INTERNATIONALCARGO & LOGISTICSCONFERENCE 2012Transcend Economic GrowthThrough Integration & Collaboration19 th April 2012Renaissance Hotel, Kuala Lumpur, MalaysiaShipping Management In The Cargo IndustryA Systematic Approach From The Operations PerspectiveKEY BENEFITSUnderstanding the shipping 3P (Procedure, Practices & Performance)Examining the shipping transportation management processDiscovering methods of shipping cost reductionLeveraging between operational cost and market expectation to sustain competitivenessApplying a systematic approach in managing shipping ordersImplementing proper shipping documentation proceduresConducting shipping operation evaluation, analysis, auditing and reportingExploring approaches to improve shipping efficiencyAn Evolution Mind POWER Conference, Masterclass & Exhibition

International Cargo & Logistics Conference 2012Transcend Economic Growth Through Integration & Collaboration19 th April 2012Renaissance Hotel, Kuala Lumpur, MalaysiaWhy You Should Attend?Shipping is a vital transportation link in international trade. Themaritime industry encounters to a large extent variousirregularities and discrepancies which will disrupt thedistribution chain. It is crucial for shipping companies to operatewith excellent shipping management in order to sustain andremain competitive.The most vital aspects of shipping management are the Shipping3P - Procedure, Practices & Performance. Shipping companiesneed to ensure that each of these key areas are welladministered in order to achieve the most optimum financialand operational benefit. The primary step towards shippingmanagement improvement is to first understand the shippingmarket environment. This is followed by an overall evaluationand assessment of the current shipping operations within thecompany to identify the key areas that needs to be addressed. Itis also important for shipping companies to ensure that properdocumentation practices and procedures are implemented toascertain that shipping processes are carried out smoothly.Proactive efforts to maintain good shipping documentation willreduce dispute and discrepancies that may arise due todocumentation irregularities.Shipping cost is also a crucial aspect of shipping managementthat must be conscientiously evaluated, planned andimplemented. Decision makers of shipping companies need tocarefully consider every aspect of the shipping process as everytrivial area can greatly affect the cost of shipping. It is alsoimportant for shipping companies to vigilantly monitor shippingactivities through evaluation, analysis, auditing and reports.This masterclass provides participants with practical skills andknowledge in the key areas of shipping operations andmanagement. Learn the best practices in shipping managementand drive your organisation operations towards a more efficientand competitive futureWho Should AttendPresidents, Vice Presidents, CEOs, COOs, Directors, Managers,Heads, Leaders and Professionals from the following industries:ShippingCargo & ContainerFreight ForwarderPostal ServiceCourier ServiceSupply ChainWarehouseTransportationLogisticThird Party Logistics (3PL)Government InstitutionsManufacturersImportersExportersTechnology & InnovationITCostingProcurementMerchandisingBusiness Planning“The challenge for exporters now is to find equipmentand/or vessel space to ship their cargo,rather than harp on rates”- Ooi Lean Hin, Chairman,Shipping Association of MalaysiaAn Evolution Mind POWER Conference, Masterclass & Exhibition

