europe b2c e-commerce and online payment report 2013 - yStats.com

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europe b2c e-commerce and online payment report 2013 - yStats.com

Europe b2c e-commerce andAbout yStats.comOnline Payment report 2013Publication Date: June 2013twitter.com/ystats linkedin.com/company/ystats gplus.to/ystatscom facebook.com/ystats30%DISCOUNTAbout yStats.comAbout yStats.comyStats.com provides secondary market research.• Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.• yStats.com has been committed to researching up-to-date, objective and demand-based data on markets and competitors fromvarious industries since 2005.• In addition to reports on markets and competitors, yStats.com also carries out client-specific research.• Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mailorder and direct marketing, logistics as well as banking and consulting.yStats.com GmbH & Co. KGBehringstr. 28a, 22765 HamburgGermanyinfo@ystats.com • www.ystats.comPhone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (1 of 8)1. MANAGEMENT SUMMARY2. Europe (Regional)• Payment Methods Used in M-Commerce, in % ofMobile Shoppers, Q3 2012• Willingness to Pay Extra Fees for Using MobilePayments, in % of Consumers, 2012• Share of Bank Customers Who Have Used PayPalfor Mobile Payments, by Country (Germany, UK,France), in %, June 20123. Central Europe3.1. CENTRAL EUROPE (REGIONAL)• Awareness of Mobile Payment Methods, in % ofMobile Internet Users, 2012• Usage of Mobile Payment Methods, in % of MobileInternet Users, 20123.2. Germany (Top Country)• B2C E-Commerce Trends, 2011• Most Used Online Payment Methods inB2C E-Commerce, in % of Online Shoppers, H22012• Most Used Online Payment Methods inB2C E-Commerce, in % of Transactions, 2012• Most Offered Payment Methods in E-Commerce,in % of E-Commerce Companies, 2012• Most Known Online Payment Methods, in % ofOnline Shoppers, H2 2012• Most Popular Online Payment Methods inB2C E-Commerce, in % of Online Shoppers and in% of Young Smartphone Users, 2012• Payment Methods Used in M-Commerce, in %of Mobile Shoppers, Q3 2012• Most Preferred NFC Payment Methods, in % ofNFC Payment Users, January 2013• Mobile Payment Trends, 2012/2013• Mobile Payment Trends, 2012 and Trust in theProtection of Personal Data in Mobile Payments,by Trustee, in %, June 2012• Perception of Online Payment Methods by OnlineShoppers, H2 2012• Mobile Payment News about the Otto Group, March20133. central europe (cont.)3.2. germany (top country) (cont.)• Online Payment News about Sage Pay,October 2012• Mobile Payment News about TelefónicaDeutschland, October 2012• B2C E-Commerce Sales, in EUR billion, 2008-2012f• B2C E-Commerce Sales, in EUR billion, 2008-2012f• Share of B2C E-Commerce Sales on Total RetailSales, in %, 2008-2012f• Turnover of B2C E-Commerce ProductCategories, by Product Category, in EUR millionand in % Growth, 2010 & 2011• Breakdown of B2C E-Commerce Service Turnover,by Service Category, in %, 2011• Internet Users, in millions and in % Growth,2011-2016f• Online Shoppers, in millions and in% Growth,2007-2011• Top 20 Online Retailers, by B2C E-CommerceSales, in EUR million, 20113.3. Austria• B2C E-Commerce Trends, 2011/2012• Most Used Online Payment Methods inB2C E-Commerce, in % of Transactions, 2012• Online Payment News about SafetyPay andmPAY24, November 2012• B2C E-Commerce Sales of Goods, in EUR billion,2007, 2011 & 2016f• Share of B2C E-Commerce Sales on Total RetailSales, in %, 2010 - 2011• Purchased Online Product Categories, in % ofOnline Shoppers, Q2 2012• Number of Internet Users, in millions and in % ofTotal Population, 2007-2011• Number of Online Shoppers, by Age Group, inmillions and in % of Age Group, 2012f• Top 11 Online Shops, by B2C E-Commerce Sales,in EUR million, 2011Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 3 -


