Informa Management - SMS Lucknow

'A' RATED B-SCHOOLL U C K N O WL U C K N O Wpreparinglifeyou forSCHOOL OF MANAGEMENT SCIENCES LUCKNOWCITY OFFICE :Sky Hi Chamber, 2nd Floor, 5 Park Road, Lucknow-226001Phone : 0522-2238116, Telefax : 0522-2237273CAMPUS :PO : Kasimpur Biruha, Sultanpur Road,Gosainganj, Lucknow-226501Mobile : 8127466979, 9792633331, 9506033170Visit us : www.smslucknow.comE-mail : info@smslucknow.com, admission@smslucknow.cominforma2013www.smslucknow.com

Shri Mohan SinghMember of ParliamentNew DelhiProf. S. K. SinghFaculty of Management StudiesBanaras Hindu UniversityVaranasiProf. B. P. SinghEx Head and DeanDelhi School of EconomicsNew DelhiShri Shashi PrakashIASEx. Secretary, Govt. of IndiaShri Ashok Kumar SinghChairmanSMS-SocietyCHAIRMAN / PATRONDr. Bhishma Narain SinghFormer Governor, Tamil NaduMEMBER SECRETARYProf. Manoj MehrotraDirectorSchool of Management SciencesLucknowDr. M. P. SinghExecutive SecretarySMS-SocietyShri Sharad SinghSecretary & CEOSMS, LucknowShri Rakesh Dhar TripathiFormer Minister for Higher EducationGovt. of U. P.Shri Pankaj KumarVice-President (Corporate Affairs)Reliance Industries Ltd.MumbaiProf. A. K. MishraHead, Dept. of Business AdministrationUniversity of Mizoram, AizawlEr. AmitabhCEOSorreal Systems Pvt. Ltd.VaranasiProf. J. P. MishraDean AcademicSMS, VaranasiDr. Chandra Mauli DwivediPresident & Global Head-Corporate HRDatamatics Global Services Limited, MumbaiRegional OfficerAICTE, Kanpur (Ex-Officio)Director of Technical EducationU.P. (Ex-Officio)State Government NomineeUniversity NomineeCONTENTSVision & Mission, Quality Policy & Guiding ValuesSMS - The GenesisMessageLucknow - The City of NawabsAwards and RecognitionCommendationsAcademic ProgrammesAcademic AppraisalWhy SMS?PedagogyEligibility & Admission ProcedureInternational Academic Tie-upScholarshipsLucknow Campus - Course Profile- PGDM- MBA- BBA- BCA- B.TechResearch and PublicationsInfrastructure at SMS, LucknowLandscape of SMS - Industry LinkageCenters for ExcellenceEvents @ SMSTraining and Placement CellOur RecruitersFaculty at SMSCorporate Advisory CouncilAcademic CouncilGoverning Councilwww.smslucknow.com01

VISIONTo become a constantly growing center ofexcellence nurturing global-centric professionalleadership based on ethical and moral attributes.MISSIONTo create excellent learning ambience through innovationin teaching, research and consultancy for producingprofessionals capable of answering global challengesand demonstrating high ethical and moral standards.GUIDING VALUESTrust; Sense of Ownership;Sense of Contribution; Innovation;Modesty & Mutual RespectQUALITY POLICYImparting value based educationof highest standard relevant tocontemporary world02School of Management Sciences, Lucknowwww.smslucknow.com03

SMS-THE GENESISSensing the ever-growing need for competent andhighly trained professionals endowed with richbusiness acumen, skills and aptitude to operate inthe highly complex and fast-changing economicand industrial environment, the SMS Society, aphilanthropic social organization, registeredunder the Societies Registration Act, 1860,established an autonomous non-profiteducational center, School of ManagementSciences (SMS), in Varanasi avowed with a missionof imparting highly innovative management,computer and other technical education in theeastern part of India, which happened to be theneed of the hour keeping in pace with thecountry's economy heading fast towardsglobalisation.With a modest beginning in 1995, SMS, Varanasihas never looked back. It has made consistentendeavour over the years to prove its nationalcharacter as a Centre of Excellence inManagement, Computer and Technical Education.It is because of its proactive approach andimmense commitment that SMS, Varanasi hasbeen rated as an A+ Business School for ten yearsin a row and thereafter as A++ B-School for pasttwo years continuously by Business India Survey.This Survey has also recognized SMS, Varanasi asone of the Top-most Business Schools in thecountry. The IAO (International AccreditationOrganization), USA accreditation committee hasprovided “Full Accreditation” to School ofManagement Sciences” in the light of its overallcontributions to academics, research, consulting,Management Development Programs, ExecutiveDevelopment Programs, Faculty DevelopmentPrograms and splendid Placement Track Record.The quality education and infrastructure at SMShave also been endorsed by the Indian Institutesof Management (IIMs) by according permission toour Institute to join Common Admission Test (CAT)for admission to the PGDM programme. Today,School of Management Sciences, Varanasi isrunning Post Graduate Diploma in Management,viz. PGDM approved by AICTE, Ministry of HRD,and Government of India. SMS is working forwardto add programmes as per the need of the hour.Apart from PGDM the other managementprogramme offered is Master in BusinessAdministration (MBA), approved by AICTE andaffiliated to Uttar Pradesh Technical University,Lucknow. School of Management Sciences,Varanasi has also been very successfully runningthe Master of Computer Applications (MCA)programme, which is duly approved by the AICTE,and is affiliated, to GBTU, Lucknow. SMS, Varanasiis also offering two undergraduate programmes,Bachelor of Business Administration (BBA) andBachelor of Computer Applications (BCA) affiliatedto Mahatma Gandhi Kashi Vidyapith, Varanasi.School of Management Sciences has alreadyactuated the Centre for Corporate Training &Research (CCTR) at Mumbai for better Institute-Industry interaction as well as the Centre forSpiritualism & Human Enrichment (C-SHE) atVaranasi. SMS has also been recognized as one ofthe Training Centres by IRDA for providing trainingto Insurance Agents.Aware of its mission of producing highlycompetent Management and Technologygraduates, the SMS Society established anothercenter of excellence at Lucknow. School ofManagement Sciences, Lucknow which started itsoperations from the year 2008 with their PostGraduate Diploma in Management (PGDM)programme, is duly approved by AICTE, Ministry ofHRD, Government of India. Its consistentperformance towards excellence has also earnedits reputation as an A rated Business School byBusiness India Survey 2012. School ofManagement Sciences, Lucknow has also beenvery successfully running the Bachelor ofTechnology (B.Tech) programme approved byAICTE and affiliated to Uttar Pradesh TechnicalUniversity, Lucknow. SMS Lucknow has added theBachelor of Business Administration (BBA) and theBachelor of Computer Application (BCA)programme affiliated to Lucknow University. Moreso as per the need of the hour Masters of BusinessAdministration (MBA) Program approved by AICTEand affiliated to UPTU, Lucknow has been added.04School of Management Sciences, Lucknowwww.smslucknow.com05

MESSAGEDear Sir/Madam,In turbulent times of higher education in India, School of Management Sciences (SMS), Lucknow stands tall as an epitome ofexcellence in professional education. SMS stands by its commitment of providing quality education and research in the area ofmanagement and technical education. Realizing the new challenges and the changed scenario, SMS Lucknow has been providingthe required skill sets for developing the students as per the demands of the social and corporate world. We shape the students toface the challenges of tomorrow so that they emerge as victors in their corporate careers and professional lives, withoutcompromising with quality.This progress has been made possible due to the high degree of commitment on the part of the faculty and staff in the Institute,towards overall development of the students. At the same time the philosophies of the Management help in building a strongculture at the campus that develops and charges everyone with a spirit of challenge. All these efforts have been duly recognizedand the Institute has earned an 'A' rating in the Business India Survey of B Schools in the year 2012.Apart from the effective delivery of the contents as per the specified curriculum, SMS Lucknow aims to build the students in ninedifferent areas of life. These are: ethical living, positive attitude, leadership skills, respect towards teachers and elders, sportsmanspirit, courage to stand-up for truth, professional approach, innovative thinking, and the ability to constantly adapt to change. Theinstitution categorically focuses on the holistic development of the students, provides them with all the facilities andopportunities that would help them to translate their theoretical inputs. SMS Lucknow has the right mix of experienced faculty;enviable infrastructure and a rich industry interface that not only nurtures the students for the corporate world but also assists inproviding a mission of creating a better world for them in the future.It can thus be stated that SMS Lucknow is just the right place to be, if you wish to carve out a rightfully deserving niche for yourselfas an individual responsible towards self, towards the family, towards the society and earn a global career.Yours Sincerely,Manoj MehrotraProf. Manoj MehrotraMBA, Ph.D (Mgmt.)AMT, MIMA, DCA, DMMDirector, SMS LucknowProf. Manoj MehrotraMBA, MESSAGEPh.D (Mgmt.)AMT, MIMA, DCA, DMMDirector, SMS Lucknow06School of Management Sciences, Lucknowwww.smslucknow.com07

