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Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM

ICM Poll for Retail WeekWH SmithFieldwork dates: 18 th -20 th April 2008Interview Method: Online.Population effectively sampled: All adults aged 18+Sampling Method: Sample selected at random from the NewVista tm panel of105,000 adults representative of the population within each government officeregion. Panel members are recruited via ICM’s telephone and face to face surveysand via online recruitment and give detailed demographic and consumption data.Sample size: 1,051Data weighting: Data were weighted to the profile of all adults aged 18+. Datawere weighted by sex, age, social class, household tenure, work status, number ofcars in the household and whether or not respondent has taken a foreign holiday inthe last 3 years. Targets for the weighted data were derived from the NationalReadership survey, a random probability survey comprising 34,000 random face-tofaceinterviews conducted annually.Questions: The computer tables attached in PDF format show each question, in full,in the order they were put to respondents, all response codes and the weighted andun-weighted bases for all demographics and other data including but not limited thatpublished .Further enquiries: steve.parker@icmresearch.co.uk

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