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (2 of 8)3. Central Europe (cont.)3.4. Switzerland• B2C E-Commerce Sales, in CHF billion, 2006,2008, 2010 & 2012• Share of B2C E-Commerce Sales on Total RetailSales and on Total Distance Sales, in %,2009 - 2011• Purchased Online Product Categories, in % ofIndividuals, January 2012• Number of Internet Users, in millions and in % ofTotal Population, 2007-2011• Number of Internet Users and Penetration, inmillion and in % of Total Population, 2006-2011• Top 10 Online Shops, by B2C E-Commerce Sales,in EUR million, 20114. Western Europe4.1. UK (TOP COUNTRY)• B2C E-Commerce Trends, 2011/2012• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Payment Methods Used in M-Commerce,in % of Mobile Shoppers, Q3 2012• Mobile Payment Trends, 2013• Share of Smartphone Owners Having ConductedMobile Banking, September 2012, and Reasons fornot Using Mobile Payments In-Store ,in % of Smartphone Owners, September 2012• Mobile NFC Transaction Value, in USD millions andin %, 2012-2016f• Number of Mobile P2P Payment Transactions, inmillions and Growth in %, 2013f - 2016f• Share of Mobile Wallet* or ContactlessPayment-Enabled Mobile Phone Owners on InternetUsers, in %,, May 2012 & November 2012• Mobile Payment News about PayPal, iZettle,2012/2013• Mobile Payment News about Intuit, March 2013• Mobile Payment News about EverythingEverywhere, O2 and Vodafone, September 2012• B2C E-Commerce Sales, in USD billion and %Growth, 2010-2016f B2C E-Commerce Sales, inGBP billion and % Growth 2010-2012f• B2C E-Commerce Sales, in GBP billion and %Growth 2010-2012f4. Western Europe (cont.)4.1. UK (TOP COUNTRY) (cont.)• Share of B2C E-Commerce on Total Retail Sales,in %, 2011-2012f• Popular Online Product Categories, in % of InternetUsers, 2011• Internet Users, in millions, Q2 2011 - Q2 2012• Share of Online Shoppers on Internet Users,Compared to the EU 27 Average, in %, 2006-2011• Top 20 B2C E-Commerce Websites, Ranked byUnique Visitors from the UK, May 20124.2. France (Top Country)• B2C E-Commerce Trends, 2012• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Payment Methods Used in M-Commerce, in % ofMobile Shoppers, Q3 2012• Online Payment Trends, 2012, and Value ofAttempted Online Payment Fraud, in EUR million,2008 - 2012• Number of Online Payment Transactions withCredit Card, in millions,February 2012 vs. February 2013• Year-on-Year Growth of the Number of OnlineCredit Card Payments per Month, in %, February2012 -February 2013• Mobile Payment News about Facebook, OrangeFrance and Bango, November 2012• Mobile Payment News about McDonalds,2012/2013• B2C E-Commerce Sales, in EUR billion, 2009-2011• B2C E-Commerce Sales, in EUR billion,Q1 2011 & Q1 2012• B2C E-Commerce Sales, in USD and % Growth,2008-2012f• Share of B2C E-Commerce on Total Retail Sales,in %, 2010 - 2011• Popular Online Product Categories, in % of InternetUsers, 2010-2012f• Share of Online Shoppers on Internet Users, in %,2011 & 2012f• Top 20 E-Commerce Players, Ranked byE-Commerce Sales, in EUR million, 2011Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 4 -


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (3 of 8)4. Western Europe (cont.)4.2. France (Top Country) (cont.)• Top 20 B2C E-Commerce Websites, Ranked byUnique Visitors from France, in millions, May 20124.3. Belgium• B2C E-Commerce Trends, 2011/2012• Online Payment News about BNP Paribas Fortis andBelgacom, 2013• B2C E-Commerce Sales, in EUR billion and %Growth, 2010-2012f• Share of B2C E-Commerce on Total Retail Sales,in %, 2010-2012f• Popular Online Product Categories, in % ofIndividuals, 2011• Fixed Broadband Subscribers, in Total millions andper 100 Inhabitants, Compared ot Germany, USA,and the OECD Total, 2006-2011• Share of Online Shoppers on Internet Users,Compared to the EU 27 Average, in %, 2006-2011• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors from the Netherlands, May 20124. Western Europe (cont.)4.5. Italy (cont.)• B2C E-Commerce Sales, in EUR billion and %Growth 2010-2012f• Share of B2C E-Commerce on Total Retail Sales,in %, 2010-2015f• Breakdown of B2C E-Commerce Sales, by ProductCategories, in %, 2011• Fixed Broadband Subscribers, in Total millions andper 100 Inhabitants, Compared ot Germany, USA,and the OECD Total, 2006-2011• Share of Online Shoppers on Internet Users,Compared to the EU 27 Average, in %, 2006-2011• Top 20 B2C E-Commerce Websites, Ranked byUnique Visitors from Italy, May 20124.6. Luxembourg• Internet and B2C E-Commerce Trends, 2011• Share of Online Shoppers on Internet Users,Compared to the EU 27 Average, in %, 2006-20114.7. Netherlands4.4. Ireland• Internet and B2C E-Commerce Trends, 2011• B2C E-Commerce Sales, in EUR billion, 2012f &2016f• Share of Online Shoppers on Internet Users, Comparedto the EU 27 Average, in %, 2006-2011• Share of Online Shoppers, by Age Group, in % ofIndividuals, 20114.5. Italy• B2C E-Commerce Trends, 2011• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,April 2012• Breakdown of the Last B2C E-Commerce Purchase,by Payment Method, in % of Online Shoppers, 