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Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM Research

WHSmithsShopperRegionSocial ClassAgeGenderWales &NorthScot-SouthEng-Mid-SouthNoYeslandWestlandlandsEastDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal98953901402862582772641422533922281701791931631185445071051Unweighted base101950921482602752752522213052732181561772081671255475041051Weighted base611861435373424284725-----125695512518-246%12%6%9%13%13%12%9%13%16%9%-----100%13%11%12%7159202540364532454347----167-749216725-347%17%22%17%15%13%16%13%20%14%17%----100%-14%18%16%20188243042565641555261---208--10610220835-4420%20%25%20%16%20%20%16%25%17%22%---100%--19%20%20%19158142238465741395443--177---968117745-5419%17%15%15%15%17%21%16%18%18%16%--100%---18%16%17%1913793044324043314735-156----708615655-6418%14%10%21%17%12%15%17%14%16%13%-100%----13%17%15%30188202761684372226262218-----1308821865+30%20%21%18%23%25%16%29%10%20%23%100%-----24%17%21%Page 17Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Absolutes/col percentsTable 17What was your age on your last birthday?Base: All respondentsPrepared for WHSmiths by ICM Research

Table 18GenderBase: All respondentsRetail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Page 18Absolutes/col percentsTotalGenderMale Female18-2425-34Age35-44 45-5455-6465+ABSocial ClassC1 C2DESouthEastRegionNorthEnglandMidlandsScotlandWales &SouthWestWHSmithsShopperYesNoUnweighted base10515075441181631931791702283922531422642772582861409095398Weighted base105150454712516720817715621827330522125227527526014892950101Male50448%504100%--5544%9255%10249%8146%8655%8840%16962%13544%10346%9839%13750%12746%11845%7350%4953%46048%4444%Female54752%--547100%6956%7445%10651%9654%7045%13060%10438%17056%11854%15461%13850%14854%14255%7550%4347%49052%5756%Prepared for WHSmiths by ICM Research

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