LUCKNOW:THE CITY OF NAWABSThe legacy of the imperial splendor of Lucknow has alwaysfascinated people all over the world. The first hundredyears of success belonged to the Nawab Wazirs which, indifferent degrees contributed to its growth and made it,what has been metaphorically called, the "Shiraz ofAwadh" and the "Constantinople of India". The ambienceof Awadh has commonly been associated with theleisurely habits, etiquette, architecture, food andrefinement, the residues of Nawabi culture. Over the yearsthe city has preserved this spirit of the bygone days.Lucknow took almost two centuries to grow to the size of ametropolis. The nawabs were responsible for imparting adistinct image to the city, which indeed is unique. Theyworked meticulously to dress Lucknow with religious andsecular edifices of incomparable excellence.The surviving monuments of the city like IMAMBARASmark the evolution of an interesting style in architecture.In the reign of Nawab Asaf ud Daula, the Mughal stylisticlegacy was re-interpreted in stone and stucco instead ofmarble and stone. Soon the builders began to experimentwith European styles and attempts were made to fuse theoccidental with the oriental. Consequently, the style thatemerged could rival the best in the world. The city laterpassed to East India Company after Nawabs lost the battleof Buxar in the year 1764. The city remained the capital ofAwadh province of the British and went on to becomethe capital of the Central Province and in turn UttarPradesh, modern city of Lucknow spread evenly onboth sides of the river Gomti, offers a tourist plenty ofplaces of historical interest. Lucknow is famous worldover for its 'azadari' or mourning sessions that occurin the Islamic Month of Mohharum.The city has been equally well known for its culinarydelights. The food culture of Lucknow has no parallelsat all. The culture imbibes the courtly manners,beautiful gardens, poetry, music and architecturalartifacts that rightly bestow Lucknow with the righttitle of "City of Nawabs".THE SURVIVING MONUMENTS OF THE CITY MARK THE EVOLUTION OF AN INTERESTINGSTYLE IN ARCHITECTURE. IN THE REIGN OF NAWAB ASAF UD DAULA, THE MUGHALSTYLISTIC LEGACY WAS RE-INTERPRETED IN STONE AND STUCCO INSTEAD OFMARBLE AND STONE. SOON THE BUILDERS BEGAN TO EXPERIMENT WITHEUROPEAN STYLES AND ATTEMPTS WERE MADE TO FUSE THE OCCIDENTALWITH THE ORIENTAL...08 School of Management Sciences, Lucknowwww.smslucknow.com 09

AWARDS &RECOGNITIONSArated BusinessSchool as perBusinessIndia Survey“His Excellency Prime Prime Minister Minister of Bhutan of Bhutan Shri Jigme Shri Y. Jigme Thinley Y. Thinleygiving the the prestigiousaward to Shri to Sharad Shri Sharad Singh, Singh,CEO, SMS SMS in World in World HRD HRD Congress Congress Summit Summit 2010-11” 2010-11”Mr. Sharad Singh,CEO,SMS Group of of Institutions receiving“Innovation inBuilding Academic & & Industry Interface” Award AwardMr.Sharad Singh,CEO,SMS Group of of Institutions receiving"Outstanding B-School (North India)" Award,by Star Star News News'A' category Business SchoolSMS, Lucknow has been accorded with A rating inthe Latest "Indian Best B-School Survey 2012"conducted by Business India.SMS Group of Institutions has a host of awardsthat testify its quest for excellence.• Awards received at 17th Asia Brand Summit by16th B-School Affaire & Dewang Mehta B-SchoolAwards in the following category:• B-School for Encouraging innovations that leadto better development .• B-School Leadership Award.• B-School with Best Academic Input(syllabus) in"Marketing"Innovation & Outstanding B-School Awardsfor SMS GroupComplementing the fast track movements of theSMS Group of Institutions (SMSGI) in variousendeavors of professional education, teaching,placements, industry-interface, inculcatingphilanthropic culture etc., the DNA and Stars of theIndustry Group has conferred the “Innovation inBuilding Academic & Industry Interface” to SMSGIand the Awards were presented at a Specialfunction at Taj Lands in Mumbai on February 12,2011 The award is in recognition of leadership,development, innovation and industry interface ofSMSGI. The Group constitutes of School ofManagement Sciences (SMS) in Varanasi andLucknow in addition to SMS Institute ofTechnology in Lucknow.SMS Bagged Three Prestigious Awards InWorld HRD Congress SummitSMS received three prestigious awards, viz.,‘Innovations in Building Academic and IndustryInterface’, ‘Outstanding B-School in Marketing(North)’, and ‘Best B-School in Business SchoolLeadership’ at the 12th World Human ResourceDevelopment Congress in Mumbai. Otherprominent competitors in these award categoriesincluded IIM-Ahmedabad, IMTGhaziabad and IIT-Mumbai.SMS Group Gets Pride of Industry AwardSMS Group of Institutions received the "Pride ofIndustry Award" in the launching ceremony of theWorld Brand Congress Brochure 2009 and thebook titled "Building Pride" at Mumbai.SMS Conferred With Two AwardsSMS received two prestigious awards,‘Outstanding Business School (North)’ and‘Innovative Business School in Academic-Interface’ at the 4th world HRD congress held inMumbai, organised by leading media house DainikBhaskar and DNA. The participants of the awardceremony included corporate leaders,internationally acclaimed professionals andrepresentatives of over 2000 B-Schools of thecountry.Honour for SMSSMS has been complimented for its continuouseffort and dedication towards the development ofour society. The leading groups from AcademicConsulting Industry have provided theirmemberships for the same.Few of them are• Confederation of Indian Industry(Permanent Membership)• Lucknow Management Association(Permanent Membership)• NHRD(Permanent Membership)10 School of Management Sciences, Lucknowwww.smslucknow.com 11

COMMENDATIONSAn architecture innovated par excellence to make a world class infrastructure oriented to deliver worldclass quality in technical education. The value based quality focused academic delivery differentiates itfrom the rest. Great hospitality and wonderful people.Dr. Rana SinghSenior Faculty, UAE, President-IAO, IndiaThe campus has really come up with the state of the art facilities. I appreciate the dedication of Facultyfor the Students Overall Development.Dr. C. M. DwivediPresident & Global Head- HR & CSR, Datamatics Global Services Ltd.Keep the creativity an innovativeness up, Best of LuckProf. Kripa ShankerVice Chancellor, Gautam Buddh Technical University, LucknowGreat Atmosphere and hospitable people. It feels like home away from home. It has been my pleasureinteracting with the people here.Mr. Vishal SehgalHead-Corporate Relations, Metro CTC India, Delhi.Exquisite and dazzling Institute both in terms of Academics and infrastructure. I expect excellent academicspin-off from this emerging institute.Mr. T. Sasi KumarVP-HR, Ashok Leyland John Deere, ChennaiAmazing college! Holds a a lot of potential to be a pioneer in the region. Excellent infrastructure, cordialstaff, visionary management, A perfect blend to be an academic seat of excellence. Wishing all the best toSMS, Lucknow.Prof. Sushil KumarChairman-MDP, IIM, lucknowIt was a very nice experience visiting SMS and interacting with the faculty. The infrastructure is very wellplanned and maintained. Moreover the faculty involvement for students development is really veryencouraging. I wish them all the success!Ms. Kiran SinghGM- Corporate HR,Mother Dairy Fruits andVegetables Pvt. Ltd.It is an encouragement to see the institute having grown so well over the last few years in terms of qualityof students, infrastructure, resources, etc. I am sure SMS Group has a great future ahead.”Mr. S. K. DuttHead – Group HR, ABG GroupA wonderful experience to visit the institute, which is in very able hands, excellent facilities, ambience andquality. All best wishes for SMS to become a world class institute.Mr. Sukul LomashExecutive Director, BHEL, JagdishpurIt was an excellent visit to the institute liked the campus and its facilities and wish to have good andhealthy relationship with SMS.Mr. Gaurav SahaiAsst. Vice President, Zee NewsIt was a pleasure visiting the campus. I am highly impressed with the infrastructure and labs. The studentsand faculty are very cooperative. I see a great future for SMS, Lucknow.Mr. Deepak DeshpandeVice President – HR, Metamagic Solutions12 School of Management Sciences, Lucknowwww.smslucknow.com 13

