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PP-EZINE JUNE 1, 2013 - Para Publishing

PP-EZINE JUNE 1, 2013 - Para Publishing

Publishing Poynters June 1, 2013 Page 24OVERHEARDMotivation is like food for the brain. You cannot get enoughin one sitting. It needs continual and regular top ups.--Peter Davies>SEND YOUR RESOURCES to DanPoynter@ParaPublishing.comI dare you to forward this ezine to writers and publishers.http://mad.ly/signups/42313/join

Publishing Poynters June 1, 2013 Page 25D. ParaThoughtsWRITING AND PUBLISHING IS A BUSINESS--Jerry D. Simmons, http://www.writersreaders.comIt is imperative that writers view their work and publications as abusiness. Book publishing for the large traditional companies is aboutgenerating revenue, growing market share and selling copies.Unfortunately book publishing is not about great writing. If you wish tobecome a successful author and make a career as a writer, you mustcreate good content and be able to develop an audience. In today’scompetitive marketplace it is critical that writers view their work andpublications as a business. Book publishers are not in the business oftaking care of writers, they are in the business of marketing content and selling books.Regardless of how you publish, your writing must be considered a product that is insearch of an audience. Every decision you make, from marketing to pricing and designshould center on the idea of creating an audience that is interested in reading your work.Big publishers market a mile wide and one inch deep. As an author you need to marketyourself and your writing an inch wide and mile deep. The more you can distinguish yourwriting from every other author in your genre the better chance you have of becomingsuccessful.>SHARE YOUR WRITING AND PUBLISHING THOUGHTS toPoynter Dan DanPoynter@ParaPublishing.comOVERHEARDA leader is best when people barely know he exists, when his work is done,his aim fulfilled, they will say: we did it ourselves.—Lao TzuPlease Copy\Paste this newsletter into your email program and then send it to yourcolleagues in publishing.They will appreciate you.http://mad.ly/signups/42313/join

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