HTM539, Hospitality Revenue Management - School of Hotel ...

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HTM539, Hospitality Revenue Management - School of Hotel ...

HTM539, Hospitality Revenue Management (year 2011-12)Subject CodeSubject TitleHTM539Hospitality Revenue ManagementCredit Value 3Level 5Pre-requisite / Corequisite/ ExclusionNilObjectivesThis subject is designed to provide students with knowledge of the fundamentalconcepts and applicable tools of revenue management for the hospitality industry.The course will emphasize not only the conceptual part of the revenuemanagement, but also the practical applications used in the hospitality industry,especially hotel and restaurant industries. At the end of the subject, studentsshould be able to identify the principle problems and challenges during theimplementation of the revenue management systems and their implications, andanticipates future trends and prospects.Intended Learning Outcomesa) Develop an overall understanding of the various knowledge and theoriesrelated to revenue management as it applies to the hospitality industry.b) Explain revenue management concepts, identify essential components, andmanipulate them to enhance the company revenues.c) Appraise, analyze and evaluate the general impact and applications ofrevenue management practices in the hospitality industry.d) Evaluate and implement appropriate revenue management concepts andpractices to support hospitality organizations in today’s competitivemarketplace.e) Communicate and react proactively to the industry in the area of revenuemanagement.The Hong Kong Polytechnic University, SHTM1


HTM539, Hospitality Revenue Management (year 2011-12)Subject Synopsis / Indicative Syllabus1. Introduction to Revenue Management2. Economic Theory of Revenue Management3. Market Segmentation and Selection4. Demand Forecasting in Hotel Revenue Management5. Managing Channels of Distribution6. Legal and Ethical Issues Related to Revenue Management Practices7. The Revenue Management Team8. The applications of revenue management to other sectors in the HospitalityIndustryTeaching / Learning MethodologyInteractive lectures will be given with class discussions and illustrations of realworld case examples.Small group discussions will be held to provoke active class participation indiscussion. An online revenue management simulation program and case studieswill be used to give students the opportunity to place themselves in the position ofthe decision maker and apply their analytical and critical thinking skills to explorescenarios and solutions.Projects will be used to invoke students in investigative activities that require themto employ knowledge of, and skills from, more than one discipline.Guest speaker or speakers will be invited to give lectures/seminars on specificissues related to revenue management in order to enhance students’understanding of the theories learnt and their applications.Assessment Methods1. Class Participation - 20%2. Midterm Examination - 20%3. Performance on semester long revenuemanagement simulation (REVsim) exercise - 30%4. Final report and presentation on REVsim exercise - 10%5. Examination - 20%The Hong Kong Polytechnic University, SHTM2

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