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Survey topicsTopic 1:

Survey topicsTopic 1: Marketplace Dynamics……………………………………………………… 5-9Topic 2: Firm Growth Strategies…………………………………………………….. 11-15Topic 3: Marketing Spending………………………………………………………… 16-28Topic 4: Financial and Marketing Performance……………………………………. 29-34Topic 5: Marketing and Social Media ………………………………..…………….. 35-44Topic 6: Marketing Jobs…………………………………………………………….... 45-47Topic 7: Marketing Organization…………………………………………………….. 48-52Topic 8: Marketing Leadership……………………………………………………..... 53-58Topic 9: Marketing Analytics………………………………………………………..... 59-68Topic 10: The CMO Survey Award for Marketing Excellence.…………………… 69-714

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