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Empretec Annual Report 2011 - Unctad XI

Empretec Annual Report 2011 - Unctad XI

01Products and

01Products and ServicesName of the Centre:ASOCIACION DE GERENTES DEGUATEMALA -AGG-Name of the Director:Alvaro Urruela AycinenaEmail-address:aurruela@agg.org.gtWebsite:www.agg.org.gtYear of Inception:2001• Business Planning for entrepreneurs,business leaders, NGO’s, women,young graduates• Accounting for entrepreneurs,business leaders and NGO´s• Entrepreneurial advisory servicesfor entrepreneurs, business leaders,NGO’s, and women• Financial training courses for NGO’s• Financing projects for entrepreneurs,business leaders, NGO’s• Wealth management and Financialplanning for entrepreneurs, businessleaders, NGO´s, and womenStaff Members:3Highlights of 2010/2011Number of Entrepreneurs Trainedsince Inception:3,673Guatemala02Proposal for a Master degree inEntrepreneurshipIn cooperation with UniversidadMesoamericana, AGG intends to launcha master programme focused onentrepreneurship in 2012. This two yearprogramme will include topics such asFinance, Human Resources, Legalfundamentals, Technology andInformation Systems, and Marketing.In addition, AGG aims to include theEMPRETEC Programme as part of thedegree’s requirements.Manager of the year awardFor many years, AGG has beenacknowledging good business andentrepreneurial practices. In 2005,AGG created an award which recognizesthe effort made by outstandingmen and women in the business world.The award ceremony takes place inNovember and distinguishes betweenthree categories: manager of the yearfor business growth, manager of theyear for innovation, and outstanding businessmanager.44EMPRETEC ANNUAL REPORT 2011

03Success StoryCOOPERATIVA KAKA TICONEL SAQUITACAJAbraham ChutaThe Cooperative KaKa Ticonel is an agriculturalcommunity in Guatemala whichcultivates blackberries thatare exported to the UnitedStates market. The cooperativeis made up of a Mayan ethnicgroup of the Kaqchiquel people.In 2001, 26 Kaqchiquel Mayanentrepreneurs established thecooperative to cultivate productssuch as corn, beans and peas. However, the market forthese products had become saturated in 2006. Thus, thecooperative decided to introducea new product, blackberries. Thischange proved to be successful asagricultural export companies soonwanted to purchase the cooperative’sentire blackberries production.Yet, the companies required thecooperative to be accredited withan international export certification.A loan by a governmental institution enabled the cooperativeto acquire the required certification. Moreover, thiscertification allowed them not only to sell their blackberriesto companies within Guatemala, but also to export directlyto the United States market.Prior to the Empretec Programme, the cooperative lackedEstablished in 2001ETW taken in 2010fundamental business skills and was looking for businessadvice. In 2009, AGG designed aproject in which all members of thecooperative would participate in anintegrated entrepreneurial trainingprogramme. This training includedtopics such as finance, entrepreneurialcompetencies, marketing, negotiationand how to meet export requirements.In addition, at the end of theprogramme the participants obtained the ‘‘Best practices inBusiness Management’’ Certification.Since the Empretec Programme,the development of the enterprise’sbusiness indicators has beenimpressive. The total value of theproduction has increased from1,400US$ to 156,000US$, therebyraising the profit of the companyfrom 1,000US$ to 78,000US$.AGG continues to support thecooperative by providing administrative, accounting, andtechnical assistance to improve the cooperative’s production.“We are very proud to be a part of the Empretec trainingprogramme. We have the potential to be anything that wewant to be.”EMPRETEC ANNUAL REPORT 2011 45

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