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Download - FINE Magazine

Download - FINE Magazine

2013 Editorial

2013 Editorial CalendarFINEsd.com | 760-634-2103January - Annual Golf IssueIn celebrating the Humana Challenge and the Farmer’s InsuranceOpen at Torrey Pines, we offer our annual Golf Issue. San Diego isamong the world’s leading golf destinations and is home to severalgolf brands, including TaylorMade and Callaway. As a result, the locallifestyle has much to offer for the sport.Special Advertorial Section: “New Year, New You,” featuringhealth and fitness tips.February - Wine & Dine IssueExploring the dining scene in San Diego County, our annual Food &Wine Issue comes just in time for Valentine’s Day. Savoring the flavorsand feasts of our region, editorial features focus on local wineries andeateries of note—as well as what’s hot, what’s new and what’s next.Special Advertorial Section: “Local Flavor,” restaurant andchef review.March - Healthy LivingThis issue focuses on outdoor and healthy living, giving special attentionto the lure of the San Diego setting. Its aim is to inspire and encouragereaders to live a healthy lifestyle. Editorial content will feature fitness,sustainability and social responsibility.Special Advertorial Section: Spring FashionDemographics• Age Range: 35 - 65• Direct Readership: Female 68% Male 32%• College Education: 90%• Average Annual Income: $554,192/yrAdverorials are the best way to speak tothe public about about the unique aspectsfor your business.Distribution LocationsMany of these locations have multiple issues and boxes.25,000 printed copies monthlyReal Estate Offices .................................... 139April - Wedding IssueWith the fast approach of spring, March is dedicated to the localwedding scene. San Diego venues and vendors know how to celebratewith local luxury and fare. This issue covers the latest trends in going to• Average Number of Autos: 3 per household• Real Estate Value: $2,246,000• Average Residences Owned: 2 per familyHome Improvement ................................... 116(Marble & Tile, Pools, Landscaping, Windows & Doors, Paving, etc.)Finance, Escrow, Title Companies ............... 61the chapel.Special Advertorial Section: “Local Dreams,” local vendorsmake dreams come trueMay - FINE Homes and DesignsSouthern California is world renowned for it stunning weather and theluxurious lifestyle that accompanies calling it home. Our May issuefocuses on the latest in home design, decor and landscaping.Special Advertorial Section: Real EstateJune - The Finest of San DiegoºThere is many a reason why San Diego is ‘America’s Finest City’.Beyond our coastal climate and hillside slopes of a Transverse range,our culture contributes to the appeal and fullness of our quality of life.Our August issue is wholly dedicated to celebrating the varied facetsand attributes of San Diego living.Special Advertorial Section: City IndexAdvertorialsAdvertorials are a unique advertising format packaged in theform of editorial content. Attractive images, illustrations,and compelling text help to educate, inform and introduceproducts, services and expertise to thousands of monthlyFINE magazine readers in a way that flows with the editorialcontent of the magazine.FINE Media Group is committed to helping you bringall the important details together in a professional andattractive design that will fit with the spirit and flow of themagazine. Our professional writing staff and graphic designdepartment will work together to design advertorial that getsresults.In addition to the benefit of FINE’s monthly distribution, weoffer competitive printing services to reproduce advertorialsSingle pageThree pageTwo pageSalons and Day Spas ................................. 137Furniture Stores and Boutiques ................... 88High-end Car Dealers, Yacht Brokers,Aviation ........................................................ 33Professional Offices .................................... 121(Doctors, Attorneys, Accountants, etc)Resorts, Hotels, Golf Courses ...................... 54(Rancho Valencia, La Costa, etc)Restaurants and Cafes ................................159Total Retail Locations .............................. 938Street Boxes .............................................. 140(Carlsbad, Del Mar, La Jolla, Coronado, Rancho Santa Fe, Encinitas,Carmel Valley, Poway)in the form of brochures and wall posters that continueto influence clients long after the original publishing date.Wire Racks .............................................. 125Ask about our competitive printing rates for quotations onbrochures, posters, banners, fliers, business cards & more.Four page

