Reflections - Cognizant

Reflections is a thought-leadership journal published by Cognizant. Our mission is to provideunique insights, emerging strategies and proven best practices that globally-minded financialservices companies can use in their quest for business and IT performance excellence.Our editorial board is chaired by Rao Peddada, Vice President, Cognizant Banking & FinancialServices and includes Curt Girod, Vice President, Business Consulting; Pradeep Hardikar, AVP,Business Consulting; Alan Alper, Director, Corporate Marketing; and Lisa Stapleton, SeniorManager, Field Marketing.All articles published in Reflections represent the ideas and perspectives of the individualCognizant associates and contributors who have documented expertise in business-technologystrategy and implementation. The content of the articles published in Reflections representthe views of the individual contributors and not necessarily those of Cognizant. They are putforward to illuminate new ways of conceptualizing and delivering global services forcompetitive gain. They are not intended to be, and are not a substitute for, professionaladvice and should not be relied upon as such.For more insights, and to continue the conversation online, please visit oure-community at http://cognizanti.cognizant.com.© Copyright 2010, Cognizant Technology SolutionsNo part of this publication may be used or reproduced in any manner whatsoever without written permission of Cognizant.