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3 years ago

Tiered membership New access categories

Tiered membership New access categories

Background• Stringent

Background• Stringent regulatory environment• Current ESC Congress-dependentBusiness model under pressure• Alternative ways to generate income?• Today ESC has an « all-for-free » policy• All ESC services are available withoutdifferentiationFausto Pinto, ESC Vice-President

Towards a new model: New opportunities offerpotential for new collaboration with constituent bodiesand industry and for increased revenues and marginsThemeNew accesscategoriesEducationalofferingOnlineaccessRepackagingCongresscontentWhat it could contain?• Introduction of tiered/differentiatedcategories for member access to content• Targeted membership for non-ESC countries,sub-specialty association members, othercategories• Integrated platform to find and enrol foreducational courses and track progress• Regular facilitation of webinars/courses• Provision of MCQs• Facilitation of training centres and surveys• Credits towards CME• Transform ESC online offering:– Online information portal– Platform for peer-to-peer– Key lectures in engaging video format– Variable options for online journal access– „E-store‟ for selling ESC tools and products• Ensure content generated during the Congress isutilised effectively and monetised throughoutthe yearHow could constituent bodiesand industry be involved?• Involvement of new segments,e.g, hospital management• Work with affiliates to increaseESC‟s outreach and impact• Partner with National Societies inmarkets where CME is neededand industry would be keen togrow (e.g., online CME in EasternEurope)• Provide avenues for industry tointeract with physicians morefrequently outside of face-to-faceinteraction• Increase the value proposition forindustry to sponsor Congressrelated activitiesSOURCE: Team analysis3

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