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View Global hotel review for July 2011. - Hotel News Now

United KingdomUnited StatesBlue Fin Building735 East Main Street110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848www.strglobal.comwww.str.comGlobal Hotel Review (Media Version)Global Hotel Industry Performance for the Month of July 2011Volume 11, Issue MED7Date Created: August 23, 2011In this issuePageGlobal Performance (US Dollars) 2Global Performance (Euros) 3Global Performance (British Pounds) 4World Regions 5Definitions 6


Global Performance (Data in US Dollars)For the Month of: July 2011$100.00$90.00$80.00$70.00$60.00$50.00$40.00$30.00$20.00$10.00$0.00YTD July 2011 RevPARAsia Pacific Americas Europe MiddleEast/AfricaYTD revPAR20.015.010.05.00.0-5.0-10.0YTD July 2011 % ChangeAsia Pacific Americas Europe Middle East/AfricaOccADRRevPARJuly 2011 vs July 2010 Year to Date - July 2011 vs July 2010Occ % ADR RevPAR Percent Change from July2010Occ % ADR RevPAR Percent Change from YTD20102011 2010 2011 2010 2011 2010 Occ. ADR RevPAR 2011 2010 2011 2010 2011 2010 Occ. ADR RevPARAsia Pacific 69.3 68.4 139.80 122.78 96.94 83.99 1.4 13.9 15.4 65.1 65.2 139.96 123.74 91.05 80.65 -0.2 13.1 12.9Central & South Asia 55.7 55.5 139.17 133.75 77.54 74.18 0.5 4.0 4.5 61.7 60.5 166.34 159.59 102.66 96.61 2.0 4.2 6.3Northeastern Asia 67.5 68.5 125.00 115.55 84.42 79.12 -1.4 8.2 6.7 61.9 64.0 125.25 115.64 77.49 74.01 -3.3 8.3 4.7Southeastern Asia 75.4 69.4 143.80 121.34 108.48 84.18 8.7 18.5 28.9 69.8 65.4 139.87 118.89 97.66 77.79 6.7 17.6 25.5Australia & Oceania 74.4 72.2 179.93 142.22 133.82 102.63 3.1 26.5 30.4 71.8 70.5 172.57 140.50 123.83 99.09 1.7 22.8 25.0Americas 69.9 67.9 105.68 101.16 73.82 68.67 2.9 4.5 7.5 60.9 58.3 103.87 100.06 63.24 58.31 4.5 3.8 8.4North America 69.9 68.0 104.65 100.43 73.20 68.26 2.9 4.2 7.2 60.7 58.1 102.30 98.79 62.12 57.43 4.5 3.6 8.2Caribbean 66.2 64.9 153.17 148.22 101.45 96.27 2.0 3.3 5.4 67.0 64.7 174.44 172.11 116.95 111.42 3.6 1.4 5.0Central America 60.7 62.2 104.56 110.11 63.42 68.46 -2.4 -5.0 -7.4 63.4 62.5 116.09 118.74 73.60 74.23 1.4 -2.2 -0.9South America 67.6 65.0 144.01 115.81 97.39 75.26 4.1 24.3 29.4 66.2 62.9 142.83 117.86 94.57 74.15 5.2 21.2 27.5Europe 73.6 71.2 148.19 130.23 109.05 92.73 3.4 13.8 17.6 65.2 62.8 142.47 125.03 92.92 78.46 3.9 13.9 18.4Eastern Europe 63.7 60.1 113.97 101.34 72.63 60.88 6.1 12.5 19.3 56.0 52.1 124.66 109.52 69.76 57.05 7.4 13.8 22.3Northern Europe 79.9 77.2 135.86 122.15 108.50 94.28 3.5 11.2 15.1 69.3 67.1 131.82 116.40 91.30 78.08 3.2 13.3 16.9Southern Europe 71.7 68.4 159.45 137.46 114.26 93.96 4.8 16.0 21.6 62.1 58.9 141.82 124.33 88.14 73.25 5.5 14.1 20.3Western Europe 69.9 69.0 166.24 143.52 116.24 98.96 1.4 15.8 17.5 65.1 63.3 163.47 142.01 106.38 89.89 2.8 15.1 18.3Middle East/Africa 60.0 60.8 139.89 141.25 83.98 85.85 -1.2 -1.0 -2.2 56.4 61.7 161.28 152.72 91.00 94.25 -8.6 5.6 -3.4Middle East 64.6 59.4 161.79 161.09 104.51 95.69 8.7 0.4 9.2 64.1 61.6 191.75 194.30 122.83 119.77 3.9 -1.3 2.6Northern Africa 54.2 70.6 87.64 89.32 47.53 63.04 -23.2 -1.9 -24.6 41.0 68.8 94.20 88.03 38.65 60.54 -40.3 7.0 -36.2Southern Africa 56.9 55.4 135.11 159.88 76.91 88.60 2.7 -15.5 -13.2 55.2 56.5 142.00 145.57 78.39 82.18 -2.2 -2.5 -4.6Legal NoticeSTR Global Limited’s Hotel Review is a publication of STR Global Limited and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review, in whole or part, without written permission of STR Global Limited is prohibited and subject to legal action. Sitelicenses are available. Ownership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into with STR Global LimitedSource 2011 STR Global Limited2