International Cargo & Logistics Conference 2012Transcend Economic Growth Through Integration & Collaboration19 th April 2012Renaissance Hotel, Kuala Lumpur, MalaysiaCourse OutlineMasterclass Schedule8.30AM8.45AM10.45AM11.00AM1.00PM2.00PM4.00PM4.15PM5.15PMCourse ContentREGISTRATION / OPENINGMASTERCLASS COMMENCEMORNING REFRESHMENTSMASTERCLASS RESUMESLUNCH BREAKMASTERCLASS COMMENCEAFTERNOON REFRESHMENTSMASTERCLASS RESUMESCLOSE OF MASTERCLASSOverview Of The Shipping 3P (Procedure, Practices &Performance) Understanding the overall shipping process and workflow Identifying the shipping procedures Applying the best shipping practices Analysing ways to improve shipping performanceMarket Analysis Of The Shipping Industry Feasibility Container Trade: trade flows, globalisation, trends anddevelopments, charter markets, container port developments,forecasts Market Structures: logistics strategy, container shippinginterfaces, ports, hub concepts Market Environment: maritime and international law,cooperation forms, conferences, non-operating owners,chartering Capacity Issues: current and future fleet growth, ship sizedevelopment, deployment, top carriers, shipbuilding, shipfinancingAssessing The Organisation’s Shipping ProcessesAnd Operations Reviewing the contractual engagement of shipping serviceproviders Understanding the freight forwarders scope of roles andresponsibilities Achieving the timelines defined from order received to orderdelivered Analysing the apprehension level of shipping convention andregulationDeveloping Improvement Plans And ResolvingShipping Management Gaps Defining the Execution Time and Demand Time to meetshipping management objectives Converting Operational Shipping into Partnership Shipping cooperations Shaping Shipping Characteristics and Operative Aims towardsbetter control and command Identifying the level of Inherent Risks from Departure, Transitand Arrival Analysing the shipping Critical Flows of Cargo, Finance andInformation Streamlining Transaction Terms of Payments, Sales, Deliveryand Title Incorporating Logistical Shipping factors for higherproficienciesApplying The Proper Documentation System Issuing the correct bill of lading from different types of forms Analysing the constraints of the contract of affreightment Applying the usage of a master and house bill of lading Emphasising the functionality and role of the bill of lading Studying the deficiencies and pitfalls of the carriage contractDeciding On The Best Shipping Rate & Collaboration Assessing the broad categories of shipping rates Comparing the advantage and disadvantage of commodityand cargo rates Considering the need for a Deferred Rebate, Discount Rateand Contract Rate Evaluating the status and liability of different carriers andforwarders Comparing the advantage and disadvantage of variousconference carriersEvaluating The Most Suitable Shipping Mode Exploring the options of Full Container Load (FCL) and LooseContainer Load (LCL) Forming a shipper’s back to back consolidation movement Deciding on the appropriate Container Service: Container Yard(CY) and Container Freight Station (CFS) Using a routine order to transform sourcing to stocking pointmovement Combining switched Bill of Lading with Air-Sea-LandTransshipment movementAn Evolution Mind POWER Conference, Masterclass & Exhibition

International Cargo & Logistics Conference 2012Transcend Economic Growth Through Integration & Collaboration19 th April 2012Renaissance Hotel, Kuala Lumpur, MalaysiaTransportation Management Process Analysing the Transportation Management Process Life Cycle Strategic Freight Management Service Provider Management - selecting andevaluating logistics service providers Freight Contract Management - negotiating, awarding,creating and monitoring freight contracts with ratesand volumes Tender Management - preparing and creating contacttenders for mid and long term contracting of transportcapacity Transportation Forecasting: Transportation Volume Forecasting - determiningmidterm transport capacity based on carrier,geography and other factors Capacity And Equipment Tendering - secure availabilityof freight space with relation to contractsand transfer of freight costs (inter-company settlementto support freight forwarding organisations) Analystics - basis for transportation key performanceindicators (KPI) and as input for new tenders instrategic freight managementGlobal Transportation Process - InternationalRequirements And Standards (Product Relationships) Comprehending the complex differences in trading nations Transport and Customs Regulations Infrastructure Exchange Rates Culture and Language Establishing specific transport criteria through the Buyer-Seller Agreement: product, financial terms, deliveryrequirements, packing, transport method, cargo insurance Understanding the International Terms of Sale (INCOTERMS) Defining Buyer and Seller Responsibilities: inlandtransport, export clearance, vessel, line haul transport,customs duties Interpreting the groups and categories of theINCOTERMS Compliance to International Maritime LawsGlobal Transportation Process - Capturing OrderPreparation Initialising the Order Preparation fundamental criterion: Manufacturing or Picking Packaging Analysing the Shipping Documentation involved in the orderpreparation: Understanding the documentation requirements that Freight Order Management (Freight Order Taking >Transportation Planning, Execution and Visibility > FreightContracting):Freight Order Taking - receiving any kind of request fortransportation services Freight Subcontracting, Tendering and Booking -ordering transportation services and reservation offreight capacity Routing Guide: rule-based planning of vehiclescheduling and routing as well as carrier selection foroptimised planning Freight Cost Management And Calculation -determining selling and buying cost includingprofitabilityEvent Management And Activity Handling - track andtrace, pickup and delivery as well as adaptive processes Freight Settlement and Analytics: Freight Cost Settlement - accounting, payment, billingare governed by customs regulations Recognising regional special incentives involved in theshipping: ASEAN Free Trade Area (AFTA) Ascertaining the Export Licenses required for shipping Preparing the vital Sales Documents: Pro-forma Invoice,Commercial Invoice, Consular Invoice Preparing the necessary Financial Documents: creditextended by seller (letter of credit, draft) Preparing the compulsory Customs Documents:Shippers Export Declaration, Certificate of Origin Preparing the required Transportation Documents: Billof Lading, Packing List, Dock Receipt Conditions to be considered for Transportation: Selection of modes, carriers and intermediaries Port / Gateway considerations - carrier and handlingequipment availability, convenience, rates, frequencyand damageLoad Tendering Process Understanding the Load Tendering Process Load Tender Request - shipment pickup request sent byshipper to carrier Tendering flow procedures – submit, receive and canceltender Increasing lead time to decrease costs: Reducing transportation cost by minimising the routingguide depth Tender lead time affects the likelihood that preferredcarriers will accept a load Modifying lead time to increase carrier tenderacceptance rates to reduce transportation costs Understanding the factors that cause a higher rejectionof load tendersAn Evolution Mind POWER Conference, Masterclass & Exhibition

