Celebrating 30 years Pride in the Job - NHBC Home

Celebrating 30 yearsPride in the JobPublicity

Congratulations – your site manager is a winner!We are delighted to have announced this year’s Pride in the Job (PIJ)Quality Award winners. Recognised as the Oscars of the house-buildingindustry, Pride in the Job’s role is unique, as it is the only awards tofocus on the site manager’s contribution in producing high qualitynew homes.The commitment required to win a Pride in the Job Award is immense and your site manager hasbeen selected from almost 13,000 site managers across the UK to win just one of 400 Quality Awards.Judging for the awards is meticulous beginning a year before the announcement of the first round ofwinners. As well as carrying out spot checks of the day-to-day running of the site, each site manageris assessed across 38 areas of site management including their technical knowledge, consistency inthe build process and leadership and organisational skills.Only site managers who demonstrate exceptional standards in every aspect of their work on site andthe homes they build will be considered for a PIJ Award.With the challenges currently facing the industry, building quality new homes has never been moreimportant. The good news is that winning a Pride in the Job Award is a visible demonstration of yoursite manager and company’s overall commitment to high standards. To ensure you receive all theplaudits associated with winning such a prestigious Award it is important to maximise the PR andpromotional opportunities available.This brochure provides suggestions of how to publicise your Quality Award winner, from advertisingcampaigns to involving the local press. If your company has a marketing department or PR agency,be sure to pass this brochure on to them to promote your winner’s achievements.Congratulations and good luck in the forthcoming rounds!Pride in the Job Publicity 1

The AwardsNHBC inspectors have been visiting and assessing sites throughoutthe UK since July last year, and only those site managers who achievethe highest standards will be considered for a Pride in the Job Award.Site managers are placed into one of four builder categories:Small builder categoryA sole trader with responsibility for site management or a site manager employed by a company,which may be part of a group of companies, having annual registrations of 3 to 50 homes.Medium builder categoryA site manager employed by a company, which may be part of a group of companies, having annualregistrations of between 51 and 1,000 homes.Large builder categoryA site manager employed by a company, which may be part of a group of companies, having annualregistrations of 1,001 homes or more.Multi-storey builder categoryThis category recognises a different set of skills from housing site management, where it is difficultto compare the two. Multi-storey is defined as a structure of four or more storeys with multioccupancy.No distinction is made between steel frame, timber frame, concrete frame andtraditional build.Quality AwardsAround 400 sitemanagers receive anAward across the UK.Recipients then go forwardto the next stage ofthe Awards.Seal ofExcellence AwardsRegionally based, around130 Awards are presentedat a series of lunches heldthroughout the UK inthe autumn.Regional AwardsAround nine regionalwinners are announcedin each builder category.These winners becomeUK finalists for theSupreme Awards.Supreme AwardsFour site managersare announced as overallSupreme winners at aGala ceremony in Londonon 7 January 2011.Pride in the Job Publicity 2

Awards ceremonies - dates and venuesOne of the highlights of the Pride in the Job calendar are the RegionalAward lunches hosted by NHBC during the Autumn. If you would like toattend you can reserve seats by calling 0844 633 1000 and asking forthe appropriate contact below.West Friday 17 SeptemberHall 4, The ICC, BirminghamPauline LawsonEast Friday 24 SeptemberAthena, LeicesterLowri WoodcockScotland Friday 1 OctoberHilton Hotel GlasgowHelen AnsonWales Friday 8 OctoberHolland House Hotel, CardiffPauline LawsonSouth East Friday 15 OctoberHilton Brighton Metropole HotelLowri WoodcockSouth West Friday 22 OctoberThe Winter Gardens, Weston-Super-Mare,Pauline LawsonNorth West and North EastFriday 29 OctoberCivic Centre, NewcastleAngela PettittNorthern Ireland and Isle of ManFriday 5 NovemberCulloden Hotel, BelfastNicola ThompsonSupreme Awards Gala eveningThe Gala evening will take place on 7 January 2011 in London. The event is a black-tie dinner danceand each UK finalist and their partner is invited. Extra tickets can be obtained from the contactslisted above on 0844 633 1000.Pride in the Job Publicity 3

Promoting your winnerHaving a winning site manager on board can enhance your reputationespecially if their success is well promoted through the media. Below wehave included some ideas to help promote your winner. If you needadvice on gaining media coverage, call Nikki Pates at NHBC CorporateCommunications on 07766 071115 who will be happy to help.Site parties!Everybody loves a party, especially when it’s well deserved. Holding a site party will reinforce yourappreciation of your employees’ achievements and is a good way to generate publicity. Your guest listcould include your site team, representatives of the company, including your MD, the regional pressand a local celebrity or political figure to present the award.Press the pressIf you are holding a site party a good way to maximise publicity of the event is to invite the localnewspapers and representatives from radio and television stations. Everyone loves a good newsstory, so why not inform them of your event by sending them a news release about the eventbeforehand. There is an example of a news release you can use and tips on how to write one overleaf.Even if the press are unable to attend on the day, send them a news release and a photograph of thewinner anyway and they may cover the story.Photo call!A site party is the perfect opportunity to take photos of your winner with their team. If a localcelebrity or political figure is able to attend, invite them to present the award, which would also makea great photo for local press. As well as accompanying your news release, these photos can be usedin company literature and advertising features.Get noticed - create an on-site displayYou can promote your site manager’s achievement to potential homebuyers, all year round bycreating a visual on-site display. NHBC produces Pride in the Job site boards at each Award stage ofthe competition, which are only given to winning site managers for use on their sites. Pride in the Jobflags are also distributed to all Quality Award winners to display on their sites.Pride in the Job Publicity 4

