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Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM Research

Retail

Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Table 5Q.3 For each of the product ranges below, which statement best describes how - if at all - you would shop at WHSmith?Base: All RespondentsBooksPage 5Absolutes/col percentsTotalGenderMale Female18-2425-34Age35-44 45-5455-6465+ABSocial ClassC1 C2DESouthEastRegionNorthEnglandMidlandsScotlandWales &SouthWestWHSmithsShopperYesNoUnweighted base10515075441181631931791702283922531422642772582861409095398Weighted base105150454712516720817715621827330522125227527526014892950101The first place I'd goto919%459%468%1411%1710%116%1710%1510%167%186%227%2511%2610%166%3011%2911%149%33%909%11%Somewhere I'd be likelyto look in43041%19539%23543%6149%6438%7637%7442%6844%8640%10639%13544%9543%9538%11341%11642%10641%5940%3538%41444%1616%I may go there, I maynot30829%16733%14026%2822%5030%7636%4827%3019%7635%8832%9230%5424%7429%9133%7828%6324%4228%3437%27929%2928%I probably wouldn't gothere12011%5411%6612%108%2012%2512%2213%2516%168%4015%3612%209%239%3312%259%3212%2013%1010%9710%2222%I definitely wouldn'tgo there656%214%438%75%116%115%116%106%167%135%145%209%187%114%197%228%96%44%475%1817%Don't know/don't buythese products384%224%163%43%53%84%53%85%73%83%72%63%166%114%72%83%53%78%232%1515%Prepared for WHSmiths by ICM Research

Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Table 6Q.3 For each of the product ranges below, which statement best describes how - if at all - you would shop at WHSmith?Base: All RespondentsStationery and greeting cardsPage 6Absolutes/col percentsTotalGenderMale Female18-2425-34Age35-44 45-5455-6465+ABSocial ClassC1 C2DESouthEastRegionNorthEnglandMidlandsScotlandWales &SouthWestWHSmithsShopperYesNoUnweighted base10515075441181631931791702283922531422642772582861409095398Weighted base105150454712516720817715621827330522125227527526014892950101The first place I'd goto626%306%326%1411%106%52%85%85%178%145%175%157%177%187%228%166%64%--626%11%Somewhere I'd be likelyto look in35834%16433%19435%5342%4426%6129%6738%5837%7635%9635%11738%7333%7329%9233%9535%9336%5235%2628%34236%1616%I may go there, I maynot34233%17936%16330%3427%6338%6933%5632%4529%7534%9535%10033%6228%8534%10237%8230%6826%5135%3942%31733%2525%I probably wouldn't gothere16816%8517%8315%1210%2716%5024%2615%2415%2913%4617%4415%4319%3514%4015%3513%5220%2316%1819%14315%2625%I definitely wouldn'tgo there979%306%6712%87%1912%199%169%1610%199%155%227%2511%3715%176%3412%2610%1410%67%748%2424%Don't know/don't buythese products232%163%71%43%32%42%42%54%31%73%52%32%73%62%72%52%11%44%131%1010%Prepared for WHSmiths by ICM Research

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