ACADEMIC PROGRAMMESAT SMS LUCKNOWThis is the only course thatexactly meets my needs, it hasalso given me the chance tolearn and explore new cultures.i think this is an amazing lifeexperience that i could neverfind if i had not studied backin lucknowChandni MehraMBA, I semesterPOST GRADUATE DIPLOMA INMANAGEMENT (PGDM)Approved by the AICTE, Ministry of HRD, Governmentof IndiaYear of Inception:2008Intake: 60Duration: 2 Year Full TimeSpecialisations Offered: Marketing, Finance, andHuman Resource Management.This is the Flagship Programme of School ofManagement Sciences, Lucknow. SMS, Lucknowintends to add several other programmes in the areaof Business Management as per the need of the hour.MASTER OF BUSINESSADMINISTRATION (MBA)Affiliated to Uttar Pradesh Technical University,LucknowYear of Inception:2012Intake: 120Duration: 2 Year Full TimeThe two year full time MBA programme aims to bringin an attitudinal change among the students, developtheir leadership qualities and finally to mould theminto competent Managers. The programmes trains thestudents to handle resources effectively, takeimportant decisions to achieve the organisationalgoals and equips them with modern managementconcepts and techniques.BACHELOR OF BUSINESSADMINISTRATION (BBA)Affiliated to Lucknow University, LucknowYear of Inception: 2010Intake: 60Duration: 3 Year Full TimeA self-sufficient independent academic package in theworld of Management Education, one of the mostsought after career option now a days, that not onlyendows the participants with excellent quantitative,analytical, innovative and communicatory subtleties,but also equally empowers the aspirants with needfulfoundations for exploring and pursuing furthermanagement education at the post-graduation level.BACHELOR OF COMPUTERAPPLICATIONS (BCA)Affiliated to Lucknow University, LucknowYear of Inception:2012Intake: 60Duration: 3 Year Full TimeThe Bachelor of Computer Application (BCA) isdesigned with a special focus on current ComputerApplications. It is three years (six semesters) full timeprogram. The BCA Program aims to develop ability tointeract with real-life situations and to build systemswhich can be efficiently processed on computers. Takeup positions in Systems Management and ProjectManagement in leading IT corporations.The Degree of B.C.A of the University of Lucknow shallbe conferred on the candidate who pursues theprescribed courses of study for six semesters andpasses the examinations as prescribed under therelevant ordinances.14 School of Management Sciences, Lucknowwww.smslucknow.com 15

COMPUTER SCIENCEAND ENGINEERINGCOMPUTER SCIENCEAND ENGINEERINGDuration - 4 yearsApproved by AICTE, Min. of HRD, Govt. of India &affiliated to UPTU, LucknowObjective of CourseThis four year program lays emphasis on software & hardwareengineering, data and information systems engineering, as well as onNetworking Technologies, Wired, Optical Fiber, and Wireless. TheDepartment provides exposure to emerging technologies as well asfuturistic technologies like nano-technology and quantum computing.Labs• CNS / CN Lab• DAA / OS Lab• Data Structure Lab• DBMS Lab• Distributed System Lab• ITIM Lab• Logic Design Lab• OOP / WT LabCareerJob Opportunities• Computer Security Analysts• Computer Engineer• Consulting Engineer• Research, Development and Design of Computer & Software• Computer Operations Manager• Customer Engineer• Computer Network Manager• Specialist Computer Consultant• System Analyst18 School of Management Sciences, Lucknowwww.smslucknow.com 19

ELECTRONICS ANDCOMMUNICATION ENGINEERINGELECTRONICS ANDCOMMUNICATION ENGINEERINGDuration - 4 yearsApproved by AICTE, Min. of HRD, Govt. of India &affiliated to UPTU, LucknowObjective of CourseThe undergraduate programme aims at providing a balancedexposure to both Electronics and Communication. The special featureof Electronics teaching is the emphasis on VLSI design and the use ofCAD tools in its development. On the Communication side, theDepartment highlights modern technologies like optical fiber, wirelessand mobile communication. Students of the Department are givenhigh exposure to computer technology as well.Labs• Electronic Lab• Analog Circuit Lab• Digital Circuit Lab• Electronic Workshop & PCB Lab• Communication Lab• Analog Communication Lab• Digital Communication Lab• Microprocessor Lab• Microwave Engineering. &• CAD of Electronics Circuit Lab• Optical Communication Lab• Project LabCareerJob Opportunities• Telecom Sector• Broadcasting• Automation• Consumer Electronics• Chip Designing• Micro Controller Designing• Mobile Communication• Networking & IT Sector20 School of Management Sciences, Lucknowwww.smslucknow.com 21

CIVILENGINEERINGCIVILENGINEERINGDuration - 4 yearsApproved by AICTE, Min. of HRD, Govt. of India &affiliated to UPTU, LucknowObjective of CourseThe four-year curriculum of Bachelor of Technology in Civil Engineeringenables the graduate to enter professional practice as an engineer orto continue his or her studies in programs leading to advanced degreesin the following broad fields of specialization: Construction Engineeringand Management, Environmental Engineering, GeotechnicalEngineering, Hydrology, Materials, Structural Engineering andMechanics, Transportation, and Water Resources Planning andManagement.Program is designed to offer depth in course material consideredessential for all civil engineers. The Students will be able to usemodern engineering techniques, skills, and tools to identify, formulate,and solve civil engineering problems. They will be prepared forprofessional practice in civil engineering and will be able to functionand communicate effectively individually and within multidisciplinaryteams.Labs• Surveying Lab • Fluid Mechanics Lab• Material Testing Lab • Geotechnical Lab• Transportation Lab • Environmental Engineering Lab• Concrete Lab • Geo-Informatics Lab• Building Planning & Drawing Lab • Structure Analysis LabCareerJob Opportunities• Water Supply, Sewerage & Irrigation Dept.• Highways• Infrastructure Sector• Ready Mix Concrete Plants• Quantity Survey Engineers• Power, Oil & Gas Sector• Steel Sector• Coal Mines• Railways• Defence22 School of Management Sciences, Lucknowwww.smslucknow.com 23

ELECTRICAL &ELECTRONICS ENGINEERINGELECTRICAL ANDELECTRONICS ENGINEERINGDuration - 4 yearsApproved by AICTE, Min. of HRD, Govt. of India &affiliated to UPTU, LucknowObjective of CourseThe electrical engineering department produces graduates who areable to practice electrical engineering to serve state and RegionalIndustries, Government Agencies, or national and internationalindustries. Department prepare graduates for personal andprofessional success with awareness of and commitment to theirethical and social responsibilities, both as individuals and in teamenvironment. The curriculum closely links technical fundamentals withteam project building, professional principles and societal issues. Theprogram fosters a willingness to learn concepts and ideas from diversedisciplines both within and outside of electrical engineering, as well ascommunications and leadership skills.Labs• Electrical engineering Lab• Network Systems Lab• CAD Lab• Project Lab• Measurement Lab• Control System Lab• Instrumentation Lab• Power Electronics Lab• Electric DriveCareerJob Opportunities• Power Equipment Manufacturing• Power Automation• Power Distribution• Power Generation• Power Transmission24 School of Management Sciences, Lucknowwww.smslucknow.com 25

MECHANICALENGINEERINGMECHANICALENGINEERINGDuration - 4 yearsApproved by AICTE, Min. of HRD, Govt. of India &affiliated to UPTU, LucknowObjective of CourseThe objective of an under graduate course in Mechanical engineeringis to impart skills and expertise in the areas of design, manufacturing,mechanics and thermal sciences that are essential to most sectors ofindustry.The course familiarizes students to the field of mechanical engineeringthrough an exposition of its disciplines, Including Structural Analysis,Mechanism Design, Fluid Flows, and Thermal Systems. The course alsomakes them familiar with the operation and safety of machine tools.Topics like Thermodynamics, Heat Transfer, Fluid Mechanics, SystemsDynamics, Design, Manufacturing etc. are an integral part of thecurriculum. The course structure puts lot of stress on lab work anddesign projects.Labs• Engg. & Mechanics Lab • CAD/ CAM Lab-Special focus on• Fluid Mechanics Lab Solid works Software• Material Science & Testing Lab • Theory of Machine Lab• Heat and Mass Transfer Lab • Refrigeration and AirConditioning Lab• Manufacturing Science • Measurement and MetrologyI and II Lab Lab• Applied Thermodynamics & • Fluid Machinery LabAutomobile LabCareerJob Opportunities• Automobile Industry• Space Research• Aeronautical• Energy & Utilities• Bio-mechanical Industry• Manufacturing Plants• Air-conditioning & Refrigeration Industry• Turbine Manufacturing Plants• Refining Industries (Agricultural sector)26 School of Management Sciences, Lucknowwww.smslucknow.com 27

