1. Company Profile - Elsewedy Cables

elsewedyelectric.com

1. Company Profile - Elsewedy Cables

Contents

About Us

Mission and Vision

Past and Present

About Elsewedy Electric

What We Do

Turnkey Solutions

Oil and Gas

Power Utilitites

Telecom Operators

Transport

Fiber Optic Infrastructure

Products Portfolio

Capabilities and Faciltities

Clients

Technology Partners

Quality

3W Networks Sales Offices and Engineering Centers of Excellence

Worldwide Offices

2

3

4

5

6

8

10

12

14

16

18

20

22

24

26

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29

1. Company Profile


1. AboUT US

3W Networks is a technology based Communications Contractor and

Systems Integrator primarily involved in providing Integrated

Communication Solutions to Oil & Gas, Power Utilities, Telecom

Operators, Transport and Fiber Optic Infrastructure sectors.

The company offers its clients a comprehensive range of complete

turnkey communication solutions to suit any application involving

Wireline and Wireless Transmission, Voice and Data, Safety, Security and

Fibre Optic Cables.

3W Networks is in technology partnerships with a number of leading

equipment manufacturers including Elsewedy Cables, Nokia Siemens

Networks, Ericsson, Cisco, GE Digital Energy, OTN Systems, AFC, Pelco

and Tyco to provide the ‘Best Fit’ solution for its customers.

2. Company Profile

About Us

The company is certified to ISO9001 and holds a team of highly skilled

and motivated people with a broad base of experience, focused on

providing cost effective, innovative and reliable solutions engineered

and supported locally.

3W Networks has been successfully operating in the Middle East and

Africa region for over a decade and has offices in Dubai, Abu Dhabi,

Muscat, Doha, Riyadh (2010), Cairo, Singapore and Melbourne.

3W Networks is committed to its market and intends to become the

leading systems integrator for the Energy, Transport,

Telecommunications, and Fiber Optic Infrastructure

sectors providing advanced affordable

solutions, engineered and supported locally.


Vision and Mission

2. ViSion, MiSSion & CoRE VAlUES

our Vision

To be the world’s leading provider of communication, safety and security

solutions engineered and supported locally.

Core Values

Teamwork

We work as one team; we know that everything we accomplish rests on

the skills, integrity, commitment and dedication of our employees.

Honesty & Sincerity

We do what we say we do; everything we do reflects a commitment to

the highest standards of personal and corporate ethics.

Rewarding Relationships

We believe in developing & nurturing long term partnerships; focus on

creating values and trust by understanding the fact that relationship

building is a process not an event.

Good people

Right people doing the right job; we offer challenging, fair, and rewarding

employment for our employees and set high expectations for

performance. We seek to create an environment where people can

make a difference.

Accountability

Take ownership and responsibility; we understand your requirement and

deliver high quality service by leveraging the resources and know-how of

our business.

our Mission

To be the leading systems integrator for the energy, transport

and telecommunications sectors providing advanced affordable

solutions, engineered and supported locally.

3. Company Profile


3. PAST AnD PRESEnT AT A GlAnCE

3W Networks evolved from a core team of staff based out of Melbourne, Australia. The Middle East and Africa operations were established

at Jebel Ali Free Zone, Dubai, UAE in the year 2000. Since then our company has grown and has established itself as one of the leading

players in the region.

In 2010, Elsewedy Electric, a leading integrated cables and electrical products manufacturer in the Middle East, acquired a majority interest.

Elsewedy Electric specializes in providing complete and integrated energy solutions.

3W Networks with its strong engineering capabilities and a significant local presence, together with Elsewedy Electric’s operational expertise

and experience in providing complete and integrated Energy Solutions, continues to bring in high standard industry solutions for its

customers.

4. Company Profile

Past and Present


About Elsewedy Electric

4. ElSEWEDY ElECTRiC in bRiEF

Elsewedy Electric is the leading integrated cables and

electrical products manufacturer in the Middle East,

specializing in providing complete and integrated

energy solutions in sectors as diverse as:

Telecom, Energy Management, Turnkey Projects,

Electrical Products and Wind Energy Generation.

