PP-EZINE JUNE 1, 2013 - Para Publishing
Publishing Poynters June 1, 2013 Page 10THE NEW YORK TIMES BESTSELLER EBOOK LIST SHIFTS TO ONLINE ONLY--Michael KozlowskiThe New York Times started to include ebooks inprint and online editions back in 2011. Thecompany announced today that it is suspending theinclusion of ebook titles in the newspaper and onlyposting them on the website.Pamela Paul is the current editor of the BookReview section of The New York Times, a post sheonly attained in April. She said in a statement, “Theebook list has migrated online, the digital worldbeing its natural habitat. Given the fluid variety ofpricing in today’s marketplace, we have also stopped including cover prices on the lists.”http://goodereader.com/blog/e-book-news/new-york-times-bestseller-ebook-list-shiftsto-online-only/OVERHEARD:To test possible titles, use Google Ad Words.See what words people are searching for.— Guy Kawasaki.NOW, SIT DOWN AND WRITE SOMETHING>SEND YOUR NEWS ITEMS to DanPoynter@ParaPublishing.comDo you have friends in the book business?Think how appreciative they will be if you forward this newsletter to them.Go on. Do it now. http://mad.ly/signups/42313/join
Publishing Poynters June 1, 2013 Page 11B. ParaTipsMARKET ANALYSIS--Rick Frishman Publisher, Morgan JamesPublishing http://www.morganjamespublishing.comSince publishing houses are commercial enterprises, acquisitiondecisions are market driven. At every stage of the process, editors,committee members, and other company personnel will examinewhether they think the book can make money.Salespeople and executives may seek the opinions of large retail booksellers. A book willseldom get the green light unless all involved believe that it will turn a profit.MORE TIPS AT http://www.rickfrishman.comOVERHEARDIf you want to win at networking, don't keep score.--Harvey MackayCREATING THE PERFECT NEWS RELEASE-- Brian Feinblum, email@example.com 212-583-2718http://bookmarketingbuzzblog.blogspot.com/2012/09/creatingperfect-press-release.htmlPlanned Television Arts, has been promoting and marketing authorssince 1989.