2011-12 media guide - Australian Automotive Aftermarket Magazine

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2011-12 media guide - Australian Automotive Aftermarket Magazine

Serving the automotive parts, accessories, toolsand equipment industry in Australia since 19802011-12MEDIAGUIDEREACHINGRESELLERS, RETAILERSAND THE TRADECONTENT - CREDIBILITY - CIRCULATION


The Official Magazine of the Australian Automotive Aftermarket AssociationMAGAZINE PROFILEAustralian Automotive Aftermarket magazine is the magazineof choice for the Australian automotive aftermarket industrybecause of its wide reach, depth of content and crediblefeatures including specialist technical articles fromrespected automotive industry expert Ray Brown.Being the official publication of the Australian AutomotiveAftermarket Association, it is established as the industrystandard and as such is retained by readers for referenceand direction.EDITORIAL POLICYAustralian Automotive Aftermarket Magazine (AAAM) is theofficial magazine of the Australian Automotive AftermarketAssociation Ltd (AAAA). AAAM reports on the activities ofthe automotive aftermarket, including the automotive retail,services and repair sector. AAAM is particularly interested inthe activities of AAAA members and also welcomes inputfrom non-members.Editorial submissions are gratefully received. Priority will begiven to newsworthy items. All items must be received by theeditorial deadline to be considered for inclusion in AAAM.The editor reserves the right to review and edit all materialsubmitted in order to maintain editorial standards, toconform to the legal requirements of publishing, and inorder to allocate appropriate space.CIRCULATION14,500 Circulation per issueAAAA Members – 20%• Manufacturers• Distributors• International Organisations• Resellers & RetailersAutomotive Mechanical Repairers - 80%Extending to:Auto ElectriciansPanel RepairersUndercar SpecialistsTyre SpecialistsDealersReadership per issue (av) 43,500Key overseas aftermarketorganisations such as:• Austrade • SEMA• AAIA, APRA, MEMA (USA)• FIGIEFA (Europe) &• APAANZ (New Zealand)are also recipients of AustralianAutomotive Aftermarket magazine.AAAM is Australia's only automotive aftermarket publicationthat carries features on business trends that are of directuse to its wide cross section of readers.Australian Automotive Aftermarket Magazineis a member of the Circulations Audit Board.


