Make up product catalogue - English version

The Rexam Personal Care Division 

creates and manufactures distinctive, 

business-building packaging solutions. The 

Division’s customers – many of the world’s 

most demanding, respected and innovative 

brands – profit from Rexam’s customerfacing 

orientation and vast global network 

of production facilities. 

The Rexam Personal Care Division 

offers a comprehensive product portfolio that 

is further enhanced by one-stop supplier 

capability and industry-leading customer 

service. The Division is a global leader in 

dispensing technology, injection moulding 

techniques, high-speed assembly, decorations 

and surface treatments and metal applications. 

It offers a wide and deep range of fragrance 

pumps, lotion pumps and cosmetic closures, 

and is the industry leader in samplers and 

one-touch, mechanical foam dispensers. 

The Division also paces the industry in 

lipstick packaging and is among the leaders 

in face and eyes cases. 

Further, Rexam Personal Care Division 

is the foremost household care producer of 

custom and high-volume products, with special 

expertise in design and engineering and a 

global custom injection moulding business. 

As a result, the Rexam Personal Care 

Division builds customers’ businesses, and 

touches consumers’ lives, every day, around 

the world. 

Website: www.rexam.com/personalcare 

Personal Care |

Make-Up 

Maquillage 

Make-up is the secret weapon of beauty. Today, consumers want 

products that not only colour and beautify but surprise, attract, and make 

application a distinct pleasure. 

Rexam Personal Care, the world’s leading make-up packaging 

supplier, offers complete solutions to market demand by means of 

sophisticated technologies and constant innovation, serving all 

applications for lips, eyes, face. 

Rexam also offers robust expertise in custom design and development, a 

metal expertise for premium brands and a dedicated center of expertise to 

provide the ultimate in surface treatments and decorations. 

Le maquillage est l’arme secrète de la beauté. Aujourd’hui, 

les consommatrices recherchent des formules gorgées de couleurs avec 

des bénéfices soin mais aussi des produits au design attrayant et surtout 

agréables à appliquer. 

Rexam Personal Care, fournisseur mondial d’emballages de maquillage 

est le numéro 1 des mécanismes de rouges à lèvres. Nous 

proposons des solutions complètes alliant technologies et innovations 

destinées aux lèvres, aux yeux et aux visages. 

Rexam dispose également d’un savoir-faire en termes de conception 

personnalisée, développement, expertise métal pour les marques les 

plus prestigieuses et aussi d’un centre d’expertise dédié aux traitements 

de surface et aux décorations. 

Check out the make-up stock items catalogue / Consultez notre catalogue en ligne de produits 

standards de maquillage : www.rexam.com/personalcare 

Rexam © Jan. 2012 - Photos credits: DR 

Lips 

Lèvres 

Eyes 

Yeux 

Face 

Visage 

Personal Care | 

Make-up

Lips 

Lèvres 

The essence of femininity, lipstick is the indispensable accessory for 

every elegant woman, and gestures for its application are the ultimate 

expression of sensuality, emotion and the art of seduction. 

Formulas are getting more complex, in response to consumer needs. As a 

pioneer in lip offerings, Rexam Personal Care has developed a strong 

technology platform to answer all market needs from solid to liquid 

formulas, including soft and ultra-soft formulas. 

Essence même de la féminité, le rouge à lèvres est l’accessoire 

indispensable de toute femme élégante, et les gestes liés à son application 

constituent l’expression ultime de la sensualité, de l’émotion et de l’art de 

la séduction. 

Les formules, de plus en plus complexes, sont en adéquation avec les besoins 

des consommatrices. En tant que leader de solutions de rouges à lèvres, 

Rexam Personal Care a développé une plate-forme technologique 

inégalée pour répondre aux demandes de formules solides ou 

liquides, y compris de formules souples et ultra souples. 