3Months to February 2013• B2C E-Commerce Sales, in USD billion and %Growth, 2010-2016f• B2C E-Commerce and M-Commerce Trends,2011/2012• Mobile Payment News about Gemalto, October2012• Mobile Payment News about MasterCard and INGGroup, November 2012• B2C E-Commerce Sales, in EUR billion and %Growth, 2008-2012f• B2C E-Commerce Sales, in USD and % Growth,2008-2012f• Share of B2C E-Commerce on Total Retail Sales,in %, 2010 - 2011• B2C E-Commerce Sales, by Product Category,in EUR million, 2007-2011• Breakdown of B2C E-Commerce Sales, by ProductCategory, in %, 2011• Number of Online Shoppers, in millions,H2 2007 - H2 2011• Share of Online Shoppers on Internet Users,Compared to the EU 27 Average, in %, 2006-2011Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 5 -


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (5 of 8)5. Eastern Europe (cont.)5.1. Russia (Top Country) (cont.)• Internet Users/Unique Visitors, Compared to OtherSelected European Countries, incl. Average Hoursper Visitor and Pages per Visitor, Nov. 2011• Number of Internet Users and Daily InternetAudience, in millions, 2007-2012f• B2C E-Commerce Player Trends, 2012 and Shareof Top 30 Players on Total B2C E-Commerce Salesof Physical Goods, in %, 2011• Top 15 Online Shops, Ranked by B2C E-CommerceSales, in RUB billion, 20115. Eastern Europe (cont.)5.6. Czech Republic (cont.)• B2C E-Commerce Sales, in CZK billion, and %Growth, 2007-2011• Share of B2C E-Commerce on Total Retail Sales,in %, 2007-2011• Products Categories Purchased Online, in % ofOnline Shoppers, 2011• Number of Internet Users, in millions, and in %of Total Population, 2007-2011• Top 5 B2C E-Commerce Players, byB2C E-Commerce Sales, in CZK billion and inEUR million, 20115.2. Albania• Internet Penetration Rate, in % of Individuals,2007-20115.3. Bosnia and Herzegovina• Internet Penetration Rate, in % of Individuals,2007-20115.4. Bulgaria• Internet Penetration Rate, in % of Individuals,2007-2011• Share of Online Shoppers on Individuals,Compared to the EU Average, in %, 2006-20115.7. Estonia• Volume and Value of Non-Cash PaymentTransactions, by Type, in Pieces and inEUR million, 2012, and Average Value perTransaction, by Type, in EUR, 2012• Value and Volume of Debit Card PaymentTransactions, by Type, in EUR million and inthousands, 2011 & 2012• Value and Volume of Credit Card PaymentTransactions, by Type, in EUR million and inthousands, 2011 & 2012• Products Categories Purchased Online, in % ofOnline Shoppers, 2011 & 2012f• Online Shoppers, in millions, and in % ofIndividuals, 2008-2012f5.5. Croatia• B2C E-Commerce Trends, 2012 and Share ofOnline Shoppers on the Total Population, in %,2012e• Products Categories Purchased Online, in % ofOnline Shoppers, 2012e• Internet Users, by Age Group, in % of Individuals,Q1 20125.6. Czech Republic• B2C E-Commerce Trends, 2011/2012• Online Payment News about TrustPay and Ukash,September 20125.8. Greece• B2C E-Commerce Trends, 2012 andB2C E-Commerce Sales, in EUR billion, 2008-2012• Fastest Growing Payment Methods inB2C E-Commerce, by in % Annual Growth, 2012• Products Categories Purchased Online, in % ofOnline Shoppers, April 2009-March 2010 & April2010-March 2011• Number of Online Shoppers, in millions,2007-2011 and in % of Internet Users, 2009-2011Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 7 -


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (6 of 8)5. Eastern Europe (cont.)5.9. Hungary• B2C E-Commerce Trends, 2012• Breakdown of B2C E-Commerce Sales,by Payment Method, in %, Q3 2012• Mobile Payment Trends, 2013 and Mobile PaymentNews about MasterCard and Citibank,October 2012• B2C E-Commerce Sales, in HUF billion,and % Growth, 2007-2012f• Share of B2C E-Commerce on Total Retail Sales,in %, 2011• Products Categories Purchased Online, in % ofIndividuals, 2011• Individuals Using Internet, Compared to Other EUCountries, in %, 2009-2011• Share of Online Shoppers on Individuals,Compared to the EU Average, in %, 2006-2011• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors from Hungary, May 20125.10. Latvia• Volume and Value of Customer PaymentTransactions, by Type, in thousands and in LVLmillion, 2012 & 2011• Purpose of Internet Usage, in % of Individuals,January 2012• Products Categories Purchased Online, in % ofIndividuals, 2011• Online Shopper Penetration, in % of Individuals,2007-20115.11. Lithuania• Volume and Value of Non-Cash PaymentTransactions, by Type, in millions and in LTLmillion, 2012, and Average Value per Transaction,by Type, in LTL thousands, 2012• Number and Value of Card Payments, by CardType, 2012, in % Change Compared to 2011, andAverage Value per Payment, by Card Types, in LTL,2012• Number of Payment Cards and in % Change, Q42010, Q4 2011 & Q4 20125. Eastern Europe (cont.)5.11. Lithuania (cont.)