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Scientific Bulletin – Economic Sciences No. 7 (13)Advisory Board• Prof. Gheorghe BARBU - Ph.D., Rector ofUniversity of Pitesti• Prof. Antonio Garcia SANCHEZ - Ph.D.,Dean of Economic Science Faculty,Technical University of Cartagena• Prof. Stanislas d'EYRAMES - Ph.D.,Belfort Montbéliard University• Prof. Woodrow H. Sears, Ed.D. College ofSocial Sciences, Vilnius, Lithuania• Prof. Dan POPESCU - Ph.D., Academy ofEconomic Studies, Bucharest, professorvisiting ISG Paris, University ofCartagena, University of Murcia• Prof. Ion CIUREA - Ph.D., EconomicScience Faculty, University of Pitesti• Prof. Viorel BUCUR - Ph.D., EconomicScience Faculty, University of Pitesti• Prof. Ioan PANA - Ph.D., EconomicScience Faculty, University of Pitesti• Prof. Marian POPESCU - Ph.D., EconomicScience Faculty, University of Pitesti• Senior Lect. Magda RADULESCU - Ph.D.,Economic Science Faculty, University ofPitesti• Senior Lect. Dorulet GRADINARU - Ph.D.,Economic Science Faculty, University ofPitesti• Lecturer Daniela Melania MIHAI – Ph.D.,Economic Science Faculty, University ofPitesti• Lecturer Tiberiu AVRAMESCU - Ph.D.,Economic Science Faculty, University ofPitestiEditorial Board Prof. Constantin DRĂGHICI - Ph.D.,Dean of Economic Science Faculty(MANAGING EDITOR) Prof. Gheorghe TECUCI - Ph.D.,GEORGE MASON University, USA,member of Romanian Academy(ASSOCIATE EDITOR) Prof. Anastasios KARASAVVOGLOU –Ph.D., Kavala Institute of Technology,School of Business and Economics,Greece (ASSOCIATE EDITOR) Prof. Dan TUFIŞ - Ph.D, President ofRACAI, Romanian Academy,correspondent member of RomanianAcademy (ASSOCIATE EDITOR) Prof. Vasilica CIUCĂ - Ph.D., GeneralManager of INCSMPS, Bucharest(ASSOCIATE EDITOR) Prof. Filon TODEROIU - Ph. D.,Scientific Manager of IEA (ASSOCIATEEDITOR) Lect. Matthias OLDEN - RegesburgUniversity, Germany (ASSOCIATEEDITOR) Lect. Violeta DOMANOVIC (TERZIC) -Ph.D., Faculty of Economics,University of Kragujevac, Serbia(ASSOCIATE EDITOR) Prof. Viorica PANĂ- Ph.D., EconomicScience Faculty, University of Pitesti(EDITOR) Prof. Emilia UNGUREANU - Ph.D.,Economic Science Faculty, Universityof Pitesti (EDITOR) Senior lect. Victoria FIRESCU - Ph.D.,Economic Science Faculty, Universityof Pitesti (EDITOR) EDITOR-IN-CHIEF - Senior lecturerLogica BĂNICĂ - Ph.D., EconomicScience Faculty, University of Pitesti EDITORIAL SECRETARY - LecturerRamona POPESCU - Ph.D., EconomicScience Faculty, University of Pitesti EDITORIAL SECRETARY - Assist. PhDStudent Eliza ANTONIU - EconomicScience Faculty, University of Pitesti
Scientific Bulletin – Economic Sciences No. 7 (13)Students: The Overlooked Products in Academic MarketingUniversity Professor PhD Woodrow H. SEARSCollege of Social Science Vilnius, Lithuaniawoodysears@gmail.comAbstract: In the recent past, anyone with a college or university degree was certain ofemployment. That is no longer the case, and even bright, energetic graduates often wait 8to 12 months or longer for entry-level professional jobs. For some, there really may be nojobs, but for most, the delay and disappointments result from not knowing how to marketthemselves in today’s competitive environment. “Good” jobs are increasingly scarce, andinstitutional reputations suffer as students wait for jobs or fail to impress prospectiveemployers. This paper describes a replicable model for an intensive job-search trainingprogram that schools can offer to meet this new imperative.Keywords: Graduates, job search training, new educational imperative, “good” jobs,delayed entry to careers, students as “products”, new educational obligations.In the past year, a university administrator boasted that more than 90 percent of hisgraduates found jobs within a year after completing their studies. How many found “good” jobs,foundations for a career? How many took any job offered, out of desperation and without regardto their academic preparation? And how many had no commitments to a profession? (Onejobless student said, “Well, maybe public relations? Or maybe logistics? What do you think?”)The mechanics of finding a job are changing, the job market is becoming morecompetitive, and many college students are ill-equipped to enter the job market by means otherthan looking at newspaper want ad and electronic bulletin boards.It is certain that many potential contributors are kept out of useful employment for a yearor more because neither they nor their schools “package” them as the “products” of colleges anduniversities, nor take themselves to the job market in an intelligent and systematic manner. Thejob-search game has changed, and the new rules will certainly last our lifetimes.Trade schools promise students a job after graduation, but academic institutionsfrequently do not consider jobs for students their responsibility. The position of this paper is thatall schools now have an obligation to equip students to be effective competitors in the jobmarket; and further, that schools should be rated on the ease with which students find jobs, andthe professional success of graduates. To have a “career center” that students can access is aninadequate response. No manufacturer would release products to the market without oversightof packaging quality, but schools fail to see their students as products carrying their reputationsout into the world.What does the market expect of the schools’ products? That job applicants presentthemselves in a professional manner – they know how to conduct themselves in an interview,demonstrate knowledge of the company to which they are applying, know their strengths, andcan speak coherently about the contributions they can make to the organization. Such capabilitiescan be developed, but too often result from private counseling that many students cannot afford,and that the school cannot influence.5
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