International Cargo & Logistics Conference 2012Transcend Economic Growth Through Integration & Collaboration19 th April 2012Renaissance Hotel, Kuala Lumpur, MalaysiaTransportation Cost Management - MonitoringThrough Evaluation, Analysis, Auditing And Reporting Monitoring shipping performance level: Evaluation and management of transport activities:Carrier Evaluation, Freight Optimization, CarrierContract Analysis, Contract Negotiation &Optimisation, Contract Management, BenchmarkAnalysis, Freight Spend Analysis, Prepaid to FreightCollect, Conversion Analysis Reporting and analysis of transport activities: KeyPerformance Metrics, Ad Hoc Reporting Conducting invoice auditing and managing payments: Small Parcel Audit (Courier, Post): GuaranteedService Compliance & Refund Recovery, InvoiceAudit & Claims Processing, Carrier ServicePerformance Measurement, Data Warehousing &Reporting of Shipment Data, Contract Management,Bill Payment, General Ledger (GL) Cost Allocation Freight Audit (International Ocean Container):Invoice Audit, Claims Processing, Guaranteed ServiceCompliance & Refund Recovery, Data Warehousingand Reporting of Shipment Data, Bill Payment,Discount Verification, Incorrect Class Rating,Incorrect Applied Accessorial Charges [singleshipment charges, lift gate charges, appointmentcharges], Incorrect Weight Used, Incorrect FreightTerm, Duplicated Charges [one freight shipmentbeing billed twice when interline used], IncorrectWeight & Research Inspection by Carrier,Mathematical Extension Errors, Service LevelValidation, Cubic Capacity & Exclusive Use ValidationShipping Sector Safety And Enforcement Understanding the Shipping Regulatory And EnforcementSystem: Essential Functions, Basic Risk Factors, AvailableKnowledge, Safety Culture, International Requirements Evaluating the acceptable level of safety in shipping Identifying conditions that are needed to conduct safeshipping Prevent operational disturbances that precedeaccidents and incidents Insert barriers to prevent operational disturbances evolvingto accidents and severe consequences Analysing how safety can be regulated and enforced Determining conditions whereby shipping regulatory andenforcement system should comply Recognizing regulatory and enforcement system that ismost advisable for merchant and naval authoritiesMaritime Business IT Strategies Applying automation improvements to shipping processes: Automated goods in processes Automated goods retrieval for orders Automated dispatch processing Repackaging Challenges in implementing logistics automation theshipping activities Discovering the benefits of logistics automation to themaritime businessCASE STUDIESAn Evolution Mind POWER Conference, Masterclass & Exhibition

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