• Internet Penetration Rate, in % of Individuals,2007-2011• Products Categories Purchased Online, in % ofOnline Shoppers, Q1 20125.12. Macedonia• Purpose of Internet Usage, in % of Individuals,3 Months to October 2012• Products Categories Purchased Online, in % ofOnline Shoppers, 12 Months to October 20125.13. Poland• B2C E-Commerce Trends, 2011/2012• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Most Popular Payment Methods inB2C E-Commerce, in % of Online Shoppers,2009-2011• Most Offered Payment Methods inB2C E-Commerce, in % of Online Shops,2009-2011• Online Payment Solution Providers Used inB2C E-Commerce, in % of Online Shops,2009-2011• Payment Methods Used in M-Commerce, in %of Mobile Shoppers, Q3 2012• B2C E-Commerce Sales, in EUR billion, and %Growth, 2008-2012f• Share of Online Retail on Total Retail Trade Value,in %, June 2012• Products Categories Purchased Online, in % ofOnline Shoppers, June 2012• Individuals Using Internet, Compared to Other EUCountries, in %, 2009-2011• Share of Online Shoppers on Individuals,Compared to the EU Average, in %, 2006-2011• Top 30 B2C E-Commerce Players, byB2C E-Commerce Sales, in PLN million, 2011• Top 20 B2C E-Commerce Websites, in millionUsers, February 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 8 -


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (7 of 8)5. Eastern Europe (cont.)5.14. Romania• B2C E-Commerce Trends, 2011 and Share ofInternet Users Conducting Online PurchasesMonthly, in %, 2011• Online Payment Trends, 2012 and Number ofOnline Transactions Made with Bank Card, inmillions, 2011 & 2012e• Value of 3D Secure Card Transactions, in EURmillion, 2011 & 2012, and Average Value of 3DSecure Card Transactions, by Transactions inForeign Currency and Transactions in RON, in EUR,2012• Products Categories Purchased Online, in % ofIndividuals, 2011• Online Shopper Penetration, in % of Individuals,2010 & 20115.15. Slovakia• Internet and B2C E-Commerce Trends, 2011/2012• B2C E-Commerce Sales, in EUR billion,H1 2010 & H1 2011• B2C E-Commerce Sales, in EUR million, 2010,2011 & 2016f• Share of Online Retail on Total Retail Sales, in %,2011• Products Categories Purchased Online,in % of Individuals, 2011• Individuals Using Internet, Compared toOther EU Countries, in %, 2009-2011• Share of Online Shoppers on Individuals,Compared to the EU Average, in %, 2006-2011• Leading B2C E-Commerce Players, by MarketShare, in %, 2011• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors (Users) from Slovakia, May 20125.16. Slovenia• Internet and B2C E-Commerce Trends, Q1 2012• Products Categories Purchased Online, in % ofIndividuals, 2011• Internet Access, in % of Households, Q1 2011 &Q1 2012• Online Shopper Penetration, in % of Individuals,2007-20115. Eastern Europe (cont.)5.17. Turkey• B2C E-Commerce Trends, 2012• Number of Online Payment Transactions with Debitand Credit Cards, by Domestic and InternationalTransactions with Domestic Cards and DomesticTransactions with Domestic and InternationalCards, Q1 2011 - Q1 2013• Value of Online Payment Transactions with Debitand Credit Cards, by Domestic and InternationalTransactions with Domestic Cards and DomesticTransactions with Domestic and InternationalCards, Q1 2011 - Q1 2013• Total Number of Cards, by Credit and Debit Cards,2008 – 2012• Share of Mobile Payments on TotalB2C E-Commerce Payments, in %, 2012e - 2015f• Mobile Payment News about Turkcell, October 2012• E-Commerce Sales, in TRY billion, and % Growth,2005-2012f• E-Commerce Share on Total Retail Sales in Turkey,in %, 2007-2012f• Products Categories Purchased Online, in % ofOnline Shoppers, April 2011 - March 2012• Overview of Leading B2C E-Commerce Players,20125.18. Ukraine• B2C E-Commerce Trends, 2011• Most Used Payment Methods in B2C E-Commerce,in % of Online Shoppers, 12 Months to Sep. 2012• Electronic Payment Trends, 2012/2013• Volume of Electronic Payment Transactions, in UAHmillion, Q1 2012 - Q3 2012 vs. Q1 2011- Q4 2011• B2C E-Commerce Sales, in EUR billion,2010 & 2011• Share of B2C E-Commerce on Total Retail Sales,in %, 2011• Products Categories Purchased Online, in %of Online Shoppers, 2011• Number of Internet Users, in millions, and in %of Total Population, 2008-2012• Top 5 B2C E-Commerce Players, byB2C E-Commerce Sales, in USD million, 2011Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 9 -


