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Page 01.pub - Institute of Videography

Page 01.pub - Institute of Videography

A look at the recent

A look at the recent pro-video event at Earls CourtThis report on Video Forum iswritten from a rather strangeperspective, in that I’m goingto tell you how it was for usas industry press, as anexhibitor and as a fellowexhibition organiser. It’s anodd approach - but it’s aposition which makes for aunique view which I hope youenjoy.Dealing with the latter pointof view first, it must be notedthat we have always enjoyed acompetitive though friendlyrelationship with VCM - thecompany behind Video Forum.That’s the way I believe businessshould be done. Whilst you don’thave to fully cooperate andpatronise your competitors,adopting a hostile approach isboth short-sighted and areflection on your own feelings ofinadequacy. Let’s face it, youdon’t stick around in this industryif you put on too many poorevents - and I have great respectfor the team at VCM for theircontinued development andexpansion of Video Forum.Whilst some may see VideoForum as the most directcompetition for the IOV’s ownexhibition, there are somedistinct differences which setthem apart - and enable the twoevents to succeed side-by-side.Video Forum is more of a showcasetype event - whereas theIOV Trade Exhibition is wherevisitors can buy the product.And the differences go beyondthat, as most visitors to the IOVevent come for the durationmaking it a true convention.Sure, you’ll see many similarexhibitors at both events - buttheir attitudes to exhibiting willbe different.Apart from enjoying a goodworking relationship with VCM,we’ve also both suffered similarproblems in developing ourevents. We both suffer from thesame naff attitude of somemanufacturers and dealers - inthat they don’t want tocontribute to the substantialinvestment made by eventorganisers - yet still attempt totrade off the back of the event.Though I’ll not mention thename, there was one companywho declined a stand at VideoForum this year, yet booked abar directly outside of the venueand sent invites throughout theindustry, inviting Video Forumattendees to come and jointhem. There’s probably nothingillegal about this, and somemight call it entrepreneurial, butit don’t half leave a nasty taste inyour mouth.We had a similar experienceto this at the first IOVConvention we managed inBradford, where a now-defunctdealer booked a separate roomat the same venue andproceeded to place signagedirectly aimed at our visitors. AllI can say about this episode isthat I’m glad the company finallywent up the wall - which is wherethey deserved to be.The other naff exhibitorattitude that we share is the selfimportanceand over-inflatedegos of some exhibitors. Again,no names mentioned, but we’vebeen subject to the old, “We’reso important that you shouldgive us a stand - FOC.” Sorry,but if the event is so insignificantto you - then why would youwant to exhibit? Go and suck onsomeone else’s blood, thank you!The other similar experiencewe share with VCM is a forcedchange of venue. I’m sure thatthey would much rather be attheir normal Wembley venue, butthe development there put paidto that. Whilst the circumstanceswere different, the fire at theMotorcycle Museum forced ourmove to Stoneleigh Park - whichin hindsight (for us, not themuseum) resulted in a muchmore positive outcome.So, with Video Forum 2006now behind us, I’m sure VCM willbe looking at IOV2006 andwishing us the same success aswe wished upon them. A poorevent has repercussions for allorganisers and, despite the factthat we’ll be competing for thesame marketing budget, only afool would wish for a failure(which we are both sure it willnot be!).From the Visitor’sPerspectiveHaving spoken to a few hundredvisitors during the three days,you couldn’t get away from thefact that it was a little thinnerwhen it came to exhibition stands- and of those exhibiting therewere fewer grand stand designsto be seen. Some of this mightbe due to Video Forum nowhaving to share the same venueas the Broadcast Live show inJune - and its move toencompass more of the pro-videocommunity. This kind of goesagainst what I said in theprevious section, but I’m ratherhoping that this event doesn’tbite into the pro-video market.I’ve got nothing againstBroadcast Live and itsorganisers, but its trying to servea too diverse market. Its eithera broadcast event forbroadcasters - or it’s a pro-videoevent. If it’s the former then itsup against the likes of IBC andNAB. If it wants to re-shape intothe pro-video market thenchange your name.Anyway, I’m sure there wereone or two exhibitors who wereforced to make the decisionbetween Video Forum andBroadcast Live - and the resultwas what appeared to be aslightly smaller exhibition forVideo Forum. However, I thinkthe greatest reason for visitorswalking away with a desire to seemore was the fact that, to behonest - there wasn’t much newto be seen.The nonlinear bunch werereally only showing minordevelopments and refinements totheir existing line-up. It certainlywasn’t like the old days whennonlinear solutions were the talk ofthe town. Everybody seems toaccept that they’ll deliver prettymuch what you want, and the onlyconcerns are stability and theirability to handle the latest format.This brings me on to whatwas the main thrust of nearlyevery exhibition stand - theintegration and productadaptation for HD. It seemedthat every exhibitor had joinedthis feeding frenzy - a facthighlighted by Sony who wereshowing no Standard Definition14 March 2006 Focus Magazine www.iov.com

