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Focus on Fashion at KraumIcelandic designers are developing fashion for men and womenIceland is a country with inspiration isits blood. It pours out through an everincreasing number of talented designs foreverything from the humble pancake panto the latest developments in fish skin tomake top quality men and women’s shoes.When Kraum opened in the renovatedoldest building in Reykjavik, a group ofjust 30 designers presented their ideas.Their number has swelled to more than 300from all over the country and the range ofproducts has multiplied in like manner.Designed with Men in mindWomen’s clothing and accessories founda natural home in the shop but the latestdevelopment is for men’s designer clothingto join them. Starting with a range ofshirts, named after the ravens of Norse god,Odinn, they look really stylish. A range ofpants complements them, making an idealensemble for business or partying.A Mecca for the uniqueThe Vikings were renowned for theirengineering and craftsmanship skills. Thatheritage has not just been passed down totheir descendents, but amplified over the yearsso that the range of unique ideas and designs,skillfully using both common and unusualmaterials in totally new ways, is unsurpassed.Whether it is living jewellery or a stool that isa light or a shaggy lambskin seat, a butterflyformed by the play of light and shadow or apair of fishskin shoes, it is immediately obviousthat it is the work of a thoughtful, inspireddesigner, creating something never otherwisefound in our mass-produced world.If you are looking for a memorable gift forsomeone special, the choice from over 300designers may seem a little overwhelmingbut the way the shop is laid out, it is easyand quick to find what you’re looking for—or even find something you didn’t know youwere looking for which fits the bill moreprecisely than you could have hoped.6 www.icelandictimes.comShipping is no problem. Being designerproducts, they are designed to be easilyshipped. Kraum will handle the shippingfor you if you’re too heavily laden to take itwith your flight. If you forgot something, itis easy to order from their website, too.Finding KraumLook for the oldest building in Reykjavikand you will find Kraum. Originally builtby the Icelandic reformer, Skúli Magnússon,as a factory to produce goods for his needycountrymen, it is found by Ingólfstorg, thesquare down a little way from the Post Office.–asfKraumAðalstræti 10 • 101 Reykjavík+354 517 7797kraum@kraum.iswww.kraum.is