The Market home trends – - Creativematch

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The Market home trends – - Creativematch

The Markethome trends –autumn 2009cthe market creative consultantsCREATIVE CONSULTANTS LTD


The Market home trends presentation is a media ethnology studyof the current trends that will affect shoppers in the home sector.It looks at consumer, lifestyle, design and home trends to arrive atthe key areas that are currently hot topics for shoppers.It provides a deliberately short term perspective as it is intendedto inspire marketers to engage more profitably with their customergroups NOW during these difficult trading conditions.This is the second edition of this study and will therefore act as thebenchmark for future changes.The Markethome trends –autumn 2009cthe market creative consultantsCREATIVE CONSULTANTS LTD


TREND 1: SHAPES AND COLOURArtistic concepts continue to fuel inspiration in homedesign and decor. Consumers have the opportunity toselect a wider range of colours and shapes, effectivelyusing their homes as a blank canvas on which to expressartistic themes and taste. A new era of bold, solid coloursand straight, cubic shapes create a clean and striking lookwhich can be combined with both traditional orcontemporary styles.cthe market creative consultantsCREATIVE CONSULTANTS LTD


TREND 2: TRANSPORT YOURSELF TO ANOTHER WORLDThe recession has greatly impacted the travel sector asfewer Britons are able to afford holidays in exotic get-awaydestinations. Consumers are therefore looking to transformtheir British homes into ‘other world’ sanctuaries by infusingcultural themes and styles into their home design.Particular trends lie in African and Asian styles whichwill heavily influence the choice of materials and furniturelay-out.cthe market creative consultantsCREATIVE CONSULTANTS LTD


TREND 3: STESS-FREE SPACEWith all the stress associated with work and general dailyactivities, home owners are looking to escape to a stressfreeenvironment in which they can relax. This involvesdesigning rooms which conceal clutter and constantlyappear calm and tidy. This trend will encourage bright andglossy materials and surfaces and combine lighting andglass to create an illusion of space.cthe market creative consultantsCREATIVE CONSULTANTS LTD


TREND 4: REINVENTIONThe need to express individuality and personality has beendemonstrated through fashion, music and art for years.Home owners now have the opportunity to expresspersonal style through their home design. Re-inventingstyles by adding colour or by replacing key featuresenables consumers to add a personal touch to every room.The option of switching and improving only key aspectsof a room’s design will save money whilst allowing change.cthe market creative consultantsCREATIVE CONSULTANTS LTD


TREND 5: ECO FRIENDLYNow is the time to ‘Go Green’. Fashion, health and livingsectors are already offering the public eco-friendlysolutions and now consumers are wanting eco-friendlyproducts built into their homes. Sustainable materialsand energy saving alternatives are increasingly popularas they help home owners to save money on energybills whilst reducing the use of natural resources.cthe market creative consultantsCREATIVE CONSULTANTS LTD


happy shoppingTo go shopping call Sue Benson on 0161 872 7813email shop@themarketcreative.comor visit www.themarketcreative.comcthe market creative consultants

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