ACADEMIC APPRAISAL OF PGDM PROGRAMMES –The PGDM Programmes comprise of four semesters. The first twosemesters primarily focus on compulsory courses covering foundation andvarious functional areas of management.The third and fourth Semestersinclude integrative courses in management and electives from variousareas of specialization. The students undertake summer training projectbetween 2nd and 3rd semesters.Academic AssessmentAssessment in all the programmes is of continuous nature. It emphasisesdevelopment of personal and professional competence as well as gainingof business knowledge and skills. Students therefore, need to performconsistently at high academic levels. They would be expected to workunder considerable pressure, as the programmes are highly demanding inrequirement of time and quality of output. Through the PerformanceAppraisal system of the Institute, it is ensured that the students willcapable of perform with a very high level of efficiency. It also ensured tocater the needs of industry. The evaluation system ensures that studentsdevelop an aptitude for working in challenging conditions.This holistic evaluation system enables the students to monitor theirperformance through their participation in a variety of learning activitiessuch as class participation, case presentations, assignments, quizzes, termpapers, mid-term and end-term examinations and general conduct andbehaviour in the course of their stay at the Institute.AttendanceAttendance in all academic and institutional activities iscompulsory. Those students who fail to meet attendancerequirement of 75% in a course will not be eligible toappear in the end semester examinations.Award of Post Graduate DiplomaThose who successfully complete the two-year full-timeprogrammes are awarded Post Graduate Diploma inManagement. The Post Graduate Diploma inManagement is approved by All India Council forTechnical Education (AICTE), Government of India.Research OpportunitiesSchool of Management Sciences has been enriching thefield of higher education and providing betteropportunities to its students in industry as well asresearch areas. In this process of nurturing theexcellence, SMS is proud to announce that students, whowant to pursue Doctoral Programs after completion oftheir PGDM from SMS, are eligible for applying PhDprogram offered by BHU.ACADEMIC APPRAISAL OFPGDM PROGRAMMES28 School of Management Sciences, Lucknowwww.smslucknow.com 29

STUDENT'S SPEAKSTUDENT'S SPEAKEXCELLENTINFRASTRUCTURE,FACULTY ANDPLACEMENTRECORD MADEME CHOOSE SMSSMS ENHANCES OUREMPLOYABILITY MEETINGINDUSTRY STANDARDSTHROUGH ITSUNIQUEPEDAGOGY."A" RATED BUSINESSSCHOOL, RECOGNITIONAND AWARDS ATVARIOUS NATIONALAND INTERNATIONALFORUMS GAVE MEIMMENSE CONFIDENCETO COME TO SMS.WHYEXCELLENT SCHOLARSHIPSCHEMES FORMERITORIOUSSTUDENTSMADE MESELECT SMS.SMS PROVIDESINTERNATIONALEXPOSURE THROUGH ITSWORLD CLASSCURRICULUM ANDACADEMIC TIE-UPSWITH FOREIGNUNIVERSITIES.WHYAT SMS WE GET THEOPPORTUNITY TOUNDERTAKECONSULTANCY ANDRESEARCH ACTIVITIES INTHE FIELD OF BUSINESSMANAGEMENTSMS ?SMS ?SMS ENSURES OUROVERALL PERSONALITYDEVELOPMENT ANDALSO INCULCATESMORAL & ETHICALVALUES TO BECOME ASUCCESSFUL LEADERMANAGER.THE PGDMPROGRAMMEAT SMS IS DULYAPPROVED BY AICTEMINISTRY OF HRD, GOVT.OF INDIA.ENRICHED FACULTYWITH A BLEND OFCORPORATEAND ACADEMICEXPERIENCESMS HAS A LONGHERITAGE INPROVIDING QUALITYEDUCATION ANDTRAINED PROFESSIONALSTO OUR SOCIETY.30 School of Management Sciences, Lucknowwww.smslucknow.com 31

PEDAGOGYIn order to impart to the students the best possible knowledge; the classroom sessions at School of ManagementSciences are augmented by exercises, project studies, role plays, case studies, simulation games, brainstormingsessions, software applications, presentations etc. Through these methods, we endeavor to generate andencourage more creative and innovative thinking in our students. SMS pursues a holistic approach to the teachinglearning paradigm that incorporates innovative learning methods for making the internalisation exercise of theparticipants highly lucid, interactive and purposeful:PANELDISCUSSIONSSIMULATIONEXERCISESRESEARCHPROJECTSPAPERPRESENTATIONSMARKETSURVEYSMARKETSURVEYSGROUPDISCUSSIONSLIVEPROJECTSSUMMERINTERNSHIPSCASEANALYSISMODELPRESENTATIONSCLASS ROOMSESSIONSSITUATIONALEXERCISESMODELPRESENTATIONSSIMULATIONEXERCISESROLE PLAYSWORKSHOPSLIVEPROJECTSGROUPDISCUSSIONSMANAGEMENTGAMESPAPERPRESENTATIONSSITUATIONALEXERCISESMARKETSURVEYSON-LINEINTERACTIONSSIMULATIONEXERCISESDOMESTIC ANDINTERNATIONALINDUSTRIALVISITSPANELDISCUSSIONSSEMINARSANDCONFERENCESROLE PLAYSCLASS ROOMSESSIONS32 School of Management Sciences, Lucknowwww.smslucknow.com 33

BBAEligibility:All those students who have completed Intermediate or10+2 with minimum 50% marks in any discipline areeligible for BBA programme. Candidates appearing intheir final examination of the Intermediate or 10+2 mayalso apply. Such students will have to provide theirpassing out marksheets, at the time of final selection.Admission Procedure:The admission is done through Written EntranceExamination followed by Personal Interview.BCAEligibility:The candidates should have passed intermediate / higher secondary (i.e 10+2) orequivelent examination with minimum of 50% marks for GEN/OBC and 45%marks for SC/ST. Candidate with mathematics as one of the subjects (onlyScience / Math stream students are eligible) can apply.Admission Procedure:The admission is done through Written Entrance Examination followed byPersonal Interview. Admission will be granted on the basis of final merit-listprepared by the admission committee.MBAEligibilityThe programme is designed for those who have completed theirthree year Bachelor's degree or equivalent in any disciplinerecognized by the Association of India Universities (AIU) withminimum of 50% marks for GEN/OBC and 45% marks for SC/ST.Individuals appearing for their final year degree examination can alsoapply. The eligibility, in general, shall be governed by the UttarPradesh Technical University/ All India Council for TechnicalEducation Norms.Admission Procedure:The admission is done through the State Entrance Examinationconducted by the Uttar Pradesh Technical University.ELIGIBILITY AND ADMISSION PROCEDURESPGDMEligibility• Our two-year full-time PGDM programme is designed for those who have completedtheir three year Bachelor's degree or equivalent in any discipline recognized by theAssociation of Indian Universities (AIU). Individuals appearing for their final year Degreeexamination can also apply.Admission Notification and Application• The admission notification is generally released each year after the IIMs release thenotification for the CAT. The applicants seeking admission to the school of ManagementSciences are required to appear in the CAT conducted by the IIMs or XAT conducted byXLRI, Jamshedpur MAT or conducted by AIMA or C-MAT conducted by AICTE besidesATMA by AIMS in addition they are also required to fill up the SMS Application Form , thedetails of which are released in the admission notificationSelection Procedure• The selection procedure at School of Management Sciences is high structured andobjective. It is geared towards assessing the applicants' requisite attitudes, drive andlearning abilities to put him / her up through two years of rigorous learning.Three Tier Selection Process• Tier 1: Screening Candidates who qualify in the CAT / XAT/MAT with scores meeting SMSstandards• Tier 2: Group Discussions and Personal Interview.• Tier 3: Psychometric TestB.TECH.Eligibility• The candidate must have passed Intermediate examination of U.P. Board or 10+2 levelexamination from any recognized Board/University.• The candidate must have secured minimum 45% marks (40% for SC/ST categorycandidates) in aggregate in compulsory (Physics & Mathematics) and optional subject(Chemistry, Bio-Technology & Biology).• For admission to second year (lateral entry) of B.Tech., The candidate must havepassed three years diploma in engineering course; securing minimum 60% marks orthree years B.Sc. degree with mathematics as one subject; securing minimum 60%marks in aggregate.Admission ProcedureAdmission against Normal seats is made through the UPSEE examinations conducted byUttar Pradesh Technical University, LucknowOn-line counselling will be done at various counselling centres located at different cities.The candidate invited for counselling is to report at counselling centre allotted tohim/her. The details of counselling will be provided to successful candidates withcounselling letter. The information about counselling schedule, procedure and centresetc., will also be available on website: www.uptu.nic.in.34 School of Management Sciences, Lucknowwww.smslucknow.com 35

INTERNATIONALACADEMIC ALLIANCESThe globalisation on slaught has brought people closer across the world. Sensitising this, SMS has entered intoan academic collaborations with:CLAFLIN UNIVERSITY, SOUTH CAROLINA, USAUNESP (UNIVERSIDADE ESTADUAL PAULISTA), BRAZILEMPORIA STATE UNIVERSITY, USASZENT ISTVAN UNIVERSITY, GODOLO, HUNGARYCALIFORNIA STATE UNIVERSITY, SAN BERNARDINO, (CSUSB) USAKarolay Robert College (KRF), Gyongyos, Hungaryfor exchange programmes meant for faculty and students on a regular basis.ACADEMIC ALLIANCESSMS student’s during their study tour at Claflin University, USA36 School of Management Sciences, Lucknowwww.smslucknow.com 37

