<br />
1990 serving children and families <strong>of</strong> <strong>Palm</strong><br />
Beach County.<br />
14 <strong>Business</strong> <strong>Watch</strong><br />
NAMED TO TWO NON PROFIT & LEGAL<br />
ASSOCIATION BOARDS<br />
W. Hampton Keen, a partner at <strong>the</strong><br />
law firm <strong>of</strong> Clark, Fountain, La Vista, Pra<strong>the</strong>r,<br />
Keen & Littky-Rubin, has been named to <strong>the</strong><br />
Board <strong>of</strong> Directors <strong>of</strong> <strong>the</strong> Legal Aid Society<br />
<strong>of</strong> <strong>Palm</strong> Beach County and to <strong>the</strong> Florida<br />
Bar Grievance Committee within <strong>the</strong> 15 th<br />
Judicial Circuit.<br />
THOMAS J. BAIRD<br />
Jones, Foster, Johnston & Stubbs, P.A.<br />
announces that Attorney Thomas J. Baird has<br />
joined <strong>the</strong> firm.<br />
Ambassador Happenings<br />
Ambassador <strong>of</strong> <strong>the</strong> Month<br />
February<br />
Bo Batchelor - John Fiorentino Insurance<br />
Agency<br />
When I decided to join <strong>the</strong> <strong>Chamber</strong>, I knew I wanted<br />
to choose some type <strong>of</strong> role within <strong>the</strong> <strong>Chamber</strong> that<br />
allowed me to build relationships as well as my business.<br />
With <strong>the</strong> little experience I had with o<strong>the</strong>r chambers,<br />
I knew becoming an Ambassador would be my best<br />
opportunity to “get my name out”. Ever since I became<br />
an Ambassador, I have built relationships that I know<br />
will last and have had experiences that have gone above<br />
and beyond my expectations. Not only have I seen a<br />
significant increase in my sales, I have also been able to<br />
assist many people in growing <strong>the</strong>ir business, which is<br />
priceless. I am very proud to have earned Ambassador<br />
<strong>of</strong> <strong>the</strong> Month and look forward to building on my success<br />
by doing what I can to make this <strong>Chamber</strong> <strong>the</strong> most<br />
interactive and successful <strong>Chamber</strong> in not only <strong>the</strong> area,<br />
but in <strong>the</strong> state <strong>of</strong> Florida and beyond.
Fifth Third Bank<br />
John Bechtold - Financial Center Manager<br />
(561) 514-9900<br />
www.53.com<br />
On February 3rd, local dignitaries, Fifth Third<br />
Bank <strong>of</strong>ficials and clients celebrated <strong>the</strong> opening<br />
<strong>of</strong> <strong>the</strong> bank’s seventh branch in <strong>the</strong> Sou<strong>the</strong>ast<br />
Region, located in downtown West <strong>Palm</strong> Beach’s<br />
Northbridge Centre at 515 N. Flagler Drive.<br />
John Bechtold, <strong>the</strong> branch manager, and his staff<br />
are thrilled about <strong>the</strong>ir new home. Fifth Third<br />
Bank looks forward to being involved in <strong>the</strong><br />
community.<br />
<strong>Palm</strong> Beach Community Bank<br />
William Martin - Exec. VP-COO & CLO<br />
(561) 681-7200<br />
PGA National Resort & Spa<br />
Jaime Crespy - Corporate Account Manager<br />
(561) 627-2000<br />
www.pgaresort.com<br />
Everything at PGA National Resort & Spa is<br />
ready for play and <strong>the</strong> resort’s recent revitalization<br />
will redefine your expectations. The PGA Resort<br />
<strong>of</strong>fers 379 beautifully-appointed rooms, suites and<br />
cottages, a 40,000 sq. ft. spa and <strong>the</strong> exclusive<br />
“Waters <strong>of</strong> <strong>the</strong> World” mineral pools. Shape up at<br />
our 33,000 sq.ft. Health and Fitness Center and<br />
<strong>the</strong>n unwind with friends at <strong>the</strong> lush zero-entry<br />
pool. Enjoy five tournament-ready golf courses,<br />
40,000 sq.ft. <strong>of</strong> meeting space and seven on-site<br />
restaurants and lounges, featuring fine steaks and<br />
seafood at Ironwood Grille to <strong>the</strong> crisp fare <strong>of</strong> Wave<br />
Grill. We welcome you to visit <strong>the</strong> renowned resort.<br />
When booking a reservation, simply mention <strong>the</strong><br />
“<strong>Chamber</strong> Rate” to receive discounted room rates<br />
and golf package prices at a fraction <strong>of</strong> <strong>the</strong> cost.<br />
March 2011 15
QR Codes - What Are They?<br />
QR Codes are specific barcodes, readable by<br />
QR barcode readers and app-enabled camera<br />
phones, which directly connect your cell phone<br />
to a specific link or information. The black and<br />
white square patterns can be seen in a number<br />
<strong>of</strong> different places including newspapers, ads,<br />
business cards and more. Created by Toyota in<br />
1994, <strong>the</strong>se barcodes instantly bridge <strong>the</strong> gap<br />
between print and digital. QR, in fact, stands<br />
for Quick Response.<br />
QR Codes can be created instantly and for<br />
free using a number <strong>of</strong> online generators.<br />
