Jorg Provides Digital Offset Printing Presses from HP

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JDigital Colour Printing Competes with Conventional Offset Printing
Jorg Provides Digital Offset Printing Presses from HP
Although companies in the
graphics industry, and especially
the classic print shop,
are known for being venerable
and tradition-loving craftsmen,
this branch is undergoing reforming
changes both technologically
and in production. Unlike
in the past, where existing
customers would come back
for printing their business and
marketing materials, today,
print shops – no matter what
the size – are now being exposed
to ruinous price wars. The
reasons for this are numerous.
From Increasing offers for printing
products from the internet
leading to price dumping,
a comparable performance
spectrum between similar printing
plants, uncompetitive and
old fashioned operational areas
inside the production chain,
to simply the wrong vision from
the decision-makers.
High Growth Increase in the
Next 2 to 5 Years
The numbers speak from
themselves. From the results
of noted studies, the sales
share of digital printing will
overtake that of offset printing
by the year 2018. If one looks
at the worldwide development
by 2013, you will see the print
volume rise from 17 billion A4
colour pages in the year 2011
to 36 billion in the year 2013. A
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survey of visitors at Ipex 2010
found that 70 percent of print
shops are expecting a high
growth increase in multicolour
digital printing in the next two
to fi ve years.
Digital Colour Printing:
Foundation for the Challenges
of the Future
Today’s digital printing consists
of small print runs and Just-
In-Time or Print-On-Demand
jobs. Profi table working condi-
Second hand HP Indigo 5000.
tions require, however, a high
utilization of multiple shifts and
an extremely high printing volume.
Only very few companies
are able to meet these conditions.
The challenge for digital
printing in the future consists
of a service package which
is individually created for the
customer. Printing will only be
a small integrated component
of the complete product. The
print shop will then be a long-
term subcontractor which provides
the customer with intelligent,
personalized campaigns,
lettershop services, cross-media
communication and data
management.
All Digital Printing is Not the Same
When you talk about digital
printing today, there has to be
a distinction made about exactly
what kind of digital printing
it is. There are two different
dominating technologies
that are being sold which need
to be differentiated.
The most widely used systems
today are with electrographic
dry toner. Here, single toner
particles are deposited and
the substrate which is carried
through a fuser. At the fuser,
the toner is fi xated on the substrate
though very high heat.
Because of the papers’ natural
moisture loss due to the
heating process, based on
past experiences these printing
results are very diffi cult for
further processing.
The second technology is
based upon electrographic liquid
toner and is used primarily
with the digital offset printing
presses from HP. With this process,
the patented liquid toner,
called ElectroInk, is transferred
to a warmed blanket. There it
is fused into a thin, plastic-like
colour fi lm. In accordance with

the thermo-offset principle, the
heated toner is adhered onto a
cooler substrate after contact
and is immediately hardened.
As soon as the substrate leaves
the press it is dry and can
immediately be processed
further.
Digital Printing Presses
Supplement Conventional
Offset Printing
Already today you will fi nd
countless HP Indigo digital
printing presses in print shops
that supplement the existing
presses. The advantages of this
digital printing process are very
clear. In contrast to conventional
offset printing, there are no
prepress processes like fi lm or
plate making with chemical or
other waste disposal and there
is no make-ready, registration
or ink adjustments on the
printing press. HP Indigo offset
printing presses work completely
digital from the page design
to print. Every impression
can be individual and variable
from one print to the next. The
printing process is, therefore,
equated to as »digital offset
printing.«
Jorg Has Recognized This
Changing Trend
JORG Graphische Produkte
GmbH, known as the Germany-wide
leading supplier for
second-hand CtP systems and
highly productive workfl ow
solutions, has recognized this
changing technological trend
and, since 2010, has used their
existing Know-How to concentrate
on the distribution of used
and well-maintained HP Indigo
printing presses. Because of
the considerably lower investment
costs in comparison to a
new press, even small and medium-sized
print shops are able
to meet this rapidly advancing
structural change.
No Follow-Up Costs through
Maintenance and Click-Price
Contracts
The acquisition of a used HP
Indigo digital printing press
from the systems supplier Jorg
takes place without an expensive
and binding maintenance
contract. That means the high
monthly click and maintenance
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Customers can buy original consumablies
»On Demand« from Jorg
HP stock
costs that would come from the
supplier are dropped. Original
HP Indigo consumables can
be bought from Jorg through
the »Buy Supplies on Demand«
model. The customer only buys
what is really needed and consumed.
Jorg Graphische Produkte GmbH
Tel. 02 31 / 7 92 22 40
G 45