Europe B2C E-Commerce and Online Payment Report 2013Table of Contents (8 of 8)5. Eastern Europe (cont.)5.18. Ukraine (cont.)• Top 5 B2C E-Commerce Websites, Ranked byUnique Visitors (Users) from Ukraine, May 20126. Scandinavia6.1. Denmark• B2C E-Commerce Trends, 2011• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Payment Methods Used in M-Commerce, in % ofMobile Shoppers, Q3 2012• Top 20 Online Shops, by Last Conducted OnlinePurchase, in % of Online Shoppers, 2011• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors from Denmark, May 20126.2. Finland• B2C E-Commerce Trends, 2011• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Payment Methods Used in M-Commerce, in % ofMobile Shoppers, Q3 2012• Products Categories Purchased Online, in % ofIndividuals, 2011• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors from Finland, May 20126. Scandinavia (cont.)6.3. Norway• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Payment Methods Used in M-Commerce, in %of Mobile Shoppers, Q3 2012• Distance Sales, including B2C E-Commerce, inNOK billion, 2010 & 2011 and Share ofB2C E-Commerce on Total Distance Sales, in %,2011• Products Categories Purchased Online, in % ofIndividuals, 12 Months to Q2 2012• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors from Norway, May 20126.4. Sweden• Most Preferred Payment Methods inB2C E-Commerce, in % of Online Shoppers,Q3 2012• Payment Methods Used in M-Commerce, in % ofMobile Shoppers, Q3 2012• B2C E-Commerce Sales, in SEK billion, 2008-2012f• Products Categories Purchased Online, in % ofIndividuals, 2011• Top 15 B2C E-Commerce Websites, Ranked byUnique Visitors from Sweden, May 2012Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 10 -


Europe B2C E-Commerce and Online Payment Report 2013SamplesSAMPLE OUTPUT: MethodsSAMPLE OUTPUT: TRendsRESEARCH ON INTERNATIONAL MARKETSWe deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETSWe deliver the facts – you make the decisionsAround the world, the share of Internet users who play online gamesreached XX% in 2013.Global: Share of Online Gamers on Total Internet Users, in %, 2013OthersXX%Online GamersXX%Mobile payments in Brazil are expected to benefit from the newregulations adopted in May 2013.Brazil: Mobile Payment Trends and News about Players, 2013‣ In May 2013, the Brazilian government passed a new decree to facilitate and regulate mobile and electronic payments, as PulsoSocial reports. The decree formulates major guidelines for telecommunication companies which offer mobile and electronic paymentservices. The aim is to facilitate financial inclusion through mobile payments. The Central Bank, Ministry of Communications andNational Monetary Council are all encouraged by the decree to cooperate with telecoms in this field.‣ The government is reported to act in response to a developing mobile trend, rather than to initiate it, according to the same source.Rather, the telecommunication and payment processing businesses are in charge of the trend, with startups and established playerscompeting for reaping the potential of the mobile payments market in Brazil. However, more large organizations, such as banks, areexpected to enter the scene as the rules become clearer.‣ In May 2013, Mobile Financial Services (MFS), the joint venture of Telefonica and MasterCard, launched a new mobile paymentservice in Brazil, as reported by Mobile World Live. The service, called Zoom, enables customers of Telefonica’s Vivo mobileoperator to use pre-paid mobile payment services via a mobile phone, including money transfers, making payments at 1.8 millionPOS, buying credit for the mobile service and paying bills. Customers will also be able to withdraw money at ATMs. According toZDNet, the Zoom service targets the unbanked population and hopes to reached a target of 600,000 transactions by the end of 2013.‣ Moreover, the mobile operator TIM partnered with Itau Bank, MasterCard, Dedecard and Gemalto to test the NFC payments atPOS, while another mobile operator, Oi, launched a mobile wallet together with Bank of Brazil and the Heaven company, asreported by mobile Money Latam.