SOLID FORMULA SOFT FORMULA VISCOUS LIQUID 


Personal Care | 

Lips

R 2000 * / R Touch ® 

THE MARKET REFERENCES 

IN NON-GUIDED MECHANISMS 

Product description 

R 2000* 

• Patented 5 pieces 

• Non lubricated 

• Torque: smooth, regular, 

constant through the panel 

R Touch ® 

• Patented 4 pieces 

• Micro dose lubricated 

• Comfortable torque 

CUSTOMER BENEFITS 

R 2000* 

• The market reference for prestige 

• Proven quality and performance 

• Best filling efficiency 

R Touch ® 

• Economical 

• Optimized compatibility 

• Good overall performance 

• Reliable high-speed filling 

* Rouge 2000 ® 

R 2000* 

Rexam © Jan. 2012 - Rexam © owns intellectual property rights on this product - Photos credits: DR 

CONSUMER BENEFITS 

• Smooth, easy to turn and to lock 

• Reliable 

• Very comfortable 

• Long-lasting effectiveness 

R Touch ® 

TECHNICAL INFORMATION 

Product name Non-Guided mechanism: R 2000* 

Capacity (ml) 4.2 

Cup size (mm) 12/12.7 

Material 

SOLID FORMULA 

Cup: PET/POM 

Sleeve: aluminium and brass. 

Plastic and other customized material possible 

Body: PP 

Spiral: PS 

Coronet: POM 

Filling Top and bottom fill 

Option Airtight option available with full pack 

* Rouge 2000 ® 

Product name Non-Guided mechanism: R Touch ® 


Cup size (mm) 12/12.7 

Material 

Cup: PET/POM 

Sleeve: aluminium and plastic 

Body: PP 

Spiral: PS 

Filling Top fill 

Option Airtight option available with full pack 

Personal Care |

Lips So Soft 

THE SOLUTION TO DISPENSE 

AND PROTECT YOUR 

SENSITIVE FORMULAS 


• 3 piece, 11 mm guided mechanism 

for medium-soft formulas 

• Slanted mechanism to limit bullet 

deformation 

• Airtight: self-joining cap and base 

CUSTOMER BENEFITS CONSUMER BENEFITS 

• Compatibility with all types of formulas 

including isododecane and volatile formulas 

• Airtightness: extreme protection for 

your formula from either drying out or 

moistening, for the life of the product 

• Good retention and guidance avoiding 

deformation 


• Multiple benefits: anti-UV, hydrating, antiaging 

and more 

• Long-lasting effectiveness: no dryness 

• Slim and elegant design 

• Ergonomic shape and well-guided bullet 

for convenient application 


Product name Lips So Soft 

Mechanism Guided mechanism: DK1181 


Cup size (mm) 11.05 

Material 

Cup: POM 

Sleeve: aluminium and plastic 

Body: POM 

Cap and base: ABS 

Filling Top fill 

Option Standard: airtight 

Range 

SOFT FORMULA 

Available with oval or cylindrical fashion parts: 

DK1181 and DK1182 

Personal Care |

Glossy Days 

Perfect lips Classy lips Fruity lips Poppy lips Groovy lips Natural lips Swirly lips Glamour lips 

THE FIRST LIP GLOSS APPLICATOR COLLECTION 

ON THE MARKET: FUN, PRECISE, TACTILE 


• Custom and stock design lip gloss solutions from prestige to mass market 

• 8 designs lipgloss applicators 

• Large choice of options: with or without flocking and coloured 


• On-shelf unique differentiation 

• Innovative image 

• Large choice of designs and options to 

energize your lip gloss offerings 


• Precise for perfect make-up results 

• Delicate tactile sensations 

• Surprising visual effects 

• Easy to apply 

• Clean 


Product name Glossy days 

Type Applicators collection 

Material TPE 

Bottle 

Simple injection blow molding to complex two-piece 

injection molded bottle 

Option Flocking or coloured 

Range 

VISCOUS LIQUID 

Ready to use with stocks items* lip gloss: 

FX1058 and FX1020 

*Complete stock items available on www.rexam.com/personalcare 

Personal Care |

Upgrade your pack 

La touche en plus pour votre pack 

Rexam constantly seeks innovative solutions to answer consumer needs 

such as nomadism, convenience, new gestures and novelty! 

• Sliding Look, based on our non-guided mechanism references, is an 

on-the-go lipstick thanks to a sliding mirror integrated into the cap. 