Through the brand COMCORE, Elsewedy Electric

offers complete telecom solutions and endeavors

to provide high quality integrated networking and

communication products using the latest high technology

methodologies to meet the various customer demands.

The Elsewedy Group operates in 7 diversified energy

sectors:








Wires & Cables

Electrical Products

Communication Networks

Transformers

Wind Energy Generation

Energy Measurement & Management

Engineering & Contracting

Elsewedy Electric Worldwide Existence

Elsewedy Electric has more than 10,000 employees who are committed

to excellence in serving customers’ needs through 23 industrial facilities

located in 12 countries around the world. The group’s turnover has been

rapidly rising during the past few years to reach more than USD 2 billion.

Elsewedy Electric Serving Markets

Elsewedy Electric diversified and integrated portfolio allows serving &

reaching our customers through four main markets:





Energy & Infrastructure

Industrial

Building

Residential

5. Company Profile


5. WHAT WE Do

Consulting & Telecom FEED

3W Networks is available to assist clients meet their emerging telecommunications systems

need from the outset. We can initially develop the system concept design in a vendor agnostic

manner to allow for the most cost effective solutions. Further consultancy would be to develop the

detailed Front End Engineering Design (FEED) documentation to facilitate the tendering process.

Whether it’s a large, complex project or a small upgrade 3W Networks delivers a multi-disciplinary

approach across different market segments.

Detailed Design and Engineering

Our staff are experienced in all aspects of engineering design and is capable of carrying out

both front-end process design/basic engineering and detail engineering design tasks. We have a

good understanding of the process requirements and specifications used by most of the main

corporations in the region. Our engineering design team is tailored to specific project scope

requirements, whether for grass root facilities or individual plant unit revamp.

Project Management

Project management includes developing a project execution plan, which includes

defining project goals and objectives, specifying tasks, project organizational chart,

execution of FAT & Integrated System Testing, integration with 3rd party and timelines for

completion. It also includes implementing the project plan, along with careful controls to

stay on the “critical path”, that is, to ensure the project is being managed according to plan.

Project management usually follows other phases including feasibility study, project planning,

implementation, evaluation, quality planning and support/maintenance.

6. Company Profile

What We Do


System integration and FAT

We specialize in bringing together components and subsystems from various

manufacturers and technology disciplines to deliver an optimized, integrated and cost effective

Communication and Safety & Security solutions.

All integrated systems undergo extensive testing in our System Integration Centres. This testing can be

the subject of a witnessed “Factory Acceptance Test” prior to shipping and installation at the client

works.

installation, integrated System Testing and Training

3W Networks is experienced with on-site installation of products for Backbone

Transmission Networks, Voice & Data Systems and Safety & Security Systems. We are

familiar with the specific site safety and work permit requirements of the major corporations in

the region. This facilitates efficient and trouble free site works with assured on time scheduling.

Integrated System Testing is done at the customer premises and can be subject to client or

Independent Testing Authority witnessing and approval.

We have experienced trainers who can conduct all aspects of training from Solutions Basics to

Operation & Maintenance. Such training is conducted either in house or at the customer’s

premises.

3W Networks staff are also experienced in installation services of fiber optic cables including OPGW.

3W Networks expertise includes the live replacement of overhead ground wire with OPGW.

Support, operation & Maintenance

3W Networks Technical Assistance Centre (3W TAC) provides comprehensive support to its clients

based on the defined Service Level Agreements via its 24/7 operational hub at Jebel Ali Free Zone

and through its offices in Middle East and Africa,

7. Company Profile


8. Company Profile

Turnkey Solutions

End to End Solutions to meet

your industrial needs


6. SolUTionS

3W Networks experience as an Engineering Contractor in the fields of Communications, Safety and Security is based on providing

innovative and economical solutions to clients in the sectors of Oil & Gas, Power Utilities, Telecom, Transport & Fiber Optic

Infrastructure.

As a systems integrator providing complete solutions, we offer a comprehensive range of advanced technology communication

products and services to suit any application involving Wireline & Wireless Transmission, Voice & Data Systems, Safety, Security and

Fibre Optic Cable solutions.

