A ?kodA year in review - Skoda Auto

The fascinationof traditionThe ŠKODA brand has one of the longest traditions in the automobile industry. The eventful and, at times,moving history of the ŠKODA brand can now be experienced at the redesigned ŠKODA Muzeum in Mladá Boleslav,where visitors embark on a fascinating journey through more than 117 years of personal mobility.Take away a brand’s past and you takeaway its future. When ŠKODA became partof the Volkswagen Group in 1991, it was clearto those in positions of responsibility thatthe proud history of the ŠKODA brand mustbe handled with the utmost respect. Manybelieve this carefully-considered approach isthe key to the success of ŠKODA today andthe starting point for the Company’s stronggrowth momentum in recent decades. Thisappreciation of the ŠKODA AUTO tradition isextremely relevant even today. “You can’tovertake without checking your rear-viewmirror,” maintains Michael Oeljeklaus, ŠKODABoard of Management member for Productionand Logistics, in his welcoming remarksat the official opening of the completelyredesigned and remodelled ŠKODAMuzeum on 26 November 2012: There can beno progress without looking back, no growthwithout acknowledging where you havecome from.More than 300 guests attend the Museumopening. On the big screen, a film showsŠKODA history in reverse – starting with thecurrent 2012 models and then racing backto when Václav Laurin and Václav Klement2012 – A Škoda year in review43