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Why are there so many to choosefrom?One of the biggest challenges for a cable designer is the need to produce arange of cables that will help to maximise the performance of the componentsthey are connected to. Entry level and high-end systems both need cablesto connect them, but the level of performance they require from that cablecan vary wildly. Chord produce a range of interconnects and speaker cablesthat have a well deserved reputation for offering both high value and highperformance. We are justifiably proud of the Chord Crimson; it is an excellentintroduction to the world of quality interconnects. The Chord Indigo Plushowever will justify its extra expense by producing a truly outstandingperformance to the system it is fitted to.Chord’s speaker cables have been designed in conjunction with their range ofinterconnects and using carefully matched interconnects and speaker cableswill produce a significant performance boost to your system.Using the right cables in your system will allow you to hear all sorts ofinformation that you hadn’t heard before. Previously unheard rhythms,backing vocals you hadn’t noticed or the individual instruments within a stringsection. A properly designed cable used as part of your system will allowmusic to become truly engrossing, exciting and involving.Which cable should I use?Without a doubt, the best way to judge if a pair of interconnects or a setof speaker cables is going to improve the performance of your system is bylistening to it. Pick a couple of pieces of music you know well and play themwith your existing cables in place. Then change the cables and play the samepieces of music again. The simplest (and most important) question to askyourself is “Am I enjoying the music more?” Most cables will change the soundbut a change is not always the same as an improvement. All the extra detailin the world counts for nothing if the music you play becomes lifeless, sterileand hard to listen to.Take some time to make your mind up. Cables that sound bright, exciting and5full of detail from the word go can sometimes become fatiguing and hard tolisten to over longer periods. There is no art or magic involved in listening tocables; everyone can hear the differences. Don’t listen too hard. Relax. Beconcerned about the music, not the hi-fi.
What should I listen for?Cables will affect the way your system responds to the dynamicinformation present on a recording. Dynamics are crucial to anypiece of music, be it a simple recording of a guitar or an orchestra infull and glorious flight. Cables will also have an effect on the tonalityof instruments. Musical instruments have a rich, harmonic contentand with the right cable, the full tone becomes apparent and easyto hear, be it piano, trumpet, violin or the human voice. When youhave all this information in place it becomes easy to hear and pick outindividual instruments from complex musical arrangements.Sit back, relax and just immerse yourself in the whole performance.Cables will also affect the way the music appears between yourspeakers (the stereo image). You will be able to hear where separateinstruments and voices are placed in the sound field and they willtake on a more tangible and realistic quality. Speaker cables andinterconnects that suit your system have a profound effect onthe way that the music is presented. This is crucial to the overallenjoyment and pleasure you get from your system. Fit the rightcables and your music becomes vital, entertaining, engrossing andabove all, enjoyable.How your Specialist Retailer can help youSpecialist Audio and Home Cinema retailers have a vast amount ofknowledge, gained by listening to, and matching systems and cables.They will be able to offer advice about which particular cables to trywith your set up. In most cases, they will be happy to let you takeinterconnects and speaker cables home so that you can listen to themproperly in your own system. Many retailers carry demonstrationcables specifically for this purpose.A visit to your nearest Chord retailer could transform your hi-fi orhome cinema system. If you don’t have a specialist retailer near toyou, don’t worry - contact the Chord Cable Doctor for advice viawww.chord.co.uk, or just email: email@example.com