End-to-End Solutions

International partnership with main equipment

manufacturers, enables us to evolve and deliver

best fit end to end solutions required by the

industry.

local Support

With our local presence and available facilities &

expertise, we provide technical support & services

for diverse & complex networks.

Engineering Excellence

Highly skilled engineers with experience from across

the industry, contribute in achieving high quality

and affordable solutions.

9. Company Profile


10. Company Profile

Solutions-Oil &Gas

Flexible Solutions for Oil &Gas

3W networks has a substantial history in the

design and implementation of communication

networks for the oil & Gas industry.

We offer products which are specifically suited for harsh

environmental conditions normally associated with this

industry, whether it is a pipeline across a remote desert or

an offshore platform in the middle of the sea, we can offer

clients a solution that best fits their needs.


9.1 oil AnD GAS

6.1 oil AnD GAS

Our staff are experienced in the design, integration and installation of a range of communication products required for the Oil & Gas industry

including:

• Optical and Microwave transmission multiplexers including SDH, IP Transport, OTN, Multiservice IP/MPLS, Digital Microwave Radio.

• Access Equipment including voice and data Interfaces.

• Voice & Data Systems including Corporate Voice Network, Corporate LAN/WAN, Video Conferencing.

• Outdoor & Indoor Cabling including Fiber and Copper Structured Cabling.

• Security Solutions including CCTV, Perimeter Intrusion Detection, Access Control.

• Safety Solutions including Public Addressing/General Alarm (PA/GA), Analog/Digital Radio (UHF/VHF/Marine).

• Site Infrastructure including Racks/Cabinets/Shelters, Cables and Cable Management Systems.

Our network of offices across the region is supported by well equipped Systems Integration facilities in Dubai, Abu Dhabi and Cairo. These

integration centres are used to assemble, configure and test systems and solutions as well as provide the facilities to host integrated factory

acceptance testing (IFAT) of various equipment prior to installation in the field.

Our capabilities extend to the following disciplines:

• Project Management

• Engineering & Design

• Equipment Testing & Integration

• Installation & Commissioning

• Product & Field Training

• Warranty, Support and Repair

• Field Maintenance & Support Agreements

11. Company Profile


Reliable solutions for

Critical Environments

3W networks understands the critical nature of

the Power Utilities industry and has

developed a competency in building robust

and secure communication networks which

meet the stringent requirements associated with

this industry. in particular we can offer solutions

using products which have been hardened for

use in substation environments and comply with

high temperature conditions.

12. Company Profile

Solutions-Power Utilities


9.2 PoWER UTiliTiES

6.2 PoWER UTiliTiES

Our staff are experienced in the design, integration and installation of a range of communication

products required for the Electricity & Water industry including:

• Optical Transmission

• Access Multiplexers including Voice and Data interfaces

• Copper based modems such as HDSL

• Point to Point and Point to Multipoint Microwave

• Wireless Broadband Access

• Electrical Substation Teleprotection

• Voice over IP

• Security Solutions and CCTV

• Public Address Systems

Our network of offices across the region is supported by well equipped Systems Integration facilities

in Dubai, Abu Dhabi and Cairo. These integration centres are used to assemble, configure and test

systems and solutions as well as provide the facilities to host integrated factory acceptance testing

(IFAT) of various equipment prior to installation in the field.

Our capabilities extend to the following disciplines:

• Project Management

• Engineering & Design

• Equipment Testing & Integration

• Installation & Commissioning

• Product & Field Training

• Warranty, Support and Repair

• Field Maintenance & Support Agreements

13. Company Profile


21. 14. Company Profile

Solutions-Telecom Operators

Delivering End to End Solutions

3W networks partnership with leading equipment manufacturers in

the telecommunication industry allows us to provide an extensive

range of carrier grade products and solutions to established and

new telecom operators from the core of the network up to the

access and customer premises equipment.

3W Networks is experienced in the design and implementation of

telecom networks and is able to explain to clients the

different products and services required to provide a solution.

our knowledge of different equipment vendors enables us to offer

operators a product agnostic perspective for each solution.


