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Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM Research

WHSmithsShopperRegionSocial ClassAgeGenderWales &NorthScot-SouthEng-Mid-SouthNoYeslandWestlandlandsEastDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal98953901402862582772641422533922281701791931631185445071051Unweighted base101950921482602752752522213052732181561772081671255475041051Weighted base374---77-2020191919910151013433477ITV1 Anglia3%8%---28%-8%9%6%7%9%6%6%7%6%11%8%7%7%384-6--3-3413214-6410ITV1 Border3%1%5%-2%--1%-1%1%1%2%1%*2%-1%1%1%201762101170145042604446214142242410690196ITV1 Central20%19%2%7%*62%5%20%19%20%16%21%13%23%20%14%19%19%18%19%12102-1114--341133372724171718125857115ITV1 Granada12%11%-1%44%--14%5%11%14%13%15%9%8%11%10%11%11%11%13170---16168342869522625354429269192183ITV1 London13%18%---6%61%14%13%23%19%12%16%20%21%17%21%17%18%17%1788-13--9227301632241519182095550105ITV1 Meridian17%9%-9%--33%11%14%5%12%11%10%11%9%12%7%10%10%10%544--49--15101114104136105272249ITV1 Tyne Tees5%5%--19%--6%4%3%5%5%3%8%3%6%4%5%4%5%543-48---612238591110113232548ITV1 Wales5%5%-33%---2%5%7%3%2%6%6%5%6%2%4%5%5%340-41-2-96151361351162222143ITV1 West3%4%-28%-1%-4%3%5%5%3%8%3%5%4%2%4%4%4%133-34---513107883655171734ITV1 Westcountry1%3%-23%---2%6%3%2%4%5%1%3%3%4%3%3%3%893--9011-23262527251891812195843101ITV1 Yorkshire8%10%--35%4%-9%12%8%10%12%11%5%9%7%15%11%9%10%117787---1252421172081322197394888STV11%8%94%---*10%11%7%6%9%5%7%11%11%5%7%10%8%Page 19Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Absolutes/col percentsTable 19Which of the following ITV regions do you live in?Base: All respondentsPrepared for WHSmiths by ICM Research

WHSmithsShopperRegionSocial ClassAgeGenderWales &NorthScot-SouthEng-Mid-SouthNoYeslandWestlandlandsEastDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal98953901402862582772641422533922281701791931631185445071051Unweighted base101950921482602752752522213052732181561772081671255475041051Weighted base182551931786580---273623543614725104169273AB18%27%20%21%30%24%29%---100%28%22%25%29%28%20%19%34%26%272782351707684--305-624754524347170135305C127%29%24%35%27%28%31%--100%-28%30%30%25%26%38%31%27%29%132082538435857-221--223139554528118103221C213%22%27%26%16%21%21%-100%--10%20%22%26%27%23%22%20%21%432092628687654252---72434141322415498252DE42%22%28%19%26%28%20%100%---33%28%23%20%19%19%28%19%24%Page 20Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Absolutes/col percentsTable 20Social classBase: All respondentsPrepared for WHSmiths by ICM Research

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