Global Performance (Data in Euros)For the Month of: July 2011€70.00€60.00€50.00YTD July 2011 RevPAR10.05.0YTD July 2011 % Change€40.00€30.00€20.00€10.00YTD revPAR0.0-5.0-10.0OccADRRevPAR€0.00Asia Pacific Americas Europe MiddleEast/Africa-15.0Asia Pacific Americas Europe Middle East/AfricaJuly 2011 vs July 2010 Year to Date - July 2011 vs July 2010Occ % ADR RevPAR Percent Change from July2010Occ % ADR RevPAR Percent Change from YTD20102011 2010 2011 2010 2011 2010 Occ. ADR RevPAR 2011 2010 2011 2010 2011 2010 Occ. ADR RevPARAsia Pacific 69.3 68.4 97.15 94.15 67.36 64.41 1.4 3.2 4.6 65.1 65.2 98.64 94.64 64.17 61.69 -0.2 4.2 4.0Central & South Asia 55.7 55.5 96.71 102.56 53.89 56.88 0.5 -5.7 -5.3 61.7 60.5 117.71 121.08 72.65 73.29 2.0 -2.8 -0.9Northeastern Asia 67.5 68.5 86.86 88.60 58.66 60.67 -1.4 -2.0 -3.3 61.9 64.0 88.19 88.71 54.56 56.77 -3.3 -0.6 -3.9Southeastern Asia 75.4 69.4 99.93 93.04 75.38 64.55 8.7 7.4 16.8 69.8 65.4 98.63 90.79 68.86 59.40 6.7 8.6 15.9Australia & Oceania 74.4 72.2 125.04 109.05 92.99 78.69 3.1 14.7 18.2 71.8 70.5 121.62 107.18 87.27 75.59 1.7 13.5 15.5Americas 69.9 67.9 73.44 77.57 51.30 52.65 2.9 -5.3 -2.6 60.9 58.3 73.04 76.88 44.47 44.80 4.5 -5.0 -0.8North America 69.9 68.0 72.72 77.01 50.87 52.34 2.9 -5.6 -2.8 60.7 58.1 71.93 75.94 43.68 44.14 4.5 -5.3 -1.1Caribbean 66.2 64.9 106.44 113.66 70.50 73.82 2.0 -6.3 -4.5 67.0 64.7 123.19 130.69 82.59 84.61 3.6 -5.7 -2.4Central America 60.7 62.2 72.66 84.43 44.07 52.49 -2.4 -13.9 -16.0 63.4 62.5 82.02 90.47 52.00 56.57 1.4 -9.3 -8.1South America 67.6 65.0 100.07 88.80 67.68 57.71 4.1 12.7 17.3 66.2 62.9 100.56 90.25 66.58 56.78 5.2 11.4 17.3Europe 73.6 71.2 102.97 99.86 75.78 71.11 3.4 3.1 6.6 65.2 62.8 100.06 96.16 65.26 60.34 3.9 4.1 8.1Eastern Europe 63.7 60.1 79.20 77.70 50.47 46.68 6.1 1.9 8.1 56.0 52.1 87.46 84.44 48.94 43.99 7.4 3.6 11.3Northern Europe 79.9 77.2 94.41 93.67 75.40 72.29 3.5 0.8 4.3 69.3 67.1 92.66 89.50 64.18 60.04 3.2 3.5 6.9Southern Europe 71.7 68.4 110.80 105.40 79.40 72.05 4.8 5.1 10.2 62.1 58.9 99.39 95.75 61.77 56.41 5.5 3.8 9.5Western Europe 69.9 69.0 115.52 110.05 80.78 75.88 1.4 5.0 6.5 65.1 63.3 114.89 109.07 74.76 69.04 2.8 5.3 8.3Middle East/Africa 60.0 60.8 97.21 108.31 58.36 65.83 -1.2 -10.2 -11.4 56.4 61.7 113.78 116.64 64.20 71.99 -8.6 -2.5 -10.8Middle East 64.6 59.4 112.43 123.52 72.63 73.38 8.7 -9.0 -1.0 64.1 61.6 135.31 147.97 86.67 91.21 3.9 -8.6 -5.0Northern Africa 54.2 70.6 60.90 68.49 33.03 48.34 -23.2 -11.1 -31.7 41.0 68.8 66.47 67.30 27.28 46.28 -40.3 -1.2 -41.1Southern Africa 56.9 55.4 93.89 122.59 53.44 67.94 2.7 -23.4 -21.3 55.2 56.5 100.14 111.84 55.28 63.14 -2.2 -10.5 -12.4Legal NoticeSTR Global Limited’s Hotel Review is a publication of STR Global Limited and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review, in whole or part, without written permission of STR Global Limited is prohibited and subject to legal action. Sitelicenses are available. Ownership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into with STR Global LimitedSource 2011 STR Global Limited3