AdvertisingA Pride in the Job Award is a recognised sign of quality and a great wayof showing potential new home buyers that your site manager has beenrecognised for their high standards on site and contribution to buildingquality new homes.It is important to mention your site manager’s PIJ success in advertising thatyou do – particularly advertisements aimed at attracting potential homebuyersto your developments. The fact that your homes were overseen by a winningsite manager is a big plus and can also give your company the edge overthe competition.RememberThe golden rule is that it is the site manager who wins the Award, not the company for which heworks, the site on which he works, or the site team.What you can say:“We employ three NHBC Pride in the Job Quality Award winning site managers”.“We employ three site managers who have received Quality Awards in NHBC’s Pride in the Jobcampaign this year”.What you can’t say:“We have won nine NHBC Pride in the Job Awards this year”.“Our company has nine Pride in the Job Award winning sites”.nnnAll statements made about the Awards must refer to the site manager, and only to the siteduring the time he or she managed it.Any reference made to the Awards in your marketing must also clearly state the stage of Awardsand year in which it was won.If you refer to your overall number of winning site managers, the year, or years, in which they wontheir Awards must be clear.Pride in the Job Publicity 5

MediaEffective publicity of your winner can reap many rewards. In previousyears, Pride in the Job winners have featured in a range of local andnational newspaper titles, including those listed here.News releaseYou can maximise publicity of your winner by issuing a news release.Contact your local paper and tell them about your winner and if you are having a site party invitethem along. Avoid holding events on Saturdays and Sundays as local press rarely attend events heldat weekends. Tell the journalist your story, emphasising the local link, and ask them if they would liketo send a reporter and photographer to cover the story. If they are unable to send someone on theday, email them a news release and accompanying photo from the event.An example of a news release template is shown on the right.For further adviceIf you would like further advice on how to make the most of your winner, please call Nikki Pates atNHBC Corporate Communications on 07766 071115.Draft News ReleaseLOCAL SITE MANAGER WINS AWARD FOR QUALITYA local site manager has been given a reason to celebrate, receivingrecognition for building quality new homes by winning a Pride in the JobQuality Award.[Insert name] of [insert company] received the award for his development at[insert development]. The award was given by National House-BuildingCouncil (NHBC), the leading standard-setting and consumer protection bodyfor new homes in the UK.The awards, now in its 30th year, are held annually and awarded to homebuilderswho develop the highest quality new homes across the UK. NHBCinspectors judge developments over 12 months, scrutinising site managersand marking their development against 38 criteria including site organisation,quality control, technical ability and professionalism.Announcing the Quality Awards, NHBC Chief Executive, Imtiaz Farookhi, said:“For three decades now, NHBC’s Pride in the Job Awards has been helpingraise the quality and standard of new homes across the UK. These site managershave shown real commitment to quality and have built homes to the higheststandard for their customers. Winning a Quality Award sets these sitemanagers apart and I congratulate them all for winning this prestigious award.”[insert name] beat off stiff competition from almost 13,000 site managers tobe awarded a coveted Pride in the Job Quality Award, of which just over 400were given throughout the UK. His development can now proudly display aPride in the Job flag so new homebuyers know that it is an award winning sitewith some of the best homes in the UK today.Additionally, [insert name] will now be invited to one of nine regional eventsin the autumn where the Seals of Excellence and Regional Winners will beannounced. The Regional Winners, across four categories, will then goforward to the final – the Pride in the Job Supreme Awards, which is revealedat a Gala event in January 2011.EndsPride in the Job Publicity 6

ArtworkWe are happy to provide Pride in the Job logos for use inyour publicity.To obtain a logo and advice on usage please contact NHBC’s Design Studioon 0844 633 1000.4 colour pantoneGold Pantone 7531CSilver Pantone 422CBronze Pantone 4715CBlue Pantone 7546C4 colourGold C16% M28% Y36% K51%Silver C20% M13% Y13% K35%Bronze C17% M64% Y60% K50%Blue C71% M43% Y23% K63%1 colourTint values for processblack from top leftcorner clockwise100% 75% 50% 30%NHBCNHBC House, Davy Avenue, Knowlhill, Milton Keynes, Bucks MK5 8FPTel: 0844 633 1000 Fax: 0844 633 0022 www.nhbc.co.ukHB1435 07/10