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SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...

SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...

Section 3Section 3 will

Section 3Section 3 will explore theprimary and secondaryconsumer and retail trendsin the food industry anddiscuss the impact thatthese trends are havingon the food industry valuechain. Section 3 will alsofocus on how trends createboth opportunities in theretail environment andbarriers to entry. Contentwill be provided on how tomonitor and react to theopportunities that thesetrends will create in thefood industry.Content will identify whatconstitutes a trend, how trends are formed,how long they last and the strategic importanceof using trend information to develop both newproducts and to position new and existing foodproducts in the marketplace.Content will also focus in detail on the fourprimary trends that are currently driving thefood industry and the necessity of “value add”food products being positioned in one or moreof these primary or secondary trend categories.1. Health and Wellness2. Indulgence/Premium3. Convenience4. SocialSection 3 will also discuss how secondary foodtrends can have a significant impact on productdevelopment and the positioning of a new orexisting product in the market. The secondaryfood trends include the following:1. Local2. Ethnic3. Functional foods4. Fair Trade5. Slow foods6. Low sodium/low fat7. Budget and smart choices8. Portion size9. Environment (packaging/food miles)10. Shopping experience (smaller/local/store within a store)1

Section 3Content will discuss how a combination of two orthree primary and secondary trends can positiona value added product at retail and provide acompetitive advantage through “differentiation”.Examples of products that have been positionedto capture both primary and secondary trendswill be provided. Content will show how theseproducts can command both market share andpremium margins at retail.also provide opportunities for innovative foodcompanies.1. Competition/Consolidation2. Changing shopper buying behavior3. Margin capture versus price wars4. Private label broadening and deepening5. Convenience redefined6. Increased reliance on technology (e.g.RFID, Scanning Data)7. QA and complete traceability8. New store formats and locations9. Food grocery and food service converge10. More non-food and complementaryservicesOverlaid in the content will be the necessity ofdeveloping effective and functional value chainsto keep abreast of market trends. Content willalso discuss how value chains can be critical tothe development and marketing of food productsthat fit into the opportunities presented by thesemarket trends.Content will also discuss how food companiessuch as Kraft, Heinz, General Mills and Mars arerepositioning and reformulating products to takeadvantage of primary, secondary and emergingfood trends.Content in Section 3 will identify and discusssome of the following key retail trends in theCanadian market. The content will discusshow retail trends impact food vendors and2Section 3 OverviewFood, clothing and shelter are primal needs,however, in Canada consumers have a widerange of choices as to what food to eat, whereto buy it, how much to buy, and where to eatit. And usually consumers in Canada usuallydo this 2 or 3 times a day. There is a complexand highly evolved food industry infrastructurethat ensures that Canadian consumers havethe type of food that they want, when they wantit and in the quantities that are affordable. Inpoint of fact, for the first time in human historythere are more people on the planet who areoverweight (1.8 billion) than are underweight(800 million).

SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...
SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...
SECTION 3 - Saskatchewan Grocery Retail and Foodservice Value ...
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SECTION 2 - Saskatchewan Grocery Retail and Foodservice Value ...
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SECTION 1 - Saskatchewan Grocery Retail and Foodservice Value ...
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What Is The Value - Saskatchewan Grocery Retail and Foodservice ...
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