Global Performance (Data in British Pounds)For the Month of: July 2011£70.00£60.00£50.00£40.00£30.00£20.00£10.00YTD July 2011 RevPARYTD revPAR15.010.05.00.0-5.0-10.0YTD July 2011 % ChangeOccADRRevPAR£0.00Asia Pacific Americas Europe MiddleEast/Africa-15.0Asia Pacific Americas Europe Middle East/AfricaJuly 2011 vs July 2010 Year to Date - July 2011 vs July 2010Occ % ADR RevPAR Percent Change from July2010Occ % ADR RevPAR Percent Change from YTD20102011 2010 2011 2010 2011 2010 Occ. ADR RevPAR 2011 2010 2011 2010 2011 2010 Occ. ADR RevPARAsia Pacific 69.3 68.4 85.14 78.51 59.03 53.71 1.4 8.4 9.9 65.1 65.2 86.27 81.25 56.12 52.96 -0.2 6.2 6.0Central & South Asia 55.7 55.5 84.75 85.52 47.22 47.43 0.5 -0.9 -0.4 61.7 60.5 102.69 104.58 63.38 63.30 2.0 -1.8 0.1Northeastern Asia 67.5 68.5 76.13 73.88 51.41 50.59 -1.4 3.0 1.6 61.9 64.0 77.17 76.03 47.75 48.66 -3.3 1.5 -1.9Southeastern Asia 75.4 69.4 87.57 77.58 66.07 53.82 8.7 12.9 22.8 69.8 65.4 86.24 77.96 60.21 51.01 6.7 10.6 18.0Australia & Oceania 74.4 72.2 109.58 90.93 81.50 65.62 3.1 20.5 24.2 71.8 70.5 106.36 92.17 76.32 65.00 1.7 15.4 17.4Americas 69.9 67.9 64.36 64.68 44.96 43.90 2.9 -0.5 2.4 60.9 58.3 63.97 65.79 38.95 38.34 4.5 -2.8 1.6North America 69.9 68.0 63.73 64.21 44.58 43.64 2.9 -0.8 2.1 60.7 58.1 63.01 64.97 38.26 37.76 4.5 -3.0 1.3Caribbean 66.2 64.9 93.28 94.77 61.78 61.55 2.0 -1.6 0.4 67.0 64.7 107.64 112.82 72.17 73.04 3.6 -4.6 -1.2Central America 60.7 62.2 63.68 70.41 38.62 43.77 -2.4 -9.6 -11.8 63.4 62.5 71.66 77.92 45.43 48.72 1.4 -8.0 -6.7South America 67.6 65.0 87.70 74.05 59.31 48.12 4.1 18.4 23.3 66.2 62.9 88.01 77.49 58.27 48.75 5.2 13.6 19.5Europe 73.6 71.2 90.24 83.27 66.41 59.29 3.4 8.4 12.0 65.2 62.8 87.69 82.23 57.19 51.60 3.9 6.6 10.8Eastern Europe 63.7 60.1 69.41 64.79 44.23 38.92 6.1 7.1 13.6 56.0 52.1 76.72 72.16 42.93 37.59 7.4 6.3 14.2Northern Europe 79.9 77.2 82.74 78.10 66.08 60.28 3.5 5.9 9.6 69.3 67.1 81.18 76.52 56.22 51.33 3.2 6.1 9.5Southern Europe 71.7 68.4 97.10 87.89 69.59 60.08 4.8 10.5 15.8 62.1 58.9 87.20 81.79 54.19 48.19 5.5 6.6 12.5Western Europe 69.9 69.0 101.24 91.77 70.79 63.27 1.4 10.3 11.9 65.1 63.3 100.66 93.38 65.50 59.11 2.8 7.8 10.8Middle East/Africa 60.0 60.8 85.20 90.31 51.14 54.89 -1.2 -5.7 -6.8 56.4 61.7 99.44 100.30 56.11 61.90 -8.6 -0.9 -9.4Middle East 64.6 59.4 98.53 103.00 63.65 61.19 8.7 -4.3 4.0 64.1 61.6 118.22 127.63 75.73 78.67 3.9 -7.4 -3.7Northern Africa 54.2 70.6 53.37 57.11 28.94 40.31 -23.2 -6.5 -28.2 41.0 68.8 58.11 57.84 23.85 39.78 -40.3 0.5 -40.1Southern Africa 56.9 55.4 82.28 102.23 46.84 56.65 2.7 -19.5 -17.3 55.2 56.5 87.56 95.57 48.34 53.96 -2.2 -8.4 -10.4Legal NoticeSTR Global Limited’s Hotel Review is a publication of STR Global Limited and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review, in whole or part, without written permission of STR Global Limited is prohibited and subject to legal action. Sitelicenses are available. Ownership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into with STR Global LimitedSource 2011 STR Global Limited4


