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The 1980s - The OutriggerChain UnitesPrior to 1984, the company was composed of threeseparate chains: the Outrigger Hotels, the Reef Hotelsand the Waikiki Hotels. Consolidating in the ‘80s,the company became Outrigger Hotels Hawaii andmost of the properties took on the Outrigger name.A number of major hotel purchases also were madein the ‘80s, and by 1986, the acquisition of two moreproperties pushed the chain’s room-count overthe 7,000 mark, making Outrigger Hotels Hawaii atthe time the largest chain in the State of Hawaii.1989 marked a year of transformation for the company.Outrigger sold six of its Waikiki hotels to outsideinvestors but maintained long-term managementcontracts in each case. The capital raised from thesesales was employed to fund renovation projects andexpansion efforts beyond Waikiki.Also in 1989, the baton of day-to-day operations waspassed from the second generation of Kelley familymembers to the third, when Richard Kelley’s son-in-law,David Carey, assumed responsibilities as president andCOO of Outrigger Hotels Hawaii. Dr. Richard Kelley’srole then shifted to CEO and Chairman of the Board.Outrigger also took on its first venture outside of Waikikiin 1989 when it added The Royal Waikoloan Hotel,located on Hawaii, the Big Island, to its inventory.The ‘80s closed on another high note for the companywhen Roy and Estelle Kelley were inducted into theAmerican Society of Travel Agents’ Hall of Fame.One of the highest honors in the travel industry,the induction recognized their central and significantrole in the development of tourism in Hawaii.Roy and Estelle KelleyThe 1990s - A Decade of ChangeOutrigger’s dreams of expansion to Hawaii’s neighborislands became a reality in the ‘90s, when growthburgeoned in several ways. First, the company assumedmanagement of the former Hilton Kauai Resort and aptlyrenamed it the Outrigger Kauai Beach Resort. Then,Outrigger purchased The Royal Waikoloan on HawaiiIsland, which it had been managing for several years,renaming it the Outrigger Waikoloa Resort and investingheavily in renovating the hotel. Additionally, the companyacquired the Aston Wailea Resort on Maui, renaming itthe Outrigger Wailea Resort and undertaking significantrenovations to the property.Continuing its journey to Hawaii’s neighbor islands,Outrigger formed a condominium management team in1994 and assumed management of properties on Kauaiand Maui. Over the years, the condominium inventoryhas changed with many of the earliest and less desirableproperties no longer a part of the Outrigger portfolio.Today, Outrigger’s Condominium Collection is a uniqueand celebrated product line within the Outrigger Hotels &Resorts brand.Outrigger at Lae nani- 6 -
Roy KelleyPositioned in some of the most desirable locationsin Hawaii, Outrigger’s Condominium Collection iscomprised of 14 deluxe resort condominium propertiesin both well-known resort destinations, as well as at sometruly unique and “hidden gem” locations throughoutKauai, Maui, Hawaii Island and Oahu. It was also duringthe ‘90s that Outrigger made its first foray outside of theUnited States with the opening of the Outrigger MarshallIslands Resort in 1996. This marked the beginning ofan impressive expansion program to take the Outriggerbrand throughout the Pacific area. Since that first step,the company has operated properties in Australia,New Zealand, Palau, Fiji, Tahiti and Guam.In 1998, Outrigger formed a joint venture with a resortgroup in Queensland, Australia, to market and provideworldwide sales and reservations services for properties inAustralia. Two years later, Outrigger dissolved this initialpartnership and established its own offices in Australia.Over the next decade, Outrigger grew its portfolio inAustralia to include over a dozen resorts in Australia andthree in New Zealand. In 2007, however, Outrigger soldits Australia and New Zealand assets to a publicly-heldAustralian investment firm, with plans to reinvest thefunds generated from the sale on further developmentin both Australia and New Zealand, as well as othermarkets throughout the Asia-Pacific region, a goal it hassuccessfully attained and continues to pursue.Outrigger’s plans to grow geographically, as well asthe company’s entry into the resort condominium market,prompted the company to change its operating name in1995 from Outrigger Hotels Hawaii to Outrigger Hotels& Resorts. And in 1999, the company spun off 15 ofits moderate priced hotels in Waikiki to launch a newhotel brand called OHANA Hotels & Resorts to provideenhanced clarity between its selection of deluxe,full-service beachfront resorts in Hawaii and the Pacificand its moderate-priced off-beach properties on Oahu.Today, four Outrigger hotels carry the OHANA brandname, three in Waikiki and one near the HonoluluInternational Airport, all conveniently locatednear popular visitor attractions and offering qualityaccommodations at mid-range pricing.Sadly, the decade closed on a somber note for the familyownedcompany as Outrigger saw the passing of foundersRoy and Estelle Kelley in close succession of each other.Roy Kelley passed away on March 6, 1997, at the age of 91,and Estelle followed a year later on March 10, 1998,also at the age of 91.- 7 -
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Page 10 and 11: Boathouse Apartments by Outrigger,
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