2013 Editorial CalendarFINEsd.com | 760-634-2103July - The Travel IssueFocusing on life in North County, the July issues affords a roundtablereview of events, fashions and ponies. July marks the beginning of theDel Mar racing season, which sets the scene for the issue’s focus ondining, travel, design and luxury living.Special Advertorial Section: Luxury DestinationsAugust - On the Water IssueCelebrating lazy summer days and the warmest weather of the year,“On the Water” will highlight the hottest toys and fashion, with specialregard to yachts, sailboats, jet skis and swim fashion. Since the Pacificwake is the foundation of our covetable lifestyle, this issue celebrates thesand and surf, rightfully illustrating why it is our passion and daily muse.Special Advertorial Section: EntertainmentSeptember - Annual Art IssueFollowing Arts Month in San Diego, the September issue simplyexplores the local art scene across all mediums. The magazine willshowcase artists and their craft within the local community for pureenrichment and growth, to unveil beauty and to further understand theworld around us.Special Advertorial Section: Fall GetawaysOctober - International StyleIn-line with the international scene, our October issue unveils fashion,home designs, travel and culinary flavors from around the globe. Witha “village” mentality, the issue celebrates a myriad of cultures andtraditions, while expanding our own horizons and worldviews at thesame time.Special Advertorial Section:November - San Diego’s 10 Finest CharitiesWith cooler temps along the coast and in the valleys, we welcome thearrival of autumn in Southern California—from the much anticipatedarrival of the Apple Harvest in Julian and a Thanksgiving Day spread,to exploring the wineries and vineyard of Temecula’s south coast terroir.Social Media NetworkingSocial media is undeniably one of the fastest growingmarketing tools for large and small business. In an effort totake advantage of the opportunities presented by social medianetworking, FINE magazine has created a great fan base andfollowing. This gives our advertisers the opportunity to reachto a large number of people in one place.Our social media sites have 2 goals in mind:1. To drive more business to our network of advertisers2. To provide our followers with great up-to-dateinformation on events, deals, give-a-ways and products.By doing this we provide our advertisers with great clientsand provide our clients with great companies to do businesswith. It’s the full circle of satisfaction.SOCIAL MEDIA ADVERTISING OPPORTUNITIES• Banner ad on our Facebook Welcome page• Stagnant banner ad on profile photo• Custom web page with Facebook posting• Weekly Facebook fan posting• Facebook event coverage with photo gallery• HD video advertisement for YouTube• HD video event coverage for YouTube• Logo introduction for YouTube videosHome DeliveryNumbers vary monthlySan Diego CountyCardiff ...................................................................... 150Carlsbad .................................................................. 298Carmel Valley ........................................................... 258Coronado ................................................................. 761Del Mar ..................................................................... 568Downtown ................................................................ 693El Cajon .................................................................... 220Encinitas .................................................................. 998Encinitas Ranch ....................................................... 381Escondido ................................................................ 127Fallbrook .................................................................. 280La Jolla ................................................................... 1368Oceanside ................................................................ 150Pacific Beach ........................................................... 249Poway ...................................................................... 214Pt. Loma ................................................................... 395Rancho Bernardo .................................................... 552Scripps Ranch ............................................................ 98Solana Beach ........................................................... 348Vista ......................................................................... 218TOTAL HOME DELIVERY: .................................... 8,326Direct MailRancho Santa Fe PO Boxes ................................... 2600Rancho Santa Fe (The Bridges) .............................. 231Rancho Santa Fe (Cielo) .......................................... 265Rancho Santa Fe Farms ........................................... 87The Crosby Estates ................................................... 33La Jolla Farms ......................................................... 443In celebrating a season of giving, we also unveil “10 Best Dressed inSan Diego.”TOTAL DIRECT MAIL: ........................................... 5,170Special Advertorial Section: Money Issues (financial plannersand agents)Additional Direct MailingsDecember - Holiday in San DiegoAs the holiday season welcomes once again family traditions and festivecelebrations with the bright hope of a New Year, we bring you a fetedDecember issue solely focused on Season’s Greetings in San Diego.Los Angeles CountyBel Air, Beverly Hills, Malibu, Palm Springs,Rancho Mirage ......................................................... 563Highlighting a full social calendar—from seaside skating at The Deland the annual San Diego Bay Parade of Lights, to December Nights atBalboa Park and Nutcracker ballet sweets— allow our pages to come tolife as we enjoy everything the season brings.Special Advertorial Section: Winter Escapes, HolidayOrange CountyCorona Del Mar, Coto de Caza,Laguna Beach, Laguna Niguel,Newport Beach ........................................................ 948Gift Guide

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