9.3 TElECoM

6.3 TElECoM oPERAToRS

Our network of offices across the region is supported by well equipped Systems Integration facilities in Dubai, Abu Dhabi and Cairo. These

integration centres are used to assemble, configure and test systems and solutions as well as provide the facilities to host integrated factory

acceptance testing (IFAT) of various equipment prior to installation in the field.

3W Networks capabilities extend to the following:

• Telecommunication Contracting & Project Management

• Network Design

• Acceptance Testing

• Installation & Commissioning

• Product & Field Training

• Telephone & Field Support

• Maintenance Services including Card Repairs

3W Networks product offering suitable for the fixed line and wireless operators includes:

optical Transmission Products

• Next Generation SDH from STM-1 to STM-64

• Metro Ethernet MPLS Switches

• DWDM

• Digital Cross Connect

• Legacy PDH

• Passive Optical Networks (PON)

Microwave Transmission Products

• OFDM & WiMax

• Point to Point and Point to Multi-Point

• SDH- STM1, STM4

Ethernet/ iP

• Ethernet/ IP

• Carrier Ethernet Transport

• Metro Ethernet

Multi Service Access Delivery

• Ethernet, Video, Voice

• HDSL, VDSL, ADSL, ADSL2, ADSL2+, ADSL2++

Customer Premises Equipment

• Optical, Ethernet & Copper

3W Networks also offers a range of complimentary products such as synchronization clocks, optical management systems, telecom racks and

test equipment.

22. 15. Company Profile


Cost Effective,

Flexible Solutions for the

Transport sector

16. Company Profile

Solutions-Transport


6.4 TRAnSPoRT

The number of applications used in a metro & light rail environment is significant. These devices and applications need to communicate with

their peers in remote stations, with the central control room or depot, even beyond the limits of the metro & light rail premises.

All these multiservice applications have to be transmitted via a single, reliable communication backbone. Many of these applications require a

nonstop availability of the communication backbone. Rail operators need a cost effective solution, not only in terms of procurement, but also in

terms of maintenance and expansions.

3W Networks understands the importance of reliability and resiliency required in the transport sector and our partnership with leading equipment

manufacturers allows us to provide you innovative Open Transport Network solutions based on the latest fibre optical technology. We offer you

the most reliable, open and easy-to-use systems available in the market.

3W Networks product offering suitable for the Transport sector (Metro/Rail) include:

• Optical Transmission

• Access equipment including Voice and Data interfaces

• Voice over IP Solutions

• Security Solutions and CCTV

• Access Control System

• Public Address Systems

Our network of offices across the region is supported by well equipped Systems Integration facilities in Dubai, Abu Dhabi and Cairo. These

integration centres are used to assemble, configure and test systems and solutions as well as provide the facilities to host integrated factory

acceptance testing (IFAT) of various equipment prior to installation in the field.

Our Capabilities extend to the following disciplines:

• Project Management

• Engineering & Design

• Equipment Testing & Integration

• Installation & Commissioning

• Product & Field Training

• Warranty Support and Repair

• Field Maintenance & Support Agreements

17. Company Profile


Taking care of all your

Fiber optic infrastructure needs

9.5 Company Profile

18. Company Profile

Solutions-Fiber Optic Infrastructure


6.5 FibER oPTiC inFRASTRUCTURE

Fiber optic technology uses glass threads (fibers) to transmit data and voice. A fiber optic cable consists of a

bundle of glass threads, each of which is capable of transmitting messages modulated onto light waves.

Coupled with laser technology and state-of-the-art electronics, fiber optic cable can transmit and receive

vast amounts of data far in excess of traditional metal cables. Fiber based structured cabling is now at the

heart of companies providing the flexibility required in order support to ever changing needs.

In partnership with Elsewedy Cables, 3W Networks is capable of offering you a wide range of services in both

fiber optics and structured cabling networks, which consist of consultancy, design, supply, installation,

splicing, terminations, testing, commissioning, fault finding, maintenance, and documentation.

The Telecom solutions offered are carried out through Project Management and execution which specifically

supports the infrastructure projects used for data and service connection and transmission such as (Fiber To

The Home and Backbone projects). These projects represent the method used for all of the real estate and

industrial projects.

3W Networks provides the complete Fiber Optic Infrastructure solution and can assist from design through to

the implementation and maintenance of your network infrastructure. Our staff are professionally trained,

conversant with the latest developments and have direct support from our partners.

