12.07.2015 Views

Brand Standards Guide - Genome Canada

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ColoursUsing colour consistently is essential instrengthening brand awareness. Our primarycolours are <strong>Genome</strong> corporate blue and red.Both are used in the <strong>Genome</strong> spiral and logotype.Primary ColoursProcess ColourMonitor ColourPantone ColoursCyan/Magenta/Yellow/BlackRed/Green/BlueC / M / Y / KR / G / BPantone 185 0 / 100 / 100 / 0 255 / 0 / 0Pantone 2758 100 / 80 / 0 / 30 0 / 0 / 102The two primary colours are specified for usein <strong>Genome</strong> <strong>Canada</strong> publications. The coloursshown should be used as main colours incorporate designs.Secondary ColoursProcess ColourMonitor ColourPantone ColoursCyan/Magenta/Yellow/BlackRed/Green/BlueC / M / Y / KR / G / BPantone 418 3 / 0 / 31 / 75 96 / 96 / 77Pantone 158 0 / 61 / 97 / 0 219 / 127 / 49Pantone 123 0 / 24 / 94 / 0 240 / 195 / 59The secondary colour palette may be used forhighlights on other communications campaigns.Here is an example applying secondary colours ona <strong>Genome</strong> <strong>Canada</strong> publication.<strong>Brand</strong> <strong>Standards</strong> <strong>Guide</strong> 3

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