SCHOLARSHIP SCHEMESIN SMS LUCKNOWSMS SCHOLARSHIP SCHEMES FORPGDM, MBA, MCA, BBA & BCASCHOLARSHIP SCHEMES FORB.TECH. PROGRAMMEDr. Sarvepalli Radhakrishnan Scholarship for NewAdmissions in PGDM Course.The quantum of such scholarships would be distributed as perthe details given below:Percentile obtained inCAT/MAT/XAT/CMAT60 to less than 7070 and aboveSlab of Scholarship applicable inPGDM Course15% of First Year Fee20% of First Year FeeMerit Scholarship for New Admissions inPGDM Course.The quantum of above scholarships would be distributed asper the details given below:Percentage obtained in Graduation(any discipline)Slab of Scholarship applicablein PGDM CourseMerit Scholarship for New Admissions in B.Tech. CoursesMarks obtained in (10+2 Examination)70% - 80%Above 80%Scholarship Amount10% of First Year Fee15% of First Year FeeNote : The above % of marks are applicable to U.P. Board students only. 5% marksshould be added extra for the CBSE, ICSE and other Boards.SMS SCHOLARSHIP SCHEMES FOR EXISTINGSTUDENTS• Prof. Mukund Lal Scholarship (for Semester Toppers)SMS has system of providing adequate scholarships towards toppers of eachsemester of various Graduate and Post-Graduate Programmes :PGDM, MBA, MCA, BBA, BCA & B.Tech.70 and aboveThroughout 60% and above(Xth, XIIth & Graduation)15% of First Year Fee20% of First Year FeeBabu Nageshwar Singh Scholarship for PostGraduate Studies.The scheme will be applicable to the undergraduate students (BBA, BCA& B.Tech. Programmes) of SMS for pursuing PGDM/MCA/MBA coursesat School of Management Sciences.Overall Percentage of Marksattained by Student in BBA/BCA/B.Tech. Courses at SMSLess than 70%70% and aboveSlab of Merit Scholarshipapplicable in PGDM/ MCA/MBACourses run at SMS10% of Total Course Fee15% of Total Course FeeMerit Scholarship for New Admissions in BBA / BCAThis scheme will be applicable for New Admission in BBA and BCACourses.Percentage of Marksattained in SMART• 70% and aboveSlab of Scholarship Applicable10% of Total Course FeeNote : * Students are eligible to opt any one of the above Scholarship Schemes38 School of Management Sciences, Lucknowwww.smslucknow.com 39

PGDMCOURSE PROFILEMBACOURSE PROFILEFIRST SEMESTERSECOND SEMESTERFIRST SEMESTERSECOND SEMESTER• Management Principles & Practices• Business Environment• Managerial Economics• Business Statistics• Business Research Methods• Accounting for Managers• Marketing Management• PDP - IOPEN CHOICE• MS Office - I• Foreign Language• Organisational Behaviour• Managing Innovation• Human Resource Management• Financial Management• Operations Management• Indian Economy• Operations Research• Field Survey Project• PDP-IIOPEN CHOICE• MS Office - II• SPSS• Principles and Practices of Management• Managerial Economics• Accounting and Financial Analysis• Organizational behavior• Business Statistics• Marketing Management• Computer Applications in Management• Communication for Management• Business Environment• Business Laws• Research Methodology• Operations Research• Production and Operations Management• Cost and Management Accounting• Financial Management• Managing Human Resource• Comprehensive VivaTHIRD SEMESTERFOURTH SEMESTERTHIRD SEMESTERFOURTH SEMESTER• Strategic Management• Selling Dynamics• Supply Chain & Logistics Management• Specialization – I• Specialization – II• Specialization – III• Summer Training Project• PDP-III• Entrepreneurship• Leadership by Indian Ethos• Specialization – IV• Specialization – V• Specialization – VI• Dissertation• Comprehensive Viva-voice• Supply Chain Management• Strategic Management• Management Information System• Consumer Behaviour and Marketing Communication• Specialization Group 1,elective 1• Specialization Group 1,elective 2• Specialization Group 2,elective 1• Specialization Group 2,elective2• Summer training Project Report• Entrepreneurship Development• Corporate Governance, Values and Ethics• Specialization Group 1,elective 3• Specialization Group 1,elective 4• Specialization Group 2,elective 3• Specialization Group 2,elective 4• Research Project Report• Comprehensive Viva(CV)Specialization – OptionsThe students shall select one of the following groups for specialization.* Out of such a selected group, Elective1, 2 & 3 shall be followed in the Third Semester and Elective 4, 5 & 6 from that very group shall be followedduring the Fourth Semester of the students participating to that group of specialization.Specialization – OptionsMBA is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessionseach of one-hour duration. There is a system of dual specialization and an Open Specialization. The studentswill have to opt for two functional areas for their specialization, having four papers (two in third semester andtwo in the fourth semester) from Specialization 1. three papers (two in third semester and one in fourthsemester) from Specialization 2. Students will also have to choose any one elective from the given foursubjects as an open Specialization in fourth semester.HUMAN RESOURCEMARKETINGFINANCIALMARKETINGFINANCEHRM• Personal Growth and Training & Development• Industrial Relations and labor Enactments• Team Building and Leadership• Negotiation and Counseling• Marketing of Services• Marketing Research• Sales and Distribution Management• Retail Management• Management of Working Capital• Security Analysis & Investment Management• Management of Financial Institutionsand services• Tax Planning and Financial Reporting• Sales Force Management• Consumer Behaviour• Advertising and Brand Management• Marketing Research• Industrial & Services Marketing• International Marketing Management• Cost Management• Security Analysis & Portfolio Management• Risk Management & Derivatives• Tax Planning and Management• Management of Financial Services• International Financial Management• Strategic HRM• Industrial Relations• Labour Legislations• Group Dynamics• Compensation and Reward Management• Organizational Change and DevelopmentINFORMATION TECHNOLOGY• Database Management System• System Analysis and Design andSoftware Engineering• Data Communication and Network• Electronic CommerceINTERNATIONAL BUSINESS• International Marketing• International Business Environment andForeign Exchange• Export Management and Documentation• International Logistics ManagementOPEN SPECIALIZATION(CHOOSE ANY ONE IN IV SEMESTER)• Insurance and Risk Management• Hospitality Management• Project Management• Rural Management40 School of Management Sciences, Lucknowwww.smslucknow.com 41

BBACOURSE PROFILEBCACOURSE PROFILEFIRST SEMESTERSECOND SEMESTERFIRST SEMESTERSECOND SEMESTER• Business Mathematics• Computer Fundamentals• Financial Accounting• Managerial Economics• Marketing Fundamentals• Principles of Management• Business Communication• Business Statistics• Consumer Behaviour• Environmental Studies• Financial Mathmatics• Indian Value System• Computer Fundamentals• Programming Principle & Algorithm• Principle of Management• Business Communication• Mathematics-I• Computer Laboratory and Practical Work of OfficeAutomation• Computer Laboratory and Practical Work ofProgramming Principle & Algorithm• C Programming• Digital Electronics & Computer Organization• MIS (Management Information System)• Financial Accounting & Management• Mathematics II• Computer Laboratory and Practical Work ofC ProgrammingTHIRD SEMESTERFOURTH SEMESTERTHIRD SEMESTERFOURTH SEMESTER• Advertising Management• Business Laws• Object Oriented Programming using C++• Computer Graphics & Multimedia Application• Banking & Insurance• Financial Management• Data Structure using C & C++• Operating System• Business Environment• Human Resource Management• Computer Architecture & Assemble Language• Software Engineering• Management Accounting• Information Management• Business Economics• Optimization Techniques• Organizational Behaviour• Operation Management• Elements of Statistics• Graph Theory• Research Methodology• Retail Management• Computer Laboratory and Practical Work of OOPS• Computer Laboratory and Practical Work of Computer• Computer Laboratory and Practical Work of DS• Graphics & Multimedia ApplicationFIFTH SEMESTERSIXTH SEMESTERFIFTH SEMESTERSIXTH SEMESTER• E-Commerce• Financial Services• Health Care Management• Rural Marketing• Taxation Laws• Managing Personal Finance• Summer Project• Business Policy• Company Law• Entrepreneurship• International Business• Marketing of Service• Project Management• Introduction to DBMS• Java Programming and Dynamic Webpage Design• Data Communication & Computer Network• Numerical Methods• Minor Project• Viva-Voice on Summer Training• Computer Laboratory and Practical Work of DBMS• Computer Laboratory and Practical Work of JavaProgramming & Dynamic Webpage Design• Network Security and Management• Information System: Analysis Design & Implementation• E-Commerce• Knowledge Management• Major Project• Presentation /Seminar based on Major Project42 School of Management Sciences, Lucknowwww.smslucknow.com 43