‣ According to Pulso Social, other players include industry pioneers, such as Pagtel which has offered mobile payments in Brazilsince 2003, and startups, such as Zoop, launched in 2012 and initially targeting 10 million SMEs in the country by offering portablewireless mobile POS platform. Zoop’s mobile POS supports EMV smart chip card payments, NFC payments and traditional cards,according to Crunch Base.Source: to be revealed in the original reportSource: Pulso Social, May 2013; Mobile World Live, May 2013; ZDNet, July 2013; Mobile Money Latam, May 2013; Pulso Social, July 2013; CrunchBase, 2013115SAMPLE OUTPUT: TRansaction volumeSAMPLE OUTPUT: PLAYERSRESEARCH ON INTERNATIONAL MARKETSWe deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETSWe deliver the facts – you make the decisionsIn Morocco, B2C E-Commerce transactions made with bank cards grewby +45% y-o-y in value in 2012, reaching MAD 743 mil. (EUR 66 mil.).Morocco: Value and Number of B2C E-Commerce Transactions Made with Bank Cards, in MAD millionand in thousands, 2011 & 2012in MAD million15001000500Value of Transactions, in MAD million51315001000743714+45% +75%in thousands500Number of Transactions, in thousands1250Among the prominent players on the South African E-Commerce marketare local online retailers and auctions, as well as international sites.South Africa: B2C E-Commerce Player Overview, 2013‣ According to several different sources, the leading player on the B2C E-Commerce market in South Africa is online merchantKalahari. As Euromonitor reports, Kalahari has a 7% market share, which is relatively small for a largest player due to highsegmentation of the market and rapidly growing number of online shops.‣ Also according to Acentric Marketing Research, cited by Business Tech, Kalahari ranks as the leading E-Commerce website,followed by international mass merchant Amazon, online auctions Bid or Buy and eBay, a multichannel chain retailerWoolworths, and an online classifieds website Olx. One of the fastest-growing online shops in this ranking was Zando, whichafter a launch in 2012 managed to become 9 th online shop by popularity of the 59 ranked online merchants in 2013.‣ Emerging player Zando, launched in South Africa by Rocket Internet in 2012, started as a shoes online retailer like its Germanequivalent Zalando, but then expanded its product offering across all fashion categories, as Human IPO reports. In October2012, Zando received EUR 20 million investment from Summit Partners, following a previous investment by JP Morgan. Zando’sonline proposition to their customers is similar to Zalando, where the delivery as well as the return of products within 14 days isfor free of charge.‣ Another fast growing online merchant is Yuppiechef, which specializes in kitchen tools. According to Ventureburn, the companyhad a +300% year-on-year growth in 2011 and tripled the number of employees in 2012 from 16 to 54. Yuppiechef’s strongcustomer service, free delivery and active social media engagement are reported to be reasons for success.‣ Furthermore, MasterCard cited in TechCentral, also ranks mass merchant Takealot among the market leaders. Bloombergreports that Takealot ships around 1,200 to 2,000 packages per day.02011 201202011 2012Definition: number and value of online payment transactions with bank cards at merchant websitesSource: CMI, Aujourdhui, September 2013Source: Euromonitor, May 2013; Acentric Marketin Research, Business Tech, April 2013; Human IPO, February 2013; MasterCard, TechCentral, July 2013; Bloomberg, May 2013;Ventureburn, March 20136046Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 11 -


Europe B2C E-Commerce and Online Payment Report 2013MethodologyGeneral Methodology of our Market Reports:• The reports include the results of secondary market research: By using various sources we ensure maximum objectivity for allobtained data. As a result companies get a precise and unbiased impression of the market situation.• Cross referencing of data was conducted in order to ensure validity and reliability.• The reports contain a Management Summary, summarizing the main information provided in each chapter.• Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statementof the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period thedataon the chart refers to.• Furthermore, the source of information and its release date are provided on every chart. It is possible that the information includedin one chart is derived from several sources. Then, all sources are mentioned on the chart.