The 5 Arrows of Branding Strategy - Indonesia Kreatif

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Designing Branding Action Plan• Creativity in discovering new ideas or concepts, or newassociations of the existing brand, fueled by the processof either conscious or unconscious insight.• Innovation : keep on improving the brand by designingfuture innovative ideas and commercialization.• Attention to Details• Future Outlook, ability to visualize and forecasting thefuture landscape, followed by determining current actionand steps in order to achieve it.• Scheduling is necessary for the day-to-day operation ofmaking the branding strategy becomes real. Theprocess of creating a schedule is called scheduling.The 5 Stages of Branding Strategy Formulation© Copyright ARRBEY Strategy Center• Budgeting is a plan for future activities of brandingstrategy.
HANDITO JOEWONO• Chief Strategy Consultant dan President ARRBEY• Chairman Branding Indonesia• Ketua Komite Tetap Pendidikan, Pelatihan dan Magang KADINIndonesia• Penulis di Harian Bisnis Indonesia Mingu, Managers Scope dll.• Host program televisi talkshow bisnis Hands On di Q-tv.• Penulis beberapa buku: The 5 Arrows of New Business Development(2010), The 5 Creative Marketing (2008), “7n1” Strategy: TowardGlobal Competitiveness (2006), “7n1” Business Competition Strategy(Bisnis Indonesia, 2005), Jangan Sekadar Menang Bersaing (Intisari,2003), dan Jangan Sekadar Servis (Intisari, 2002).1919
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Page 16 and 17: Setting Branding ObjectivesPurpose
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The 5 Arrows of Branding Strategy - Indonesia Kreatif

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