B.TECHCOURSE PROFILERESEARCH ANDPUBLICATIONSAs per the syllabus ofUttar Pradesh TechnicalUniversity B.Tech(4 Year)courses have been dividedinto 8 semesters.School of Management Sciences has numerousachievements to its credit in fulfilling theobjectives for which had been established. Withthe motto that 'where there is no zeal forresearch, there is no zest in teaching'; it tooksteps to encourage independent research ondifferent facets of Business Management,Information Technology, as well as Ancient IndianKnowledge and Spiritualism and their integrationwith the modern day work settings. School ofManagement Sciences has five Journalsexclusively dedicated to the aforesaid purpose.• ADHYAYAN (ISSN 2249-1066)• SAMRIDDHI (ISSN: 2229-7111)• MANAGEMENT INSIGHT (ISSN 0973-936X)• PURUSHARTHA (ISSN 0975-024X)Apart from the above Journals School ofManagement Sciences publishes its ownNewsletter and has published numerousbooks:• Development and Analysis of a Novel AirEngine (ISBN: 978-3-8443-8171-9)-Dr. B. R. Singh• A Hand Book on Friction Stir WeldingISBN: 978-3-659-10762-7-Dr. B. R. Singh• Leadership• Taxonomy of Database Management System• Changing perspective of Business Excellence• Emerging Trends in Management andInformation Technology• Economics For Managerial Decisions• Essentials of Leadership :Ethics andSpirituality• Logistics Management• Management Discussion & AnalysisReporting in Indiahttp://www.uptu.ac.in/academics/syllabi.htm44 School of Management Sciences, Lucknowwww.smslucknow.com 45

INFRASTRUCTUREAT SMS LUCKNOW46 School of Management Sciences, Lucknowwww.smslucknow.com 47

INFRASTRUCTUREAT SMS LUCKNOWCAMPUS: The Architectural MarvelSchool of Management Sciences, Lucknow has come up with a sprawling lush-green Campus spreading over an area of 16 acres within househostel facility. The institute is equipped with all modern amenities and facilities that are comparable to the best professional institutions ofthe country.THE ENTIRE CAMPUS AT LUCKNOW IS WI-FI ENABLED ALLOWING STUDENTS HI-SPEED INTERNET ACCESS• Spacious class-rooms posses all modern teaching aids including connectivity through LAN along with specially designed seatingcounters for comfort.• One of the best conferencing facilities comparable to any of the top professional colleges• Cafeteria providing quality snacks and food items from dawn to dusk.State-of-the-Art Computer CentreWe at SMS firmly believe that theory without practical is merelyletters without spirit. Technological advances during the last fewdecades, and more so the advent of information technology duringthe last decade has brought about phenomenal changes in the waybusinesses are done and in the way several business processes areexecuted. Aware of the grounding that the modern day managersrequire in the technology aspect, it has been the endeavour of theInstitute to have world class Computer Lab for its students. Amultitude of ultra-modern computer laboratories of SMS welcomeour plural participants in the fully Air-Conditioned arena ofcomputer world that has been equipped with the latest generation ofall relevant computer & electronic gadgetry advancements. TheComputer Centre has Server Room and Labs, with the capacity ofmore than180 P-IV Smart Terminals to work as Standalone and alsoon LAN environment. The other saliencies include:• Unlimited Internet access hub of 10 MBPS Broadband Connection• Wi-Fi Enabled Campus• Network Environment through Windows 2008 Server EnterpriseEdition on a HCL Server providing Client-Server Features.• Multiple Operating System Facility like Windows Vista, Windows XPwith SP2, Windows-2k/2003 professional.• Microsoft Campus Agreement.• On-Line Uninterrupted Power Supply Facility.Software:• MS Windows 2008 Server std. R2 Edition.• MS Vista Upgrade License.• MS Office 2007 Pro. Plus (Includes Word, Excel, Outlook,PowerPoint, BCM, Access & Publisher)• MS Project.• MS Visio Pro 2007• Adobe Acrobat Professional 8.0Printers:Sharable Printer e.g. Laser, Line Printer attached with Server.Peripherals: Scanner, DVD Writer.48 School of Management Sciences, Lucknowwww.smslucknow.com 49

INFRASTRUCTUREAT SMS LUCKNOWLIBRARYLIBRARY AND DOCUMENTATION CENTER:The institute has already been equipped with a rich Library andDocumentation Centre. The library at present has around 13500books(10000 engineering & 3800 Management),76 Journals,20magazines,15 newspapers. The other distinguishing features are asfollows:• Computerised transactions using LIBSYS Software.• Bar coding of all the books for swift and transparent transactions.• Institutional membership of DELNET including ILL facility.• Continuous up gradation of the Library resources by subscribinglatest and relevant publications.• Documentation of the articles published in various Magazines,Journals and Newspapers.• A Mini Library in each hostel premises to ensure availability ofbooks round the clock to the hostel inmates.• On-line Library facility is available to the students to contactworld's best libraries.• Reading space to accommodate more than 100 students at a time.• All kinds of reprographics facilities.50 School of Management Sciences, Lucknowwww.smslucknow.com 51

INFRASTRUCTUREAT SMS LUCKNOWSMS GIVING A UNIQUE OPPURTUNITY FOR PERSONAL ANDPROFESSIONAL DEVELOPMENT AND EXCELLENT PLATFORM WHERELEARNING AND VALUES MEET.FACILITIES AT SMSCampusSchool of Management Sciences , Lucknow anarchitectural marvel is situated on 19th Kilometerstone of Lucknow-Sultanpur Highway (NH 56). SMS,Lucknow has come up with a sprawling lush-greenCampus spreading over an area of over 16 acres. Ithas been equipped with all modern amenities andfacilities that are comparable to the best Technicalinstitutions of the county.The calm, quiet and hassle-free atmosphere at SMScampus not only provides a fine learning ambiencebut it also provides an opportunity to develop organiclinkages with the corporate world. From all angles, thecampus is an architectural marvel in itself.Conference HallThe institute's Conference Hall, with a seating capacityof 120, is fully air-conditioned and equipped with allmodern amenities. It is extensively used forManagement Development Programmes, workshops,conferences and other such technical events. Theconference room is acoustically designed andaesthetically decorated. The conference room is fittedwith all the modern audio-visual gadgets whichincludes LCD Projector, Computer, Sony s DVD Systemand Dennon CD Players alongwith Video ConferencingFacilities. SMS conference room is fitted with Worldsbest sound solution, provided by Bose Corporation,USA. With uniform Sound Pressure Level (SPL) allacross the room, SMS also has worlds best phonesystem to add to the listening pleasure of theaudience. We have established our Conference Roomas the most preferred place for academia and peoplefrom the Industry.Departmental Conference HallBesides the main conference hall each departmenthas its own conference hall with capacity of 100 seats.These conference halls are equipped with all modernaudio visual gadgets.Seminar Hall & Multipurpose HallThe Institute has a big Seminar Hall, with a seatingcapacity of 500. It is used for the large-scale Nationaland International Seminars and Symposia. Itencompasses all the electronic equipments and othertraining aids essential for the high-profile academicand business events. It is also fitted with the soundsystem of Bose Corporation U.S.A.Faculty RoomsThe Institute has well-furnished fully air conditionedfaculty rooms for individual faculty equipped withPentium IV personal computers with round the clockinternet usage for enriching their knowledge anddevelopmentClass RoomsThe spacious class-rooms possess all modern teachingaids including connectivity through LAN for networkaccess. The seating contours are specially designed forcomfort which are necessary for concentrated study.HostelsThe SMS provides comfortable and well-furnishedhostel accommodation both for boy and girl studentsseparately. The boys hostel is in the campus. Facilitiesfor indoor games and recreation are also available inthe hostel premises, besides the Library and Readingroom facilities. The comfort level in the hostel roomsis comparable to the comfort at home.CafeteriaWe have a separate cafe area with seating capacity of100 at a time ,providing quality snacks and food itemsfrom dawn to dusk. It is a throbbing place for thestudents and visitors with delicious and fabulousmenu.Sports GroundThe Institute has a big sports ground for variousoutdoor games and it also has the facility for indoorgames. SMS organizes annual sports meet for all thestreams and programmes like Volleyball, Cricket,Football, Table Tennis and many more..52School of Management Sciences, Lucknowwww.smslucknow.com53