There are a number <strong>of</strong> different uses for QR<br />
Codes, <strong>the</strong> most common being an embedded<br />
link to a webpage. O<strong>the</strong>r uses include contact<br />
information, text messages, social media links,<br />
maps and navigation among o<strong>the</strong>r things.<br />
• Send only to people who you have an<br />
established relationship with - o<strong>the</strong>rwise it’s<br />
SPAM<br />
• Make it easy to subscribe to your e-mail list,<br />
include it on your website, in your e-mail<br />
signature, on your Facebook Fan page<br />
• Honor <strong>the</strong> unsubscribe<br />
• Be consistent with your communications.<br />
Decide if you will be sending out a<br />
newsletter weekly, bi-weekly, monthly, etc.<br />
and stick with it.<br />
• Have lots <strong>of</strong> information to share? Consider<br />
<strong>of</strong>fering a number <strong>of</strong> different e-mail lists so<br />
that people can subscribe to <strong>the</strong> information<br />
<strong>the</strong>y want to receive.<br />
• Provide content that is interesting,<br />
informative and relevant.<br />
• Remember to include links to more<br />
information, your social media sites, and<br />
most importantly, your website.<br />
16 <strong>Business</strong> <strong>Watch</strong><br />
Numerous barcode reader applications are<br />
available and can be downloaded for free on<br />
most camera-equipped smart phones.<br />
Try It Out!<br />
Scan this QR with your mobile phone to link to<br />
our website www.palmbeaches.org.<br />
E-newsletter tips and best practices<br />
Writers block?<br />
Here are some content ideas:<br />
• How To’s<br />
• Company News<br />
• Product comparison<br />
• Testimonials<br />
• Tips<br />
• Coupons and Specials<br />
• Featured employee, client,<br />
product, service
Get <strong>the</strong> most fun out <strong>of</strong><br />
SunFest by becoming a<br />
corporate member!<br />
SunFest Corporate Membership Program <strong>of</strong>fers<br />
an opportunity to host clients, partners and<br />
employees with benefits including:<br />
• Savings on VIP Hospitality tickets<br />
• Festival Admission tickets<br />
• Recognition on SunFest Web site<br />
• Recognition on SunFest billboard<br />
Opportunity to <strong>of</strong>fer your employees and clients a<br />
25% savings on one-day admission tickets.<br />
For more info:<br />
Sharon H<strong>of</strong>fman<br />
561-837-8074<br />
sh<strong>of</strong>fman@sunfest.com<br />
Plan Plan<br />
to become a<br />
SunFest sponsor<br />
now now<br />
Event marketing is a great way to advertise and<br />
reach customers. “Experiential marketing” drives<br />
purchases and consideration across age, gender,<br />
and ethnicity. 70% <strong>of</strong> consumers say that <strong>the</strong>y<br />
would be more likely to purchase a product or<br />
brand after experiencing it at an event.<br />
SunFest is experiential marketing at its best,<br />
providing a unique and targeted way to get your<br />
message in front <strong>of</strong> potential customers.<br />
For more info:<br />
Stacey Halpin<br />
561-837-8068<br />
shalpin@sunfest.com<br />
.com<br />
Facebook.com/SunFest<br />
Announcing<br />
2011 Line-up<br />
Jason Mraz, Earth, Wind & Fire,<br />
MGMT, Sublime with Rome,<br />
Cee Lo Green, Jeff Beck,<br />
Taking Back Sunday, Gregg<br />
Allman, Neon Trees, The Avett<br />
Bro<strong>the</strong>rs, O.A.R., Styx,<br />
Mike Posner, Sick Puppies,<br />
Never Shout Never, Prince<br />
Royce, Cherry Poppin’ Daddies,<br />
Toad <strong>the</strong> Wet Sprocket,<br />
The Supervillains,<br />
Preservation Hall Jazz<br />
Band, Brooke Fraser,<br />
and Ziggy Marley<br />
Get your tickets<br />
early to save $$.<br />
Discount ends Saturday 4/23<br />
Visit <strong>the</strong> <strong>Chamber</strong> <strong>of</strong>fice or<br />
sunfest.com/grouptickets<br />
promotional code<br />
chamberwpb<br />
<strong>Chamber</strong> Discount Available<br />
February 2011 17
The <strong>Chamber</strong> is pleased to announce it’s adding to its award-winning line-up <strong>of</strong> publications<br />
with <strong>the</strong> premier Education Directory! It joins <strong>the</strong> Guide to <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong>, <strong>the</strong> Healthcare<br />
Directory and <strong>the</strong> Real Estate Directory as an important addition to a strong group <strong>of</strong> valuable<br />
information sources. The directories provide residents, businesses and visitors with timely and<br />
reliable information about <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong>’ business and residential communities.<br />
The new Education Directory will include information on public and private area schools K-12,<br />
colleges and universities, vocational and lifetime learning. It will be included in relocation<br />
packages sent in response to inquires from all over <strong>the</strong> country and utilized by newcomers<br />