• R Shape, based on our guided mechanism reference, allows a perfect 

application thanks to an elliptic or teardrop bullet shape. 

Rexam s’adapte aux désirs des consommatrices pour plus de nomadisme, 

praticité, nouvelles gestuelles et nouveauté ! 

• Sliding Look, développé avec nos mécanismes non guidés, est un 

rouge à lèvres nomade grâce à son miroir coulissant intégré dans 

le capot. 

• R Shape, développé avec notre mécanisme guidé, permet une application 

parfaite grâce à deux formes brevetées de raisins : elliptique ou 

goutte d’eau. 


Sliding Look 

R Shape Elliptic 

Upgrade 

your pack 

R Shape Teardrop 

Personal Care |

Eyes 

Yeux 

Eye make-up is all about the look! If the look reflects the soul, 

women want their eyes to be sublime, highlighted to appear profound and 

mysterious. Rexam Personal Care offers a wide range of stock 

items for compacts. Customisation is possible, thanks to a large choice 

of decorations and surface treatments. 

In addition, Rexam Personal Care has strong custom design and 

development capabilities to suit customer needs and to facilitate the 

application of pressed powders or mascaras. 

Le maquillage des yeux : l’élément incontournable d’un look ! Si le 

regard reflète l‘âme, les femmes souhaitent que leurs yeux soient sublimés 

pour en exprimer la profondeur et le mystère. Rexam Personal Care 

propose une grande variété de solutions pouvant être personnalisées, 

grâce à un vaste choix de décorations et de traitements de surface. 

En outre, Rexam Personal Care dispose d’une solide expertise en matière 

de conception personnalisée et de développement, de façon à 

répondre aux besoins de ses clients et à faciliter l’application des poudres 

pressées ou des mascaras. 

PRESSED POWDER MASCARA 


Eyes 

Personal Care |

Eye shadows 

A WIDE RANGE 

OF STOCK DESIGNS 


• A wide range of shapes to suit 

your brand image: round, square, 

soft square or rectangular 

• Integrated in full lines including 

lipsticks, mascaras and face 

compacts, for a consistent 

make-up offer 


• Large choice of shapes 

• Possibility to fit into a complete make-up 

line 

• A full choice of surface treatments 

and decorations 

• Possibility to change various types 

of inserts in the same pack 


• Convenient, easy to open 

• Pure and attractive designs 


Product name Eye shadows range* 

Shape Standard: round, square, soft square, rectangular 

Size Different sizes are available 

Capacity Large capacity range 

Pan well size A large choice of pan well size is available 

Option 

PRESSED POWDER 

Airtight 

Mirror 

Clear cover 

Push button opening 

Different finishes: shiny or matte 


Personal Care |

Mascaras 

A CHOICE BETWEEN 

HIGH DIFFERENTIATION WITH 

METAL OR CLASSICAL PLASTIC DESIGN 


Metal 

• Deep metal embossing 

• A wide choice of metals 

• High precision polishing 

• Variety of finish options 

Plastic 

• A wide range of round designs mascaras 

bottles and caps available in all colors 


• On-shelf differentiation with metal 

• Choice of plastic round designs 

• Possibility to fit into a complete make-up line 

• A full choice of surface treatments and 

decorations 

• Custom design and development capabilities 



• Metal: high-end perception with the cold 

touch and shiny effect 

• Plastic: pure and attractive designs 


Product name Mascara range* 

Shape Standard: round 

Size (mm) Different sizes are available 

Capacity (ml) From 8 ml to 12 ml 

Material 

Option 

MASCARA 

Cap: plastic (PP) 

metal sleeved 

Bottle: plastic (PP) 

metal sleeved 

Wiper: LDPE, rubber 

Nylon fiber brush 

Plastic injected brush sourcing 

*Complete stock item available on www.rexam.com/personalcare 

Personal Care |

Face 

Visage 

An attractive facial skin represents the first make-up step for many 

consumers. 

Today, consumers benefit from a large choice of formulas to delight them, 

in terms of application and appearance. 