• If available, additional information about the data collection, for example the time of survey and number of people asked, isprovided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand thecontents of the respective data.• When providing information about amounts of money, local currencies were mostly used. When referencing them in the ActionTitle, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange ratefor the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months isused.• The reports include mainly data from the last 12 months. The exact publication dates are mentioned in every chart.Methodology for our Online Payment Market Reports:• The Online Payment market reports include information about leading payment methods in B2C E-Commerce, recent trends onthe payment market, information about the online payment transaction volume, statistics about online payment users, as well asstrategic news about relevant players on the market.• The “Methods” chapter includes information about the leading payment methods in B2C E-Commerce in the relevant country orregion. For example, a breakdown of B2C E-Commerce sales by payment methods, or a ranking of the most popular paymentmethods could be included. These payment methods not only include payment procedures (such as credit card, bank transfer oronline payment), but also payment companies (such as PayPal, iDeal, etc.).• The “Trend” section includes mostly qualitative information about trends in online payment. The information included in thischapter allows the reader to identify future trends.• Moreover, the Online Payment report includes information about the “transaction volume” in online payment, for exampledevelopment of the volume over time.• The “Users” section includes statistics about online payment users, for example the number or the development over time.• Finally, the reports include strategic information about relevant players in online payment, for example about new products of a marketplayer, or the expansion to another market.Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 12 -


Europe B2C E-Commerce and Online Payment Report 2013Frequently Asked QuestionsWHAT IS THE TARGET AUDIENCE FOR THE MARKETREPORTS?The target group of our B2C E-Commece reports are decision makersin top-management, for example from the departments E-Commerce,Business Development, Strategy, Marketing, etc. from largecorporations worldwide.WHAT SOURCES ARE USED FOR THE MARKET REPORTS?The reports are all based on reliable sources including national andinternational statistical offices, industry and trade associations,business reports, business and company databases, journals,company registries, news portals and many other sources.WHAT TYPE OF RESEARCHERS ARE FINDING THEINFORMATION FOR OUR MARKET REPORTS?yStats.com employs multilingual researchers that research andfilter all sources and translate the relevant information into English.This ensures that the content of the original sources is correctlyinterpreted.WHAT TYPE OF ANALYSTS ARE WRITING THE MARKETREPORTS?After the information is researched, it is further analyzed by ourinternational team of research analysts. These analysts have a longexperience in the field of E-Commerce research, and they understandthe specifications of the market.WHERE CAN I SEE WHAT KIND OF INFORMATION ISINCLUDED IN THE MARKET REPORTS?For every market report, a detailed Table of Contents is available,clearly stating what information is included. All Table of Contentscan be found on our homepage and in the product brochures of themarket reports.IS THE INFORMATION IN THE MARKET REPORTSCOMPARABLE FROM COUNTRY TO COUNTRY?Due to the fact that the information included in the market reports isderived from different sources, some information is not comparableacross countries. Different sources mostly have different definitions.HOW DO I ORDER A MARKET REPORT?If you would like to order, please fill out the report order form for themarket report included in the relevant product brochure. Afterwards,please sign it and send it back to us by fax or by e-mail.IN WHAT FORMAT ARE THE MARKET REPORTSDELIVERED?The market reports are delivered in PowerPoint and PDF format. If adifferent format is needed, please contact us before the purchase. Itwould also be possible to order printed versions of the reports for aslightly higher price.HOW LONG DOES IT TAKE ME TO GAIN ACCESS TO THEREPORT?In general, potential clients gain access to the report within a fewhours after