seeking information on <strong>the</strong> area’s educational options.<br />
<strong>Chamber</strong> members will also be included in <strong>the</strong> directory with a listing that includes <strong>the</strong>ir<br />
company name and business category, a contact within <strong>the</strong> business and <strong>the</strong>ir phone number.<br />
Members that fall within <strong>the</strong> education fields will be featured in a special section along with<br />
company and contact information, business categories, physical and website addresses, phone<br />
numbers and e-mail addresses.<br />
The <strong>Chamber</strong> works hard to support<br />
education in <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong>,<br />
recognizing that <strong>the</strong> business community<br />
needs talent to fuel <strong>the</strong> growth <strong>of</strong> <strong>the</strong>ir<br />
businesses and ensure <strong>the</strong> stability <strong>of</strong><br />
our local economy. <strong>Chamber</strong> members,<br />
teachers and administrators and<br />
students benefit from <strong>the</strong> <strong>Chamber</strong>s<br />
commitment to excellence in education.<br />
As a premier publication, <strong>the</strong> Education<br />
Directory is sure to be well-received<br />
by <strong>Chamber</strong> members, <strong>the</strong> business<br />
community and residents. It will play<br />
an important role in <strong>the</strong> <strong>Chamber</strong>’s<br />
efforts to support education and higher<br />
learning in <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong>. If you are<br />
a <strong>Chamber</strong> member, you’ll appear in <strong>the</strong><br />
publication as one <strong>of</strong> <strong>the</strong> benefits <strong>of</strong> your<br />
membership. If you are not a member,<br />
but would like to join and be included,<br />
contact Kelly Fanelli, Membership<br />
Director, at (561) 833-3711 ext 235 or<br />
kfanelli@palmbeaches.org.<br />
If you would like to receive a copy <strong>of</strong><br />
<strong>the</strong> directory, contact Sharon McIntosh,<br />
Information Coordinator, at smcintosh@<br />
palmbeaches.org.<br />
18 <strong>Business</strong> <strong>Watch</strong><br />
New Publication!<br />
Introducing<br />
ourNEWEST Publication<br />
to Promote <strong>the</strong>BUSINESS<br />
<strong>of</strong> EDUCATION!<br />
The Education Guide to <strong>the</strong> <strong>Palm</strong> <strong>Beaches</strong><br />
Education - Services and Resource Guide<br />
Will your <strong>Business</strong> be listed<br />
in this Premier Edition?<br />
DEADLINE: MARCH 31, 2011
Using Technology to Stay Competitive<br />
As a business owner, it is vital that you understand and use advanced<br />
technologies. Technology can help increase business efficiency and even expand<br />
operations.<br />
• Accounting s<strong>of</strong>tware. This is important, even if you have your own accountant<br />
or bookkeeper. Accounting s<strong>of</strong>tware allows you to see your pr<strong>of</strong>its and losses at a<br />
glance. It can also help you design and maintain a budget for your business.<br />
• Planning s<strong>of</strong>tware or tools. A calendar system is a must. There are many<br />
online planning systems that can be utilized to help you keep your calendar<br />
organized. Find a system that meets your business’ needs and be sure to stick<br />
with it.<br />
• Time tracking s<strong>of</strong>tware. A time tracking device will help you determine what<br />
tasks result in a pr<strong>of</strong>it and what tasks do not. This will help you determine what<br />
tasks can be eliminated, outsourced, or improved. If you’re looking at s<strong>of</strong>tware<br />
that requires a fee, ask for a free trial first to make sure it’s <strong>the</strong> right s<strong>of</strong>tware for<br />
you.<br />
• Email management. As a business owner, you probably use several email<br />
accounts to manage <strong>the</strong> various aspects <strong>of</strong> your company. If you streamline <strong>the</strong>se<br />
emails to one account, you’ll be able to stay organized and abreast <strong>of</strong> your emails.<br />
• Mobile internet access. Access to <strong>the</strong> internet on your mobile device will not<br />
only make your life easier, it will also help you maintain a positive reputation<br />
for your business. For example, if you are able to follow up with a client by email<br />
immediately after a meeting, you will be showing that you are accessible, timely<br />
and pr<strong>of</strong>essional.<br />
Once you decide which types <strong>of</strong> technology are right for you and your business, you’ll<br />
be on your way to being more organized and efficient than ever.<br />
This information has been reprinted from <strong>the</strong> U.S. Small <strong>Business</strong> Administration<br />
website. For more information and additional articles visit www.sba.gov.<br />
March 2011 19
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