To meet the demands of our clients, Rexam Personal Care develops 

ergonomic packaging solutions with a high expertise on protection 

because Face make-up is an exciting world with diversity of formula types: 

liquid, powder, solid. 

L’éclat du teint constitue souvent la principale préoccupation du rituel 

maquillage pour illuminer une peau saine et obtenir une couvrance 

naturelle. 

Aujourd’hui, les consommatrices sélectionnent les formules spécifiques en 

fonction de l’application et du résultat. 

Afin de répondre aux exigences de nos clients, Rexam Personal Care développe 

des solutions d’emballages ergonomiques offrant une protection 

inégalée des formules aussi bien liquides, solides que poudrées. 

LIQUID 

FOUNDATION 


SOLID 

FOUNDATION 

PRESSED POWDER LOOSE POWDER 

Face 

Personal Care |

Nea 

THE NEW GENERATION 

FOR ALL YOUR FORMULAS 


• The facial care platform 

• 100% neutral 

• Pharmacopoeia resins available 

• Ability to dispense the highest 

viscosities 

• Extra formula protection available: 

- self-sealing actuator 

- airless version 

• Wide range of designs and finishes 


• Neutrality: excellent compatibility 

• Suitable for OTC, natural and high 

viscous formula 

• Prevents formula discoloration 

and oxidation 

• Full kit available with customised actuator 

and pre-assembled cap 

• Wide variety of finishes 

• Lockable pump or protective cap 



• Formula benefits guaranteed 

• Optimal comfort: the lightest pressure 

even for the most viscous formulas 

• Lockable pump or protective cap: easy 

and safe to carry around 

• Delivers a very precise dosage 


Product name Nea 

Neck finish 

LIQUID 

FOUNDATION 

GCMI 18 * 400, 20 * 410, 22 * 410 

M17 

Attachment Screw On, Snap’On 

Dosage (µl) 150 250 

Actuator (mm) 

Collar 

Cap (mm) 

Decoration 

Standard: Ø 17.5, Ø 19.5 

Plastic: shiny (Ø 17.5) or matte 

Metal sleeved 

Plastic: shiny (M17, GCMI18) or matte 

Metal sleeved 

Cylindrical or shouldered 

Delivered with or without a pre-assembled plastic cap 

on shouldered pumps 

3 different cap heights: 22, 36, 41 

Standard colours: white, black 

Standard anodisation: shiny silver and gold 

Any specific anodisation or colours available on request 

Option Lockable (except M17) 

Range 

Available in an airless version: 

• Nea Airless range Ø 35 mm 

• Dispenser Tube 

• Sof’Airless range 

Available in an atmospheric version: 

• Sofistic’s ® 15 ml 

• Sof’Atmo range 

Personal Care |

SP34/343 

THE WIDEST RANGE 


• Widest choice of neck finishes 

and designs 

• Reliable: widely tested and approved 

• Dispenses a variety of viscosities 

• Available in airless version 


• Many available designs and finishes 

for enhanced differentiation 

• Full kit available with customised actuator 

and pre-assembled cap 

• Easy customisation with complete pack 

solutions 

• Lockable pump or protective cap 


• Comfort of use 

• Long-lasting effectiveness 

• Lockable pump, easy and safe to carry 

around 


Product name SP34 / SP343 

Neck finish 

LIQUID 

FOUNDATION 

FEA 15,17,18, 20 

GPI 15,18,19,20 

Europa 5 and GCMI 18, 20, 22 

M17, M19 

Attachment Crimp On, Screw On, Snap’On 

Dosage (µl) 80 130 180 230 

Actuator (mm) 

Insert 

Standard: Ø 13, Ø 15, Ø 17.5 

Plastic: shiny or matte 

Metal sleeved 

2 different shapes: 

Soprano (rounded design) or cylindrical (straight design) 

Standard option 

Self-sealing insert also available 

Dip tube Standard 

Cap 

Decoration 

Plastic or metal 

Depending on the version: delivered with or without 

a pre-assembled plastic cap 

Standard colours: white, black and natural 

Standard anodisation: shiny silver and gold 

Any specific anodisation or colours available on request 

Vacuum metallisation, shrink wrapping 

Option Depending on the version: lockable 

Range 

Available in an airless version: 