PRoDUCTS







Fiber Optic Cables


OPGW


Structured Cabling


Optical Patch Panels


Patch Cords


Fiber Couplers and Connectors •


Pigtails

Rack Mount Closures

Splice Enclosures

Optical Distribution Hub

Optical Distribution Frames

Digital Distribution Frames

Cleaning Solutions

SERViCES









Detailed Survey and Data Collection

Networks Design

Projects Management

Supply of Cables, Accessories and Systems

Civil works, Pulling, Protection

Installation (Termination, Splicing)

Establishing of all maps, drawings with Autocad System

Fiber Optic Training Courses

19. Company Profile


7. PRoDUCTS

Transmission Systems

• Next Generation SDH

• Optical Ethernet Transport

• Carrier Ethernet Transport

• DWDM

• Digital Cross Connect

• Legacy PDH

• Passive Optical Networks (PON)

• OFDM & WiMax

• Point to Point (PDH & SDH)

• Point to Multi-Point

• Metro Ethernet

• MPLS Switches

20. Company Profile

Voice and Data Systems

• Local & Wide Area Network

(LAN/WAN)

• Access Routers and Switches

• Outdoor Telephones

• VHF Radio/FM Marine

• MF/HF radio

• UHF Radio

• VoIP PABXs

• Broadband Access

• VSAT

• Tetra Radio Paging

• Entertainment Subsystem

Safety Systems

• Public Addressing & General

Alarm (PAGA)

• Electrical Substation

Tele-protection Solutions

• Power Line Carrier (PLC)

• Weather Monitoring System

Products Portfolio


Security Systems

• Closed Circuit Television (CCTV)

• Access Control Systems (ACS)

• Fence Intrusion Detection Systems (FIDS)

• Vehicle Tracking System (VTS)

• Telecom Supervisory System

Fibre optic Cables and

Accessories

• Fibre Optic Cable

• OPGW

• Structured Cabling

• Optical Patch Panels

• Patch Cords

• Pig Tails

• Optical Distribution Frame

• Digital Distribution Frames

• Rack Enclosures

other Systems

• Synchronization Clocks

• Power Supply Systems

• Solar Power

• Passive Cooled Shelters

• Towers

21. Company Profile


8. CoMPAnY CAPAbiliTES AnD FACiliTiES

• integration Center

A dedicated area consisting of 1000 m2 in Dubai, Abu Dhabi

and Cairo with the capacity to assemble and integrate in

excess of 500 telecom cabinets. These facilities are used to

conduct Integrated Systems Tests and Factory Acceptance

Tests.

• Cabling Solutions

Our dedicated professionals are experienced in fibre optic cable

laying and supervision, cable jointing, termination and splicing.

Our field capability includes the live installation of OPGW.

• Test Equipment

Equipped with the latest test equipment including Optical

Transmission Network Testers, Microwave Radio Spectrum

Analyzers, E1 & Channel Level Voice & Data Testers, Fusion

Splicers and Optical Time Domain Reflectometers.

• laboratory and Model Equipment

The facility has various types of different manufacturers equipment

which enables our engineers to simulate customer networks and

troubleshoot specific field problems.

• TAC Support

A Technical Assistance Center operational 24x7 for customer

support in accordance with defined service level agreements.

• Spares Holding

Dedicated access to a shared pool of spares is available to

customers who do not wish to hold their spares at site.

22. Company Profile

Capabilities and Facilities


• Repair Facility

Card repairs for all manufacturers are offered via the logistics hub of the Jebel Ali Free Zone.

• Warehousing

A large capacity warehouse facility in a customs free environment with fast access to air and sea ports.

• Human Resources

A pool of competent engineers and technicians are trained on different products and services offered by the company. Our

Engineering staff are able to provide an advanced level of support including Network Design, Systems

Integration & Testing, Field Installation & Commissioning, Project Management & Engineering and Operations & Support.

• Training Facility

The training centres offers product specific training in a formal environment and practical hands on training using the facilities of the

integration centres. On-site training is conducted by our experienced Commissioning Engineers.

