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A ?kodA year in review - Skoda Auto

A ?kodA year in review - Skoda Auto

A ?kodA year in review - Skoda Auto

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ŠKODA CitigoSmallest ŠKODA makes a big impactYoung s<strong>in</strong>gles, seniors and families look<strong>in</strong>gto buy a second or third car – these arethe target customers for the most compactmodel <strong>in</strong> the ŠKODA l<strong>in</strong>e-up, the ŠKODACitigo. The sixth model l<strong>in</strong>e of ŠKODA is builtto appeal to urban drivers who appreciate acompact, agile and safe car that makes thebest possible use of its space. After its debut<strong>in</strong> the Czech Republic as three-door version<strong>in</strong> November 2011, the car was soon named‚Best City Car’ and ‚Internet Car of the Year’.The five-door model was officially presentedas a world premiere at the Geneva MotorShow <strong>in</strong> March 2012.The ŠKODA Citigo will play a key role <strong>in</strong> theŠKODA growth strategy, and was designedto appeal to new target groups and customersworldwide. Compliance with the latestsafety standards was also a high priority.The success of these efforts was confirmedby the car’s top five-star rat<strong>in</strong>g <strong>in</strong> the EuroNCAP crash test, which established theŠKODA Citigo as one of the safest vehicles <strong>in</strong>its class. Highly-efficient eng<strong>in</strong>es also makethe ŠKODA Citigo one of the most fuel-efficientoptions <strong>in</strong> the small car segment. Thisis particularly evident <strong>in</strong> the ultra-efficientGreen tec version of the ŠKODA Citigo, whichboasts an impressive fuel consumption ofonly 4.1 l/100 km and low emissions of 96 gCO 2/km.ŠKODA is also tak<strong>in</strong>g a new approach tocommunications with the ŠKODA Citigo – forexample partner<strong>in</strong>g with well-known DJ andproducer Tiësto and launch<strong>in</strong>g a new mobile‘ŠKODA MEET’ app, targeted at youngpeople.The appeal of the new ŠKODA Citigo was affirmedby the success of two special editionson display at last <strong>year</strong>’s annual gather<strong>in</strong>g ofcar buffs at Lake Wörthersee <strong>in</strong> Austria: Boththe ŠKODA Citigo Rally and the ŠKODA CitigoDJ Car on show there were a big hit with fans– and not just with tun<strong>in</strong>g enthusiasts.The crowd hasfun with theRally versionof the SKODACitigo at the 2012Wörthersee carmeet. It becamea major attractionfor all car enthusiastsand tun<strong>in</strong>gfans present.2012 – A Škoda <strong>year</strong> <strong>in</strong> <strong>review</strong>21

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