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Retail Week – WH Smith survey - ICM Research

Retail Week – WH Smith survey - ICM Research

Retail

Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Table 7Q.3 For each of the product ranges below, which statement best describes how - if at all - you would shop at WHSmith?Base: All RespondentsConfectionery (e.g. sweets, chocolate bars, etc.)Page 7Absolutes/col percentsTotalGenderMale Female18-2425-34Age35-44 45-5455-6465+ABSocial ClassC1 C2DESouthEastRegionNorthEnglandMidlandsScotlandWales &SouthWestWHSmithsShopperYesNoUnweighted base10515075441181631931791702283922531422642772582861409095398Weighted base105150454712516720817715621827330522125227527526014892950101The first place I'd goto172%71%102%75%74%--11%11%21%21%52%52%52%1*52%73%42%--172%--Somewhere I'd be likelyto look in797%418%387%1613%159%147%1810%85%94%187%134%188%3012%73%2910%249%96%1011%758%44%I may go there, I maynot27726%14028%13725%3932%5231%5627%5028%3321%4621%7527%6722%6730%6827%8631%6222%7228%2316%3437%25727%1919%I probably wouldn't gothere39738%18837%20938%4335%5734%8641%6939%6139%8137%11542%13243%7233%7831%11441%10137%8934%5839%3639%37640%2221%I definitely wouldn'tgo there21821%9018%12823%1512%3018%3919%3318%4126%6028%4717%6622%4721%5823%5219%6423%5320%4027%910%18319%3534%Don't know/don't buythese products636%388%255%54%64%136%74%128%209%166%227%125%135%156%155%156%1510%44%424%2121%Prepared for WHSmiths by ICM Research

Retail Week SurveyONLINE Fieldwork : 18th - 20th April 2008Table 8Q.3 For each of the product ranges below, which statement best describes how - if at all - you would shop at WHSmith?Base: All RespondentsEntertainment products (e.g. CDs, DVDs, etc.)Page 8Absolutes/col percentsTotalGenderMale Female18-2425-34Age35-44 45-5455-6465+ABSocial ClassC1 C2DESouthEastRegionNorthEnglandMidlandsScotlandWales &SouthWestWHSmithsShopperYesNoUnweighted base10515075441181631931791702283922531422642772582861409095398Weighted base105150454712516720817715621827330522125227527526014892950101The first place I'd goto333%133%204%75%85%32%21%43%84%31%52%115%146%1*124%114%64%22%323%11%Somewhere I'd be likelyto look in24523%11022%13525%2218%3219%4723%5732%3724%5023%5721%6923%5324%6526%6223%7025%6726%3020%1617%23224%1212%I may go there, I maynot37436%18737%18734%4436%6237%8038%6135%4630%8037%10438%10735%8237%8032%11341%8431%8733%5336%3740%34937%2525%I probably wouldn't gothere21621%11523%10119%2621%3521%3919%3117%4227%4420%7026%6722%3516%4518%5420%5419%4919%3725%2325%19420%2222%I definitely wouldn'tgo there13313%5210%8115%2016%2213%3416%2011%1811%199%2810%4314%3215%3012%3412%3914%3413%1611%1011%11012%2322%Don't know/don't buythese products505%285%224%54%74%52%63%96%188%114%134%83%187%104%166%125%64%66%323%1817%Prepared for WHSmiths by ICM Research

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