sending out the report order form.IS THE REPORT SENT TO ME BY E-MAIL?In general, we provide customers with access to our website. Afterlogging in, the customer can download the report as PowerPoint andPDF files.HOW CAN I PAY FOR THE MARKET REPORT?An invoice issued by yStats.com can be paid either by bank transferor by PayPal. Bank transfer usually takes a few working days, whilewith PayPal, the money is transferred immediately.DO I HAVE TO PAY TAX IF I PURCHASE A REPORT?Customers from Germany have to pay an additional tax rate of 19%.Customers from the European Union (EU) do not have to pay tax ifthey enter a valid VAT Identification Number into the report orderform. Customers from non-EU countries do not have to pay tax.Moreover, tax has to be paid for all private purchases from the EU.IS IT POSSIBLE TO PURCHASE ONLY SELECTED PARTSFROM A MARKET REPORT?In general, the market reports are only sold as a whole. However, ifyou are only interested in parts of the report, please contact us.REGARDING THE TIMING, WHEN WILL AN UPDATE OF AMARKET REPORT BE PUBLISHED?In general, the market reports are published on a yearly basis. Forfurther information, please take a look at the report overview, whichincludes a list of the reports we plan to publish in 2013. If you wouldlike to be informed as soon as the update is published, please informus.HOW MANY EMPLOYEES OF MY COMPANY HAVE ACCESSTO THE REPORTS?We offer different licensing options. Single User Licenses mean thatonly one user from an organization can access the report. A SiteLicense, allowing all users within a given geographical location toaccess the report, is available for double the price. Global SiteLicenses, allowing access to all worldwide users of an organization,are available for triple the price.I HAVE A RESEARCH REQUEST THAT CANNOT BEANSWERED THROUGH THE MARKET REPORTS. ARETHERE ANY FURTHER PRODUCTS?If you require further information, we also offer „CustomizedResearch“ on all sectors and countries worldwide. After a detailedbriefing, we conduct pre-research and provide potential customerswtih an offer.DO YOU OFFER AN ANNUAL SUBSCRIPTION OF THEMARKET REPORTS?Yes. Our product “Full Access Global E-Commerce Reports” givescustomers access to all our E-Commerce market reports.Furthermore, access to all the market reports we publish during thesubscription period is guaranteed.DO YOU OFFER DISCOUNTS?Yes. “Report Bundle” offers 5 reports of your choice for only EUR8,900. This means that you can save more than 50%. Furthermore,another option offers a discount of 5% if the customer buys 1 report,and 20% if the customer buys 2 reports. If 3 reports are purchased, adiscount of 30% is offered.Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 13 -


Europe B2C E-Commerce and Online Payment Report 2013* Single User LicenseSelected ReportsReport Publication Date price (excl. VAT)*Global Online Payment Methods Report 2013 - First Half 2013 April 2013 € 2,950Asia-Pacific Online Payment Methods Report 2013 - First Half 2013 May 2013 € 1,750BRIC Online Payment Methods Report 2013 - First Half 2013 May 2013 € 1,750Latin America Online Payment Methods 2013 - First Half 2013 May 2013 € 650North America Online Payment Methods 2013 - First Half 2013 May 2013 € 650Europe Online Payment Methods 2013 - First Half 2013 May 2013 € 2,450Global B2C E-Commerce and Online Payment Report 2013 H1 2013 € 4,450Asia B2C E-Commerce and Online Payment Report 2013 H1 2013 € 3,450China B2C E-Commerce and Online Payment Report 2013 H1 2013 € 1,350Russia B2C E-Commerce and Online Payment Report 2013 H1 2013 € 1,350Global B2C E-Commerce Trends Report 2013 H1 2013 € 2,750Selected ReferencesInternet, Retail, Consulting, Finance and Other CompaniesInternet Companies: retail Companies: Finance Companies:• Google • OTTO Group • Credit Suisse• Amazon • Costco • Morgan Stanley• eBay • Tchibo direct • Bank of America Merrill Lynch• Avira • Diesel • Goldman Sachs• Skype• Citigroup• Digital River• Oppenheimer & Co.• First Data• Citrix Online• Wirecard• 1 & 1 Consulting Companies: Other Companies:• Skrill / Moneybookers • Deloitte • BASF• Deutsche Telekom • Boston Consulting Group • Red Bull• CyberSource • Accenture • Lego• bwin Interactive Entertainment • Bain & Company • Beiersdorf• Brightcove• XeroxPhone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51info@ystats.comwww.ystats.comTwitter LinkedIn Google+ Facebook- 14 -


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