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3 years ago

mobilkom austria - NFC Research Lab

mobilkom austria - NFC Research Lab

mobilkom austriaA1 Successful InnovationsFirst Commercial NFC Launch in 2007Future OpportunitiesNFC Experience / Key Findings

The Reason Behind Launching NFC CommerciallyCommercial services• Focus on established mobile services• Nationwide distribution of a commercial phone in all sale channelsService strategy• Public scope - transport related use• Individual scope - mobile lotteryCooperation with strongest partners (ÖBB, Wr. Linien, Selecta, NXP, Nokia)• Cross industry awareness through a common and brand neutral target markTop Goal• Enhancing existing A1 services• Generating an NFC ecosystem

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