• Dispenser Tube 

• Sof’Airless range 

Available in an atmospheric version: 

• Sof’Atmo range 

Personal Care |

Nea Airless 

THE NEW GENERATION 

OF AIRLESS PACKS 


• Based on our Nea facial care 

platform: neutral engine; 

metal-free formula flow 

• 100% airless and neutral 

• Easy to customise 

• Excellent evacuation rate 

• Ultra smooth actuation 

• Self-sealing actuator option 

• Different bottle sizes available 


• Complete solution 

• Extra protection 

• Precise dosage 

• Highly customisable 

• High speed filling (in regular atmospheric 

conditions) 

• Delivered in two components 

15 ml 


30 ml 50 ml 

• Comfortable to use 

• Formula protection guaranteed 

• Long-lasting quality, no drying 

• Complete product evacuation 

• Precise product application 


Product name Nea Airless Ø 35 mm 

Pump Nea Airless Snap’On Ø 35 mm with cap 

Dosage (µl) 150 250 

Actuator (mm) 

LIQUID 

FOUNDATION 

Plastic 

Self-sealing actuator option 

Cap Delivered with a pre-assembled plastic cap 

Bottle 

Height of total pack 

Decoration 

Airless plastic bottle with piston: 

15 ml = 79.9 mm 

30 ml = 98.5 mm 

50 ml = 123.3 mm 

Standard colours: white, black and natural 

Any specific colours available on request 

Standard decoration: silk screening, hot stamping, offset, 

labelling, vacuum metallisation 

Easy customisation of actuator, collar and cap 

Personal Care |

Compacts 

A WIDE RANGE OF STOCK DESIGNS 

INCLUDING A PROTECTIVE OPTION 


• A wide range of shapes to suit your brand 

image: round, square, soft square 

or rectangular 

• Integrated in full lines including lipsticks, 

mascaras and eyes compacts, for a consistent 

make-up offer 


• Large choice of shapes 

• Possibility to fit into a complete make-up line 

• A full choice of surface treatments 

and decorations 

• Possibility to change various types 

of inserts in the same pack 

• Airtight option: Protects formulas from 

drying, moistening or contamination, 

for the life of the product 


• Convenient, easy to open 

• Pure and attractive designs 

• Airtight option: preserved formulas 

for comfortable and hygienic application 


Product name Compacts range* 

Shape Standard: round, square, soft square, rectangular 

Size Different sizes are available 

Pan well size A large choice of pan well size is available 

Option 

Airtight 

Mirror 

Clear cover 

Push button opening 

Pin hinge or plastic hinge assembly 

Different finishes: shiny or matte 


SOLID 

FOUNDATION 

PRESSED POWDER LOOSE POWDER 

Personal Care |

Decorations 

Décorations 

How many consumers admit buying a make-up product because they 

fell in love with the packaging? Rexam Personal Care understands how 

important it is for brands to differentiate themselves through 

decoration. 

Decoration is one of the key aspects of product differentiation and 

Rexam’s decoration capability is unsurpassed. 

Rexam Personal Care offers you to define the best technical and economical 

solution to suit your expectations. Through many successful 

references on the market, Rexam Personal Care has proven its ability to 

master the most difficult techniques. 

Combien de consommatrices reconnaissent acheter du maquillage 

uniquement parce que l’emballage leur plait ? Rexam Personal Care sait 

à quel point il est important pour les marques de se différencier à 

travers la décoration. 

La décoration est l’un des éléments essentiels de la différentiation produit 

et Rexam dispose d’une expertise inégalée dans ce domaine. 

Rexam Personal Care vous propose de définir la meilleure solution, tant 

sur le plan technique qu’économique, adaptée à vos attentes. 

Grâce à ses nombreuses références développées avec des marques 

emblématiques, Rexam Personal Care a su démontrer sa capacité à 

maîtriser les techniques les plus pointues. 

