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Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM Research

Retail

Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Table 3Q.3 For each of the product ranges below, which statement best describes how - if at all - you would shop at WHSmith?Base: All RespondentsSummary tablePage 3Absolutes/col percentsNewspapers andmagazinesBooksStationery andgreeting cardsConfectionery(e.g. sweets,chocolate bars,etc.)Entertainmentproducts (e.g.CDs, DVDs,etc.)Unweighted base10511051105110511051Weighted base10511051105110511051The first place I'd goto898%919%626%172%333%Somewhere I'd be likelyto look in30629%43041%35834%797%24523%I may go there, I maynot40839%30829%34233%27726%37436%I probably wouldn't gothere11511%12011%16816%39738%21621%I definitely wouldn'tgo there616%656%979%21821%13313%Don't know/don't buythese products727%384%232%636%505%Prepared for WHSmiths by ICM Research

Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Table 4Q.3 For each of the product ranges below, which statement best describes how - if at all - you would shop at WHSmith?Base: All RespondentsNewspapers and magazinesPage 4Absolutes/col percentsTotalGenderMale Female18-2425-34Age35-44 45-5455-6465+ABSocial ClassC1 C2DESouthEastRegionNorthEnglandMidlandsScotlandWales &SouthWestWHSmithsShopperYesNoUnweighted base10515075441181631931791702283922531422642772582861409095398Weighted base105150454712516720817715621827330522125227527526014892950101The first place I'd goto898%387%529%2117%169%115%74%106%2511%187%237%2310%2610%197%3312%239%85%66%899%--Somewhere I'd be likelyto look in30629%14529%16129%3428%4124%5727%7040%4529%5927%8531%8628%6429%7028%7628%8430%8031%3926%2729%30032%66%I may go there, I maynot40839%21142%19736%3831%7243%9043%5833%6743%8338%11642%12942%8137%8132%12646%8631%9034%6745%3942%36638%4242%I probably wouldn't gothere11511%4810%6612%1411%2213%2412%169%138%2612%2911%3211%2411%2912%238%3111%3514%1812%78%9910%1616%I definitely wouldn'tgo there616%275%346%108%117%126%137%53%115%104%124%199%208%135%218%166%53%56%485%1313%Don't know/don't buythese products727%367%377%75%53%157%137%1711%157%155%237%94%2610%176%207%166%118%89%495%2423%Prepared for WHSmiths by ICM Research

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