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výroční zpráva 2009 ( 4,12 MB ) - Zoo Ostrava

výroční zpráva 2009 ( 4,12 MB ) - Zoo Ostrava

výroční zpráva 2009 ( 4,12 MB ) - Zoo Ostrava

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Again, the event was co-funded by the Ministry of Environment. In addition to the <strong>Ostrava</strong> <strong>Zoo</strong> personnel,papers were also presented by representatives of the <strong>Ostrava</strong> City Office and ZO CSOP (Czech Union for NatureConservation) Novy Jicin - Wildlife Rescue and Conservation Education Centre in Bartosovice na Morave, aswell as by Tomas Hulik, a guest from Slovakia and coordinator of the Navrat rysov (Return of the Lynx) project.70 professionals in education attended the event.CompetitionsIn April and November, two traditional learning contest for primary and grammar schools were organisedin cooperation with Kruh pratel zoo (Friends of the <strong>Zoo</strong>). The spring round attended by 2,455 children wascalled "European carnivores", while the autumn part was titled "Ichthyofauna of the Czech Republic", with2,385 children participants. Over 100 schools throughout Moravian-Silesian Region got involved in each ofthe contest.Friends of the <strong>Zoo</strong>The society had 48 members in <strong>2009</strong>, with a number of them participating on the development andorganisation of the events for the public held by the zoo throughout the year.Promotion activities• Media releases circulated at least weekly to over 50 regional/national media, as well as to some 2,000subscribers to the News of <strong>Ostrava</strong> <strong>Zoo</strong> information service comprising editors of bulletins of cities andcommunes throughout Moravian-Silesian Region, regional celebrities and private persons• Routine TV reports in the Good Morning show in partnership with the Czech TV (public national station)• Routine reports in the We Like Animals show in partnership with the Czech Radio <strong>Ostrava</strong>• Spots over the period of summer holidays in cooperation with Hitradio Orion, a regional radio station• Media campaign in the regional media along the Polish side of border - spots in the Polish radios and TVsfrom June to August• Large-area advertising by means of seven billboards installed on the main arrival routes in directionto <strong>Ostrava</strong> throughout Moravian-Silesian Region from April to July, <strong>12</strong> advertisement boards and3 advertisement sheets in cities and communes of the region• 22 April – <strong>Ostrava</strong> <strong>Zoo</strong> presented at the 5th annual conservation and environmental film festival TUR<strong>Ostrava</strong> <strong>2009</strong>• Posters titled Winter at the <strong>Zoo</strong>, Spring at the <strong>Zoo</strong>, Summer at the <strong>Zoo</strong> and Autumn at the <strong>Zoo</strong> placedin public transport vehicles of Dopravni podnik <strong>Ostrava</strong> plc (a city transport company) and distributed topublic libraries, information centres and other organisations and institutions around Moravian-SilesianRegion• Information poster presenting a schedule of events at <strong>Ostrava</strong> <strong>Zoo</strong> in <strong>2009</strong>• Magazine named Ostravsky colek (<strong>Ostrava</strong> Newt)Activities for the publicA total of 31 events for the public were organised by the zoo's public relations department alone orin collaboration with other parties in <strong>2009</strong>, each taking place on the occasion of some important day; mostof them were arranged in cooperation with the group of zoo volunteers.31

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