it's a customer's World - Syniverse Technologies

inside synergyvolume 5 / number 36the customer IS in chargeExploring opportunities within thecustomer-centric mobile world345910Regional UpdateLatest global highlightsOPINION: THE MOBILESOCIAL NETWORKSharing experiences anytime,anywhereBRIDGING THE DIVIDEExceeding consumer demandswith ASPXTHE PROMISE OF MOBILITYRealizing the value of real-timeintelligencewi-FI ROAMINGThree considerations for mobileoperators to prepareUPFRONT with the CEOI am pleased to address the readers of Synergy for the first time since my appointmentas Syniverse President and CEO. Under my leadership our top priority continuesto be making mobile work for our customers, enabling them to consistently exceedthe expectations of their customers, who wield more power than ever.One of the most important ways we demonstrate customer commitment isthrough outstanding quality and reliability of our services as evidenced by uninterruptedservice availability. To ensure seamless connections, we have implementedcarrier-grade georedundancy for our infrastructure and all applications, operatingglobal command centers in the United States and India. We also have in placecomprehensive business continuity plans for every department within Syniverse,ensuring we are well prepared for any unforeseen situations.Our preparation was recently tested during the earthquake that shook parts ofthe Eastern United States as well as Hurricane Irene, which struck along the U.S.East Coast. I’m pleased to report we continued to deliver with no interruptions duringboth instances. In fact, as mobile subscribers around the world reached out viaSMS following the recent 5.8-magnitude earthquake, we were able to support animmediate 15 percent spike in traffic—including 220 million messages in the twohours following the quake.This consistency of service is essential as end users have become the driversof the mobile industry, and their expectations have never been greater. That’s whythis issue of Synergy focuses on the end user, starting with industry editor and journalistGeorge Malim’s view of the mobile ecosystem and the expanded role of thesubscriber on page 6.As a mobile service provider, this subscriber-centric viewpoint and demand foralways-on connectivity highlights the importance of providers having a real-time,360-degree view of their networks, as discussed on page 9. Other topics in thisedition include the explosion of social networking, particularly into the mobile space,as well as the importance of ensuring a seamless bridge to Wi-Fi on the path to 4G.In mobile, we are fortunate to be at the center of one of the most dynamic,fastest-growing industries in the world. The key to success is to consistently exceedmarketplace demands. At Syniverse, our focus is on helping our customers surpasstheir customers’ expectations, and this issue of Synergy is ultimately all aboutenhancing the mobile end users’ quality of experience.Enjoy!11Employee SpotlightMeet Paolo TeotinoNeed SignatureJeff Gordon / President & CEO