World RegionsAmericas Asia Pacific Europe Middle East / AfricaCaribbean Central America Central & South Asia Australia & Oceania Eastern Europe Southern Europe Middle East Southern AfricaAnguilla Belize Bangladesh American Samoa Armenia Albania Afghanistan AngolaAntigua & Barbuda Costa Rica Bhutan Australia Azerbaijan Andorra Bahrain BeninAruba El Salvador India Cook Islands Belarus Bosnia and Herzegovina Iran BotswanaBahamas Guatemala Maldives Fiji Bulgaria Croatia Iraq BurundiBarbados Honduras Nepal French Polynesia Czech Republic Cyprus Jordan CameroonBermuda Nicaragua Pakistan Guam Georgia Gibraltar Kuwait Cape VerdeBritish Virgin Islands Panama Sri Lanka Kiribati Hungary Greece Lebanon Central African RepublicCayman Islands Marshall Islands Kazakhstan Italy Oman ComorosCuba North America Northeastern Asia Micronesia Kyrgyzstan Israel Qatar CongoDominica Canada China Nauru Poland Macedonia Saudi Arabia Cote d'IvoireDominican Republic Mexico Japan New Caledonia Moldova Malta Syria Democratic Rep. of CongoGrenada United States North Korea New Zealand Romania Montenegro UAE Equatorial GuineaGuadeloupe South Korea Niue Russia Portugal Yemen EthiopiaHaiti South America Mongolia Northern Mariana Islands Slovakia San Marino GabonJamaica Argentina Taiwan Palau Tajikistan Serbia Northern Africa GambiaMartinique Bolivia Papua New Guinea Turkmenistan Slovenia Algeria GhanaMontserrat Brazil Southeastern Asia Samoa Ukraine Spain Burkina Faso GuineaNetherlands Antilles Chile Brunei Solomon Islands Uzbekistan Turkey Chad Guinea-BissauPuerto Rico Colombia Cambodia Tonga Djibouti KenyaSt. Kitts & Nevis Ecuador East Timor Tuvalu Northern Europe Western Europe Egypt LesothoSt. Lucia Falkland Islands Indonesia Vanuatu Denmark Austria Eritrea LiberiaSt. Vincent French Guiana Laos Estonia Belgium Libya MadagascarTrinidad & Tobago Guyana Malaysia Finland France Mali MalawiTurks & Caicos Paraguay Myanmar Iceland Germany Morocco MauritiusUS Virgin Islands Peru Philippines Ireland Liechtenstein Mauritania MozambiqueSuriname Singapore Latvia Luxembourg Niger NamibiaUruguay Thailand Lithuania Monaco Sudan NigeriaVenezuela Vietnam Norway Netherlands Tunisia ReunionSweden Switzerland RwandaUnited KingdomSao Tome and PrincipeSenegalSeychellesSierra LeoneSomaliaSouth AfricaSwazilandTanzaniaTogoUgandaZambiaZimbabwe5


DefinitionsPerformance data included for non-North American locations may be different than that released by STR Global Limited. All data is processed by Smith Travel Researchusing both the current and historical sampling of hotels. For further questions about the methodology used to produce the Hotel Review, pleaseemail info@smithtravelresearch.com.Average Daily Rate (ADR)Room revenue divided by rooms sold.CountryA geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition.It is typically recognized by the International Organization for Standardization (ISO).Exchange RateThe factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com.Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.MarketA geographic area within a country. Markets are defined by STR and STR Global Limited.Occupancy (Occ)Rooms sold divided by rooms available multiplied by 100.Percent ChangeAmount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100.Revenue Per Available Room (RevPAR)Room revenue divided by rooms available.Rooms AvailableThe number of rooms times the number of days in the period.Room RevenueTotal room revenue generated from the sale or rental of rooms.Rooms SoldThe number of rooms sold (excludes complimentary rooms).Year-to-dateMeasures (Occ, ADR, RevPAR) are calculated using the sum of the values from January 1 of the given year.6

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