ADVERTISING RATESAll rates are quoted in Australian Dollars. Australian advertisersplease add 10%gst.EDITORIAL – in every issue• Industry News• Performance Racing & Tuning• New Products • 4WD• Retailing Issues• Members Benefits Information• President & Executive Director’s Report• Specialist Technical ArticlesFEATURES & DEADLINES 2011-2012SEPTEMBER 2011• Accessories • Car Care• 4WD • Cooling • TyresEditorial: 22 July 2011Ad Booking: 22 July 2011Material Due: 5 August 2011Release Date: 2 September 2011OCTOBER 2011• Servicing • Xmas ShowcaseEditorial: 2 September 2011Ad Booking: 2 September 2011Material Due: 16 September 2011Release Date: 14 October 2011DECEMBER 2011• Air Conditioning • Tech Papers• Milestone SpecialEditorial: 14 October 2011Ad Booking: 14 October 2011Material Due: 28 October 2011Release Date: 25 November 2011FEBRUARY 2012• Performance Racing & TuningSummernats Release 5-8 Jan 2012Editorial: 11 November 2011Ad Booking: 11 November 2011Material Due: 18 November 2011Release Date: 16 December 2011FEBRUARY 2012• Performance Racing & TuningTrade ReleaseEditorial: 9 December 2011Ad Booking: 9 December 2011Material Due: 20 January 2012Release Date: 17 February 2012MARCH 2012• Brake & Clutch• Auto Elect & LightingEditorial: 10 February 2012Ad Booking: 10 February 2012Material Due: 24 February 2012Release Date: 23 March 2012MAY 2012• Garage Equipment• Euro Parts • Chemicals• Online Services• Product CatalogueEditorial: 23 March 2012Ad Booking: 23 March 2012Material Due: 5 April 2012Release Date: 4 May 2012JUNE 2012• Steering & Suspension• Exhaust• Oils & Lubes• DieselEditorial: 4 May 2012Ad Booking: 4 May 2012Material Due: 18 May 2012Release Date: 15 June 2012AUGUST 2012• Replacement Parts• Fuel Injection &Eng Management• Tyres • DrivelineEditorial: 15 June 2012Ad Booking: 15 June 2012Material Due: 29 June 2012Release Date: 27 July 20124 COLOUR CASUAL X2 X4 X6 X8DPS $6340 $6015 $5700 $5415 $5130Full page $3525 $3345 $3170 $3010 $2850Half page $2115 $2010 $1900 $1735 $1550Third page $1830 $1760 $1695 $1550 $1410Quarter page $1130 $1060 $985 $910 $850GUARANTEED POSITIONSA 10% loading applies to all guaranteed positions excluding cover postitions.COVER RATESOutside Front Cover $4930One outside front cover is permitted per supplier per 12 month cycle.Inside front cover page rate plus 25%Inside back cover page rate plus 15%Outside back cover page rate plus 25%OTHER PROMOTIONAL OPTIONSInsertsPOAGate foldsPOAIMPORTANTAAAA MEMBER DISCOUNTS – A 10% DISCOUNT ON ALL ADVERTISMENTRATES APPLY FOR CURRENT AAAA MEMBERS.OUTSIDE FRONT COVER PROMOTIONSPosition your company as a leading supplier by securing acover promotion with the AUSTRALIAN AUTOMOTIVE AFTERMARKETMagazine.OUTSIDE FRONT COVER GUIDELINESApproximately 2/3 of the outside front cover will be allocated to thecover sponsor promotion. The design of the cover will be finalised bythe Australian Automotive Aftermarket Magazine.The magazine will consider suggestions from the sponsor and will seekthe approval of the sponsor for the design. Final approval of the coverlies with the AAAA.Reproduction of “inside the magazine” advertisements will not beacceptable as front cover material.IMPORTANT INFORMATIONAdvertising Material PolicyIf advertising material is not received by the material deadline date for eachissue, your material will not be accepted and the page will be forfeited. A 70%fee of advertisement booking rate will be charged, and will be due under thenormal payment terms.For editorial to be included in issue/s you need to submit your editorial no laterthan the editorial deadlines, earlier would be preferred.Editorial & Advertisement Placement Conflict PolicyWhilst all care will be taken to avoid any conflict in the placementof advertisements or editorial promoting similar product ranges, the AAAAmagazine cannot guarantee that conflicts will not occur on some occasions.


MATERIAL SPECIFICATIONSMAGAZINE TRIM SIZE – 210mm wide x 275mm highBLEED SIZE – 220mm wide x 285mm highTYPE AREA – 190mm wide x 250mm highDOUBLE PAGE SPREADTrim Size – 420mm x 275mmBleed – 430mm x 285mmType Area – 400mm x 250mmFULL PAGETrim Size – 210mm x 275mmBleed – 220mm x 285mmType Area – 190mm x 250mmHALF PAGEVertical – 90mm x 250mmHorizontal – 190mm x 125mmVHTHIRD PAGEVertical – 60mm x 250mmHorizontal – 190mm x 80mmVHQUARTER PAGEVertical – 45mm x 250mmHorizontal – 190mm x 62mmCorner – 95mm x 125mmVHCDIGITAL SPECIFICATIONSAcceptable disks Macintosh only CD, email High resolution PDF files to industry standard are accepted andpreferred method. Photoshop .tif or .eps files, Illustrator .eps files and Quark V7 are also acceptable.Please ensure all linked files are supplied including fonts and graphics with a hard copy proof of the digital file- no responsibility is taken with final representation if a proof is not supplied.Work done to supplied material will incur an extra cost. Production charges by arrangement.CONTACT DETAILSADVERTISINGChampion Ads – Janene ChampionPO Box 144,Numurkah Vic 3636Ph: 03 5862 3090Fax: 03 5862 3092Mob: 0403 226 770email: champads@westnet.com.auEDITORIALPole Position Productions – Allan EdwardsPO Box 225Keilor Vic 3036Phone: 03 9331 2608Fax: 03 8080 6473Mob: 0409 570 643email: editor@aaaa.com.auPRODUCTION & ADVERTISING MATERIALPossprint - Brigid Fraser25 Asling StreetBrighton Vic 3186Ph: 03 9505 0121Fax: 03 9596 4776Mob: 0413 009 122email: fraseram@optusnet.com.au

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