Between the Tag and the Screen - Arkitektur- og designhøgskolen i ...

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Between the Tag and the Screen - Arkitektur- og designhøgskolen i ...

B E T W E E N T H E T A G A N D T H E S C R E E NBetween the Tag and the Screen inside TouchThis thesis, although part of Touch, shows a theoretical perspective that isnot used elsewhere in the Touch project. Because my focus has been on therelationship between the designer and the technology, the furthercommunicative perspectives taken up in Touch have not been in the forefrontof my study. In the following four sections I present the additional context ofmy thesis, starting with interaction and industrial design.TOWARD INDUSTRIAL AND INTERACTIONDESIGNDesign, a widely used term in both research and practice, covers a wide rangeof domains. The multiple practices that make up the general field of designhave vastly different values and goals (Carvalho, Dong & Maton, 2009).Although difficult to achieve, a formal definition of design for designresearch is useful, notes Buchanan, who presents the following: 'Design is thehuman power of conceiving, planning, and making products that servehuman beings in the accomplishment of their individual and collectivepurposes' (Buchanan, 2001, p. 9).Buchanan’s definition deftly reveals design’s wide perspective of humanpurposes, which can include functional as well as cultural and personalconsiderations. Inside this wide and general definition of design, multiplesub-disciplines occupy different niches. Among these are architecture,graphic design, motion design, interior design and industrial design—to namebut a few.Each design discipline has a different set of approaches, interests and tools.Consequently, each discipline’s approach to materials may also differ. Thismakes it useful to limit our investigation of designing with SR-RFID to someof the specific disciplines normally involved in shaping this particularmaterial. In this thesis, it is limited to industrial and interaction design.Industrial and interaction designing: a close relationshipSR-RFID signifies material that may occupy both temporal and physicalspace. As such, it crosses the domains of both interaction and industrialdesign. Given this assumption, the current study relates to both disciplines.Both are directed toward different orders of designing, yet this study treatsthem as disciplines that have more unifying than conflicting qualities. Tounderstand this, I first address the roots of the disciplines.Industrial and interaction design have vastly different histories. Industrialdesign has long adopted technology to create new artefacts focusing onnovelty, aesthetics and functionality. The Industrial Designers Society ofAmerica (iDSA) defines industrial designing as follows:16

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