EVENTS ATSMS LUCKNOWAAGMANAAGMAN, as the name goes, SMS conducts its "Fresher Party" every year for welcoming thenew members in its family. All the senior students participate and arrange a cultural function.The limelight of the event is Mr. & Ms. SMS CONTEST. Senior Students greet their juniors withfull enthusiasm and zeal. SMS also distributes various scholarships to the meritorious students.SEMINARS & CONFERENCESSeminars and Conferences on key problem areas feature regularly in the academic calender ofthe Institute . SMS organized One-Day National Seminar on "Growth of Indian BankingIndustry : A Road map for the Future"on 16th October ,2011.Training on ‘solid work software’ had been conducted from 09th Oct., 2012 onwards for 14days by the trainer of M/S Cadapult Technology Pvt. Ltd., Lucknow for civil engineering andmechanical engineering branches.A Workshop on Title “ETHICAL HACKING & CYBER SECURITY” was organized on 10-11thSeptember 2012 on the topics Cyber Ethics, Hacking, Information Gathering & ScanningMethodologies, Trojans, Backdoors, Google Hacking, Wireless Hacking & Security, WebApplication Attacks, Back-track O.S. & Investigation on Cyber Crime Cases.PRASTUTISMS had successfully executed PRASTUTI -2012 as the inter-institute summer traininginternship competition. Students from various Management Colleges participated andpresented their summer training reports with the audio and visual support, they were judgedupon numerous parameters by our panel of elite judges- Mr. Pooshan Upadhyay (ManagingPartner, Kanoon Margdarshak) and Mr. Man Singh Kushwaha.SMS organized a seminar on the topic " Design Aspects of Machine by CAD Design Tools" byMr. Rakesh Bhattnagar on 3rd April 2012.VISHWAKARMA PUJA -Lord Vishwakarma is the presiding deity of all architects. He is the official builder of all the godspalaces, and the designer of all celestial vehicles and weapons. Lord Vishwakarma is regardedas the god of architecture and engineering.PERSONALITY DEVELOPMENT PROGRAMSProf. A.K. Ghose from IT, BHU conducted two days PDP Workshop for students on 17th & 18thAugust, 2011. Mr. Talat Sheikh, Soft Skill Trainer from Synergy Technology Services conducted12 days PDP workshop in the month of September & October, 2011.SMS Technical Campus, Lucknow celebrated September 17 as Vishwakarma Puja. It was aresolution time for students and faculty to increase learning and gain divine inspiration forcreating novel products.HR CONCLAVE 2012Human Resource plays an important role in the future of Indian economy. SMS, Lucknoworganized H.R.-Conclave 2012 in collaboration with CII, U.P. Chapter on 28th September, 2012on the topic "Leveraging HR for future Growth and Success".The conclave was blessed with thebenign presence of Honorable Minister of State Uttar Pradesh (Independent Charge) ShriArvind Singh ‘Gope’, Mr. G.B. Patnaik Principal Secretary to Honorable Governor of UttarPradesh, Mr. Alok Saxena, Chairman CII, U.P. Chapter. Mr. Jayant Krishna, Principle ConsultantTATA Consultancy Services, Dr. C.M. Dwivedi Global Head (HRD) Datamatics Global Services andH.R. Heads of some of India’s top companies too participated in the conclave. Mr. Singh said,“Now the time has come for reducing the distance between corporate and educationists.Practice and theory put together will allow for quantum jump of Indian Economy."INTERNATIONAL AND DOMESTIC INDUSTRIAL VISITSTo provide job experience along with a feel of joy and perpetuity, various industrial visits of ourstudent managers are organized from time to time in various reputed companies in Indian aswell as in abroad.Domestic - Jawahar Lal Nehru Port Trust, Coca Cola, Avon Cycles, Rallson Tyres, Arti Steel,Vardhman Industries, Duke, Parle, Dabur India Ltd., Kirloskar, Hindalco Industries Ltd and TitanIndustries Ltd.International - Caterpillar, Sandvick, International Port – SingaporeORIENTATION PROGRAM 2012A one-day orientation programme for first year students of PGDM, M.B.A, B.Tech., B.B.A &B.C.A was organized by the School of Management Sciences, Lucknow on 7th of August 2012.Prof. Kripa Shankar, Hon’ble Vice Chancellor, Uttar Pradesh Technical University (UPTU) waspresent as the chief guest of the program. Dr. Sukul Lomash, Executive Director BHEL,Jagdishpur and Mr. Anant Jauhary, Vice President (Corporate Affairs), Reliance Industries Ltd.were also present as guest of honour.GUEST LECTURE AT SMSSMS believes in delivering by theory and practical exposure to its students, through differentpattern of seminars, workshops and most importantly GUEST LECTURES, We have beencontinuously arranging these lectures for the betterment of our students.Some of the eminentpersonalities form corporate such as :- Mr. Rajajn Jauhari,Mr. C. M Dwivedi President & GlobalHead – HR, Datamatics Global Services,Mr. Paritosh Joshi, Regional Head ICICI Bank & Mr.Arpan Sanyal, Executive Officer CII and many more stalwarts from the industry have visited usfor the same.54School of Management Sciences, Lucknowwww.smslucknow.com55

CENTRE FOREXCELLENCECENTRE FOR EXCELLENCESir C. V. Raman Centre for Research at SMS, Lucknow propagates the Research & Innovation practices based on the theme “GlobalTechno-Managerial Principles & Practices for organisational Development, Environmental Protection and Sustainable Development”Objectives :The centre contemplates the following objectives :Research focusing on the area of global concern i.e. issues of disaster management and sustainable development, global warming anddevelopment prospective, cost-benefit analysis of the funding by the international agencies towards managing disasters, managingenvironmental threats causing damages to the agro-allied occupations etc.Conducting seminars and conferences on the issues related to the environmental protection and sustainable development throughtechno managerial innovations and practices. Conducting workshops on the issues related to techno-managerial innovations andpractices. Preparing the modular training programmes on current techno-managerial issues in the form of EDP & MDP. Publishing biannualJournal of Technology & Management “SAMRIDDHI”.SMS as Remote Center of IIT BombayIIT, Bombay has declared School of Management Sciences,Technical Campus, Lucknow, as a ‘Remote Center’ forempowerment of faculty & staff members through trainings. Thecode No. of Center is 1247. A Remote Center acts as theintermediary between IIT Bombay and the participating teachersduring the workshop. We have been given this opportunity as weare one of the reputed B School, dedicated for enhancing theeducation system with high academic standards, excellentinfrastructure and good faculty.56School of Management Sciences, Lucknowwww.smslucknow.com57

TRAINING ANDPLACEMENT CELLOURRECRUITERSOur RecruitersSchool of Management Sciences takes pride in the fact that its students are absorbedby leading national and multi- national companies year after year. The Maximum salaryoffered at SMS in the range of Rs. 6 lacs per annum last year with the minimum beingmore than Rs. 3 lacs per annum. The average salary was around Rs. 3.5 lacsper annum. Some of the prominent companies providing Summer Training &Placement to our students are:Duly appreciating the paramount significance and unparalleled contributions of the industry-institute dyadicinteractions, School of Management Sciences has top priority to more lively and meaningful linkages with a myriad ofindustrial houses. Accordingly, the Institute has established a full fledged and well-equipped Training and PlacementCell which provides active support to the students of various courses in getting quality industrial training as well asfinal placements.SMS has always appreciated and given due importance to establishing linkages with industry, for the purpose ofplacing its students. Accordingly, the Institute has established a full-fledged and well-equipped Training and PlacementCell which provides active support to the students of various courses in getting quality summer as well as finalplacements. SMS maintains an outstanding trading of 100 percent placements.School of Management Sciences, Lucknow has a full-fledged and well-equipped Training and Placement Cell. Trainingand Placement Cell of the Institute is involved in the following functions and is endowed with the following distinctivefeatures:• Full-fledged nodal offices at Noida and Mumbai, working round the year, and maintaining constant interaction withindustries.• Hosting Interface sessions with representatives of business organisations at different metros.• Regular visits of Faculty Members to the various business houses of repute in the country for creating industryacademialinkages.• Inviting top business executives and business magnets to interact with the students.• Permanent membership of 'National HRD Network'.• Organising Mock Interviews and Group Discussions with the experts to develop the confidence levels of thestudents and to prepare them for the vagaries of the world.• Hosting 'Consumer Trade Fair' every year thereby bringing several top companies together under one roof.• Arranging Summer Training for the students to groom their vision for the forthcoming corporate life.• Organising Seminars and Conferences at various locations in India.• Undertaking projects from the industry for practical exposure to the students which form part of theircurriculum.• Industrial visits for the students.• ABG Shipyard• Accenture• Advent infosoft• Alembic• Air India• Bharti Air Tel• Aircel• Amul• Anand Rathi• Asian Paints• Axis Bank• Bajaj Allianz• Balrampur Sugar Mill• Barklays Bank• Beacon Insurance• Berger Paints• Bhartiya International• Bharti Telecom• Birla Soft• Cadbury• Capital IQ• Castrol• Ceasefire• Century Textiles• Coca Cola• Crayons Advertising• Cryobank• Dabur India Ltd• Datamatics• Dixon Utilities• E- Value serve• Earth Infrastructure• ELF Industries• Essar SteelProf. Manoj MehrotraMBA, MESSAGEPh.D (Mgmt.)AMT, MIMA, DCA, DMMDirector, SMS Lucknow• Everest Industries Ltd.• Fortis Securities• Genpact• Glaxo Smithlkline• Globus• Go Air• Goodlass Nerolac• Goodyear• Havells• HCL• HDFC Bank Ltd• HDFC Sales• Hero Motors• Hidden Brains Infotech• Hindalco• Hindustan Uni Lever• Hotel Radisson• IBM• ICICI Bank• ICICI Prudential Ltd• ICICI Securities• IDBI Bank Ltd• Indian Oil• Indigo Airlines• IndusInd Bank• Infopro• ING Vysya Life Insurance• Interra IT• Inter-Solutions• Ispat Industries Ltd• ITC Organic• ITC Wills Life Style• IUP Jindal• J. K. Helene Curtis• J. P. Associates• Jakson Engineers• JCB India• Jet Airways• Kajaria Ceramics• Karvy• Kotak Mahindra Bank• Kotak Securities• Kribhco• Larsen & Toubro• Lupin Ltd.• Macleods• Magma Leasing• Mahindra Consultancy• Mahindra Finance• Max New York Life• Media Transasia• Mohan Meakins• Motilal Oswal• Mother Dairy• Momentum Software• Nestle India Ltd• Network Programme• Nilkamal• Paras Group of Companies• Polar Industries Ltd• Polaris• Prism Cement• Pepsico• Quinnox• Reliance Capital Services• Reliance Communications• Reliance Industries• Reliance Life Insurance• Reliance Money• Religare Securities• S C Johnson• Samsung• Satin Creditcare• SBI Life Insurance• SBI Mutul Fund• Shopper’s Stop• Siemens• Solvey Pharma• Standard Chartered Bank• Stock Holding• Sun N Sand Hotel• Sundaram Finance• Syntel INC• Soft Pro India• Tata Indicom• Tafe• Tata Automobile• TCI• TCS• Times Group• Times of India• Titan Industries Ltd.• Unicon Real Estates• UTI Securities• Videocon• Whirlpool• Wipro Spectramind• Wrigley58School of Management Sciences, Lucknowwww.smslucknow.com59