• Drafting and Documentation

In house capability to customize design and As Built project specific documentation using industry standard software packages.

23. Company Profile


9. CliEnTS

24. Company Profile

Clients


1o. TECHnoloGY PARTnERS

26. Company Profile

Technology Partners


Quality Policy

11. QUAliTY

3W Networks has been at the forefront of the Quality Management System. Since its establishment

in 2000, it has deployed an ISO9001 compliant Quality System on all of its projects.

3W Networks is certified to ISO 9001 by Moody International. This ensures our clients that any work

that we undertake for them will meet not only 3W Networks high standards but also the standards

and requirements of ISO. The Quality System requirements also extend to our equipment suppliers.

3W Networks sets itself ongoing targets for Quality System improvement on a year by year basis.

our Quality Policy

3W Networks is committed to strive

for constant improvements and the

achievement of World’s Best

Practices in all aspects of our business.

Every employee is responsible to ensure a total quality outcome for

their process. 3W Networks must therefore provide training and

knowledge to ensure that the necessary skills are in place for

effective decision making and performance improvement.

Our aim is to satisfy our customers with excellence by

understanding their needs and delivering quality products and

services in the agreed time at a price which represents superior

value.

We must strive to achieve the following objectives at all times:

1. Meet all customer requirements both stated and implied

2. Products and services delivered on time and in budget

3. Product and services quality better than our competitors

27. Company Profile


12. SAlES oFFiCES AnD EnGinEERinG CEnTERS oF EXCEllEnCE (ECE)

28. Company Profile

SAlES oFFiCES

3W Networks has sales offices targeting sales in the specific countries and

sorrounding territories.

The offices support the groups operations in the territory by having sales engineers

and field support staff.

Local project management is provided by the sales offices.

3W Networks has Engineering Centers of Excellence (ECE) located in UAE, Egypt

and Singapore.

Each Engineering Center of Excellence has a broad based knowledge in the

company’s services and products and a specific design skill set to address

different solutions.

Sales Offices and ECE

EnGinEERinG CEnTERS oF EXCEllEnCE


Worldwide Presence

3W Networks Sales Offices

Representative Offices (Elsewedy Electric)

Agent Offices

Our Representative offices:

Algeria, Syria, Libya, Nigeria, Libya, Sudan, Zambia,

Ethiopia, Yemen, Saudi Arabia, Kuwait, Syria, Jordan,

Iran, Sweden, France, UK, Switzerland, India and

Malaysia

Our Agent offices:

South Korea

Head Office and ECE

Dubai - UAE

PO Box 61135

Jebel Ali Free Zone

Dubai

Tel : +971 4 883 3616

Fax : +971 4 883 4878

Email: info@3wnetworks.com

Sales Office

Abu Dhabi - UAE

PO Box 111946

Shk. Hamdan Bin Mubarak Bldng.

Airport Rd.

Shk.Rashed St.

Abu Dhabi

Tel :+971 2 6222158

Fax :+971 2 6222159

Email: abudhabi@3wnetworks.com

Sales Office

Muscat - oman

PO Box 208

Knowledge Oasis

Muscat

Rusayl 124

Tel : +971 4 883 3616

Fax : +971 4 883 4878

Email: oman@3wnetworks.com

Sales Office

Doha - Qatar

Villa 36, NBS D Ring Road Nuiaja Area

PO Box 22487/3988

Tel: +974 4652645/4568612

Fax: +974 4653892

Email: qatar@3wnetworks.com

Sales Office and ECE

Cairo - Egypt

62 Haroon El Rashid St

Heliopolis11351

Cairo, Egypt

Tel : +20 2 26428583/84

Fax : +20 2 26428573

Email: egypt@3wnetworks.com

Sales Office and ECE

Singapore

51 Science Park Road

#04-24 The Aries

Science Park II

Singapore 117586

Tel :+65 6873 1300

Fax :+65 6873 1500

Email: singapore@3wnetworks.com

Sales Office

Melbourne - Australia

GPO Box 2192

Melbourne, Victoria, 3001

Tel :+61 3 54742606

Fax :+61 3 54742689

Email: australia@3wnetworks.com

29. Company Profile

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