3 years ago

Seeking Inspiration, 2007 Leadership in Project Management ...

Seeking Inspiration, 2007 Leadership in Project Management ...

the good work of team

the good work of team members,Mr. Entzminger saw dramatic differences in motivation levels.Employees not only became more motivated when they were praised by peers in other departments,but communication and rapport between departments improved as well.Understanding what motivates individual team members takes effort, but it pays off in the form ofemployees who are more satisfied because they see the positive impact of their work.CASE – MOTIVATIONColumbus Life Insurance Co.’s sales grew at nearly 12 times the industry average in the past fiveyears, thanks in large part to employee motivation levels. Under the leadership of CEO Larry Grypp,who joined the Cincinnati, Ohio, USA-based company in 1999, staffers get clear direction, scheduledevaluations and consistent feedback, and they understand how their work contributes to corporateobjectives. Mr. Grypp’s expertise in motivating employees has not only boosted his company’ssuccess, it has earned him leadership positions throughout his carreer.1976–1980Massachusetts Mutual Life Insurance Co., Springfield,Mass.,USADistrict Manager, Carbondale, Ill., USA1980–1983General Agent, South Bend, Ill., USA“When combining two failing insurance agencies in Indiana in the early 1980s and working to turn theremaining operation into a single successful office, I learned that I couldn’t motivate people withouthelping them discover the right goals for their personal circumstances. Because of my success, I wasasked to lead one of the company’s top 10 local offices.”1983–1990General Agent, Peoria, Ill., USA“I again applied what I had learned about motivation—including the idea that every individual needsto understand how they contribute to the company’s goals—and was rewarded with a position assenior vice president at the company’s Springfield,Mass., home office in 1990.”1990–1991Senior Vice President1991–1996Executive Vice President1996–1997Grypp & Associates Consulting, Longmeadow,Mass.,USAPresident“My work with one client, Summit Financial Resources, included influencing the corporate cultureinto one that allowed for more motivated employees.We used focus groups, attitude surveys, off-siteretreats and strategy refinement exercises. Pleased with the outcome, Summit asked me to be itspresident and CEO.”1998–1999Summit Financial Resources, Salt Lake City,Utah,USAPresident & CEO“While leading Summit, I continued to consult with other companies, including Western & SouthernFinancial Group. I had a reputation for developing a company-wide strategy and helping employeesunderstand, accept and support it. When a Western & Southern company, Columbus Life, needed thatexpertise at the top, the CEO of Western & Southern Financial Group selected me.”1999-present

Columbus Life Insurance Co., Cincinnati,Ohio,USAPresident“My first responsibility was to help develop and communicate a new growth strategy. I knew weneeded the commitment of our employees, so I made sure they understood our goals and how theirwork would support them. Communication tactics included employee meetings, a special issue of theemployee newsletter, and a mission and strategy booklet. A scorecard allowed employees to measuretheir contribution to its successful execution. As a result, our profits from 2000 through 2005 morethan doubled. During that time frame, our life insurance sales grew at 35 percent compounded annualgrowth rate, while the industry average was three percent.”

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