FACULTYAT SMSFACULTYDr. G.D. SinghDirector, SMS-ITProf.(Dr.) M. MehrotraDirector, SMSProf.(Dr.) B.R. SinghDirector- R & D, SMSMANAGEMENT FACULTYDr. Santosh SinghAssoc. Prof.Mr. P.D. SaxenaReaderMr. Amit VermaSr. LecturerMr. Vikram SinghSr. LecturerMr. Syed. Mohd. Adeem AshrafiLecturerMr. Gaurav SharmaLecturerMs. Suchita VishwakarmaLecturerMs. Saumya MishraLecturerMr. Asad Kareem UsmaniLecturerMs. Gauri SinhaLecturerMr. Satyajeet AsthanaLecturerMs. Ratna YadavLecturerENGINEERING FACULTYDr. G. D. SinghDirector- SMS-IT, LucknowDr. Dharmendra SinghAssociate ProfessorDr. Pramod Kr. SinghReaderMr. Amarjeet SinghReaderMr. Amit Kumar TiwariReaderMr. Manoj Kr. SinghReaderMr. Prashant Kr. SrivastavaReaderMr. R.S. BajpaiReaderMr. Rakesh VermaReaderDr. Sarvesh RaiSr. LecturerDr. Rajesh KumarSr. LecturerDr. Banarsi YadavSr. LecturerMr. Ajay Singh YadavSr. LecturerMr. C.L.P. GuptaSr. LecturerMr. KunalSr. Lecturer60 School of Management Sciences, Lucknowwww.smslucknow.com 61

FACULTYAT SMSFACULTYENGINEERING FACULTYMr. Rajiv KumarSr. LecturerMr. Sanjay Kumar SinghSr. LecturerMr. Shalabh Raj PandeySr. LecturerDr. Priyanka SinghSr. LecturerMr. Adarsh Dhar DubeyLecturerMr. Ajeet Pratap SinghLecturerMr. Amit TiwariLecturerMr. Ankit SinghalLecturerMs. Aradhana S. ChauhanLecturerMs. Arpita AsthanaLecturerMr. Arun Kumar SharmaLecturerMr. Arvind SinghLecturerMr. Ashish JainLecturerMr. Deepak Kr. SinghLecturerMr. Dharmesh SrivastavaLecturerMr. Kamal Nath TripathiLecturerMs. Laxmi GangwarLecturerMr. Manindra Kr. SrivastavaLecturerMr. Neeraj KumarLecturerMs. Neha SrivastavaLecturerMr. Rahul SinghLecturerMr. Sachin Kr. YadavLecturerMs. Sadaf Zahra RizviLecturerMr. Sandeep ShuklaLecturerMr. Sandeep VishwakarmaLecturerMr. Santosh Kr. SinghLecturerMs. Saumya KhareLecturerMr. Saurabh Kr. SinghLecturerMr. Siddharth GuptaLecturerMr. Sumit DwivediLecturerMr. Sunit Kumar MishraLecturerMs. Supriya RaiLecturerMr. Viplov Diwakar GolaLecturerMs. Anshita AwasthiTeaching AssociateMr. Jitendra KumarTeaching AssociateDr. B. R. SinghDirector- R & D, SMS, LucknowMr. Devesh PatelLecturerMs. Shoeba AasmaLecturer62 School of Management Sciences, Lucknowwww.smslucknow.com 63

CORPORATEADVISORY COUNCILACADEMICCOUNCILMr. A. P. SinghSr. V P - HR IPCL,VadodaraMr. A. K. GuptaVice President - Retail BankingAxis Bank Ltd., MumbaiMr. Hemant KumarDirector - HRIndo Rama, MumbaiCHAIRPERSONProf. Manoj MehrotraDirectorSchool of Management SciencesLucknowMr. Alok AgrawalFormer Executive DirectorPolar Industries, New DelhiMr. Arvind ChaudharySr. Vice PresidentWallmart, New DelhiMr. Yogesh KumarVP - HR, Bhartiya International,New DelhiDr. V. P. SinghExecutive DirectorDevyani Beverages, New DelhiDr. B. R. SinghManaging Director, SMC &Ex Advisor - HR Ispat Industries Ltd.,MumbaiMr. R. MahajanHead - HRSBI Life Insurance, MumbaiMr. Rajeev SinghVice President - HRLuxor Parker, New DelhiMr. Saugata MitraChief People Officer andGroup Head-HRMother Dairy Fruits and Vegetable Pvt. Ltd.Mr. V. RamachandranSr. Director – HRMotorola, New DelhiMs. Saagarika RaiChief People OfficerReliance BIG Entertainment Pvt. Ltd.,MumbaiMr. Vijay RaiChief HR OfficerApollo International Ltd., GurgaonMr. Ajay SharmaJoint President - CommercialJai Prakash Associates Ltd., RewaMr. Sunil K. NarangDirectorJakson Engineering, NoidaMr. Deepak GuptaDirector - HRKotak Mahindra Bank, MumbaiMr. S. K. DuttaGroup Head HRABG, Shipyard Ltd.Mr. Sachin JoglekarSr. Vice President – HRICICI Prudential Life Insurance Co. Ltd.Mr. Deepak JainAsst. V P - HRTCI, GurgaonMr. A.K. GuptaVP - Retail BankingAxis Bank, MumbaiMr. Navaid KhanChief-Business DevelopmentMetro Cash & Carry, GurgaonProf. S. K. KakVice-ChancellorMaha Maya Technical UniversityNoidaProf. M. N. MishraDeptt. of CommerceBanaras Hindu UniversityVaranasiProf. H. KarnikIndian Institute of TechnologyKanpurDr. N. B. SinghFaculty of Management StudiesBanaras Hindu UniversityVaranasiMr. S. K. KumraSr. General Manager (Int.)Lupin Laboratories Ltd.MumbaiProf. Piyush Ranjan AgrawalMNNITAllahabadProf. R. S. SinghEx. Head, Deptt. of Business ManagementD.D.U. UniversityGorakhpurProf. T. B. SinghEx. Head, Deptt. of Business ManagementV.B.S. Purvanchal UniversityJaunpurMEMBERSMEMBER SECRETARYMr. S. P. SinghFormer G.M.Hindustan Aeronautics Ltd.BangaloreMr. S. C. MishraDirector (HR)Oberoi Group of HotelsKolkataDr. K. S. SinghIndian Institute of TechnologyKanpurProf. A. K. MishraDepartment of Comp. Sc. and EngineeringMNNIT, AllahabadProf. Rajeev TripathiDepartment of Electronics & CommunicationMNNIT, AllahabadDr. A. K. SinghDelhi School of EconomicsNew DelhiProf. P. VenugopalDean, XLRI, JamshedpurProf. J. P. MishraDean(Academic)School of Management SciencesVaranasiMr. T. P. SinghRegistrarSchool of Management SciencesLucknow64School of Management Sciences, Lucknow