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SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...

SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...

Section 3The use of

Section 3The use of technology to inform and adviseconsumers about a product is an innovationthat is about to explode onto the market. Smartphone technology will now enable a consumerto check information on-line about a company,a product, pricing, and store locations. Oneday a consumer will be able to shop from theparking lot of the store. Graphic Packagingrecently announced the development of aninteractive tag incorporating the use of mobilephones that enhances the promotional aspectof packaging while delivering additionalinformation to consumers.SocialSocial trends are having a pronounced effecton the development, sourcing, packagingand distribution of food in Canada, the U.S.,Europe and beyond. These social trends arebecoming mainstream in many major marketsand are reflected in the range of new productsthat reflect these trends. There is an increasingdemand that retailers source ethically andin a way that demonstrates care for theenvironment and the community.LocalEating locally produced food is an increasingtrend in both North America and Europe.According to the Hartman Group, 73% ofpeople bought products they perceived to belocally made or produced.Local can meaning buying within 100 miles ofwhere it is produced; 21% think local meansbuying from a small company; 28% think it11means buying right after harvest regardless ofwhere it comes from; local is perceived as beingfresher healthier and of a higher quality.Slow FoodSlow Food believes in recognizing theimportance of pleasure connected to food.Consumers should learn to enjoy the vast rangeof recipes and flavours, recognize the varietyof places and people growing and producingfood. We should respect the rhythms of theseasons and conviviality. The Slow Foodmovement has developed an approach calledecogastronomy. It is an attitude that combinesa respect and interest in ecogastronomyculture with support for those battling to defendfood and agricultural biodiversity around theworld. Slow Food stresses the need for tasteeducation as the best defense against poorquality and food adulteration. It is the mainway to combat the incursion of fast food intoour diets. It helps to safeguard local cuisines,traditional products, and vegetable and animalspecies at risk of extinction. It supports a newmodel of agriculture, which is less intensiveand healthier, founded on the knowledge andknow-how of local communities. This is theonly type of agriculture able to offer prospectsfor development to the poorest regions on ourplanet.For these reasons, Slow Food is committed tosafeguarding foods, raw materials and traditionalmethods of cultivation and transformation. Itseeks to defend the biodiversity of cultivatedand wild varieties and protect convivial placeswhich form a part of cultural heritage because oftheir historic, artistic or social value.EnvironmentSome retailers are voluntarily reducing theamount of plastic packaging in their stores.Walmart has 6,000 suppliers who are now onthe packaging scorecard, with some 97,000items included. Plastic packaging is alreadyunder review. However, consumers must alter

Section 3their behaviour for significant reductions to takeplace. In Canada we spend $834 million onplastic bottles for water and other beverages,$820 million in polystyrene food trays, cupsetc., and $1.9 billion in plastic bags.Companies such as Loblaws, Sobeys andMetro have embarked upon a campaign toreduce the use of plastic bags. The programhas eliminated millions of plastic bags fromgoing into the landfill and it is becomingincreasingly common for consumers to becharged for plastic bags.An example of how environmental concernscan affect a market is the fish market. Manymajor companies that sell fish products areseeking to source only fish from “sustainablefisheries”. Consumer groups are identifying andreporting on companies that are sourcing fishfrom unsustainable sources.Fair TradeFair Trade is an organized social movementand market-based approach to empowerproducers in developing countries and promotesustainability. The movement advocates thepayment of a fair price as well as social andenvironmental standards in areas related tothe production of a wide variety of goods.It focuses in particular on exports fromdeveloping countries to developed countries,most notably handicrafts, coffee, cocoa, sugar,tea, bananas, honey, cotton, wine, fresh fruitand flowers.Fair Trade’s strategic intent is to deliberatelywork with marginalized producers andworkers in order to help them move from aposition of vulnerability to one of securityand economic self-sufficiency. It also aims atempowering them to become stakeholdersin their own organizations and actively playa wider role in the global arena to achievegreater equity in international trade. FairTrade proponents include a wide array ofinternational development aid, social, religiousand environmental organizations.Value AddWhere is The Consumer?Positive LifestyleLinksLonger Life –Better HealthExcitingGourmetValue AddBenefit SpecificWildAuthentic / Caring / Committed OrganizationHealthyNutritiousNatural /OrganicTaste /Freshness /GratificationSignificant Emerging Product AttributesLocalHolistic BusinessApproachSocialResponsibilityLesser EvilSlowEnvironmentallyFriendlySafetyFair TradeValue AddValue Add212

SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...
SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...
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