Articlekit whatsoever. Those who arestill sitting on the sidelines to seeif it catches on have in factmissed the first half! HD waseverywhere at Video Forum.Even those that had optedout of exhibiting - aka Mr. JVCand Mr. Panasonic - managed toget their HD solutions spreadamong their dealers’ stands.Its worth sticking with thispoint for a while, in that I canunderstand Panasonic’s reasonsfor not exhibiting - namely thattheir DVX200 camera is still notavailable in PAL format yet. Andwhilst their P2 technology hasmade great inroads outside ofthe UK, its barely scratched thesurface here (although I hearthat the BBC is going to makesome serious investments in thatdirection). However, with theirHD100 HDV camera already onthe streets - and by all accountsdemand is outstripping supply - Ican’t for the life of meunderstand why JVC wouldn’twant to keep the momentumgoing by putting on a decentshow. I hope they aren’t feelingthe same way when it comes toIOV2006!Getting back to Panasonic,even though they didn’t haveproduct ready for Video Forumthey did manage to sneak anNTSC version of the DVX200 onto the TopTeks stand - where itmanaged to attract quite a bit ofattention throughout the show.What was also revealed was there-pricing strategy for their P2solid-state recording media cards- which will be coming down fromtheir original £700-ish price tagto a more sensible £350-ish.Whilst still not the cheapestway to record 8-mins of proper,100Mbit HD - its certainly a lotmore realistic. Plus, if you arenot into HD yet you can alwaysrecord SD to the built-in DV tapedrive. Keep an eye out for thiscamera - its going to prove verypopular in our market by thetime IOV2006 comes around.Getting back to Sony, theirplan of showing nothing otherthan HD seemed to drive the nailinto SD’s coffin. Although youcan think of various reasons whySony want to push us down thisroute, their decision to shownothing other than HD is a suresign of things to come. Theirreputation for being drivers ofvideo technology can’t be ignored- and being one of the companieswho decided to put their moneywhere their mouth is should beapplauded.However, having said all thisabout HD - and not being able toturn your head at Video Forumwithout it being tattooed on yourbrain - what was still missing is arealistic solution for deliveringHD content to your client. Sure,plenty of ways to shoot it, edit itand even display it - but therewas nothing in the way ofconsumer playback devices onshow. I’ve no doubt this willstart to change when Sonylaunch PlayStation 3 - but untilthen we’ll be selling HD as apromise rather than a solutionfor our clients.The Smaller GuysMoving away from the bigplayers, there were a fewinteresting smaller stands to see- albeit that they were alsoleaning heavily towards the HDhungryaudience. South LondonFilter were showing the MovieTube, which allows prime andstill lenses to be attached to any1/3” chip camera with a fixed lens(mainly being demonstrated on aSony Z1E). This will be ofparticular interest to the Indiemarket- or those who already ownfilm-type lenses and want tosqueeze what they can out of theirDV/HDV cameras. www.iov.com Focus Magazine March 2006 15

Page 01.pub - Institute of Videography
Page 01.pub - Institute of Videography
Page 01.pub - Institute of Videography
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Page 01.pub - Institute of Videography
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Associate Membership - Article.pdf - Institute of Videography