Decorations 

Tampo Printing Tampographie 

Hot Stamping 

Marquage à chaud 

Laser 

Silk Screening 

Sérigraphie 

Personal Care |

Metal 

Métal 

Metal is the symbol of luxury and extreme beauty for consumers because 

they value natural material above all. 

Metal is the best way to add significant value to a package, providing 

an extraordinary feeling and look of prestige. The touch and weight of metal 

make the difference. 

Rexam Personal Care offers all metal activities from metal forming 

to precise polishing and finishing and is the only packaging supplier 

able to produce deep metal embossing. 

Les consommatrices identifient le métal comme le symbole du luxe 

et sont particulièrement sensibles aux produits de beauté façonnés avec ce 

matériau noble. 

Le métal valorise indéniablement un étui en lui conférant un fini 

prestigieux et sensoriel pour lequel le toucher et le poids sont déterminants. 

Rexam Personal Care contrôle l’ensemble des opérations liées au métal, de 

sa mise en forme jusqu’à son polissage de précision et à sa 

finition. C’est le seul fournisseur d’emballages capable de réaliser un 

emboutissage profond pour un diamètre fin d’un niveau de qualité 

exceptionnelle. 

Metal 

Wide choice of metal 

Grand choix de métaux 

Deep metal 

embossing 

Emboutissage 

High precision polishing 

Polissage de haute précision 

Variety of finishes Grande variété de finitions 

Personal Care |

Surface treatments 

Traitements de surface 

Make-up products are like jewellery, precious gems that consumers 

love looking at and applying indefinitely. Gold, silver, copper or any other bright 

surfaces are eye catching, thus attracting consumers. 

Surface treatments are one of the key features contributing to product 

differentiation, enhancing it like a fine gemstone. 

Rexam Personal Care is the expert in metallisation and lacquering and has 

an unmatched expertise in innovative surface treatments that differentiate and, 

thus, delight consumers. 

From the most basic to the most innovative finishing effects to 

enhance brand differentiation at the point of sale, Rexam has your solution. 

Les femmes se passionnent pour les produits de maquillage, véritables objets 

de désir et de convoitise tels de précieux bijoux. Les consommatrices sont 

fascinées et attirées par ces étuis brillants aux reflets d’or, d’argent ou de cuivre. 

Les traitements de surface offrent une différenciation incomparable 

capable de transformer un étui en objet de luxe. 

Rexam Personal Care dispose d’une expertise en métallisation et laquage 

ainsi que de compétences inégalées de traitements de surface innovants qui 

différencient les produits et séduisent les consommatrices. 

De la finition la plus simple à la plus travaillée, Rexam vous propose 

la solution de parachèvement la plus élégante et la plus adaptée à l’univers de 

votre marque. 

Surface 

treatments 

from classic 

to ultra sophisticated 

metallisation 

Metallisation 

Métallisation 

Lacquering 

Laquage 

de haute 

précision 

sur métal ou 

plastique 

with high 

precision 

on metal 

or plastic 

de la métallisation 

classique à la métallisation 

ultra-sophistiquée 

Personal Care |

Complete lines 

Lignes complètes 

Rexam has developed a wide range of complete lines to allow design 

consistency among make-up products. 

Our wide stock product portfolio is to answer all types of formulas 

and products. Complete lines include compacts for face and eyes, 

lipsticks, lip glosses and mascaras. 

In addition, Rexam Personal Care offers a wide range of decorations 

and surface treatments to customize your make-up lines. 

Rexam offre une large gamme de produits afin de garantir la 

cohérence du design. 

Nos gammes de produits s’adaptent à l’ensemble des segments lèvres, 

visage, yeux et aussi aux différentes formulations et textures. Ces 

gammes complètes comprennent des boîtiers pour le teint et les 

yeux, des rouges à lèvres, des gloss et des mascaras. 

Rexam propose également des possibilités de décorations 

et de traitements de surface qui vous permettront de personnaliser 

vos collections. 

Check out the make-up stock items catalogue / Consultez notre catalogue en ligne de produits 

standards de maquillage : www.rexam.com/personalcare 


Complete lines 

Personal Care |

Make up product catalogue - English version

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